Your Life Your Brand

Shawn Harper the former NFL player unpacks the high energy of peak performance strategies for winning in business and in life.

Shawn is widely known for his unconventional ways, his life journey dictates step by step how he overcame persecution and obstacles and against all odds he proved them all wrong.

He has helped transform thousands of corporate environments, built leadership, and trained teams with high-energy keynote speeches that activate winners.

• How it started
• Football saved my life
• Being drafted into the NFL
• Being programmes to win
• Being told you will never amount to nothing
• Realising your potential
• The importance of going harder

Where To Find Shawn:

Jo has been there and done it, raising children while founding and scaling 3 successful businesses, her ambition is to create a space to empower women to have the confidence to run their own businesses.

She teaches and lives by Information + Implementation = Impact.

• How it started
• Starting a business with just a vision
• Balancing being a mother and founder
• Building your team
• Finding your community
• How to prioritise in a busy life and business
• The importance of a mentor

Where To Find Jo:

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies.

He is a keynote speaker and the author of 30+ books on marketing, consumer behaviour, advertising, and social media. His most recent book, The New Chameleons: How to Connect with Consumers Who Defy Categorisation, won the 2021 NYC Big Book Award in the Marketing & Sales category.

• How Michael started in marketing
• Consulting for the world’s leading brands
• Starting with the customer first
• The molecule approach
• How to engage with your customers
• The importance of your current customers in new development
• Spend time learning technology to shape the future

Where To Find Michael:

Mac Frost is the current owner and director of The British Drift Championship, the UK's largest and longest-standing Drift Championship.

He is a former IT technician turned social media marketer and content creator.

As well as being an early Bitcoin investor he believes in positive mental attitude over everything.

• How it started
• Running the British Drift Championship
• Attracting sponsors
• Working with drivers
• Keeping spectators engaged
• Using social media to grow the championship
• The importance of a mentor
• Problem solving is the key to running a business

Where To Find Mac:

Indiana Gregg is the Founder and CEO of Wedo, a new app that simplifies work for freelancers, gig workers and small business owners.

Before becoming the founder and CEO of Wedo, Indy served as a consultant, building tech and raising capital for other startups. Wedo is Indy's fifth startup to date. Indy has 20 plus years in the tech industry. Before that, Indy had a successful music career.

She's also a mom to three and takes care of two lab puppies.

• How it all started
• The rise of the freelancer
• The importance of social media
• Being female in a male dominated industry
• Balancing being a parent and start up founder
• The one bit of advice to change everything

Where To Find Indiana:

Dan is the founder of Hydrorace. A sometime-racing driver and all-the-time business owner, Dan still can’t help but smile walking through a motorsport paddock full of Hydrorace products.

Obsessed with quality and personal service from a decade working for a flag-carrying airline, Dan has grown Hydrorace from a bedroom business to a brand name in drinks bottles.

• The early days
• For the love of motorsport
• Side hustle turned full time business
• Where the idea came from
• Using social media to grow the business
• Working with F1 teams
• Growing the business internationally
• Believing in your idea

Where To Find Dan:

Female entrepreneur, Pati Recarte is the Founder and CEO of KADO Networks, a tech startup that’s changing the way users build and maintain professional relationships. KADO allows users to do everything virtually, from digital business cards to event planning, notes, integrated emails and customer interactions, without leaving the comfort of home. Rather than go to a networking event in person, you can network with hundreds of people by simply using your phone. You have access to everything you need from home all in one platform that keeps track of everything for you.

Pati has experience in fields like fundraising for startups and investment banking. She talks about her struggles starting a new company during the pandemic, becoming a successful Founder and CEO in New York City and why she believes remote networking is a necessity in today’s society.

• How did it all start?
• Early career – investment banking
• Going from employed to entrepreneur founder
• Evolving in big-ego environments
• Building a brand in the middle of a pandemic
• How networking is changing in the 2020s
• How to be an exceptional networker

Where To Find Pati:

As a Madison Ave ad man, John Follis, spent the first 7 years of his career getting fired, and the next 25 getting famous. After multiple terminations he co-founded a Madison Ave agency that, in four years, became one of the most well-known and award-winning in the country. On a personal level, he was selected by The New York Ad Club as one the "12 Best” on Madison Ave.

John’s high impact creative has helped sell everything from Coke to God and his successful campaigns have been covered in The New York Times, Wall Street Journal, USA Today, Forbes, TIME, The Harvard Business Review, and a Prentice-Hall marketing textbook.

As a requested speaker John has addressed The World Business Academy and The Yale Entrepreneur Institute among others. He's also had the remarkable experience of being honoured at The White House for his exceptional public service work.

But, in the first seven years of his career John was fired 4 times and told he'd never succeed in the business. How he overcame those rejections and other obstacles to achieve success is revealed in John's acclaimed video series “True Stories in Advertising.”

• How did it all start?
• Being led into advertising by a careers advisor
• Being told you’ll never make it in advertising
• Early career
• Being fired from 4 roles
• Starting your own award winning agency
• How marketing has changed since the 1980s and how has it stayed the same
• The product of you and how to market yourself
• Google v Social Media
• What was the most important lesson learned?

Where To Find John:

Kassandra is a London-based award-winning jeweller and creative director who through a journey of self-discovery found inspiration to channel the experience, texture, and voice of herself and her community into her craft.

Kassandra has studied jewellery manufacture and design in Hatton Garden. Kassandra was a former social researcher, youth worker, community worker, charity manager, transformation & strategy manager, and domestic violence professional. She has always wanted to empower people to find their voice, especially when life is not easy.

For Kassandra, jewellery has become more than creating bold and unapologetic pieces; her story lives in what she creates. In 2020 her lightbulb moment came as she started to express her own voice in her work and using it to support other Black, minority, and first-generation creatives.

• Arriving in Hatton Garden… how it began
• Leaving employment
• Starting your own brand and promoting it
• The hustle of selling
• Building brand on social media
• Personal brand v business brand
• Being disciplined as an entrepreneur
• Building a separate personal brand
• Being authentic to you
• What advice would you give a young creative?

Where To Find Kassandra:

Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.

• How did it all begin?
• Working a corporate job and having a side hustle
• When to take the leap
• Starting to build your own brand
• Content creation
• Is social media the world’s biggest stage?
• Content V Consistency
• Adding value in relationship building
• Getting over the fear of speaking
• Dealing with haters online
• The one bit of advice you need on public speaking

Where To Find Brenden: