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The Content Marketing Playbook

The Content Marketing Playbook

By Josh Culler
Content marketing is something that can be challenging to understand. Especially for small business owners and solopreneurs, but understanding how content marketing can elevate your business is a must! On this show, I break this subject down into specific topics making it easy for anyone to understand. Subscribe and enjoy!
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Using Customer Content to Promote Your Products
Everyone knows that getting testimonials is marketing 101, but do you know the meaning behind why you need testimonials or other forms of customer content? On this episode, I want to talk to you about the reasons why getting customer content is so powerful, what it means, and how to implement it.  
September 1, 2020
Content Collaboration
One of the most effective and efficient ways to be successful with your content marketing and marketing in general is to collaborate.
August 25, 2020
Written Content Tips & Tricks | The Content Marketing Playbook
Written content is the most underrated and underutilized form of content out there. The reality is that whether you're a writer or not, writing is one of the most valuable skills you can possess in the business world. In this episode, I walk through tips and tricks to maximize your writing content in order to get more results. . Shoot me an email! Connect with me on Facebook: Follow me on Instagram:
August 18, 2020
Instagram Reels | What It Is & How to Use It
A new platform has arrived! It's a platform inside another platform. It's called Instagram Reels. As a direct competitor to Tik Tok, there are still many questions in the air of how to actually use it correctly. Here is my take on what it is and how to use it. .  Shoot me an email!  Connect with me on Facebook:  Follow me on Instagram:
August 11, 2020
Keeping Up With Content Marketing
Keeping a pulse on the direction, the changes and ever-evolving content marketing field, can be such a challenge, so how do you keep up with it if you're not a content marketing expert? I have a few things that are very simple that you can do in order to keep up with the changes of content marketing as a whole. . Shoot me an email! Connect with me on Facebook: Follow me on Instagram:
July 21, 2020
Website Content Marketing Tips & Tricks
Content marketing doesn't stop with social media like Facebook, Instagram, or LinkedIn. The most important place to put your content marketing is out on your website. Navigating what content to put on your website can be tricky, but keeping it simple is the key. On this episode, I walk you through the essentials of what content to focus on when it comes to your website. 
July 7, 2020
Using Content Marketing to Unveil A New Product
One thing that we can learn from the movie industry as a business is the way they use content marketing to build anticipation for a movie opening. From the initial movie poster (graphic) to the critic reviews and movie trailers. All of this is extremely applicable to unveiling a new product or service! 
June 30, 2020
YouTube Content Marketing Tips & Tricks
YouTube is a content platform that can be difficult to figure out, but is vital to understand in your content marketing plan. Utilizing YouTube can be a great way to bring leads into your business and establish true authority and credibility. Let's talk about the ways to navigate the YouTube jungle.
June 23, 2020
Instagram Content Marketing Tips & Tricks
Understanding how to properly use Instagram as a content marketing platform can be very confusing. So how do you properly use this dominating platform and get the most out of it? Here are my tips and tricks in order to crush it on Instagram!
June 16, 2020
Facebook Content Marketing Tips & Tricks
Facebook is the "OG" of social media platforms for businesses, but there are so many different things to understand when it comes to putting content marketing out on Facebook. From how to distribute content to understanding the algorithms, on this episode, I cover all the tips in order to get the most out of putting content out on your Facebook business pages!
June 9, 2020
Using Organic Content to Promote Your Podcast or YouTube Channel
If you have a podcast or a YouTube channel that you are wanting to grow organically, creating micro-content to push your audience to your pillar content is one of the best things you can do. Here are a few ideas for you to juice out your full podcast episodes in order to promote it!
May 26, 2020
Creating Live Content Marketing
Going live on social media platforms is an excellent way to drive real-time traffic to your content. There are endless possibilities when it comes to creating live content and what you can do with it. Here are my tips on creating live content and how to juice out the life of your live content. . Subscribe to the show at:
May 19, 2020
Creating Fun & Engaging Content
Creating content doesn't always have to be all serious and about business all the time. You can make it fun and more importantly, you can make it engaging. In this episode, I let you in on how I'm using fun content like GIF's, emojis, Bitmojis, and other fun content to create engagement!
May 12, 2020
Structuring Content Marketing to Convert
Continuing from last week's episode talking about generating leads with content marketing, this episode, let's address converting those leads into customers with content marketing. In this episode, I'll give you 7 core pillars of building your content marketing in order to drive your leads into converting.
