In this episode of The Bubbles of Wisdom Series from Bubbleye, we are joined by Carole Le Van who is the Co-Founder of Potato Play after previously managing User Acquisition at Gameloft, WarGaming & Ubisoft. During the conversation, Carole will discuss the importance of adding Automation to your arsenal as a UA team, how to get started with automation & what elements to automate.
She will also reveal top tips including getting the right blend of SDK Networks, SANs, and DSPs, how to adjust user acquisition based on monetization model, and the differences, pros & cons between LTV based bidding and portfolio-based bidding.
In the second part of our Bubbles of Wisdom insider series, we explore various hot topics within UA with Tom Nguyen who founded Tucmedia 2 years ago after previously managing UA for Goodgame Studios and Zalando. He shares his wisdom on a range of aspects including:
Automation for a Mobile App Publisher, Performance Indicators for Optimization, The Best Use & Management of LTV Prediction Curves, iOS 14.5, User Acquisition Methods: Networks (SAN's, DSP,s, SDK Networks) & Creative Strategy
As part of our Bubbles of Wisdom Series, expert wavemaker Arthur Chin (UA Lead at Snowprint Studios) shares his thoughts on
Automation for a Mobile App Publisher
Performance Indicators for Optimization
LTV Prediction Curves
Impacts on the Mobile Gaming Industry from iOS 14 & the Coronavirus Pandemic
User Acquisition Methods: Networks, Marketing & Creative Strategy
& Arthur’s Holy Grail for User Acquisition