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Content Rookie

Content Rookie

By Nicole Michaelis
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
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Why you don't need to hire a native English UX writer
Episode 38: Why you don't need to hire a native English UX writer UX writer or Content designer but not native in English? This shouldn't limit your success. Sadly, the reality often is that it's difficult to get hired if you're not on a native English level. In today's episode, my guest Stanislav and I discuss the challenges non-native English candidates face and how we can overcome them. Learning outcomes: Why native English doesn't automatically make you a better writer How to raise awareness with recruiters and hiring managers How to present yourself as a non-native English speaker Avoiding discrimination Connect with the guest, Stan: https://www.linkedin.com/in/stanislav-olenchenko-25792b179/ Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com
23:56
January 21, 2022
Career transitioning to UX Writing and building content guidelines from scratch
Episode 37: Career transitioning to UX Writing and building content guidelines from scratch Final episode of the year! Join my guest Aladrian Goods (Senior Content Designer at Intuit) and me in an episode where we talk about her path into UX Writing, tips and tricks when working with content partners, setting up content guidelines from scratch, and much more. Learning outcomes: Career transitioning into UX (from marketing and startups) Establishing yourself in UX Writing Working with content partners Creating content guidelines Connect with the guest, Aladrian: Twitter: https://twitter.com/AladrianNo_L Linkedin: https://www.linkedin.com/in/aladriangoods/ Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com
28:01
December 20, 2021
Content design hacks for your everyday life
Episode 36: Content design hacks for your everyday life Content design is awesome! But did you know you can apply it to your everyday life and communication as well? In this episode, I talk about some of the content design tools and approaches you can take to e.g. writing emails, asking for input from colleagues, and writing documents. A short but sweet exploration of content design thinking for anyone - even content newbies.  Learning outcomes: Writing better emails Glossaries for everything How the table of contents can simplify your life Do's and don'ts writing Connect with the host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com
18:51
December 03, 2021
UX Writing, but not in English - how culture shapes writing in different languages
Episode 35: UX Writing, but not in English - how culture shapes writing in different languages In today's episode, my guest Gladys and I talk about how writing for UX in other languages than English differs from writing in English. We discuss how culture affects your writing approach for each language, how the market for UX writers in various languages differs from the English market, how you can write in several languages, and how you can start out as a UX Writer in any language. Learning outcomes: UX Writing in several languages UX Writing when English isn't your primary language Do you have to be native to write in any language? Getting started writing in any language but English The difference between English writing projects and others Connect with my guest, Gladys: LinkedIn https://www.linkedin.com/in/gladysdiandoki/?originalSubdomain=fr Twitter https://twitter.com/Gladysdit Connect with the host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com
28:24
November 19, 2021
Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion!
Episode 34: Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion! In today's episode, my guest Katrin Suetterlin and I introduce you to neurodiversity. We talk about what it means for content and user experiences, and what you can do to raise awareness.  Learning outcomes: Intro to Neurodiversity Neurodivergencies vs disabilities Advocacy Raising awareness Challenges in user experience design Ebook accessibility https://accessibility.uxdesign.cc/ Tokenism topic by Frank Spillers https://frankie-spillers.medium.com/avoiding-user-tokenism-or-excluding-users-when-your-intent-was-inclusive-design-a92db1292e6c Connect with my guest, Katrin: LinkedIn https://www.linkedin.com/in/katrin-suetterlin/ Medium https://katrinsuetterlin.medium.com/ Twitter https://twitter.com/honest_x_sleep  Substack: https://katrin.substack.com/ Connect with the host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com
37:48
November 01, 2021
How UX Writers and UX Designers collaborate - or why you should always keep asking questions
Episode 33: How UX Writers and UX Designers collaborate - or why you should always keep asking questions Magic happens when UX Designers and UX Writers collaborate as equals. But how do you set up the collaboration and what are some of the challenges? Today's guest, Silvi Toader from Adobe, shares her experience of working with writers throughout her career and has some encouraging words for those just starting out in the field. Learning outcomes: How UX Writers and UX Designers collaborate Convincing stakeholders together How to get a seat at the table How to work under high pressure and a fast pace Connect with the guest, Silvi: https://twitter.com/silvianatoader https://www.linkedin.com/in/silvianatoader/ https://medium.com/stage13 Connect with the host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com
