The No Bollocks Marketing Podcast, by Be Found Be Chosen.
By Be Found Be Chosen
Meet the Be Found Be Chosen Team: befoundbechosen.co.uk/about/the-team/
The No Bollocks Marketing Podcast, by Be Found Be Chosen.May 07, 2021
8 Things For A Sexy Product Page
Product Pages are the power pages in Ecommerce land nowadays.
They are often the landing pages for brand new customers, and as the old saying goes you never get a second chance to make that first impression.
For this episode of NBM, Jeff & Guy give an overview of what makes a good product page. If you've got these 8 things, your product pages will be in the top 10%, no doubt about it.
**Please note, internet connection was a little dodgy for this one, sorry for the scratchy audio! We're planning to re record a little further down the line.
Copywriting with Alex Thompson
Copywriting.
If you're in marketing, you'll write copy. There's very few of you who do it well.
Alex Thompson joined Guy for this episode and did not disappoint. This one is choc full of tips, tricks and things to avoid when you're sharpening your pencil.
You can expect to learn:
- What copywriting actually is
- Why you should NEVER start with a blank page
- Three KILLER customer research questions
- Why your first draft is always TERRIBLE
- The difference between Content Writing and Copywriting.
- What good product description and a vanilla product description sounds like... with a comparison example from a North East favourite brand 👀
Enjoy!
More from Alex Thompson?
Connect with Alex on Linked In.
Alex's brand new shiny website with a swell resources section.
Want more from Be Found Be Chosen?
Meet The Team https://befoundbechosen.co.uk/about/t...
More Content https://befoundbechosen.co.uk/content/
Case Studies https://befoundbechosen.co.uk/our-work/
Get In Touch https://befoundbechosen.co.uk/contact/
Three need-to-knows BEFORE you get started with Google Shopping
This podcast is for you if you think Google Shopping Ads are a good idea for your Ecommerce Store, but you aren't ready to take the plunge yet.
On this episode, you'll learn:
- Which products actually work for Google Shopping
- How to start with your Google Ads campaigns
- Whether your not your product feed is in good shape!
If you enjoyed that and want more from the Be Found Be Chosen team, check out these links below.
Meet the Be Found Be Chosen Team: https://befoundbechosen.co.uk/about/t...
For more on what we've got to say: https://befoundbechosen.co.uk/content/
Check out our Case Studies: https://befoundbechosen.co.uk/our-work/
Want to get in touch? https://befoundbechosen.co.uk/contact/
Prepping Your Store For The Future - An Interview with Ben Lax from SaleCycle.
For this weeks No Bollocks Marketing, Guy chats to Ben Lax, Global Head of Marketing at SaleCycle.
SaleCycle are a CRO company working with some of the biggest retailers in the world. They've got more data on online consumer behaviour than they know what to do with. Luckily for us, they've recently brought out their annual ecommerce benchmarking report which looks at the industry in detail.
Of course, the impact of COVID this year has been impossible to ignore, but we also got into:
- The legacy of COVID, and which changes are going to stick around
- How window shopping has totally changed
- Why converting traffic is vital as the ecommerce world grows
- The AOV vs LTV debate.
- How to prep for Black Friday & Cyber Monday (Clue: you should've started already!)
And more!
Here's a link to the report for your next cup of coffee: https://www1.salecycle.com/21-ebook-ecommerce-report-ppc-en
Enjoy.
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Be Found Be Chosen is a search-led digital agency that exists to make your ecommerce growth easier. Why not meet the team, check out our loudmouth ecommerce blog, or check we can also walk-the-walk with a case study.
If you're ready to talk about your ecommerce stores growth, here's what you need.
Three must haves for your CATEGORY PAGES
Category pages are an unsung hero of ecommerce... If you do 'em right!
For this weeks No Bollocks Marketing, Guy sits down with Jeff to discuss the absolute must haves on your ecommerce stores category pages.
Expect to learn how many products should be on a category page, why Amazon's category pages are dreadful and how a well curated set of products will skyrocket your SEO efforts.
Enjoy.
No Bollocks Marketing is the weekly podcast by Be Found Be Chosen, the tell-it-like-it-is Ecommerce Growth Agency. Meet the team here.
Is Wix REALLY a contender in the ecommerce platform space?
Wix have improved over the past 5 years or so, no doubt.
But does it really have the tools to topple the big boys? Should Shopify, Magento, Woo Commerce and co. be looking over their shoulders?
