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The Association Adviser Podcast

The Association Adviser Podcast

By Association Adviser
Delivering best practices, news and leadership strategies for association professionals.

Episodes are published monthly.

Interested in being a guest? Don't want to be a guest, but want to hear about a certain topic? Email us at associationadviser@nayloronline.com!

The Association Adviser Podcast is sponsored by Naylor Association Solutions. Learn about our resources for improved member engagement and non-dues revenue at www.naylor.com.
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The Association Adviser Podcast

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How to Take Care of Your Virtual Event Participants
Before 2020, Zoom meetings were somewhat of a novelty. But since March of this year, almost everyone has become familiar with — and become fatigued from — virtual meetings. Now, associations are having to step up their online meeting game to keep members engaged and excited about their involvement from home. And that's when Lindsay Gross and Kate Pojeta step in. Lindsay is the director of facilitation services and Kate is director of meetings and technology for Event Garde, a trendsetting professional development consulting firm that helps associations and nonprofits pushes the boundaries of what’s normal and expected to facilitate lifelong learning. On this episode, they share with us how Event Garde is helping associations support their boards and members through strategic, engaging online meetings. We talk through specific strategies their team uses for preparing for a remote meeting, and how running a remote meeting differs from in-person. Lindsay and Kate take a holistic approach to online meeting facilitation that emphasizes taking care of participants as much as it emphasizes acheiving the meeting's goals. It's a great lens through which to view virtual event planning and management, especially in a year that has been so heavy. In addition, they address managing everyone's expectations for what constitutes a successful virtual meeting, and how to make the most of engaging with others online. Kate and Lindsay teach us how to tap into unexplored possibilities to make your next virtual strategy session, board meeting, or full-blown annual conference a success. Event Garde has teamed up with Ricochet Advice to publish The Complete Guide to Virtual Event Creation, a tool to help with the conceptual preparation and detailed planning that virtual events require. Producing a virtual event is difficult, and those with years of experience can anticipate and resolve all the challenges associations face. But if you're new to virtual events, this virtual event guide, with its 147-point checklist and structures, should help you avoid the more common mistakes and put on an engaging event from which your attendees will benefit. Download The Complete Guide to Virtual Event Creation for free today. We cannot recommend this virtual event guide from our trusted content partners, Event Garde and Ricochet, enough! Want to guest star on The Association Adviser Podcast? Want to submit an idea for an episode? Email Kelly Clark, kclark@naylor.com. Submissions are always welcome!
42:38
October 26, 2020
Take the Shame Out of Your Career Changing Game with Nicolle Merrill
How many times have you daydreamed about ditching your current job and doing something totally different? Nicolle Merrill wants you to know: A career change, whether voluntary or involuntary, is nothing to be afraid or ashamed of. She's a writer, speaker, and experienced career coach who is passionate about teaching professionals of all ages and experiences how to go after your dream job. Her book, Punch Doubt in the Face: How to Upskill, Change Careers, and Beat the Robots, translates the hype about robots taking all the jobs into a guide that helps professionals understand how to keep their skill set relevant and their mind engaged in their work. We talk with Nicolle about common themes she hears from workers of all ages. Things like, "I don't know what I want to do for the rest of my life," or "I want to change careers - but I don't want to go back to school." She walks us through her approach to overcoming these mental obstacles, and how to map your interests to your career path. After listening, you'll be motivated to take the necessary steps toward achieving your dream job while taking advantage of every career opportunity out there. Read more about Nicolle and her career changing work at her website, nicollemerrill.com. Her book, Punch Doubt in the Face: How to Upskill, Change Careers and Beat the Robots, is available on Amazon and on her website.  Listen to her podcast at  www.50conversations.com. Advertise on this podcast, or any of Association Adviser‘s platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast by emailing Kelly Clark at kclark@naylor.com. Thanks to our podcast sponsor, Naylor Association Solutions.