27:42
October 11, 2021
Burnout and exhaustion while working in content - you're not alone
Episode 32: Burnout and exhaustion while working in content - you're not alone Today's episode is a discussion with two guests, Jane Ruffino and Candi Williams. We talk about how common burnout is when working in content and specifically as UX Writers in tech. We discuss our experience, what you can do to help yourself and others experiencing exhaustion, and how you can involve managers to help you. Most of all, we acknowledge that there are systemic issues when working as a UX Writer or Content Designer that may be contributing to feelings of fatigue and depression. Learning outcomes: Challenges when working in content How to set boundaries Speaking up when you're being spread too thin Connect with the guests, Candi and Jane: Candi Williams: https://linktr.ee/candwrites Jane Ruffino: https://www.linkedin.com/in/jane-ruffino-ab490158/ Connect with the host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com
43:45
August 31, 2021
A/B-testing designs and copy
Episode 31: A/B-testing designs and copy In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you can do when you're first getting started with testing, and how the day2day in a Growth team looks like. Learning outcomes: What is A/B-testing? A/B-testing for copy A/B-testing top tips Working in Growth Examples of easy things to test and how to break down more difficult scenarios Skillsets needed to run successful tests (for copy or design) Connect with the guest, Anna: https://www.linkedin.com/in/annahatzisavas/ Connect with the host, Nicole: https://www.linkedin.com/in/nicoletells/ nicoletells.com Twitter: @nicoletellsit hi@nicoletells.com
17:46
August 22, 2021
Your first 90 days on the job as a UX Writer/Content Strategist
Episode 30: Your first 90 days on the job as a UX Writer/Content Strategist Are you starting a new job or project as a UX Writer, Content Strategist, or Content Designer? Congrats! I've bundled all my tips and tricks into this quick episode. Focus on what matters most (relationships, processes, metrics, your well-being) and educate others about what you do. Bookmark contentrookiepod.com! Learning outcomes: What to focus on first Documentation Who to build relationships with How to establish processes from scratch How to not get overwhelmed Sharing with your manager Educating others about UX Writing Connect with the host, Nicole: https://www.linkedin.com/in/nicoletells/ nicoletells.com Twitter: @nicoletellsit hi@nicoletells.com
27:21
June 29, 2021
Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills
Episode 29: Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills It was hard to find a title for this episode, which is a fruitful discussion between Patrick Stafford, Co-founder of the UX Writers Collective, and me. We talk about mentoring and coaching and why they are important, why everyone wants Senior Content Designers, and how to (potentially) solve this, plus other topics such as salary, development, and diversity challenges in the field.  Learning outcomes: Hiring junior writers and why everyone wants a Senior UX Writer Getting mentored and coached Mentoring vs Coaching Negotiating your salary Diversity in the field and why it is lacking Developing your skills as a UX Writing or Content Design Lead Connect with Patrick: http://pdstafford.com/ https://www.linkedin.com/in/patrick-stafford/ https://uxwriterscollective.com/ Connect with the host, Nicole: https://www.linkedin.com/in/nicoletells/ nicoletells.com contentrookiepod.com hi@nicoletells.com
01:05:24
June 08, 2021
UX Writing and Content Documentation
Episode 28: UX Writing and Content Documentation Starting on a new project or new to the Content Design world? Documentation is key to creating a consistent experience with your content. But what type of documentation do you need when and how should it look like? In this episode, I share what works for me when it comes to documentation and why I think this could be valuable for you even if you're not a writer. Learning outcomes: What is content/UX Writing documentation? What formats should you use? Which documents should you start with? What about Slack, Trello, and Figma? Where does UXW Documentation fit into the Design System? ...many more tips! Connect with Nicole: hi@nicoletells.com contentrookiepod.com // nicoletells.com https://www.linkedin.com/in/nicoletells/
26:06
May 23, 2021
Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher
Episode 27: Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher Need some practical tips for getting into UX Writing? Are you wondering if being a generalist is even appreciated? And why the heck are UX Writers paid more than most other writers? Well, in today's episode with Yuval Kreshtcher we dig into all these topics and more. Join us for a fun episode that'll is aimed to make you feel a little more welcome in the field of UX Writing. Learning outcomes: Transitioning into UX Writing from other fields Learning UX Writing - what does that even mean? Why UX Writing pays more Easy tips to get you started in the field or help you figure out if UX Writing is right for you Connect with Yuval: https://www.linkedin.com/in/yuvalkesh/ https://uxwritinghub.com/ Connect with your host, Nicole: https://www.linkedin.com/in/nicoletells/ nicoletells.com contentrookiepod.com hi@nicoletells.com
