The Unfiltered Entrepreneur
By Sociallyem
Welcome to the Unfiltered entrepreneur podcast by SociallyEm. Listen to inspiring entrepreneurs share their raw, vulnerable journeys and business advice. Jam packed episodes that are full of incredible business and marketing tips.
The Unfiltered Entrepreneur Dec 22, 2023
00:00
47:22
HOW TO HAVE A SUCCESSFUL INFLUENCER CAMPAIGN
Mikhailla is the director and brains behind all thing’s influencer marketing with an agency Twenty6 Marketing’s core focus on talent led campaigns, and a talent agency booking influencer talent she is no stranger to the world of influencing as this is where she first began too. Her passion in the business of Influencing Marketing has allowed her to scale not only her own companies, but the talent and brands around her. She’s in the ecommerce space, with a strong understanding on small to medium size business challenges in when it comes to facing Influencer Marketing and her goal has always been to assess the data, create that data driven strategy and match for success! You don’t need to be scared about influencer marketing or taking a risk-based approach, you need to be educated and strategic!
Check her out here: www.instagram.com/mikhailla?igsh=eXBmNGEyZzc1aDlj Join our Maxx Members Lounge here: maxxmemberslounge.com.au
Check her out here: www.instagram.com/mikhailla?igsh=eXBmNGEyZzc1aDlj Join our Maxx Members Lounge here: maxxmemberslounge.com.au
Dec 22, 202347:22
SEO TIPS FROM AN AWARD WINNING EXPERT
Anita Siek an absolute wizard with words! Founder of Wordfetti.
Ex lawyer, advisor, podcaster and speaker that has been featured in Forbes.
Check her out here: www.instagram.com/anitasiek?igsh=and1Ym1nN2pyMDho Join our Maxx Members Lounge here - maxxmemberslounge.com.au/
Ex lawyer, advisor, podcaster and speaker that has been featured in Forbes.
Check her out here: www.instagram.com/anitasiek?igsh=and1Ym1nN2pyMDho Join our Maxx Members Lounge here - maxxmemberslounge.com.au/
Dec 22, 202345:59
BUILDING A BEAUTY BRAND ORGANICALLY
Lust Minerals was founded with a vision to prove that mineral makeup has high-performance power to change your skin, your life and leave the planet a better place. Stacey Hollands founded Lust Minerals in 2014, inspired to educate and provide clean beauty products to women worldwide after watching her father lose his battle with cancer. Stacey made it her mission to provide women with an alternative to synthetic and harmful chemical based beauty products that were available in groceries, pharmacies and beauty outlets worldwide.
Check her out here:
www.instagram.com/stacehollands/ Join our Maxx Members Lounge here - maxxmemberslounge.com.au/
Check her out here:
www.instagram.com/stacehollands/ Join our Maxx Members Lounge here - maxxmemberslounge.com.au/
Dec 22, 202326:51
HOW TO WHOLESALE YOUR PRODUCTS
Sheridan Dalby, founder and owner of Mint Agencies.
Tea drinking, shop loving, Perth living, dedicated wife and mother of three.
As a self-confessed shopaholic, with a background in retail, sales and wholesale spanning over 20 years, it's no surprise she’s in the brand business.
She loves, lives and breathes brands and has created a community to show It.
Her extensive experience extends to both sides of the industry - retail and wholesale, with roles including senior retail management for Myer, territory management for Crabtree & Evelyn, and pharmaceutical sales.
All this work behind and in front of the scenes has brought her to where she is today - selling beautiful brands to WA customers and a wholesale mentor
Check her out here:
www.instagram.com/sheridandalby/ Join our Maxx Members Lounge here - https://maxxmemberslounge.com.au/
Dec 22, 202333:23
FROM HOBART MARKETS TO INTERNATIONAL CAMPAIGNS
I sat down with the remarkable Creative Director Rachel of Francesca Collections, one of Australia's most beloved jewellery brands. In this conversation, we delve into the fascinating journey of a young entrepreneur who started her jewellery venture at just 14 years old and turned it into a thriving, socially conscious business empire.