In this weeks No Bollocks Marketing, Jeff, Joe and Guy have a discussion about Wix.
Find out: Why Wix deserves a lot of credit, why we believe Wix will continue to grow and our verdict on their ballsy marketing approach!
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Be Found Be Chosen are a Search Marketing Agency for ambitious Ecommerce Brands.
Proudly based in Newcastle, we adopt the north-east attitude for talking straight and getting things done. Hence, we named the podcast "No Bollocks Marketing". Here's where we talk though what's going on in the worlds of Digital & Ecommerce, through the lens of whether it's bollocks or not.
If you're enjoying what we put out, do subscribe to the channel, or even head over the website and join our mailing list. It would make our day.
Peace 😘
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Meet the Be Found Be Chosen Team: https://befoundbechosen.co.uk/about/t...
For more on what we've got to say: https://befoundbechosen.co.uk/content/
Check out our Case Studies: https://befoundbechosen.co.uk/our-work/
Want to get in touch? https://befoundbechosen.co.uk/contact/
Retention, Retention, Retention | Shopify Future Of Ecommerce Report | NO BOLLOCKS MARKETING
THE SHOPIFY FUTURE OF ECOMMERCE REPORT (5/5)
On the final stop on our journey through this future of ecommerce report, we talk about the MOST UNDER TALKED ABOUT TOPIC IN THE WHOLE OF DIGITAL MARKETING.
Retention.
Over the past few years it's been stupidly easy to recruit a customer, and lots of new customers means that a business grows quickly.
The business that stick around though, retain their customers. How long do you want to be in business?
View the report in full here: https://www.shopify.co.uk/enterprise/...
🔴⚪
Be Found Be Chosen are a Search Marketing Agency for ambitious Ecommerce Brands.
Proudly based in Newcastle, we adopt the north-east attitude for talking straight and getting things done. Hence, "No Bollocks Marketing". Here's where we talk though what's going on in the worlds of Digital & Ecommerce, through the lens of whether it's bollocks or not.
If you're enjoying what we put out, do subscribe to the channel, or even head over the website and join our mailing list.
It would make our day.
Peace 😘
-------------
Meet the Be Found Be Chosen Team: https://befoundbechosen.co.uk/about/t...
For more on what we've got to say: https://befoundbechosen.co.uk/content/
Check out our Case Studies: https://befoundbechosen.co.uk/our-work/
Want to get in touch? https://befoundbechosen.co.uk/contact/
Marketplaces: The Good & The Bad | Shopify Future Of Ecommerce Report | NO BOLLOCKS MARKETING
THE SHOPIFY FUTURE OF ECOMMERCE REPORT (4/5)
On our journey through the Shopify Plus' Annual Report on Global Ecommerce Trends, we stop at Trend 4: "Brand Building Challenged By Marketplace Dominance".
Is it ALWAYS better to own your own brand experience? How should you be using the likes of Amazon and Ebay best?
View the report in full here: https://www.shopify.co.uk/enterprise/...
🔴⚪
Be Found Be Chosen are a Search Marketing Agency for ambitious Ecommerce Brands.
Proudly based in Newcastle, we adopt the north-east attitude for talking straight and getting things done. Hence, "No Bollocks Marketing". Here's where we talk though what's going on in the worlds of Digital & Ecommerce, through the lens of whether it's bollocks or not.
If you're enjoying what we put out, do subscribe to the channel, or even head over the website and join our mailing list.
It would make our day.
Peace 😘
-------------
Meet the Be Found Be Chosen Team:
https://befoundbechosen.co.uk/about/t...
For more on what we've got to say:
https://befoundbechosen.co.uk/content/
Check out our Case Studies:
https://befoundbechosen.co.uk/our-work/
Want to get in touch?
https://befoundbechosen.co.uk/contact/
Fulfillment Emerges As Key Differentiator | Shopify Future Of Ecommerce Report | NO BOLLOCKS MARKETING
THE SHOPIFY FUTURE OF ECOMMERCE REPORT (3/5)
On our journey through the Shopify Plus' Annual Report on Global Ecommerce Trends, we stop at Trend 3: "Fulfillment Emerges As Key Differentiator".
Basically, if your delivery is sh*t, don't bother. You'll be fighting a losing battle? Listen to the podcast where we put more meat on the bones.
View the report in full here: https://www.shopify.co.uk/enterprise/...
🔴⚪
Be Found Be Chosen are a Search Marketing Agency for ambitious Ecommerce Brands.