49:35
May 06, 2021
How to do UX writing without a UX Writer
Episode 26: How to do UX writing without a UX Writer Don't have the budget for a UX Writer, Content Strategist or Content Designer yet? Well, there's plenty you can do to improve your microcopy anyway and it will pave the way for future UX Writers. This episode is especially for young companies and start-ups looking to create better UX copy on a small budget. Learning outcomes: Who can do UX writing in your team? How to keep track of copy throughout the design process How to get better at UX writing as a non-writer Budget ideas Connect with the host, Nicole Michaelis: Websites: nicoletells.com contentrookiepod.com Social media: https://twitter.com/nicoletellsit https://www.linkedin.com/in/nicoletells/
19:09
April 30, 2021
Your UX Writing Portfolio
Episode 25: Your UX Writing Portfolio  All your questions around UX Writing portfolios are answered in this episode with Senior UX Writer Anjana Menon (currently at Spotify). Anjana and Nicole talk about whether you need a UX Writing portfolio, what should be in it, how it should look and how a portfolio review works. Tune in if you're looking to break into UX Writing or get your portfolio up to speed. Learning outcomes: UX Writing portfolio yes or no? How many cases do you need? What format should you use? How to present your portfolio How to get started with 0 experience Connect with our guest, Anjana: https://www.linkedin.com/in/anjimenon/ https://www.anjanamenon.com/ Content with the host, Nicole: Email: hi@nicoletells.com nicoletells.com https://twitter.com/nicoletellsit https://www.linkedin.com/in/nicoletells/
20:34
April 09, 2021
UX Writing and Content Design Stakeholders - Collaboration, Daily UX Writing work, Building Relationships
Episode 24: UX Writing and Content Design Stakeholders UX Writing, Content Design, and Content Strategy are all about collaboration. Your day-to-day work will likely involve people from Design, Legal, Tech, Localization, and many more. So how do you best build functional relationships with all these people? Two experienced UX Writers/Content Designers share their thoughts in today's episode. Featuring Mario Ferrer, Lead Content Designer at King. Learning outcomes: Who are common UX Writing stakeholders? The day-to-day work of a UX Writer Collaborating well in Content Connect with the host: nicoletells.com https://www.linkedin.com/in/nicoletells/ Connect with the guest, Mario Ferrer: https://www.linkedin.com/in/marioferrer/ Mentioned in episode: About silos and bridges https://twitter.com/hondanhon?s=21 About sentence case https://readabilityguidelines.co.uk/grammar-points/capital-letters/#1-do-not-capitalise-whole-words-or-phrases  Mario's UXWs in Spain group https://twitter.com/ContentDesignES https://www.meetup.com/ContentDesignES/
42:01
March 02, 2021
UX Writing, Content Strategy, and Content Design - Then, now, and in the future
Episode 23: UX Writing, Content Strategy, and Content Design - Then, now, and in the future (Working title: Labels are for icons, not people: but apparently nobody gets what we’re doing) In this episode with guest Jane Ruffino, we discuss all things UX Writing. How did it start years ago? Where is it now? Why are the titles so confusing and how do they make our job harder? The longest episode of Content Rookie to date! But it's so worth it. Learning outcomes: What is UX Writing (really)? What is Content Strategy (really)? Challenges in UX Writing Why Copywriting isn't bad How a diverse background makes you a better (UX) Writer Connect with the host: nicoletells.com https://www.linkedin.com/in/nicoletells/ Connect with the guest: http://www.workwithjane.com/ https://www.linkedin.com/in/jane-ruffino-ab490158/
59:59
February 10, 2021
How to get paid for writing
Episode 22: How to get paid I wanted to give this episode a fancy title, but really it's just about this: how to get paid as a writer or content marketer. I talk about how I got started freelancing and give full transparency of my rates through the years. What impacted my rate, how did I increase it, and what can help you negotiate your salary if you're working in-house? Learning outcomes: Starting from 0, building your portfolio Rate vs experience/value Negotiating your rate/salary How to increase your value as a writer Connect with the host: nicoletells.com https://www.linkedin.com/in/nicoletells/
34:13
January 26, 2021
How User Research can take your copy to the next level
Episode 21: How User Research can take your copy to the next level A conversation with User Research Estelle van Ravestyn that goes into the basics of User Research and how it can benefit your writing (and design!).  Learning outcomes: What is User Research? User Research for (UX) Writers How to do your own User Research How to work with your bias Connect with my guest: https://www.linkedin.com/in/estellevanravestyn/ Connect with the host: nicoletells.com https://www.linkedin.com/in/nicoletells/
31:51
December 11, 2020
You don't need to be a writer to be a copywriter
