THE NON-ESSENTIAL ENTREPRENEUR

ENTREPRENEURS - Dreamers - Doers - Bravehearts! VUSI KUNENE is the sushi guy! From car guard to serial restauranteur Vusi can breath life into your ‘bad day’! Listen to our conversation for some truths, some tips and some pure golden entrepreneurial MAGIC! Because... The sky is not the limit it is only the beginning! 🚀 #IAmAnEntrepreneur #IRL

Based in New York KALLE SIMPSON, Founder of DISCOVER NIGHT, a 5-year old - sleep-meets-beauty-silk-bedding - business that has seen triple digit growth year-on-year had a small hiccup when C19 hit the US. She quickly leveraged her media contacts and pivoted her business so quickly to start producing SILK MASKS landing the contract to produce masks for the US POSTAL SERVICE; her biggest deal ever! With some swearing, we talked business and entrepreneurship! Instagram Discover Night Website Discover Night

CLAUDIA CASTELLANOS BLACK MAMBA CHILLI - food product manufacture and distribution. Talking to me from her kitchens in Eswatini where they bring together local fair-trade farming and secret recipes to create gourmet chillis, chutneys and jams. Listen in as we talk about profit margins, niche markets, hard work, sleepless nights and the magic of business. Follow on instagram @blackmambachilli

Ego Iwegbu talks about how to be on top of your business's finances and how that will inform proper decision making especially in a crisis.

Meet FABIO RAZZINO of The Eatalina in Parkmore. Fabio and his team prepared pretty quickly to make the most of the opportunity to actually trade! Find out : What did it take? And : Get some real-life practical tips during the discussion. Follow on instagram THE EATALIAN

PENNY NDLELA founder of SOUL TRAVELLER TOURS has a lot of insight! We had an honest chat about being "Level 1" entrepreneurs and how we are having to tap into our ultimate superpowers in these times. Listen in as Penny describes her journey into entrepreneurship, why she chose tourism and how she is now navigating her feelings and making business decisions in lockdown...!! FOLLOW her on instagram @sihle_pennyndlela @soultravellertours

ENTREPRENEUR TO ENTREPRENEUR HAIR CARE Listen-in on my chat with NTOMBENHLE KHATHWANE the entrepreneur behind the AFROBOTANICS brand of natural haircare products. Currently retailing in over a 1000 stores and counting including PnP and Clicks! With big dreams, Ntombenhle started her business in 2011, leaving her job and cashing in her pension to mix her grandmother’s natural hair care recipes to sell at stalls. Bootstrapping her business, with no personal income and losing everything along the way (car, house) Afrobotanics finally hit the shelves of Clicks in 2015 and things started to slowly change. AfroBotanics is now the top 3 selling natural hair care brand at Clicks!!! How has the pandemic affected her business and her state of mind? Follow Ntombenhle on instagram @msntombenhle

In this launch episode I explore... // The Spirit of an Entrepreneur - remember you are needed and your dreams are valid. // How To Tap Into Your Next Move - while there is darkness and confusion in the real-world allow yourself to be guided by the light and peace within. // The New Normal - what is the new normal and what businesses can we build out of that? // How To Service ME TIME - my personal interest and passion. // Authentic Pivots - are our businesses still viable in their current form? The editing and recording could be better but I'm a podcast novice so will do better in time. So please send feedback and ask any business questions! @egoiwegbu

NON ESSENTIAL! I’m not buying it! But in my 20 years as an entrepreneur , through recessions and across continents I have never known the beauty business to suffer… until now! Since Covid 19 down graded my salons and millions of other lifestyle businesses - including restaurants, gyms, travel agents, event planner, clubs and sports - to non-essential status life has become stagnant, uneventful and frankly boring! Here on the non-essential entrepreneur we will explore business in the new world, how to start one, how to survive, and why the non essential is actually the essential spark for a colourful life… which is what we all want! So do not despair entrepreneur join me Ego Iwegbu as we pivot our ideas and get this COME BACK STARTED!