You Started An Agency

By Dave Matthews

This is a podcast where I catch up with intelligent & articulate advertising agency leaders to understand what makes them tick, and hear about how they went about setting up their agencies. The slight catch is that the agencies don't actually exist, and I put my guests on the spot to improvise everything.

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THE YES AGENCY with James Yeats Smith

You Started An AgencyJan 05, 2022

00:00

30:09

BONUS: Breaking Down Brilliance with Brigs

The legendary Brigitta Szaszfai drops by for an in depth break down of the iconic 'Kiama Ice Creamery' ad / jingle, as a special one off Bonus episode. Hoping to have more from Brigs in season 2!

Feb 03, 202206:20

UNSUITABLE with Nitsa Lotus

With over 25 years experience in Account Management / Business Management (aka a 'Suit') and recently promoted from TBWA Australia's Managing Director to Chief Growth Officer role, let's see how Nitsa Lotus handles finding out about her 'new agency' UNSUITABLE - an agency with no Suits.

How does it work? Why did she think of it? What do Suits really do anyway?

With a cameo appearance from Brad Pitt mid way through the episode, let's find out.

Jan 27, 202221:52

AWARDED with Darren Cronje

This week I put Creative Director Darren Cronje on the spot to talk me through AWARDED - an agency built for the sole purpose of winning awards. Nothing else.

Jan 20, 202226:57

A BETTER PLACE with Este Du Plessis

I put Strategy Director Este Du Plessis on the spot this week with 'A Better Place' - an agency created solely to make the world a better place to live. Let's see how she takes it in her stride when I inform her all her clients are fast food, guns & ammunition distributors, political dictators and the like.

Jan 13, 202224:24

THE YES AGENCY with James Yeats Smith

For my first episode I put Creative Director James Yeats Smith on the spot by introducing him to THE YES AGENCY - an agency he 'created' after noticing a gap in the market where he could overcome any client tension by simply saying Yes to every request. Their motto: Affability over Authenticity. Let's see how this pans out for him.

Jan 05, 202230:09