Episode 20: You don't need to be a writer to be a copywriter A conversation with my friend Jörgen Kjellgren on how our backgrounds affect our writing and our ways of working. We talk about topics such as staying creative and focused on personal projects while also working creatively, how music-making could make you a better writer, and how being very firm with who you are can make it easier to find the right clients. Learning outcomes: A different perspective on writing How creativity changes with seniority Standing up for yourself throughout your writing career Connect with my guest: https://www.linkedin.com/in/j%C3%B6rgen-kjellgren-8237ba178/ Jörgen's music:  https://www.ruralsounds.com/jorgen-kjellgren https://open.spotify.com/artist/49dj9JMf1fRLv9VqBggYfi Connect with the host: nicoletells.com https://www.linkedin.com/in/nicoletells/
32:16
November 18, 2020
How cultural context affects your UX writing
Episode 19: How cultural context affects your UX writing  With hundreds of markets and different cultures, creating a one-size-fits-all approach to writing is simply not possible - no matter if you're a UX Writer, Copywriter or Content Marketer. Join me and my guest Robin Reidl (Spotify) in today's episode on Culture + Design. How can you test for cultural aspects and immerse your writing processes with the right amount of context? What are low- and high-context and how do they differ? And how do you convince stakeholders to make culture a core of design and writing? Learning outcomes: The caveats of arguing for a culture-focus to writing Testing UX copy for different markets The benefits of bringing together culture and design Low context vs high context for UX writing Localizing high-context scenarios Connect with my guest Robin Reidl: https://www.linkedin.com/in/tidalreidl/ Connect with the host: https://www.linkedin.com/in/nicoletells/ nicoletells.com
27:22
October 22, 2020
From Copywriter to UX Writer - Which writing discipline suits you?
Episode 18: From Copywriter to UX Writer - Which writing discipline suits you? Many writing disciplines, even more career opportunities. But what does a Content Writer do vs a UX Writer? How does Content Marketing differ from Content Writing or Content Management? Who needs to know SEO, have a thing for data or design? And who does the actual writing? Tune into this episode to get insights into my experience from working across various writing disciplines and find the one that suits your interests, skills, and lifestyle. Disciplines discussed: Copywriting, UX Writing, Technical Writing, Content Writing, Content Marketing, SEO Writing, Editing, Translating, Content Management. Learning outcomes: Which disciplines work best for freelancing? How do disciplines differ in salary range? How can you progress? What skills are beneficial for each discipline? How does the day to day work look like?
33:13
October 08, 2020
How localization can accelerate the quality of your content
Episode 17: How localization can accelerate the quality of your content Join me and my guest Martina Russo (Movingwordstranslations.com) in a conversation about how localization works in practice, how to manage it, and the tools that can help you achieve the next level of quality. If localization is more than just translations, how do you ensure you have all the tools and knowledge you need to achieve top quality? Martina has been working with localization for many years and has managed a team of localization experts. She shares her insights with us. Learning outcomes: - Localization in practice (what's the process like?) - Where to begin - Useful tools for localization - Best practice Connect with me: Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ Connect with my guest: Linkedin: https://www.linkedin.com/in/martinarussomovingwords/
27:38
September 28, 2020
Why you need to pay attention to localization
Episode 16: Why you need to pay attention to localization Join me and my guest Hristina Racheva (Google, Skyscanner) in a conversation about the importance of lozalization and why it can make or break your user experience. Most companies hire specialized writers only for their master language (usually, English) and foreign-speaking markets can suffer from bad translations, even damaging a brand's reputation. But localization is more than just translations.  Learning outcomes: What is localization? Why localization is more than just translations How you can support localization as a writer The opportunities of hiring a localization manager ...and more! Connect with me: Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ Connect with my guest: Linkedin: https://www.linkedin.com/in/hristinaracheva/ Tools mentioned: https://www.hofstede-insights.com/country-comparison/
31:17
September 18, 2020
7 common UX Writing issues
Episode 15: 7 common UX Writing issues In this episode, I take you through some of the most common UX Writing issues and how you can approach them - from writing error messages and designing onboarding to choosing your casing and punctuation. Spoiler alert: consistency always wins! Learning outcomes: Quick fixes for UX Writing Why details matter When to bring a designer into the picture Writing buttons Writing error messages Why you don't need to name everything Designing onboarding Connect with the host: Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/
22:29
August 07, 2020
What is technical writing?
