Skip to main content
Wrong Story Short

Wrong Story Short

By Joe McIntyre
"Wrong Story Short" is Braithwaite Communications' podcast that takes brief looks into why certain marketing communications don’t work, can’t work and won’t work as constructed. Then, we talk about how some simple adjustments can take those wrong concepts, executions or deliveries of marketing and communications and turn them into something that succeeds.
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Breaker Logo

Breaker

Castbox Logo

Castbox

Google Podcasts Logo

Google Podcasts

Overcast Logo

Overcast

Pocket Casts Logo

Pocket Casts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

Currently playing episode

The Wrong Content Marketing

Wrong Story Short

1x
The Wrong Way to Create a Podcast for Business or a Brand
On our 10th episode of "Wrong Story Short" Braithwaite's Sarah Promisloff Ross and Joe McIntyre discuss how businesses and brands can create a podcast, who should create a podcast, and what it takes to podcast successfully. They talk about some of the wrong reasons businesses develop their own podcast and the mistakes that even the good ones make along the way. Then, they get into how exactly Braithwaite has helped clients put together a podcast that actually delivers results. 
27:31
November 15, 2019
The Wrong Way to Think About SEO
On our 9th episode of "Wrong Story Short" Braithwaite's Megan Matthews and Joe McIntyre discuss search engine optimization or SEO, including what exactly it is, how it works from Google's perspective, and what companies get wrong when they want to "optimize" their websites.
16:08
August 23, 2019
The Wrong Way to Think About Content Marketing
On our 8th episode of "Wrong Story Short" Braithwaite's Ben Cooper and Joe McIntyre discuss the wrong ways to think about content marketing. Content marketing is no longer just articles written by companies. It's everything from infographics, to short-form and long-form videos, to eBooks, to podcasts, and everything in between. Ben and Joe talk about what companies are missing in their content marketing strategies and why these more advanced content formats aren't as complicated as some may think.
12:15
March 22, 2019
The Wrong Way to Critique Design
On our 7th episode of "Wrong Story Short" Braithwaite's Lisa Suszek and Joe McIntyre discuss the wrong ways to critique design. From the differences between critiquing art and design (there is a significant difference), to some of the key questions to ask when thinking about the effectiveness of design, Lisa and Joe take a deep dive into the wrong and right ways to examine design.  
17:50
February 8, 2019
The Wrong Way to Announce a New B2B Product
On our sixth episode of "Wrong Story Short" Braithwaite's Jamie Haynes and Joe McIntyre discuss the wrong ways to make a B2B product announcement and talk about how even small- and mid-size B2B companies can stand out when announcing a new product.
21:04
December 7, 2018
The Wrong Way to Run a Trade Show Booth
On our fifth episode of "Wrong Story Short" Braithwaite's Freddy Braithwaite and Joe McIntyre discuss the wrong ways to run a trade show booth and chat about how to actually create leads as well as media coverage without spending an arm and a leg on a spectacular booth.
11:12
October 19, 2018
The Wrong Transition Communications
On our fourth episode of "Wrong Story Short" Braithwaite's Alex Dalgliesh and Joe McIntyre discuss what mistakes companies make when communicating to employees and other internal stakeholders during a merger or acquisition. And of course, they discuss the right way to handle M&A from a communications perspective.
15:19
August 8, 2018
The Wrong Way to Apologize in Crisis
On our third episode of "Wrong Story Short" Braithwaite's crisis expert Steve Wanczyk and Joe McIntyre discuss the wrong ways to apologize during times of company crisis and if it's actually possible to apologize too much (it is).
14:41
July 13, 2018
The Wrong Content Marketing
On our second episode of "Wrong Story Short" Braithwaite's Alex Irwin and Joe McIntyre discuss content marketing—what it is, why it's often done wrong, and what it takes to create the really good stuff people actually enjoy reading.
11:53
April 27, 2018
The Wrong Media Relations
On this episode, Braithwaite's Sarah Promisloff Ross joins host Joe McIntyre to discuss media relations and specifically, what qualifies as a bad media pitch and what actually goes into creating a good one.
13:55
March 30, 2018