Rachel, whose entrepreneurial spirit ignited at the Salamanca Market in Hobart, embarked on an extraordinary path that would define her future. She and her sister Hannah began selling jewellery at this iconic market, laying the foundation for what would become Francesca Collections.
Taking a bold step, she decided to take a gap year after high school to fully immerse herself in the jewellery business. Little did she know that this decision would lead her down a path she would never leave. Ten years later, Francesca Collections boasts two thriving stores in Hobart and Melbourne, a robust online presence, and a brand-new headquarters in Hobart. What's more, the company has grown to employ over 60 talented women who are passionate about the brand's mission.
Rachel is not just a visionary leader; she's also a self-taught photographer and graphic designer. She is the creative eye behind the brand's stunning campaigns, which have taken her to locations as far-flung as Bali and Italy. Most recently, she directed the mesmerizing Mother's Day campaign that captivated audiences around the world.
Francesca Collections is not just about jewellery; it's about giving back and empowering women in business. Rachel is deeply passionate about these causes, and she champions them through the brand's various awareness initiatives. For her and her team, one of the core values is clear: "Success means nothing unless you are giving back."
In this engaging conversation, we'll delve into the origins of Francesca Collections, the challenges she faced along the way, and her unwavering commitment to making a difference in the world. Prepare to be inspired by the incredible journey of a young entrepreneur who turned a passion for jewellery into a thriving business that empowers women and gives back to the community.
Rachel, whose entrepreneurial spirit ignited at the Salamanca Market in Hobart, embarked on an extraordinary path that would define her future. She and her sister Hannah began selling jewellery at this iconic market, laying the foundation for what would become Francesca Collections.
Taking a bold step, she decided to take a gap year after high school to fully immerse herself in the jewellery business. Little did she know that this decision would lead her down a path she would never leave. Ten years later, Francesca Collections boasts two thriving stores in Hobart and Melbourne, a robust online presence, and a brand-new headquarters in Hobart. What's more, the company has grown to employ over 60 talented women who are passionate about the brand's mission.
Rachel is not just a visionary leader; she's also a self-taught photographer and graphic designer. She is the creative eye behind the brand's stunning campaigns, which have taken her to locations as far-flung as Bali and Italy. Most recently, she directed the mesmerizing Mother's Day campaign that captivated audiences around the world.
Francesca Collections is not just about jewellery; it's about giving back and empowering women in business. Rachel is deeply passionate about these causes, and she champions them through the brand's various awareness initiatives. For her and her team, one of the core values is clear: "Success means nothing unless you are giving back."
In this engaging conversation, we'll delve into the origins of Francesca Collections, the challenges she faced along the way, and her unwavering commitment to making a difference in the world. Prepare to be inspired by the incredible journey of a young entrepreneur who turned a passion for jewellery into a thriving business that empowers women and gives back to the community.
Oct 06, 202340:59
FIRST PARENTING BRAND TO FEATURE AT NEW YORK FASHION WEEK
Imagine having a wholesale stockist that reaches over 1 million new customers each month! A few years ago practical and beautiful baby bags didn’t exist – so Sophie Doyle designed one. Established in 2016, and now an iconic Australian parenting accessory, Alf the Label has elevated the standard for upscale bags and accessories. Alf the Label is now the first parenting brand in the world to be invited to walk the New York Fashion Week runway, firmly bridging the gap between fashion and functionality for parents.
Top 40under40 winner Sophie Doyle is Alf the Label's Founder, CEO and Creative Director. She leads the business strategy, directs product development, design, and marketing initiatives.
With an extensive background in marketing and communications spanning 18 years, Sophie holds a post-graduate certificate in Communications, specialising in Creative Services, from Edith Cowan University.
