Shared Best Practices for Business Building
By Casey Bourque - VP Marketing at Web Design Phoenix
Shared Best Practices for Business BuildingFeb 14, 2022
Photography tips specifically for website and brand building
Simple SEO trick for finding topics to write about
How to creat content your audience will give a shit about
Social media posting: The value of posting content that lives on the social platform itself
Branding versus sales - How you measure success can impact your companies reputation
What are backlinks and how do they impact my websites search ranking?
A backlink is when one website links to another website. It’s kind of like a recommendation in real life. The bonus is that backlinks are seen by Google as they evaluate the trust and authority of all websites on the web. The better and more back links that your website has, the more important it is in the eyes of Google. Because Google only cares about the experience of their users, they are going to rank your website higher if it is seen as being more helpful, authoritative, trustworthy in the space that their users are searching in. Back links are a super important, yet often misunderstood area of search engine optimization. Learn more about Search Engine Optimization
New opportunity in your space? Here’s how to go get it
It’s common for businesses, if they are paying attention, to see new opportunities to win business. Maybe you have a new service offering, a new target demographic, or maybe you’ve identified a new trigger that would compel someone to start looking for a certain product or service. Don’t just list the new product or service on your website. You’re going to want to produce helpful content around the questions and challenges your target audience is concerned about. This will help you to build trust and authority in that particular space, eventually drive organic traffic, and help you win business. Here's a plan for content creation.
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How to use social media to amplify con tent on your website
Social media is difficult for companies that do not have any customer centric content living on their website. On the other hand, businesses that commit to producing longer form evergreen content on their website are able to amplify this content on social media very easily. Social media becomes the avenue for bringing information into the places where your audience prefers to consume that content. Here's an article about which social media platforms to use.
Easy blog format for humans and for search engines
Producing great content isn’t always easy, but at least the format of your content can be. We want to introduce your topic by telling them what we’re going to tell them (intro). In the body of your content you’re going to tell them (make your points). In the conclusion or summary, you’ll tell them what you told them (takeaway). It sounds redundant, but this format is ubiquitous. Both search engines and humans love it. Simple format for every article you write.