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Hoist Hangout

Hoist Hangout

By Hoist
The Hoist Hangout will bring you relevant discussions on all things digital marketing with a focus on business owners in the home services industry.
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Currently playing episode

Homeowners Are Spending: What Does this Mean for Businesses?

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Homeowners Are Spending: What Does this Mean for Businesses?
The impact of COVID-19 caused people to retreat to their homes, but consumer spending has led to an unexpected boom of economic activity. This shift, combined with existing demographic, economic, and cultural tailwinds has resulted in a favorable market forecast for home service businesses. We dive into these factors and discuss why things are looking very bright for businesses in home service industries.
24:53
October 06, 2021
How to Attract Homeowners with Digital Responsiveness
Customers have high demands for any business. But is anything more intense than the need to quickly respond to customers? You have so many important things to do so a simple response to a customer can wait, right? The digital responsiveness of a business can make or break a sale. It can make or break a customer. It can be the difference between a 5-star and 1-star review. It can also set a business apart from its competition and attract new customers. 
21:49
July 07, 2021
The 3 Most Common SEO Questions
There are so many questions when it comes to SEO, but we are going to try to do the unthinkable....narrow down all the SEO questions and address the three most common ones. Do you think we can do it?
34:00
April 29, 2021
Your Keyword Rankings Are Worthless
Keyword rankings: How much attention should we give them? Are keyword rankings misleading? How do these rankings impact what business owners should be focussing on? We dive in and discuss the evolution of keyword rankings and what they mean for the today's business owner.
37:35
January 28, 2021
How To Build a Customer Base in the Home Services Industry
Building a customer base can be hard, very hard -- but we tackle this very question as it is something every business needs to do in order to survive. Enjoy this discussion as we cover social media, CRM, email newsletters, public speaking, building a persona, and gamification of the customer experience.
40:26
January 12, 2021