Sophie has led Alf the Label to be named a finalist in the Small Business category at the nationwide MyBusiness Awards in 2019. In 2020, she won gold at the UK Junior Design Awards, and in 2021 Sophie was named as one of Western Australia’s top 40under40 business people by WA Business News. Sophie was also recently recognised as a Top 50 Small Business Leader for 2022.
Being an entrepreneur provides Sophie with the flexibility she needs to ensure she is able to spend quality time with her two young children in their most important formative years.
Visit Alf The Label here instagram.com/alf_thelabel?igshid=MzRlODBiNWFlZA== or sign up to the Maxx Members Lounge here maxxmemberslounge.com.au/
Top 40under40 winner Sophie Doyle is Alf the Label's Founder, CEO and Creative Director. She leads the business strategy, directs product development, design, and marketing initiatives.
With an extensive background in marketing and communications spanning 18 years, Sophie holds a post-graduate certificate in Communications, specialising in Creative Services, from Edith Cowan University.
Sophie has led Alf the Label to be named a finalist in the Small Business category at the nationwide MyBusiness Awards in 2019. In 2020, she won gold at the UK Junior Design Awards, and in 2021 Sophie was named as one of Western Australia’s top 40under40 business people by WA Business News. Sophie was also recently recognised as a Top 50 Small Business Leader for 2022.
Being an entrepreneur provides Sophie with the flexibility she needs to ensure she is able to spend quality time with her two young children in their most important formative years.
Visit Alf The Label here instagram.com/alf_thelabel?igshid=MzRlODBiNWFlZA== or sign up to the Maxx Members Lounge here maxxmemberslounge.com.au/
Jul 28, 202336:58
300% Growth > closing multi million dollar business to pursue passion.
Melina Bagnato is a qualified Stylist and Colour Analyst with 24 years of experience in designing, buying, merchandising, garment importation, and working with numerous magazines. In addition, she was also the Director, Stylist and Buyer at Style Me Over, an online fashion business for over 10 years, having styled thousands of women and collections. She now has revamped her business as a styling and business coach, focused purely on serving Women world wide in person and digitally in her coaching programs and shining light on other fashion brands helping them to elevate and grow into a multi[1]million dollar businesses also sharing her tricks of the trade. Taking its roots as a personal styling and motivational service nearly 13 years ago, Style Me Over grew into an online retail business ten years ago. Three years later, in 2016, Melina opened the bricks and mortar store in Oakleigh, and during the pandemic grew her business 300% via social media, database and also grew her team of 17 women – all of whom were as passionate about style and confidence as she is! SMO (aka Melina) Empowers women to reclaim their self worth, confidence, taking the stress out of dressing and to live each day joyfully in their skin. Melina’s mission is simple - to help women understand, accept and love the body they are in. Melina loves feeling radiant, fabulous and confident as she steps out of the house each day and is passionate about helping her clients experience that same euphoria with their own personal style. With her dynamic personality, knowledge and experience, Melina Bagnato is more than just another boutique owner - she is your best friend in style and confidence! instagram.com/stylemeover?igshid=MzRlODBiNWFlZA== Join the maxx members lounge here - maxxmemberslounge.com.au/
Jul 13, 202335:43
100,000 Followers in 90 days! Organic marketing is not dead.
Hear from Anneke from Pink Sparrow Social. An international reels extraordinaire who helps business owners through simple and effective video marketing.
🎧 🎤 In this episode we cover:
➡️ 5 Things every Reel needs
➡️ The biggest misconception about Reels
➡️ A Huge mistake business owners are making with their Reels
➡️ Balancing business and kids
Follow Anneke
instagram.com/pinksparrowsocial?igshid=YzcxN2Q2NzY0OA==
And your host
instagram.com/sociallyem?igshid=YzcxN2Q2NzY0OA==
Join the Maxx Members Lounge
maxxmemberslounge.com.au/
🎧 🎤 In this episode we cover:
➡️ 5 Things every Reel needs
➡️ The biggest misconception about Reels
➡️ A Huge mistake business owners are making with their Reels
➡️ Balancing business and kids
Follow Anneke
instagram.com/pinksparrowsocial?igshid=YzcxN2Q2NzY0OA==
And your host
instagram.com/sociallyem?igshid=YzcxN2Q2NzY0OA==
Join the Maxx Members Lounge
maxxmemberslounge.com.au/
Jun 29, 202340:51
$85,000 in debt to a multi million dollar agency
Listen to the founder Emma Williams (Sociallyem) Journey through building three six figure businesses, motherhood and beyond.
