Workplace Evolution

Workplace Evolution

By Michael Costello
We help leaders, managers and listeners through real life everyday workplace & business challenges. We answer our listeners workplace questions, meet with workplace experts, interview business leaders, and share experiences to help you achieve your goals. Join the evolution!
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Sales & Marketing Guru to Cadburys & Home Shopping Channels Tony Camp - Lessons Learnt from the Big Brands!

Workplace Evolution

Sales & Marketing Guru to Cadburys & Home Shopping Channels Tony Camp - Lessons Learnt from the Big Brands!

Workplace Evolution

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Original Jamaican Bobsleigh Team Member On Adapting To Change, Unconscious Bias & Cool Runnings
What an amazing way to start off 2020 - sun, sand, tropical weather and errr...ICE! Such a relaxing, heart warming and inspiring conversation... The year ahead is likely to bring change and challenges in new and different forms for all of us. If you have challenging goals and ambitions you are likely to face ambiguity and the unknown - this can be difficult to contend with.   Our first guest for 2020 - Devon Harris is a 3 time olympian and founding member of the Jamaican bobsleigh team who has had his fair share of change over the years - as well as contending with bias and stereotypes. We didn't shy away from the difficulties he faced in his career, the impact of the Disney film "Cool Runnings" and his views on sport today.  Here are the big questions we explored:   Did the Jamaican bobsleigh team experience Unconscious Bias & did the film Cool Runings help support stereo-types of Jamaica? How did the team combat any stereo types about Jamaica?  What did he learn about the change mind-set, the pursuit of dreams and dealing with his greatest fears?  We discuss clean Russian athletes being at risk of bias as well as the British bobsleigh team belatedly given bronze due other teams cheating   How to manage the expectations of the "Microwave Generation"  who want their dreams now and expect to get it!  If you enjoyed the podcast please share like and share the podcast - we also welcome feedback and any questions you might have for our future guests.   PODCAST NOTES:  Devon Harris Website: https://www.devonharris.com/  The Keep on Pushing Foundation: https://www.devonharris.com/keep-on-pushing-foundation/  The Keep on Pushing Podcast: https://www.devonharris.com/podcasts/  If you enjoyed the podcast please like and share! If you would like to be on the podcast and have great business insights to share get in touch at admin@workplaceevolution.  Thank-you for listening!  You can find out more about us at the following addresses:  Website: www.workplaceevolution.co.uk    Twitter: https://twitter.com/workplaceevol Michael Costello's LinkedIn: https://www.linkedin.com/in/michaelcostellooccpsych1/  The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions! Michael Costello is the Managing Director of Workplace Evolution based in Lancaster, UK.
56:29
January 13, 2020
The Workplace Evolution Podcast!!
Get in touch with us via the call is button or admin@workplaceevolution.co.uk if you would like to get involved with the podcast or have a question for out future guests!
00:36
January 12, 2020
The Myers Briggs Personality Guide: What Your Personality Really Wants This Christmas! (Plus Santa, Scrooge, Parties, Diets & Playing Host!)
Welcome to the Workplace Evolution podcast #13 - a special Christmas Bonus Podcast! During this episode Michael Costello meets with John Hackston  - Occupational Psychologist at the Myers Briggs Group.  We covered: What is Personality and Why is it Important? What is the MBTI Personality Framework? Who Enjoys Christmas the most? How Do Some Personalities Navigate Christmas?  How does Personality it impact our planning in the run up to Christmas? Well-Being and Mindfulness at Christmas What is Santa & Scrooge's Personality? How does goal setting in the New Year relate to our Personality?  John Hackston is head of thought leadership at The Myers-Briggs Company. A chartered psychologist with over 30 years of experience of helping clients apply the insights of business psychology to the way in which they run their organisations, his experience takes in roles in management, consultancy, training and research. He regularly presents sessions at UK and international conferences and has written on a variety of topics such as personality and the gig economy, gender differences in self-confidence, what makes “Happy Leaders” and how personality could impact your exercise routine in the gym! PODCAST NOTES: John Hackston Linkedin: https://www.linkedin.com/in/johnhackston/ Myers Briggs Website: www.themyersbriggs.com Research Explored: Do MBTI Types Differ At Christmas? https://eu.themyersbriggs.com/en/Knowledge-centre/Blog/2016/December/Christmas-Research-summary MBTI Assessment: https://www.mbtionline.com/ Santa’s Personality Type: https://eu.themyersbriggs.com/en/Knowledge-centre/Blog/2014/November/Your-type-of-Santa If you enjoyed the podcast please like and share! If you would like to be on the podcast and have great business insights to share get in touch at admin@workplaceevolution.  Thank-you for listening! You can find out more about us at the following addresses:  Website: www.workplaceevolution.co.uk Twitter: https://twitter.com/workplaceevol Michael Costello's LinkedIn: https://www.linkedin.com/in/michaelcostellooccpsych1/ The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions! Michael Costello is the Managing Director of Workplace Evolution based in Lancaster, UK.