April 28, 2020
How to Generate & Convert Leads with Content Marketing
Walking your target audience through a funnel in order to convert is not something a lot of people think about when it comes to content marketing. On the other hand, if your content marketing isn't driving people to convert, then you have no reason why you should be doing it. So how exactly do you build a converting piece of content, and how do you structure a content funnel to get someone from a prospect to a lead to a customer?
April 21, 2020
Where & How to Distribute Your Content Marketing
Distribution of your content marketing is one of the final steps when it comes to content marketing. So where do you distribute your content to and how do you do it?
April 14, 2020
My Top Online Content Marketing Tools
When getting into content marketing, there are so many different Softwares, tools, platforms, etc, to use to create and distribute your content. In this episode, I'm going to break it down for you to my top tools that the Culler Media team uses to produce and publish over 1,000 pieces of content every week. Every single one of these tools are usable from anyone so you don't have to be a professional content marketer to use them!
April 7, 2020
Using Transcriptions & Closed Captions in Your Content Marketing
One of my favorite topics to talk about when it comes to content marketing is transcribing content in order to juice out the potential of your video and audio content. Here are some actionable items to make that happen. . Make sure to check out REI.Video!
March 31, 2020
Why Right Now Is The Time To Start Content Marketing
Of course, this episode is being published during the whole COVID-19 pandemic, but this isn't me trying to capitalize on the situation. It's of trying to inform you that now is the time to crack down on your content marketing. To get it started and I'll walk you through how to get it started.
March 24, 2020
Creating Content for Your Landing Page
Landing pages are something that not every business is using, but could contribute to converting more customers. Lining up the right content is extremely vital to the conversion process of your customers, so let's talk about the content you should be putting out to your customers!
March 17, 2020
Where to Start with Video Content
When it comes to content marketing, typically people think of video first and foremost. Well, there's a reason that's the case. Video DOMINATES the internet. So how exactly do you get started with no budget for creating video content?
March 10, 2020
How to Create A Consistent Flow of Content Marketing
One of the key factors in getting results with your content marketing is keeping it consistent. When you go 5 months and see no results, most people give up on what they're doing (podcast, videos, etc), but those who do succeed in their content marketing are those who keep the drum beating. But forget about mindset and patience, what are some actionable things you can do to make sure you stay consistent with your content marketing? Lets chat about it!
March 3, 2020
How Copywiritng Affects Content Marketing
Copywriting is such an essential part of the content being discovered on any platform and making a good impression to go along with it. Understanding how to actually utilize and compliment you're content marketing visual with good writing could propel results for you!
February 25, 2020
User Generated Content (Why It Matters)
The most powerful content that a business can put out is content that YOU don't put out. That's called user-generated content. Content put out by your super fans that love your product or service so much that they'll basically be a brand ambassador for you. Let's chat about how to make this happen.
February 18, 2020
Using Content to Educate Your Audience
A very simple question to ask yourself......does my target audience even know who I am and what I am/do? As we get caught up in our day to day business, we sometimes forget that not everyone knows what we know and sometimes it's easy to put marketing out there that goes over the head of your target audience. Using content to educate your audience is the best and easiest way to correct this!
February 11, 2020
Crafting the Messaging In Your Content Marketing
Messaging in your content is extremely vital if you truly want to convert your leads. Understanding ways to craft your messaging and dig deep into solving the potential customer's problem will yield more results for you whether you have a product or service.
February 4, 2020
Using Stock Assets (Photos, Videos, Music, etc) Properly
Stock images, videos and music are a great tool to bump the quality of your content marketing, but there are things you need to know before downloading an entire library of "corporate" images to use on social media. I'm going to give you the best practices when it comes to using stock assets for your content marketing.
January 28, 2020
Podcasting | Why & How You Should Start One
We all know what a podcast is (since you're listening to this one now), but what are the benefits of a podcast and how easy is it to create one?
January 21, 2020
Leveraging Content Marketing in the Customer Experience
Customer experience is a very underrated function in most businesses but can be the most powerful marketing you can do. There is one very key way to leverage content in order to improve the customer experience pretty largely. Listen in and make sure to focus on customer experience as much as possible! 
January 14, 2020
How Long Should Your Videos Be & Where Do You Publish Them?
Short videos or long videos? Specific platforms or publish everywhere?! Many people ask me how long their video content should be and if they should put their videos on all platforms. There is a lot that goes into the science behind that, but there is an easy answer!
January 7, 2020
Leveraging Testimonials in Your Content Marketing
Getting testimonials from your customers/clients is marketing 101, but how do you get the most out of those testimonials? I'm going to give you the best way to acquire testimonials and and how you get the most out of them!