Episode 14: What is technical writing? In today's episode, I discuss all things technical writing with my guest James McKie (iZettle/Paypal). James has been a technical writer both in-house and independently for 20+ years and shares everything you need to know about technical writing and how it's different from other writing disciplines. Learning outcomes: What is technical writing? How much tech is in technical writing? How does the day2day of a technical writer look like? Tips to get started with technical writing Connect with the host: Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ Connect with the guest: https://www.linkedin.com/in/jamesrmckie/
29:53
August 04, 2020
How to get published
Episode 13: How to get published I published my first poetry collection with an indie publisher last December and it was everything but smooth. After a chaotic couple of months, my book was made available but I wish I'd done a lot of things differently. Learn from my mistakes. Learning outcomes: Publisher red flags How to choose a publisher Finding an agent When and why you should consider self-publishing Connect with the host: BUY MY BOOK: https://www.amazon.de/Nobody-Cares-But-You-growing/dp/1948333120 Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/
25:47
July 29, 2020
Is your copy any good? Measuring content and copy
Episode 12: Is your copy any good? Measuring content and copy Measuring content and copy impact can be challenging. How do you set KPIs and what should you truly look out for when capturing feedback from users? In this episode, I share my thoughts on all things measuring copy impact. Learning outcomes: Why measure content/copy? How to set KPIs Why making friends with Customer Success Teams is important A/B testing content and copy Ensuring you draw the right conclusions  Connect with the host: Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/
25:26
July 15, 2020
Content for Growth - Generating leads with content
Episode 11: Content for Growth - Generating leads with content For most companies, content efforts serve only one purpose: lead generation. But it can be tough to create content that generates leads. You have to align with other marketing initiatives and teams while still being mindful of putting out good content and not alienating your audience. Is there even such a thing as content for growth? There is! And today's guest, Michael Perna, shares plenty of actionable insights from his career working in growth.  Learning outcomes: What is growth marketing? How does content marketing fit into it? Examples of really good lead generation content Connect with the host: Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ Connect with the guest: Linkedin: https://www.linkedin.com/in/michaelcp/ Michael's new project: https://www.instagram.com/leksplay/
36:26
June 28, 2020
UX Writing - What it is and how to get into it
Episode 10: UX Writing - What it is and how to get into it UX Writing (User Experience Writing) is getting more popular by the day with many companies hiring their first UX writers. But what actually is UX Writing and how does it differ from copywriting? Is it just about Microcopy? These questions and more are answered in this all-new episode of Content Rookie. Learning outcomes: UX Writing - Definition What does a UX Writer do? UX Writing in a Design Team The Day2Day of a UX Writer UX Writing examples Host: Connect with Nicole Michaelis Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/
24:07
June 11, 2020
The dos and don'ts of copywriting
Episode 9: The dos and don'ts of copywriting There's a lot of copywriting advice on the internet. And some advice is better than others. In this episode, we look at some common copywriting dos and don'ts and discuss when and how specific copywriting tricks make sense - so you can become better at writing and writing copy.  Learning outcomes: What really good copy looks like What you should avoid when writing copy Copywriting vs UX writing Copywriting tips and tricks Host: Connect with Nicole Michaelis Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/
34:17
May 20, 2020
Getting into freelance writing
Content Rookie Episode 8: Getting into freelance writing This episode goes beyond our usual programming due to the number of requests for insights on freelance writing and copywriting. Together with guest Kat, we explore what freelance writing looks like in practice, how freelance writing, editing, and copywriting differ, and how to get started. Learning outcomes: What background do I need to become a freelance writer? Freelance writing vs freelance copywriting What to think about before you start freelancing How to market yourself as a freelancer ...and more! Host:  Connect with Nicole Michaelis Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ Instagram: instagram.com/nicoletells Guest: Connect with Kat: https://msha.ke/thekatedit/ Instagram: https://www.instagram.com/thekatedit/
56:11
May 09, 2020
Kick-ass copywriting