Jun 07, 202317:08
Sex, Husband, Babies & an Instagram Community of 57k+
Maggie from The Peninsula Mumma is not your regular mum. She’s been keepin’ it real since 2018, bringing up hilarious, raw and truthful discussions around topics such as conception, pregnancy, postpartum and the life beyond. Now, Maggie has a casual 57k followers on the ol’ Instragram, has 2 beautiful babies and is represented by Blue Chip Talent agency.
Welcome Maggie, our first influencer this season, to the SociallyEm WSW Podcast!
Welcome Maggie, our first influencer this season, to the SociallyEm WSW Podcast!
Aug 04, 202201:11:10
Legal Terms with Influencer Marketing & Small Biz. The things you NEED to know!
Social media can be a fraught legal grey space, and navigating it can be super confusing and overwhelming! Tegan from Social Law Co. specialises in staying up to date in this rapidly evolving legal area, helping everyone from influencers to collaborators, digital courses & online businesses understand their legal stance. Winners of the 2021 Women in Law Award, the Social Law Co. is someone you can trust to have your back. This stuff is so SO important for business owners, influencers, or anyone who makes money through social media.
Jun 21, 202244:35
How a stay-at-home mum built an empire from home organisation.
The Queen of home organisation, Deanna talks to us about how she started her empire in her spare room on maternity leave and is now building the warehouse and showroom of her dreams.
May 16, 202240:56
Founder of the First & Oldest Australian Planner Sticker Shop talks about her journey to success.
Opened in 2014, Lime and Mortar is one of the very first and now oldest Australian planner sticker shops. Which stocks planners, planner stickers and all sorts of beautiful stationery. Leanne the founder is a mothers of 2 in Perth, who’s partner works FIFO. I have known Leanne for quite some years now, and I can honestly say she is incredibly hard working, beautiful on the inside and outside.
I’m so excited to share her journey with you. @limeandmortar
I’m so excited to share her journey with you. @limeandmortar
Apr 24, 202219:36
140kgs, sleeping in her car to the “Proud” owner of a 7 FIGURE business in 12 months.
On today’s episode Em interviewed the amazing Tara. A 34 years young, mother of one 2.5 year old son Brodie, wife to Paul. An emergency nurse by trade, who left her "stable career" just over 12 months ago and took the leap into the small business/ entrepreneuer world and launched her business Proud Poppy Clothing.
After reaching a weight of 140kg, squeezing into size 22 she realised that she had lost so much of "who she was" with her weight gain simply because she couldnt find clothes that were affordable or that fit. Speaking to her size 6 friends she soon realised that they had similar issues and were forced to shop in the childrens sections. There was such a huge gap in the fast fashion market for affordable clothing for all women. No matter the size of your waist or wallet, there were practically no stores where all women could shop together and feel welcomed. Someone had to fill this gap!
As her maternity leave came to an end it was a now or never kind of moment and she just said "stuff it I'm going to do this". She had no bloody idea what she was doing. But she had the passion and the work ethic to push forward and now just over 12 months later Proud Poppy Clothing ships to customers not only all over Australia, but all over the world.
She’s now lost the weight, but she hasn’t lost the dream or focus of building this beautiful brand. She has literally worked her way up from rock bottom, sleeping in her car, not being able to afford to buy food to running a successful 7 figure business. She has a gorgeous community of over 35 thousand likeminded, fashion loving supportive women across Facebook and Instagram. Absolutely pun intended - She is so Proud of what she has created and cant wait to share it with you!