December 31, 2019
Using Quora For Content Marketing
Quora isn't a platform that many people talk about when it comes to marketing, especially not content marketing. But with 300 million active users (rivaling Twitter's 330 million active users), Quora is a force to reckon with. I always say that content marketing is just answering people's questions about your product/service and industry, Quora is literally a platform for that.
December 17, 2019
Building Credibility with Content Marketing
When it comes to a potential customer deciding whether or not they are going to go with your product or service, more times than not, they are going to be diving into the credibility that you have. They'll read reviews, see if you have detailed information about your product or service, etc. So building credibility with content is essential. Here's how to do it!
December 10, 2019
The 5 Level of Awareness & How to Use Content In Those Levels
When it comes to your audience converting with your product or service, there are 5 levels of awareness (or a funnel if you will) that you have to get them through. On this episode, I'll discuss the levels and how you can utilize content marketing to move your customers along in the levels.
December 3, 2019
Advertising Vs. Educating with Content
When most people think of "marketing" the first thing that comes to mind is "advertising." The interesting thing is that advertising is only it's own silo in the realm of marketing. On the flip side, educational content can be such a deeper way to connect with your audience and eventually convert them.
November 26, 2019
Raw Content Vs. Produced Content (The Epic Battle!)
A huge discussion in the marketing world right now is the topic of raw content vs. produced content. We live in a world today where creating content is easier than ever, but does that mean that the better quality content will get more traction?
November 19, 2019
Building Your Content Around Relevance
If you were to choose one word to base ALL of your content on, it would be "RELEVANCE." Every single piece of content that you put out should be relevant to your audience. Listen in as I explain the process of building relevant content for your audience.
November 12, 2019
Getting The Most Out of Your Content
Being efficient with your content plays a big role with you sticking to it or not. If you're able to take a large piece of pillar content and juice out 20-45 pieces of micro-content, you'll never have problems with distributing content consistently. This episode will explain the way I do it for all of my clients!
November 5, 2019
The Purpose of Content Marketing
Content marketing is something that not a lot of brands and personal brands focus on in their marketing efforts. I find that most of the time, the reason is that they don't understand content marketing. I'm here to settle that for you!
October 29, 2019
Content Is A Marathon
This is directed to all my business owners and entrepreneurs out there with Maverick type personalities! When it comes to content marketing, you have to look at it as a dating relationship with your audience. If you play it right, stay consistent, deliver enough value, eventually, they'll say "YES!" and then pull the trigger on your product/service.
October 23, 2019
Vertical Video Dominates
For the past several years video has completely dominated our newsfeeds on social media. Over time, curating your videos has become extremely important in order to get the traction you need on your videos. At this point in time, vertical video is dominating news feeds for one reason. Real estate.
October 15, 2019
Google My Business
Google My Business is a platform that's been out for a good amount of time, but hardly any businesses are utilizing it. The thing to understand is that Google My Business is a huge factor when people search for your services and products especially if you're a brick and mortar business. Try it out!
October 8, 2019
The Social Media Cocktail (What Elements Create A Perfect Social Media Post)
Just because you post on social media, doesn't mean it's been optimized to get the most engagement and results. This awesome concept of the social media cocktail explains the specific elements needed to create a great and engaging social media post. . Check out the full Social Media Cocktail article here ---> . If you're a Real Estate Investor, Realtor, or Influencer, then subscribe to the REI Content Marketing Weekly Newsletter! Subscribe here --> . Be sure to check out @cullermedia on Facebook and Instagram!
October 1, 2019
Creating Ideas for Content Marketing
Coming up with ideas for content is something a lot of people get stuck with. If you dig deep enough, more times than not, you'll find that there are plenty of topics to create a solid content plan around! On this episode, I give you multiple ideas on how to find ideas for content whether you're blogging, doing video, podcasts, or anything else. . If you're a Real Estate Investor, Realtor, or Influencer, then subscribe to the REI Content Marketing Weekly Newsletter! Subscribe here --> . Be sure to check out @cullermedia on Facebook and Instagram!
September 24, 2019
Where to Start with Content Marketing
Starting with content marketing can be overwhelming for nearly everyone because of how much there is out there to do and that you can do. I have a simple four step method that I always encourage people to do if they're just starting off. In this episode I walk through the four steps and tell you how to be on your way with creating content! . If you're a Real Estate Investor, Realtor, or Influencer, then subscribe to the REI Content Marketing Weekly Newsletter! Subscribe here --> . Be sure to check out @cullermedia on Facebook and Instagram!
September 16, 2019