In today's episode, we're happy to have Wendy Bonham-Carter! Wendy is a certified Google Adwords specialist, co-host of the Social Action for Climate Change Summit, experienced web designer & all round digital marketing geek.

After a 10 year career in the fashion industry, Wendy transitioned into the non-profit sector when she was afforded an opportunity to work for an international NGO. She has worked with a variety of organizations including environmental, education, mental health, wellbeing, sustainability, youth support, cancer and local community initiatives, and over the last 5 years, she’s been supporting grassroot non-profits, enabling them to louden their voice, reach new supporters & drive true impact for their cause.

We brought Wendy on the show to talk about the Google and Bing Microsoft Ad grants, how you can apply for them, and how to get the most of them with your marketing campaign.

Quick highlights:

Ad grants requirements for non-profit organizations
How to use the advantages to drive donations
Using the right keywords for the campaigns
What you are not allowed to do with the ad grants
Common mistakes that you can avoid
Is it better to work in house or to work with an outsource agency?
And more!

Check out the show notes by visiting https://wowdigital.com/051

#digitalmarketing

#fundraising

#nonprofit

#adgrants

016 - Psychographics for Non - Profits: How To Better Reach Potential Donors and Supporters

Non-Profit Digital SuccessBy David PisarekJul 21, 2021