40:12
September 28, 2020
Insights from the 2020 Association Communications Benchmarking Report
We're discussing the results of the 2020 Association Communications Benchmarking Report. This report, published by Association Adviser and Naylor Association Solutions, details the challenges and successes association communicators face when producing their member communications. Over the course of nine years, more than 3,000 respondents have taken the survey, representing more than 100 industries. They've given us invaluable insight into how association staffs manage their member communications, how often they publish, in what channels, and to which member groups. This year, Association Adviser also added a number of questions specific to the COVID-19 pandemic and how it’s affected associations since the spring. And we've brought Sarah Sain, director of content at Naylor, to explore in more depth what the benchmarking report says about the state of association communications in 2020. Sarah Sain, CAE is responsible for the overall strategy, leadership and management of Naylor’s content department. In her nine years with Naylor, Sarah has provided editorial consultation and content strategy for more than 30 associations across an array of industries. Today, she works closely with a select group of Naylor’s association partners to plan, coordinate and produce their print and digital communications. Sarah also serves as writer and managing editor of Association Adviser. Sarah delves into the major challenges association communicators report facing in 2020, and six recommendations for meeting those challenges. While the report team does an excellent job every year of offering advice for association communicators, this year's recommendations are going to be so important as associations strive to prove their membership value and retain members through excellent communications. Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast by emailing Kelly Clark at kclark@naylor.com. Thanks to our podcast sponsor, Naylor Association Solutions.
37:30
August 25, 2020
How Association Partnerships Are Helping Members Thrive
"We will all be remembered by how we react to this situation" says our guest, Thomas Foreman, executive director of the Building Supply Industries Association of British Columbia and the Northwest Industries Association. The Northwest Industries Association formed in April 2019 to focus on building the strength of small- and medium-sized businesses in three  areas: advocacy, education and training, and revenue-generating partnerships. We spoke with Thomas about how NWIA members have banded together to help local businesses, keep each other informed, and most importantly, continue helping unemployed job seekers find meaningful work. Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here.  Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
31:44
July 30, 2020
How the Fisheries Council of Canada is Building and Sustaining Future Association Leaders
In the commodity business, people tend to think "If I supply it, someone will buy it." But the world is changing, and interacting with all parties involved in a supply chain can supply valuable knowledge for industry professionals working to create and sustain a profitable business model. That's why the Fisheries Council of Canada, led by president Paul Lansbergen, CAE, created the Future Leaders Canada program. Future Leaders Canada exposes participants to different parts of the fisheries supply chain that they would otherwise never see, and expands their personal network of industry individuals and companies. We spoke with Paul and Future Leaders Canada graduate Denise Avery-Reinhoudt about the goals of the program, how they planned and implemented the inaugural program in 2019, and their plans for enriching the program further this year. The program is a testament to the power of associations to bring members from diverse roles within an industry together to deepen their knowledge about the way their industry works while helping members network on a more personal level. Paul and Denise's conversation will encourage any association staff trying to better their member engagement and education offerings.  Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here.  Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
31:17
June 15, 2020
Data Analytics Reset: Assessing Your Data Analytics Program
Our guest this episode is Evan Reid, Data Analytics Manager for the American Speech-Language-Hearing Association. Evan has been working with ASHA for almost two years to improve ASHA's use of its membership and operational data so that staff can deliver data and answer people's questions as quickly as possible through tools they can use on their own. His team's goal is to create a "curated data exploration experience" where ASHA team members can dig into the data they need in a customized dashboard. Evan details how they're deciding what data to include, what kind of capabilities their new platform must have, and how he's getting everyone at ASHA excited about data analysis. Some of the tactics he tells us about might be tactics you'd want to adopt at your association: Short in-office workshops, data "science fairs," and stickers labeled "data nerd" or "data geek." Evan explains that there IS a difference between the two, and such tokens have been a strong motivational tool for encouraging data literacy at ASHA. Listen in for more tips about how to draw tech-adopters AND tech-avoiders into a productive conversation about making better use of your organization's data. Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
40:07
May 15, 2020
How to Welcome New Members to Your Association
When your association thinks of member engagement, do you think of metrics like website logins or event attendance? Or do you think of member engagement as a broader effort to create a better membership experience? That's how Amanda Kaiser of Smooth the Path wants more associations to approach their member engagement and retention plans. Through her work as a member engagement specialist, Amanda advocates for associations to connect with members in broad, intentional ways that end up improving your retention rates. We talked with Amanda about how to make members feel valued by going back to the basics of what makes people feel like they belong to a group. We also discuss Kaiser's annual New Member Engagement Study that provides valuable data about what works in a typical new member onboarding program, and which outdated practices associations can abandon.
