Heard of programmatic advertising, but wondering what it is and how it works? Join us for a conversation with Kerry Walter, director of programmatic operations for Naylor Association Solutions. Kerry explains how programmatic advertising is an auction-based style of buying and selling ads that can help your sponsors reach more of your members. Programmatic also helps associations reach more members and potential members with important programming messages through retargeting capabilities.
In short, it helps suppliers reach their target audience, and helps your association reach the people you want to involve more! This mini episode is the first of a series on programmatic advertising.
Thanks to our sponsor Naylor Association Solutions.
Email us with your topic ideas at firstname.lastname@example.org.
On this episode we’re pleased to welcome Jeff De Cagna, FRSA, FASAE, executive advisor of Foresight First, LLC. Jeff is a respected contrarian thinker on the future of associating and associations. He talks with us about the need for high-performing boards of directors and the necessity of adopting a future-oriented planning mindset he calls foresight first. Jeff explains how associations need their boards to focus their attention on understanding and preparing for an uncertain future for their organizations and stakeholders.
We're also excited to debut a new eBook in collaboration with Jeff: "Foresight is the Future of Governing." Download it at FutureOfGoverningBook.com or Naylor.com/associationadviser.
Going to #ASAE18? Visit Naylor at booth 423! We'll have Garrett Popcorn and furry friends from the Canine Therapy Corps to help you relax and recharge. Find out how Naylor can help you achieve more by talking with one of out team members about solutions for your association.
What should your association be doing on social media to effectively communicate with members and potential members? Kelly & Kaydee break it down:
Control your message. Take ownership of your brand and your association's voice on the social media platforms that are most relevant to your audience. You don't have to be everywhere, but you do need to be SOMEWHERE.
Small idea #1: Build stories using Twitter Moments. Moments are collections of tweets that you post, or that others post, that you gather under a “Moment” that is accessible through your profile. They're a great way to tell a story about an event, a program, or a person.
Small idea #2: Use association-branded hashtags in your posts. Hashtags are such a simple tool that help people find and focus on info they want. Use hashtags to recognize members, brand your social media, get members to take action & more.
Let us know what you think & drop us suggestions for future podcasts at AssociationAdviser@nayloronline.com.
Chances are your association members interact with your association in more than one way. They attend events, open your emails, and read your publications at a frequency and level of involvement that fits their professional role and aspirations at the moment. But not all members prefer to receive communications in the same way, at the same time and in the same format. But, through our 2017 Association Communications Benchmarking Study, we found that more than 50 percent of associations surveyed say they have just one overall content strategy for all members! Content planning isn’t easy, so we talked with Monica Dutcher, editor and content director for the National Asphalt Pavement Association, and Ashley Williams, Communication director for the Georgia Trial Lawyers Association, about how they tackle content planning. Monica and Ashley share their processes for planning magazine issues and online content, how they source content, who makes decisions about content plans and who is respo
Why is non-dues revenue important to associations? In addition to supporting year-round programming and keeping member dues low, non-dues revenue (the kind of revenue your association can earn from any source other than membership dues) helps associations expand programming as well as expand their membership roll.
This month, Kaydee Brown and Kelly Clark talk with Tara Ericson, Group Vice President for Member Communications at Naylor Association Solutions, and John Bacon, a group publisher also with Naylor, about the ways asosciations can earn more revenue that will support their mission and goals. We cover ways of earning more revenue including the sale of advertising space in publications, charging for exhibit space at an event, and collecting fees to view content from an educational course or your association’s conferences and workshops.
Tara and John give useful insight into how a vendor that specializes in publication design and production or event management can help an asoscia
What are the benefits of working for an association? Why would a young professional want to start a career in association work? Kelly Clark and Kaydee Brown of The Association Adviser Podcast discuss three reasons working in the association community comes is a solid career path:
1. Opportunity to work in ANY industry
2. Opportunity to come from ANY background
3. Opportunity to work in a variety of roles
4. Opportunity to grow your career parallel to the growth of an organization
We then discuss ways to keep your association career moving forward, including self-improvement book recommendations from Erica Halmstad of the National Fluid Power Association, taking online or in-person courses, attending conferences and workshops, and where to find quick association career tips online.
As promised during the podcast, these are some of our favorite association blogs and online resources:
On this podcast, Kaydee and Kelly discuss event safety and security, and how associations can prepare for an event-related crisis.
Does your association have an event crisis plan? Do your staff know what to do when someone at an event is injured, or when a hurricane is bearing down on your venue?
Safety and security is the No. 1 trend in the Meetings Outlook Surveys held by MPI (Meeting Professionals International) twice each year. This is the first time in the history of the survey that safety and security has ranked as the number one trend meeting planners pay attention to when planning an event. Surprised? Considering recent events that have negatively impacted concerts, church services, schools and other events, not to mention the usual risks of sickness or weather that event planners usually anticipate, you shouldn't be. While some crises are more preventable than others, you and your staff can and should prepare for all types of crises.
On this podcast, we review the most re
Did you know that University of Scranton research suggests that just 8% of people achieve their New Year's goals? Furthermore, the New York Times estimates that 40% of resolutions are broken by Jan. 8. That's a short life for goals many people say they want to achieve!
On this episode we’re talking about New Year’s Resolutions: Why we make them, tips for making and keeping a new year’s resolution, and how associations can adopt resolutions that help achieve their goals.
Kaydee and Kelly run through the most popular New Year's resolutions and what research says about why people break them. We cover tips for keeping your resolutions and for setting goals/resolutions that are realistic and achieveable. We also share different ways of making resolutions, including the increasingly popular One Word or Word for the Year method of focusing your new year goals.
Finally, we discuss how associations can get into the New Year spirit and set resolutions for their organization - after all, resol
Welcome to The Association Adviser Podcast!
Association Adviser is a hub for trade and professional associations looking for best practices, news and leadership strategies. We shine a spotlight on the fun and successful things associations are doing! We also listen to what our association partners tell us they want to improve, and we research what tools and processes are available to help associations overcome those challenges.
Our goals for this podcast are to host a space for association professionals of every background, every title, and every experience level to talk about what you all have learned and are continuing to learn about working in associations. This includes working with members and boards of directors, marketing, advocacy, technology use and everything in between.
We also want this to be one more way you can connect with Association Adviser. Busy professionals like to have options for getting information, and we aim to deliver! We hope this podcast can become a re