Mind Your Own Marketing Business
By fjorge Digital MKTG
Step into the world of advertising with “Mind Your Own Marketing Business,” our podcast predicting the most important trends in the advertising industry.
Building Awareness Without Advertising: The Zeitgeist
This week, Joe is joined by author and CEO, Chris Birt. Chris is the CEO and co-founder of ABdigital. ABdigital. is the 4th largest new media firm in Minneapolis and generates awareness and business growth without advertising. Birt also wrote a book entitled, “Awareness Without Advertising.” The two talk about how to generate brand recall by positioning your brand around a “zeitgeist.” What exactly is a zeitgeist? Find out in this episode! Chris's Linkedin ABdigital's Website Chris' book: Awareness Without Advertising
November 17, 2020
From a Brand Strategist: Personal Branding & Social Media 101
This week, Joe sits down with Brand Strategist at Zilker Media, Nichole Williamson. Zilker Media is a boutique agency in Austin, TX providing end-to-end brand building for the world’s leading brands and thought leaders. Joe and Nichole talk about her career path, current role, as well as the importance of building a personal brand. They also talk about SEO and social media strategy, and digital trends during COVID. TWITTER: @nicholedavidson INSTAGRAM: @nichole_davidson email@example.com www.linkedin.com/in/nicholedavidson/
November 3, 2020
Where Agriculture Meets Agency
This week, Joe is joined by Jeff Walter, President and Chief Innovation Officer at Rhea + Kaiser in Chicago. The two discuss Jeff's background being raised on a farm and his shift into working at an integrated marketing communications agency specializing in the B2B space, with a tremendous amount of expertise in agriculture, equipment, pet care, rural lifestyle, and healthcare spaces. Jeff touches on his experience working with one of his dream brands, John Deere. They also talk about the major difference between targeting in the B2B and B2C spaces, and what's changing. Learn about the next frontier of targeting in B2B and hear some advice for marketers that haven’t made this shift to newer targeting tools but are thinking about it.
September 30, 2020
Running a Creative Real Estate & Hospitality Firm
This week, Joe is joined by Peter Dawyot, Managing Director of Publicus Community. Peter is an award-winning Brand Strategist that gets to work with the very best marketing, public relations, and digital communications team in the hospitality, resort, and real estate Industry. Learn about the coolest things he's ever done (includes going to the Bahamas for a client) and why he loves what he does. The two also discuss what it means to live, work, and play during this global pandemic. They also further discuss marketing techniques and trends that seem to be changing as a result of things happening in 2020.
September 24, 2020
After WFH: Emerging Trends in Advertising
This week, Joe is joined by Mike Lloyd, Director of Media & Sales at NAF Digital and Lecturer at California State University, Northridge. He describes his experience marketing on Myspace, as well as delves into the importance of being sales-minded. He and Joe also discuss work from home trends, as well as whether or not desktop advertising will make a comeback at the expense of mobile. What advertising trends will emerge as a result of work from home? Find out in this episode!
September 15, 2020
Tips & Tricks: How to Choose the Right Development Partner
Have you ever stopped to consider what it takes to develop new software or bring your digital ideas to life? Today, it’s common for you or your clients to want an updated website, have great app ideas, or the next big thing. Join Joe Barsness from fjorge and John Geletka from Geletka+, a digital marketing agency, as they talk about when it’s time to look at finding a development partner, how, and why, as well as the pros and cons of outsourcing locally vs. overseas, using a freelancer, or trying to build it yourself.
September 10, 2020
This week, Joe is joined by Allen Adamson, adjunct professor at NYU Stern School of Business, and co-founder of Metaforce. They talk about his background in CPGs, branding Homeland Security after 9/11, and why the "average is over". The two also talk about common myths and misconceptions in marketing and activation. Additionally, they discuss Adamson's book, "Shift Ahead," which provides insight on why companies have issues moving forward, or shifting ahead. Adamson provides many relevant marketing tips and perspectives using real-world examples. Link to Shift Ahead: https://www.shiftaheadbook.com/
August 12, 2020
Where DevOps Meets Managed Services
Join fjorge+Tarmac for a chat on DevOps and Managed Services. Hear from digital leaders on how you can leverage DevOps practices and Managed Services to better serve your customers, and optimize your team’s efficiency.
July 30, 2020
Inside a Digital & Experiential Marketing Agency
This week, Joe is joined by Laurel Mintz, CEO of Elevate My Brand. Elevate My Brand is a digital and live events marketing agency with a unique offline and online methodology. They work with emerging brands to Paw Patrol, and everything in between. Hear about Laurel's road to becoming an entrepreneur, as well as how her background in legal helps her marketing business, and how she handles everything behind the scenes today. Get insights on what it is like to be data-driven, as well as the importance of setting goals.
July 13, 2020
Navigating E-Commerce: Tips, Misconceptions, & The Future
This week, Joe is joined by Joe Scartz, Chief Digital Commerce Officer of Velocity Commerce Group. He talks about his start at an ad agency in Las Vegas, and his eventual shift to TPN, where he focused on digital marketing and e-commerce. Scartz shares tips and tricks on how to navigate the world of e-commerce. He also talks about common misconceptions regarding how people are doing sales in the e-comm world. They also dive into the future of e-commerce, as well as who should be selling on Amazon and whether or not it is a monopoly.
June 17, 2020
The Art of Naming
Brad Flowers, Partner at Bullhorn Creative, and author of "The Naming Book" joins Joe to discuss his background as an English major, as well as his role at Bullhorn tackling branding and design projects. They then delve into "The Naming Book" and the basic ins and outs of effectively naming organizations. Is "fjorge" a good name? Find out on this episode!
June 4, 2020