After reaching a weight of 140kg, squeezing into size 22 she realised that she had lost so much of "who she was" with her weight gain simply because she couldnt find clothes that were affordable or that fit. Speaking to her size 6 friends she soon realised that they had similar issues and were forced to shop in the childrens sections. There was such a huge gap in the fast fashion market for affordable clothing for all women. No matter the size of your waist or wallet, there were practically no stores where all women could shop together and feel welcomed. Someone had to fill this gap!
As her maternity leave came to an end it was a now or never kind of moment and she just said "stuff it I'm going to do this". She had no bloody idea what she was doing. But she had the passion and the work ethic to push forward and now just over 12 months later Proud Poppy Clothing ships to customers not only all over Australia, but all over the world.
She’s now lost the weight, but she hasn’t lost the dream or focus of building this beautiful brand. She has literally worked her way up from rock bottom, sleeping in her car, not being able to afford to buy food to running a successful 7 figure business. She has a gorgeous community of over 35 thousand likeminded, fashion loving supportive women across Facebook and Instagram. Absolutely pun intended - She is so Proud of what she has created and cant wait to share it with you!
Oct 06, 202037:44
From Walking On Fire With Tony Robbins To 3x Six Figure Businesses
This week on the Podcast I interview Johanna, who is a Mama of 5, a loving wife to husband Joel & resides in a small Country Town in Victoria.
Johanna & husband Joel own 3 very successful 6 figure businesses, A Sign Writing Business where Johanna is the Graphic designer, Pink Nade + Menace Toys where Johanna is surrounded by a beautiful team of kick arse empowering women.
Johanna started Pink Nade manufacturing right here in Australia, providing GORGEOUS statement earrings.
With an IMPRESSIVE over 100+ stockists for the brand Pink Nade, Johanna has learnt a lot & has a so much knowledge on the BTS of wholesale. She’s nailed her pricing, knows what to do & what not to do, & most importantly knows how to make an impressive, impression for her audience!
She’s walked on fire, with Tony Robbins - completely rocked her money mindset & values. Letting go of the limiting beliefs that were holding her back. From $30,000 - $250,000, she ditched the fear of failure & walked into a proud 6 figure business.
Johanna’s story is truly not to be missed.
IG. @pink_nade W. https://www.pinknade.com.au/
Purchase my 30 days to social media success E-Book here.
https://sociallyem.com.au/collections/services/products/30-tips-to-social-media-success-e-book.
Aug 16, 202001:01:45
How A Mama Of Two Created Half A Million Dollars In 2 years During Nap Times.
On this episode I interview the incredible Tracey Batt owner of Adventure Snacks.
Tracey is a busy mum of 2 young boys and a loving wife who started Adventure Snacks at the end of 2014. With what started as her own range of handmade organic baking mixes which sold mostly at farmers markets around Perth & then worked her way into some IGA stores, Tracey started her business with a passion that saw her create healthier snack options for kids, when there wasn't a lot back then!
In 2016 Tracey was awarded an AusMumpreneur award for Business Excellence. In 2017 she started adding a few complimentary products to the store, that went with the lunchbox theme. Tracey started with Yumbox as her son used them, and slowly added more brands very organically!
By early 2018 after her second son was born Tracey had made the decision to stop making her mixes and focus solely on growing her Ecommerce store and you guessed it, she has never looked back! Tracey impressively reached six figures in sales in the first 8 months of focusing on Ecommerce and have more than doubled her revenue this financial year compared to last, bringing the total sales to over half a mission dollars in just 2 years. All while running the business in her little ones nap times. This incredible success story is one, not to be missed!
https://www.adventuresnacks.com.au/
Want to take your business to the next level? Join my 6 Figure Instagram System Course here.
https://sociallyem.com.au/collections/courses-coaching-consulting/products/the-six-figure-instagram-system-course
Jul 06, 202043:15
LOVING YOURSELF NOT BY THE WAY YOU LOOK, BUT BY WHAT MATTERS AT THE END OF YOUR LIFE.