47:25
April 15, 2020
Press the Dang Button on Podcasting
Why are podcasts so popular, and how can your association begin one? Podcasts operate similar to books, says Brian Fanzo, podcaster expert at iSocial Fanz and our guest on this episode. As you listen to a podcast you can create personal visualizations for yourself, which help you feel more connected to the host, brand or organization behind the podcast. Podcasting might seem like too much of a time commitment to association professionals, or like something you've missed getting a jump on, but there's still lots of opportunity to make your mark with a podcast, whether it's for member resource sharing, highlighting member work, advocacy, or industry education. In this mini conversation, Brian advises associations interested in podcasting to learn how to use a few basic, free tools, then just "press the damn button" - meaning, just go for it! Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
18:49
March 16, 2020
Accessible Content is Just Good Content
How well can people with vision impairment navigate your website? Would someone who is color blind be able to grasp everything you convey in your latest brochure? Accessibility isn't something that's widely talked about in the tech or association communities, but it's on the mind of Carmen Collins, senior social media and brand talent manager for Cisco. Inspired by her experiences working with a broken elbow and then a visually-impaired intern, Carmen has been improving the accessibility of Cisco's online properties to create a better user experience for everyone, not just people who are already fully-abled. Adding things like captions for video or using cap case ("Cap Case") for hashtags can make your online content stand out, and your brand appear more caring and purposeful than your competition. Our conversation at last fall's Digital Summit Tampa covered a range of accessibility topics from creating mobile-first content, to managing multiple platforms, to being judicious about your use of emojis. Listen to learn how you can easily and gradually make your online content reach more people by making it more accessible. Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
41:39
February 14, 2020
Human-Centered Strategy for the Now, Near and Far
If you were hired to revamp an association's 5-year plan, where would you start? If you're Garth Jordan, you'd start with the people in the association - and not just the staff or board of directors, but a representative sample of members at all levels of involvement.  Garth is the senior vice president and chief strategy officer for the Healthcare Financial Management Association, talks with us this episode about planning your association's strategy using human-centered design, and learning to really connect with members by shadowing them to understand their concerns and hopes for the direction of your association. He also emphasizes that associations must plan not only for the now, but for the near and far future.  Strategic plans can look forward, but unless they account for the now, near and far, your plans might not have the resources or manpower allocated properly to execute it.  Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
42:42
January 15, 2020
Deconstruct Data Silos with a Member Data Platform
Have you heard of a member data platform? It's a software hub that offers an association a 360-degree view of a member or customer by breaking down silos between individual data platforms, such as an email marketing program or an eCommerce account. A member data platform can help your association find out how engaged members are by showing a map of all the different ways they interact with your resources. At this month's ASAE TEC Show, we spoke with Jeff Horne and Juan Silva of Wicket, creators of the world's first member data platform. Jeff and Juan led us through how an MDP works, and how it can increase operational efficiencies for your association. We learned how an MDP can help you trust your data more, and most importantly, use your data more often to make business decisions that will further your mission and grow your influence. Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
32:45
December 13, 2019
How to Create Better Member Surveys
We're honored to host Rachel Clemens, chief marketing officer for Mighty Citizen, a firm that transforms mission-driven organizations through branding, marketing, and digital communications.  Rachel talks with us about why associations should survey their members regularly, how to build trust in your survey process, and what specific components make up a truthful, informative survey. We also cover ways to customize your surveys for different member groups or for different surveying purposes, and we had a great discussion about incentivizing survey takers. Did you know that incentives that are too small or large can work against your surveying efforts? Us neither! Listen on for Rachel's explanation why.  Learn more about Mighty Citizen. Check out Mighty Citizen's helpful guide to creating member surveys that work! Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
42:00
November 11, 2019
How to Weave Your Association’s Story
Association Adviser welcomes Tamsen Webster of The Red Thread® to this episode! Tamsen helps organizations to help people find, build, and tell stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread™, a simple way to change how people see and what they do as a result. The Red Thread™ is the connection between a question and the answer. It's how you get others to care about your association's story. This could mean how you get members to join, and how you want them to engage with your association once they've joined. Weaving your Red Thread is about doing the work to know where your members are, to build THEIR case for joining and staying involved, and for creating a sense of pride in being a member of your association and industry. Tamsen taught us that people want to believe they're smart, capable, and good. You'll want to listen to how she explains "letting others have your way" when it comes to disagreements and opposing viewpoints. Learn more about The Red Thread at https://tamsenwebster.com/.  Find her free Red Thread assessment for your association here: https://tamsenwebster.com/how-big-is-your-big-idea/ Interested in advertising on this podcast or within another Association Adviser publication? Browse our media kit. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
35:43
October 15, 2019
Don’t Test Your Emails and Other Email Marketing Advice
We talk with Jen Capstraw, strategist and email geek, about today’s email capabilities and how anyone can be a proficient email marketer if they take advantage of the tools available to them. Links: Women of Email: Find them on Facebook and at the Women of Email website. Email Geeks Slack Chat Email and Cross-Channel Testing: You're Doin' It Wrong (webinar referenced during the episode) Learn more about Iterable. Advertise with Association Adviser! Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
35:49
September 21, 2019
The 2019 Association Communications Benchmarking Report
Join Sarah Sain, Naylor's director of content, member communications, as she explains the results from the 2019 Association Communications Benchmarking Report. this is the 8th year of the survey and resulting report, and we're starting to see a shift in association communication priorities.  Sarah discusses which communication challenges are vexing associations the most, which publication types are holding strong, and why having clean member data is the responsibility of everyone on an association staff.   Want to download the report for yourself? Find it at resource.naylor.com/benchmarking.  Want to take the survey? It's open year-round! Association professionals who complete at least 50% of the survey unlock access to a custom communications report card. See where your association's strengths lie compared to industry best practices, and know which areas of your communication practices could use some improvement. Compare your performance to similar-sized associations, and if you've taken this survey over multiple years, compare your progress! Find the survey and your custom report card at communicationsbenchmark.naylor.com.  Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
32:17
September 6, 2019
What is Machine Learning?
We speak with Chris Knoch of Big Squid, a company that produces automated machine learning platform for business insights. Chris explains what machine learning and artificial intelligence are, and how associations can use machine learning to better position themselves for success. Plus, he discusses how associations can use data they already have, such as membership renewal or event registration data, to predict how successful their recruitment or event marketing efforts will be in the future. It's a great conversation, especially if you're interested in machine learning but haven't had the time to dive further into how you could apply it to your operations. Thanks to Chris for joining us!  Want to share your message with the Association Adviser community? Advertise on this podcast!  Association professionals will hear about your business and your solutions as they listen for in-depth features about what’s happening now - and next – in the association community. Your business belongs in this community, too. Go to Bit.ly/AdviserMediaKit for more info.    Want to be a guest on our podcast? Drop us an email at associationadviser@nayloronline.com with your topic ideas! Want to stay behind the scenes, but have a concept you want to know more about? We're always accepting episode ideas at the email address above.   Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
43:06
July 24, 2019
Don’t Let Cynicism Overcome Passion: Association Advocacy
We spoke with Kevin Daley, director of government affairs for Naylor Association Solutions, and Dr. Madelaine Feldman, president of the Coalition of State Rheumatology Organizations. CSRO advocates for access to the highest quality medical care for rheumatic disease patients with autoimmune inflammatory and degenerative diseases. They provide a network for state societies to exchange information regarding issues surrounding high quality care to Rheumatic disease patients, and collaborate with patient organizations, national and international societies and others whenever possible and appropriate in order to achieve better policies and care for rheumatic patients and their families. Dr. Feldman is passionate about her work both as a doctor and as an advocate for patient access to the right medicines, streamlined healthcare processes, and fair policies for all patients. We loved talking with her about her experiences educating patients about their rights, speaking on Capitol Hill, and facing opposition. If your association is wondering how to get into advocacy activities to enact change in your industry, this is definitely an episode you will want to hear. Kevin Daley is the Director of Government Affairs at Naylor, where he tracks and analyzes state and federal legislation and regulation of impact to clients.  His insight into the legislative process and how associations can become involved, is valuable for anyone wanting to learn more about association advocacy. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
53:43
June 27, 2019
Building Career Connections with ASCE
We recently caught up with Courtney Ross and Tirza Austin of the American Society of Civil Engineers to talk about the variety of career resources ASCE offers through its online career center, called Career Connections. Started in 2003, Career Connections has grown strategically and organically into a multi-faceted resource that includes a job board, education hub, salary surveys, and information about career paths in engineering. But their career center is more than an information hub. Through initiatives like their Mentor Match mentoring program and a comprehensive directory to local ASCE branches and sections, the pair is working hard to encourage members to network offline and get involved in association-sponsored activities that can truly change their career paths.  Tirza and Courtney share how they're overcoming the perception that Mentor Match is an engineering version of Match.com, and how they're letting each bit of feedback about ASCE's career resources guide their decisions about what to do next. If you're involved in your association's professional development or career resource programming, this episode is full of information and mini case-studies you'll definitely want to hear. Want to share your message with the Association Adviser community? Advertise on this podcast!  Association professionals will hear about your business and your solutions as they listen for in-depth features about what’s happening now - and next – in the association community. Your business belongs in this community, too. Go to Bit.ly/AdviserMediaKit for more info.  Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
34:55
May 28, 2019
Modernizing Your Association: WRLA
Kelly and Kaydee speak with Liz Kovach and Jessica Cranmer of the Western Retail Lumber Association about the work they and their staff are doing to modernize WRLA's events, industry talent pipeline, and government relations.   WRLA began in 1890 as an organization to facilitate the success of the building industry. Today, it represents 2,400 member businesses and 262,000 Canadians employed in building material-related industries. Liz and Jessica talk about updating WRLA's Buying Show with an educational track (it never had one until last year!), their partnership with the Southern Alberta Institute of Technology to show students that working lumber industry doesn't mean you become a lumberjack, and their plan to regroup with related associations and create a strategy for advocating for the lumber industry at the federal level.   It's a great conversation to hear if your association is considering becoming more involved in government relations. Thanks to Liz and Jessica for joining us!   Want to share your message with the Association Adviser community? Advertise on this podcast!  Association professionals will hear about your business and your solutions as they listen for in-depth features about what’s happening now - and next – in the association community. Your business belongs in this community, too. Go to Bit.ly/AdviserMediaKit for more info. Want to be a guest on our podcast? Drop us an email at associationadviser@nayloronline.com with your topic ideas! Want to stay behind the scenes, but have a concept you want to know more about? We're always accepting episode ideas at the email address above. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
51:27
May 2, 2019
The Leading Edge of Change
We’re happy to welcome back Sharon Newport, Executive Director for the Door Security & Safety Foundation and Director of Operations for the Door and Hardware Institute for today’s episode.  Sharon continues our conversation about association leadership and how great leaders are nurtured within organizations that make leadership training and knowledge transfer part of their organizational culture. 'Leading”associations are firmly grounded in their mission, and while they might adopt some of the latest leadership or staff development trends - they stay firmly grounded in their WHY so they don’t lose sight of the leadership or succession goals they’re striving for.  We talk about transferring leadership and organizational knowledge across roles and generations, why it's important that leaders accept failure, and the difference between mentorship and sponsorship. We’re so glad Sharon could make time to share what she’s learning about leadership with us!  Check out the Door Security & Safety Foundation at dhi.org.  Want to share your message with the Association Adviser community? Advertise on this podcast!  Association professionals will hear about your business and your solutions as they listen for in-depth features about what’s happening now - and next – in the association community. Your business belongs in this community, too. Go to Bit.ly/AdviserMediaKit for more info. Want to be a guest on our podcast? Drop us an email at associationadviser@nayloronline.com with your topic ideas! Want to stay behind the scenes, but have a concept you want to know more about? We're always accepting episode ideas at the email address above. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
44:57
March 22, 2019
Refresh Your Association Brand
Updating your association's brand can seem like a gargantuan task, but it doesn't have to be impossibly difficult. Josh Spradling, CAE, and Steven Stout, CAE, both of the Texas Society of Association Executives, share the process of their organization's recent brand refresh.  They detail how the impetus for an update began with their board leadership, how they involved an outside research firm to learn where their reputation stood and how to move it into the next decade, and how they formed a task force intentionally made up of people with different perspectives and experiences with TSAE so that everyone the association reaches could contribute to the new brand.  "Better together" is TSAE's new tagline from the refresh process, and we think you'll agree that "together" is how a vibrant, impactful association brand like TSAE's is made.  Listen for Josh and Steven's two most important pieces of advice when it comes to refreshing your association brand and how to ensure a positive reception from your members upon revealing a new association look.   Check out TSAE's updated brand at http://www.tsae.org!  Want to be a guest on our podcast? Drop us an email at associationadviser@nayloronline.com with your topic ideas! Want to stay behind the scenes, but have a concept you want to know more about? We're always accepting episode ideas at the email address above.  Want to share your message with the Association Adviser community? Advertise on this podcast!  Association professionals will hear about your business and your solutions as they listen for in-depth features about what’s happening now - and next – in the association community. Your business belongs in this community, too. Go to Bit.ly/AdviserMediaKit for more info. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
48:49
February 3, 2019
Change Leadership and Leading with Curiosity
Changes in your work and team are inevitable, but they don't have to be difficult. Sharon Newport, director of operations at DHI - Door Security & Safety Professionals, shares about leading through the lens of change, and the benefits to using the power of change leadership to mold your association's culture and programming.  She details how leading with curiosity can help you explore the hidden strengths and great ideas of your team while improving your leadership skills. Sharon was once a documentary writer, producer, and actress, and has found many parallels between the structure of the media community and the association community, which she says is the tribe she never knew she needed. We think you’ll love her insights into the power of change leadership. Want to be a guest on our podcast? Drop us an email at associationadviser@nayloronline.com with your topic ideas! Want to stay behind the scenes, but have a concept you want to know more about? We're always accepting episode ideas at the email address above. Want to share your message with the Association Adviser community? Advertise on this podcast!  Association professionals will hear about your business and your solutions as they listen for in-depth features about what’s happening now - and next – in the association community. Your business belongs in this community, too. Go to Bit.ly/AdviserMediaKit for more info. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
41:06
December 15, 2018
Programmatic Advertising: Retargeting
UPDATED 11/9 with full retargeting conversation! On this mini episode we welcome back Kerry Walter, Naylor’s director of programmatic operations. Kerry explains how retargeting on Naylor’s programmatic advertising platform can benefit associations, their members and their advertisers. Retargeting is advertising online to certain individuals or groups of individuals based on their demographic characteristics or their recent online behavior. An example of retargeting that Kerry gives during our conversation is event registration. Using programmatic technology, an association can track who hasn’t yet registered online for an event, and continue to advertise to those individuals through display ads, pop-ups, or other online messaging. In addition to events, associations can use retargeting to advertise membership, to solicit sponsors, or to thank vendors. I’ll let Kerry explain how it works in detail. It's worth the listen and will get you excited about breathing more life into your association communications! For more info about programmatic advertising, visit Naylor.com/programmatic-advertising/ Thanks to our sponsor, Naylor Association Solutions for their support of this podcast! Visit us at Naylor.com. Thanks for listening to The Association Adviser Podcast! If you'd like to suggest a topic or a guest (even yourself!) for a future podcast, reach out to us at associationadviser@nayloronline.com. Connect with Association Adviser: Twitter: twitter.com/assocadviser Instagram: @AssocAdviser Website: www.Naylor.com/AssociationAdviser Subscribe to Association Adviser monthly: response.associationadviser.com/Subscribe
14:14
November 9, 2018
Tradition vs. Technology in Association Communications
What balance between traditional forms of association communications, such as printed magazines and newsletters, and newer, trendier forms such as podcasts or online communities, should associations strike? We talk with two leading communicators in the association community about maintaining this balance: Evan Sparks of the American Bankers Association and Bill Thorne of the National Retail Federation.  Both Evan and Bill head communications at their respective associations, and focus not only on producing content that their members value, but on delivering that content in a way that is accessible and convenient for as many members as possible. While association professionals have ranked traditional face-to-face events and print magazines within their top three communication channels for three years running - AND printed member newsletters broke into our top ten for the first time since we’ve run this survey - newer, trendier forms of communication are gaining prominence. Private online communities, apps, and podcasts were all rated at very or extremely valuable by 40 percent or more of association professionals surveyed.  We talked about the logic of publishing quick updates and in-depth features on different platforms. We touched upon integrating advertiser content into member communication in a way that presents product and service info without determining an association's content strategy. And we cover how to find out which communication platforms are effective among members and other stakeholders, who should be making those decisions, and how often you should be examining those preferences.  Show links:  ABA Podcast: https://www.aba.com/Press/Pages/podcasts.aspx  NRF's annual STORES Magazine: https://nrf.com/connect-us/stores-magazine  American Bankers Association: https://www.aba.com  National Retail Federation: https://nrf.com  Want to be a guest on our podcast? Drop us an email at associationadviser@nayloronline.com with your topic ideas! Want to stay behind the scenes, but have a concept you want to know more about? We're always accepting episode ideas at the email address above. Want to share your message with the Association Adviser community? Advertise on this podcast!  Association professionals will hear about your business and your solutions as they listen for in-depth features about what’s happening now - and next – in the association community. Your business belongs in this community, too. Go to Bit.ly/AdviserMediaKit for more info. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com. Check out our programmatic advertising product at Naylor.com/Programmatic-Advertising.  Connect with Association Adviser:  Twitter Instagram Website Subscribe to Association Adviser monthly
41:29
October 17, 2018
How Programmatic Advertising Benefits Associations
Heard of programmatic advertising, but wondering what it is and how it works? Join us for a conversation with Kerry Walter, director of programmatic operations for Naylor Association Solutions. Kerry explains how programmatic advertising is an auction-based style of buying and selling ads that can help your sponsors reach more of your members. Programmatic also helps associations reach more members and potential members with important programming messages through retargeting capabilities.  In short, it helps suppliers reach their target audience, and helps your association reach the people you want to involve more! This mini episode is the first of a series on programmatic advertising.  Want to be a guest on our podcast? Drop us an email at associationadviser@nayloronline.com with your topic ideas! Want to stay behind the scenes, but have a concept you want to know more about? We're always accepting episode ideas at the email address above. Want to share your message with the Association Adviser community? Advertise on this podcast!  Association professionals will hear about your business and your solutions as they listen for in-depth features about what’s happening now - and next – in the association community. Your business belongs in this community, too. Go to Bit.ly/AdviserMediaKit for more info. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
11:53
September 12, 2018
Foresight is the Future of Governing
On this episode we’re pleased to welcome Jeff De Cagna, FRSA, FASAE, executive advisor of Foresight First, LLC. Jeff is a respected contrarian thinker on the future of associating and associations. He talks with us about the need for high-performing boards of directors and the necessity of adopting a future-oriented planning mindset he calls foresight first. Jeff explains how associations need their boards to focus their attention on understanding and preparing for an uncertain future for their organizations and stakeholders.  We're also excited to debut a new eBook in collaboration with Jeff: "Foresight is the Future of Governing." Download it at FutureOfGoverningeBook.com or Naylor.com/associationadviser.  Going to #ASAE18? Visit Naylor at booth 423! We'll have Garrett Popcorn and furry friends from the Canine Therapy Corps to help you relax and recharge. Find out how Naylor can help you achieve more by talking with one of out team members about solutions for your association. Want to be a guest on our podcast? Drop us an email at associationadviser@nayloronline.com with your topic ideas! Want to stay behind the scenes, but have a concept you want to know more about? We're always accepting episode ideas at the email address above. Want to share your message with the Association Adviser community? Advertise on this podcast!  Association professionals will hear about your business and your solutions as they listen for in-depth features about what’s happening now - and next – in the association community. Your business belongs in this community, too. Go to Bit.ly/AdviserMediaKit for more info. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.  Connect with Association Adviser: Twitter Instagram Website Subscribe to Association Adviser monthly
42:45
August 23, 2018
3 Things Associations Should Do on Social Media Right Now
What should your association be doing on social media to effectively communicate with members and potential members? Kelly & Kaydee break it down: BIG idea: Control your message. Take ownership of your brand and your association's voice on the social media platforms that are most relevant to your audience. You don't have to be everywhere, but you do need to be SOMEWHERE. Small idea #1: Build stories using Twitter Moments. Moments are collections of tweets that you post, or that others post, that you gather under a “Moment” that is accessible through your profile. They're a great way to tell a story about an event, a program, or a person. Small idea #2: Use association-branded hashtags in your posts. Hashtags are such a simple tool that help people find and focus on info they want. Use hashtags to recognize members, brand your social media, get members to take action & more. Let us know what you think & drop us suggestions for future podcasts at AssociationAdviser@nayloronline.com.