Episode 7: Kick-ass copywriting Copywriting is (mis)understood as a lot of different things - but what does it really come down to? Clarity. Structure. Persuasion. And some kick-ass writing. If you're wondering what copywriting really is about or interested in getting into it, this episode covers the basics. What you'll learn: What copywriting is How copywriting differs from content writing The basics of copywriting Priming Copywriting vs UX writing ...and more! Connect with Nicole Michaelis Website: nicoletells.com Linkedin: https://www.linkedin.com/in/nicoletells/ Instagram: instagram.com/nicoletells
20:47
May 01, 2020
Getting started with SEO
Episode 6: Getting started with SEO (Search Engine Optimization) SEO and content are barely separable anymore in a time where most people do their research online. No matter if you're trying to sell, entertain or educate your audience, you're going to want to know the basics of SEO to ensure your content is found by the right people. In today's episode, we have our first guest speaker, Erik Huss, a Swedish SEO Specialist and Marketer. Together, we cover the basics of all things SEO to try to get one message across: it's not as difficult as you think and it's definitely worth it. Learning Outcomes: What is SEO? How to get started with SEO How has SEO changed over the past years The most important pillars of SEO Connect with Erik Huss: https://www.linkedin.com/in/erikhuss1992/ Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com 
22:34
April 21, 2020
Become a great storyteller
Episode 5: Become a great storyteller Storytelling is a bit of a buzzword in content marketing and copywriting. But it really shouldn't be. It actually is THAT important. Stories can make or break your brand and a good brand story can pull all your content efforts together. It's always worth it to try to tell better stories. We're looking at how to do that in this episode. Learning outcomes: What is storytelling? What is brand storytelling? What are the benefits of great storytelling? What are some great brand story examples? How to angle your story based on a desired outcome Storytelling exercises ...and more! Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com
24:07
April 19, 2020
Content along the user journey
Episode 4: Crafting content along the user journey A look at the user journey or customer journey and how it affects content. What type of content is required for different touchpoints? How does Awareness, Consideration or Purchase intent affect the content format? Find out in this episode of Content Rookie by Nicole Michaelis. Learning outcomes: Understanding of the marketing/sales funnel Understanding of different stages in the user journey Creating your content buckets Tool: Customer Journey Maps (and how to use them) Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com
20:23
April 13, 2020
Creating authentic content
Episode 3: Creating authentic content Understand how company values affect content output and how to leverage them to create authentic content people truly care about. Authentic content marketing doesn't have to be difficult, but it requires that you stop thinking like a salesman and start thinking like a mentor. Why? Find out in this episode of Content Rookie. Learning outcomes: Understanding what makes content authentic How company/brand values and come together as a foundation for tonality How to develop the tonality of your content Why a defined tonality makes content more authentic Examples of authentic content initiatives Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com
20:01
April 05, 2020
Getting to know your audience
Episode 2: Getting to know your audience Learn how to use the Persona framework to get to know your audience. Who are they, what do they consume and how does that impact the content you create?  Knowing your audience (their goals, fears, values, interests) is the foundation for creating relevant content. How would you be able to provide valuable content otherwise? I'll be talking about the Persona framework as a great way to structure your research and to define your audience.  Learning outcomes: Defining your audience How to research personas Content Personas and how to create them Defining what channels and content formats are relevant for your personas Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com
23:55
March 25, 2020
What is content marketing?
Episode 1: What is content marketing? An introduction to what content marketing is and its purpose. A look at current trends, challenges and best-practice (B2C, B2B). Content marketing means a lot of different things to a lot of people. But really, it's about delivering value your audience cares about. Like in any good relationship. Let's dive in and see how this can look like for different companies and what you should really focus on before you start any content initiatives.  Learning outcomes: Understanding of what content marketing is Understanding of the differences between B2B and B2C content initiatives Knowledge of common challenges and best-practice Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com
23:51
March 20, 2020