Skip to main content
Get a word in

Get a word in

By Adam Walker

A podcast about marketing content, how to multiply it, and use it content to take your marketing to the next level. We interview high-level marketers and agency leaders to discover what is working for them, and how we can take our marketing content to the next level.
Where to listen
Apple Podcasts Logo

Apple Podcasts

Spotify Logo

Spotify

Currently playing episode

From Librarian to Content Marketer, "be willing to be flexible"

Get a word in

1x
Content can solve problems
Content can solve problems
Content marketing should help your audience. In this episode of Get A Word In, Adam talks with Robert Carnes, the Marketing Manager at GreenMellen, about content marketing and how it can solve real-world business problems. They also talk about how marketers are problem solvers, what’s not working in nonprofit marketing, and much more. Show Notes: 0:45 - Guest intro 1:33 - Marketers are problem solvers 1:56 - What’s working in content marketing 3:07 - Content can solve business problems 4:23 - What’s not working in content marketing 5:32 - Why and how nonprofits struggle with nonprofit marketing 9:02 - What marketing channels are working right now 12:00 - If you could focus on one thing in content marketing for the next year, what would it be? 14:11 - Episode Summary Get A Word In is a podcast by Edgewise.Media, a podcast-first content marketing agency.
16:22
December 28, 2022
Don't create content for content's sake
Don't create content for content's sake
On this week's episode of Get A Word In, Adam talks with Shelley Kilpatrick, Content Marketing Manager at BigCommerce. Shelley has some great insights, but some of the best are that we shouldn't create content just for content's sake; it needs to be helpful content to our users. The other great insight is the importance of creating content that supports existing customers, not just content for new customers. Show Notes: 2:43 - What's working in content marketing 3:44 - Exciting things that are coming up in content marketing 4:59 - What's not working in content marketing 8:45 - What marketing channels are working well 10:08 - Content for content's sake 12:04 - What she would focus on 13:26 - Creating content for customers 14:15 - Episode recap 15:42 - Final thoughts from Shelley Get A Word In is a podcast by Edgewise.Media, a podcast-first content marketing agency.
17:54
December 14, 2022
Everything is copywriting
Everything is copywriting
On this episode of Get A Word In, Adam talks with Sierra Rossing, Senior Growth Marketing Manager at LineLeader. They talk about podcasting, content chunking, and creating lots of content. Show Notes: - 1:59 - What's working in content marketing - 3:52 - Turning a podcast into short-form content - 7:37 - What's not working in content marketing - 9:45 - Everything is copywriting - 10:59 - What are you excited about related to content marketing - 12:33 - Final thoughts - 13:34 - Episode Recap Get A Word In is a podcast by Edgewise.Media, a podcast-first content marketing agency.
15:29
December 07, 2022
Big C, Little m
Big C, Little m
On this episode of Get A Word In Adam talks with Andy Przystanski , Head of Content for Lattice.com. This episode has great insight about what's working, and the use of data in marketing content to give organizations an edge.  Show Notes: - 3:39 - What's working in content marketing - 5:05 - What isn't working in content marketing - 6:06 - How metrics can affect reader trust - 9:28 - How to measure podcast metrics - 10:21 - What channels are working well for content marketing - 12:19 - If you had to focus on one thing for 12 months, what would it be? - 14:23 - Episode Summary Get A Word In is a podcast by Edgewise.Media, a podcast-first content marketing agency.
17:44
November 30, 2022
The Value of Content for the Product Management World
The Value of Content for the Product Management World
This week on Get A Word In, Adam talks with Hannah Kirk from Inkling.com. They talk about the value of content in the product management world, the value of digital products, and Hannah's biggest pet peeve about content. So tune in for your content marketing fix today. Get A Word In is a podcast by Edgewise.Media, a podcast-first content marketing agency.
13:05
November 16, 2022
Audiograms, videos, and what not to do with press releases
Audiograms, videos, and what not to do with press releases
In this episode for Get A Word In we talk with Serena Raymond, Director of Marketing at DNSFilter. We talk about what's working and not working in content marketing. We also talk about press releases, audiograms, and why Serena is excited about getting back to in-person events. Get A Word In is a podcast by Edgewise.Media, a podcast-first content marketing agency.
11:22
November 09, 2022
From Librarian to Content Marketer, "be willing to be flexible"
From Librarian to Content Marketer, "be willing to be flexible"
In this episode for Get A Word In we talk with Kayte Korwitts, B2B Campaign Manager at Pinterest. We talk about what’s working in content marketing, what’s not working, and how we can be better content marketers. Get A Word In is a podcast by Edgewise.Media, a podcast-first content marketing agency.
19:49
November 02, 2022
It's emotion that motivates people
It's emotion that motivates people
In this episode for Get A Word In we talk with Kirt Zimmer, Content Marketing Director at Taxbit. We talk about what's working in content marketing, what's not working, and how we can be better content marketers. Get A Word In is a podcast by Edgewise.Media, a podcast-first content marketing agency.
14:21
October 12, 2022
Video is king, but make sure you multiply it!
Video is king, but make sure you multiply it!
In content marketing, videos work. People don’t have time to read, but they can watch a quick video. And, video production quality doesn’t have to be high; it just needs to be authentic. Organic social media and old social platforms are declining. People are more on Instagram Reels and TikTok and prefer short, sharable, informative videos. Get A Word In is a podcast by Edgewise.Media, a podcast-first content marketing agency.
15:11
September 14, 2022
Get a word in - Trailer 1
Get a word in - Trailer 1
Get a word in is a podcast about marketing content. We interview high-level marketers and agency leaders to learn what marketing content is working for them, and how they are making their marketing content go further for them.
01:25
January 19, 2022