Proudly based in Newcastle, we adopt the north-east attitude for talking straight and getting things done. Hence, we named the podcast "No Bollocks Marketing". Here's where we talk though what's going on in the worlds of Digital & Ecommerce, through the lens of whether it's bollocks or not.
If you're enjoying what we put out, do subscribe to the channel, or even head over the website and join our mailing list. It would make our day.
Peace 😘
-------------
Meet the Be Found Be Chosen Team: https://befoundbechosen.co.uk/about/t...
For more on what we've got to say: https://befoundbechosen.co.uk/content/
Check out our Case Studies: https://befoundbechosen.co.uk/our-work/
Want to get in touch? https://befoundbechosen.co.uk/contact/
Will Retail Ever Go Back "To Normal?" | Shopify Future Of Ecommerce | NO BOLLOCKS MARKETING
THE SHOPIFY FUTURE OF ECOMMERCE REPORT (2/5)
For the next five weeks on No Bollocks Marketing: Jeff, Joe and Guy will be picking through some of the findings from Shopify Plus' Annual Report on Global Ecommerce Trends.
View the report in full here: https://www.shopify.co.uk/enterprise/...
For this one, we're into Trend Two "New consumer behaviours reshape the future of retail". Exploring how this period of lockdown has changed us forever... What do you think?
🔴⚪
Be Found Be Chosen are a Search Marketing Agency for ambitious Ecommerce Brands.
Proudly based in Newcastle, we adopt the north-east attitude for talking straight and getting things done. Hence, we named the podcast "No Bollocks Marketing". Here's where we talk though what's going on in the worlds of Digital & Ecommerce, through the lens of whether it's bollocks or not.
If you're enjoying what we put out, do subscribe to the channel, or even head over the website and join our mailing list. It would make our day.
Peace 😘
-------------
Meet the Be Found Be Chosen Team: https://befoundbechosen.co.uk/about/t...
For more on what we've got to say: https://befoundbechosen.co.uk/content/
Check out our Case Studies: https://befoundbechosen.co.uk/our-work/
Want to get in touch? https://befoundbechosen.co.uk/contact/
5 Future Trends Of Ecommerce Growth | Shopify Report 2021
For the next five weeks on No Bollocks Marketing, Jeff, Joe and Guy will be picking through some of the findings from Shopify Plus' Annual Report on Global Ecommerce Trends.
On this episode, we talk through the first trend - "Ecommerce Boom Fuels Record Online Competition".
We're talking through how the pandemic has changed us as consumers, how we reacted as marketers and what we're expecting from now. We hope you enjoy.
"Good Service" is NOT your USP.
If you're spouting that your USP is your "great service", you've got a problem.
So why is everyone doing it?!
Guy, Jeff and Jason having a chinwag about this marketing 101 topic for this week's pod.
Where's The Electric Car Companies At?!
Guy and Jeff are both massive Electric Vehicle Wankers...
If you know, you know.
But when we bought the electric cars, the experience wasn't all that great, you could even say it was bollocks. We chat here all about being early adopters, why Halfords wont ever own the EV accessories space and why Tesla are the new Apple.
All hail Musk.
Hope you enjoy!
AERO COMMERCE - The New Platform On The Block
Aero Commerce.
Built For Performance, Made For Retailers.
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For the first time on No Bollocks Marketing, we've welcomed a guest!
Scarlett Reeves from Aero joined Guy to talk about Ecommerce Platforms and why you might want to take Aero seriously.
But how does Aero stack up against WooCommerce, Magento and Shopify? Feast your ears!
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No Bollocks Marketing is a blunt, "tell-it-like-it-is" and informal podcast by the guys at North-East Ecommerce Agency, Be Found Be Chosen. Read all about the BFBC team here.
Each week we take one tiny slither of the marketing landscape and simply ask - "is it bollocks?!". New Episode every Friday.
Our Valentines Day Episode!
Valentine's Day.
Is it a necessary display of affection, or just another consumerist nightmare?! I mean, we can show our loved ones we love them 365 days a year.... right?
Guy, Jeff and Joe are back again chewing the fat around Valentines Day. We chat one of the best Instagram ads ever, why the greeting card industry is on it's way out, a nice example of marketers showing empathy and why it's vital to stack those "reasons to buy".
Honourable mentions to Moonpig, Thortful and whichever dude is buying the Valentine's Day Shower Curtain.
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No Bollocks Marketing is your blunt, "tell-it-like-it-is" podcast by the guys at North-East Ecommerce Agency, Be Found Be Chosen. Read all about the BFBC team here.