39:20
August 7, 2018
Make Content Planning Work for You
Chances are your association members interact with your association in more than one way. They attend events, open your emails, and read your publications at a frequency and level of involvement that fits their professional role and aspirations at the moment. But not all members prefer to receive communications in the same way, at the same time and in the same format. But, through our 2017 Association Communications Benchmarking Study, we found that more than 50 percent of associations surveyed say they have just one overall content strategy for all members! Content planning isn’t easy, so we talked with Monica Dutcher, editor and content director for the National Asphalt Pavement Association, and Ashley Williams, Communication director for the Georgia Trial Lawyers Association, about how they tackle content planning. Monica and Ashley share their processes for planning magazine issues and online content, how they source content, who makes decisions about content plans and who is respo
40:53
July 31, 2018
How Associations Can Earn More Non-Dues Revenue
Why is non-dues revenue important to associations? In addition to supporting year-round programming and keeping member dues low, non-dues revenue (the kind of revenue your association can earn from any source other than membership dues) helps associations expand programming as well as expand their membership roll. This month, Kaydee Brown and Kelly Clark talk with Tara Ericson, Group Vice President for Member Communications at Naylor Association Solutions, and John Bacon, a group publisher also with Naylor, about the ways asosciations can earn more revenue that will support their mission and goals. We cover ways of earning more revenue including the sale of advertising space in publications, charging for exhibit space at an event, and collecting fees to view content from an educational course or your association’s conferences and workshops. Tara and John give useful insight into how a vendor that specializes in publication design and production or event management can help an asoscia
38:02
May 29, 2018
Why You Should Work for an Association
What are the benefits of working for an association? Why would a young professional want to start a career in association work? Kelly Clark and Kaydee Brown of The Association Adviser Podcast discuss three reasons working in the association community comes is a solid career path: 1. Opportunity to work in ANY industry 2. Opportunity to come from ANY background 3. Opportunity to work in a variety of roles 4. Opportunity to grow your career parallel to the growth of an organization We then discuss ways to keep your association career moving forward, including self-improvement book recommendations from Erica Halmstad of the National Fluid Power Association, taking online or in-person courses, attending conferences and workshops, and where to find quick association career tips online. As promised during the podcast, these are some of our favorite association blogs and online resources: https://www.eventgarde.com http://www.smooththepath.com http://membershipmarketing.blogspot.com/ htt
33:19
April 30, 2018
Event Security: What to Anticipate and How to Plan For More Secure Events
On this podcast, Kaydee and Kelly discuss event safety and security, and how associations can prepare for an event-related crisis. Does your association have an event crisis plan? Do your staff know what to do when someone at an event is injured, or when a hurricane is bearing down on your venue? Safety and security is the No. 1 trend in the Meetings Outlook Surveys held by MPI (Meeting Professionals International) twice each year. This is the first time in the history of the survey that safety and security has ranked as the number one trend meeting planners pay attention to when planning an event. Surprised? Considering recent events that have negatively impacted concerts, church services, schools and other events, not to mention the usual risks of sickness or weather that event planners usually anticipate, you shouldn't be. While some crises are more preventable than others, you and your staff can and should prepare for all types of crises. On this podcast, we review the most re
34:46
March 28, 2018
New Year's Resolutions for Associations
Did you know that University of Scranton research suggests that just 8% of people achieve their New Year's goals? Furthermore, the New York Times estimates that 40% of resolutions are broken by Jan. 8. That's a short life for goals many people say they want to achieve! On this episode we’re talking about New Year’s Resolutions: Why we make them, tips for making and keeping a new year’s resolution, and how associations can adopt resolutions that help achieve their goals. Kaydee and Kelly run through the most popular New Year's resolutions and what research says about why people break them. We cover tips for keeping your resolutions and for setting goals/resolutions that are realistic and achieveable. We also share different ways of making resolutions, including the increasingly popular One Word or Word for the Year method of focusing your new year goals. Finally, we discuss how associations can get into the New Year spirit and set resolutions for their organization - after all, resol
35:36
January 22, 2018
The Association Adviser Podcast Intro
Welcome to The Association Adviser Podcast! Association Adviser is a hub for trade and professional associations looking for best practices, news and leadership strategies. We shine a spotlight on the fun and successful things associations are doing! We also listen to what our association partners tell us they want to improve, and we research what tools and processes are available to help associations overcome those challenges. Our goals for this podcast are to host a space for association professionals of every background, every title, and every experience level to talk about what you all have learned and are continuing to learn about working in associations. This includes working with members and boards of directors, marketing, advocacy, technology use and everything in between. We also want this to be one more way you can connect with Association Adviser. Busy professionals like to have options for getting information, and we aim to deliver! We hope this podcast can become a re
06:00
November 30, 2017