Asha Holland is the founder of rapidly growing brand and movement, Alternatively Healthy. She is an Accredited Exercise Scientist who combines her knowledge of the human body with her own personal experience of disordered eating, body dysmorphia and extreme burnout, to teach girls around Australia to accept and love themselves exactly as they are! From a teen who struggled with her self-worth and the need for “perfection”, to a highly sought-after speaker and young leader who has impacted thousands of lives around the country, Asha’s journey is incredibly inspiring. Awarded as one of Australia’s Top 50 Small Business Leaders, a Telstra Business Women’s Award finalist and featured in Girlfriend Magazine’s Top 25 Female Leaders Under 25… This girl is one to watch! IG. @alternatively.healthy W. alternativelyhealthy.com.au. Purchase my 30 days to social media success E-Book here. https://sociallyem.com.au/collections/services/products/30-tips-to-social-media-success-e-book.
Apr 24, 202039:27
Influencer Marketing / Behind the scenes with Jessiika Wilson
On this episode I interview the beautiful Jessiika Wilson! We chat through the in’s and outs of her personal life, photography business, mummy makeover and how she started on the gram. She’s the mama you would totally call your best friend after 5 minutes of watching her stories, she’s funny, relatable and raw with what she shares juggling her way through parenting three little babes, she entered the world of influencing on social media by fluke and now calls it her day job! With an impressive 57 thousand followers on Instagram and active weekly impressions reaching 1.6 million her high engagement and commitment to her followers and partnerships is what makes her a successful influencer. Jessiika is a breath of fresh air in the industry, she knows what she likes and doesn’t, she doesn’t try to fit the mould or even break it, she just does what feels true to her and that’s why her followers love her!
For all enquires and bookings with Jessiika Wilson, please contact her management at jess@twenty6.com.au.
Want to take your social media to the next level? Purchase my 30 days to social media success E-Book here.
https://sociallyem.com.au/collections/services/products/30-tips-to-social-media-success-e-book
Mar 30, 202040:19
Organically Grown Instagram Multi Million Dollar Global Company
On this episode I interview the incredible Sasha from Beau Hudson.
7 years ago she started creating handmade children's accessories on her kitchen table with a 1 year old and 3 year old at her feet. Today her and her husband have built a multi million dollar global company. ALL FROM INSTAGRAM, yep! You heard me, just Instagram! They have grown their following ORGANICALLY from 0 to over a quarter of a million and still rapidly growing.
Now selling a full mens, womens, kids and babies clothing line and over 100 stockists worldwide, customers in every continent except Antartica that has been seen on the likes of Guy Sebastians kids, Tori Spelling, Mel B, Gwen Stefani and the Kardashian!
All while raising three beautiful boys, and believe it or not they started with $0 in the bank account, Roscoe a full time schoolteacher, Sasha stay at home mum and zero loans or debts. I mean seriously! What a powerhouse.
We chat about how she started, advise for product-based businesses, all things social media, how she overcome her burnt out break down last year, which truly gave me goosebumps. This woman is humbling, grounded and incredible.
Use code: SOCIALLYEM for 15% off Beau Hudson
Want to take your social media to the next level? Purchase my 30 days to social media success E-Book here.
https://sociallyem.com.au/collections/services/products/30-tips-to-social-media-success-e-book
Mar 09, 202001:10:25
WSW Society by SociallyEm
Hello and welcome to the WSW Society by SociallyEm Podcast, a podcast about women supporting women in business and influencing on the gram. A place where like-minded women share their successful business journeys, mental struggles, organisation, family life and everything else in between. A place where you can feel supported, inspired and connected! Breaking the stigma behind competitiveness and competition in women. Because together we are stronger.
Feb 20, 202001:41