Each week we take one tiny slither of the marketing landscape and simply ask - "is it bollocks?!". New Episode every Friday. Subscribe!
Primark's £1bn Loss: Crazy or Clever?
Lockdown has hit everyone pretty damn hard but probably none moreso than PRIMARK.
The retail giant is on to take a £1bn quid loss this year, and yet, still refuse to do take their operation online.
Is that just as crazy as it seems? Or is there something else going on?
Guy, Jeff and Joe have a natter about it for this week's pod.
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No Bollocks Marketing is a blunt, "tell-it-like-it-is" and informal podcast by the guys at North-East Ecommerce Agency, Be Found Be Chosen. Read all about the BFBC team here.
Each week we take one tiny slither of the marketing landscape and simply ask - "is it bollocks?!". New Episode every Friday.
Ep.6 - Is Automation in Google Ads Bollocks?!
The computers are coming for our jobs?!?!?!
Or are they...
I've got the two ppc boffins, both called Joe, to explain why leaning into automation within your Google Ads account is a GOOD IDEA, and also why they aren't quite worried about he computers taking their jobs just yet.
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No Bollocks Marketing is a blunt, "tell-it-like-it-is" and informal podcast by the guys at North-East Ecommerce Agency, Be Found Be Chosen. Read all about the BFBC team here.
Each week we take one tiny slither of the marketing landscape and simply ask - "is it bollocks?!". New Episode every Friday. Proudly raw and unedited, there's nothing for us to hide here!
Ep.5 - 80% of your customers are wasting your time
80% of your revenue comes from 20% of your customers.
The maths says that a customer from the top 20% is 16x more valuable than a bottom 80% customer.
Why isn't your marketing ALL ABOUT the top 20%. It's a mistake to try and be all things to all people.
Guy, Jeff and Joe are back again picking this one apart. How should you go about targeting the top 20%?
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No Bollocks Marketing is a blunt, "tell-it-like-it-is" and informal podcast by the guys at North-East Ecommerce Agency, Be Found Be Chosen. Read all about the BFBC team here.
Each week we take one tiny slither of the marketing landscape and simply ask - "is it bollocks?!". New Episode every Friday.
Ep.4 - Blue Monday is Bollocks!
In case you didn't know, apparently Monday 18th January is this year's "Blue Monday".
Blue Monday is an entirely made up concept by travel companies in an effort to sell more holidays...
Is it a stroke of genius? Or does it bring out the absolute worst in the marketing profession?
Jeff hates it. Guy is conflicted.
Joe says "There's a reason its 'Blue Monday', and not 'Red Monday - the happiest day of the year'."
We also chat about Ryannair's new disgraceful advert, how On The Beach did a much better job and why this year's holiday marketing, more than ever, should be about empathy.
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No Bollocks Marketing is a blunt, "tell-it-like-it-is" and informal podcast by the guys at North-East Ecommerce Agency, Be Found Be Chosen. Read all about the BFBC team here.
Each week we take one tiny slither of the marketing landscape and simply ask - "is it bollocks?!".
New Episode every Friday.
Ep.3 - Future Trends To Care About In 2021
Guy, Jeff and Joe back again talking about some future trends we ACTUALLY LIKE. We're usually very pessimistic about this stuff so this was a welcome change, ha!
We picked through a Modern Retail article and we get into Voice Search, Shoppable TV and why live streaming on Social Media will be the new QVC. We were even rudely interrupted by the office Alexa when discussing voice, I promise you it wasn't planned.
Enjoy!!
Read about Guy, Jeff and Joe and the rest of the Be Found Be Chosen team, here.
Ep.2 - What Makes A Good Ecommerce Store?
For Episode 2 of our new podcast, Guy & Jeff were joined by Joe to discuss the question "What Makes A Good Ecommerce Store?".
We set out to create an ultimate checklist, but it quickly turned into a different discussion! Definitely worth a listen if you're looking to grow.
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The No Bollocks Marketing Podcast almost named itself as Be Found Be Chosen are the Ecommerce Growth Agency who tells it like it is.
Why not Meet The Team, or view some of Our Work?
Enjoy!
Ep.1 - BLACK FRIDAY '20 - Our First Pod!
In this pilot episode of our podcast, Guy & Jeff sit down and talk about Black Friday. Is it really all about discounting? Where's the creativity?
We talked about the approaches from brands like Apple, Brewdog and Patagonia.
Be Found Be Chosen, your Ecommerce Growth Partner.