Where we talk about the art and science of conversations in the digital space. We know that technology can be a powerful enabler in the customer journey, from marketing to customer service but communication and emotional connection still need to be at the core.
Episode 4: Questions from Hootsuite: Building A Social Organisation: Jam’s Social Media Brand and Marketing Tips
How do I identify my target audience?
Should we get a chatbot?
How do I convince my client that conversational marketing is the way to go?
When Hootsuite came to Auckland on May 20th Jam Mayer was invited to speak in the panel discussion. There were many questions, and not everything got answered.
This episode we tackle some of those questions, and give our perspective. If you’re a busy social media manager, small business operator, if you’re time-poor like the rest of us and trying to get the best ROI from your social, this episode of The Conversologist podcast is for you.
Comments and feedback at www.theconversologist.show
Social Media is changing. (Again.) As users push back on privacy and the perceived invasion of their personal space, Facebook is leading the shift towards private spaces via messaging, groups and communities.
What does this mean for the big social networks? For the users? For the businesses and marketers?
Chief Conversologist Jam Mayer and Senior Content Conversologist Rew Shearer discuss the changing landscape and take a top-level look at some of the implications.
Your comment or discussion is invited.
Like many new technologies, the chatbot industry is in full growth mode. But what about the ethical considerations - what information should they gather? Should they declare themselves as chatbots or can they pretend to be human? How manipulative should they be allowed to get in the name of profits? Host Jam Mayer and Senior Content Conversologist Rew Shearer discuss some top level thoughts around the ethics of chatbots.
Blog post discussed in this episode: Does your chatbot need a personality?