Bootstrapped Branding
By Rohan Gandhi
Bootstrapped BrandingJul 21, 2021
04: You ARE your customer w/ Katie Webb of Aila
Aila is a wellness brand for active people. Founded, owned, and operated by Katie Webb, the brand was born from her own need for a higher-quality alternative to existing pre-workout supplements.
We cover:
- Katie's path of following her own personal needs to creating a successful product
- How she developed, tested, and worked with key partners to make a shelf-ready product that met her standards
- How Aila builds customers and community without heavily relying on paid ads
Check out Aila: https://meetaila.com/
Follow Katie on Twitter: https://twitter.com/KatieWebb_
03: Get the idea, make the product, & sell your @$$ off w/ Alexander Harik of Zesty Z
You want to launch a food brand, but where do you start? How do you get retailers to take you seriously? And how do you get into every Whole Foods store nationwide?
Alexander left the NYC banking world to start Zesty Z, a brand of Mediterranean diet-inspired snacks and seasonings.
Hear how Alexander got from 0 to 1, how you can get scrappy with developing your products, and how putting in the smart-and-hard work leads to the growth you desire.
02: From farmer's market to store shelves with Joy Milk Tea's Max Blessen
Wondering if you can launch a successful brand as a team of one?
The answer is yes. Max Blessen is walking proof of that. He started (and still runs) Joy Milk Tea as a one-person show.
What you'll learn from this discussion:
- Why a farmer's market (not a website) was the perfect starting point
- How Max fills every role at JMT, from product developer to brand director to sales
- The crucial growth phases for a bootstrapped beverage brand
Check out Joy Milk Tea at https://www.joymilktea.com/
Follow Max on Twitter at @max_blessen
And head to bootstrappedbranding.com to catch up with past episodes and newsletter issues.
01: Zero-to-one grit, handling haters, & building to a vision with Greg Frontiero of NOOWAVE
If there's one thing that radiates from NOOWAVE founder Greg Frontiero, it's grit.
We get right into:
- Having a big vision
- The struggle of finding suppliers when you're starting out
- How Greg handles (and wins over) social media haters
Also...what's been working with marketing and driving sales? What didn't work? Give a listen and find out.
Check out NOOWAVE at: https://noowave.co/
Connect with Greg on Twitter: @SfwGreg
Keep up with Bootstrapped Branding at: www.bootstrappedbranding.com