49:26
December 19, 2019
"How To Lead Smart People" with Best Selling Author Mike Mister (Moller Institute & Profile Books)
This episode highlights the work of Mike Mister and Sir Arun Singh OBE and their new book "How To Lead Smart People". The episode is rich in advice and guidance on current and common workplace challenges such as How to lead in an organisation that is rich in jealousy and rivals Managing the Impostor Syndrome & Winning the War on Hidden Talent Communicating with teams working remotely Contending with "Mood Hoovers" by being an "Energy Radiator"! What leaders in politics should be aware of in terms of authenticity and trust Navigating politics / Using Political Intelligence Strategic Alignment when leading Smart People! The book focuses on the rise knowledge workers and experts in the workplace and the challenges leaders face in running this type of organisation (e.g. architecture, lawyers, accountants, professional services). Mike Mister was formerly the Global Director for Executive Development at EY Global and is now based at the Møller Institute at Churchill College, University of Cambridge. He works in supporting the development of leadership and change management capability in large organisations.   For over 25 years he has worked in the specialised area of professional services firms. His key areas of expertise and interest are at the intersection of strategy, commercial success and the organisation's people agenda. How to Lead Smart People Website: https://www.howtoleadsmartpeople.com/ Moller Institute website: https://www.mollerinstitute.com/ Mike Mister's own website: https://strategyfour.com/ Publisher website: https://profilebooks.com/ Mike Mister Linkedin: https://www.linkedin.com/in/mike-mister-ab0b14/ Arun Singh Linkedin: https://www.linkedin.com/in/arun-singh-obe-frsa-prof-7b8ba73/ If you enjoyed the podcast please like and share!  If you would like to be on the podcast and have great business insights to share get in touch at admin@workplaceevolution.  Thank-you for listening! You can find out more about us at the following addresses: Website: www.workplaceevolution.co.uk Twitter: https://twitter.com/workplaceevol Michael Costello's LinkedIn: https://www.linkedin.com/in/michaelcostellooccpsych1/ The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions! Michael Costello is the Managing Director of Workplace Evolution based in Lancaster, UK.
57:54
December 16, 2019
Does Hard Work Really Pay Off For Our Career & Well-Being? Hans Frankort - Cass Business School Research
Welcome to episode #11. We know you have all been working hard up until the end of the yeat so sit down and relax.   This podcast explores the research of Hans Frankort and Argyro Avgoustaki to answer whether the hard work really pays off for us in terms of career outcomes and our well-being.  Also - why is it we have this worrying trend of 50% of employees working in their free time to meet work demands? Is the UK lagging behind other countries in terms of competitiveness because of a greater prevalence of overtime and work intensity in Europe? Lastly, what the threats are to our own well-being and also which countries are getting it right? This podcast comes with a warning though – it challenges the old mental models of the workplace which some listeners may find uncomfortable.  Guest Profile:  Hans Frankort is a Senior Lecturer in Strategy at Cass Business School, where he has been on the faculty since 2009. Hans leads strategy and quantitative methods courses across MSc, MBA, and PhD programs, including the International Consulting Week in the full-time MBA. The research has appeared in such scholarly outlets as the Academy of Management Journal, Advances in Strategic Management, Computational and Mathematical Organization Theory, Industrial and Corporate Change, the Industrial and Labor Relations Review, Research Policy, and the Strategic Management Journal. The research has also featured across 200+ media outlets, including The Financial Times, The Guardian, New Scientist, Popular Science, Business Insider UK, Inc., Forbes, Entrepreneur, Capital, Le Monde, Le Figaro, City A.M., and the Daily Mail.  Hans Fronkort Profile: https://www.cass.city.ac.uk/faculties-and-research/experts/hans-frankort  Argyro Avgoustaki is an Associate Professor of Management at ESCP Europe where she has been teaching graduate courses in Human Resource Management and Research Methods since 2013. She has been a visiting researcher at the Department of Management Science at Lancaster University Management School and the Department of Management at Cass Business School.   Argyro Avgoustaki Profile: https://www.escpeurope.eu/avgoustaki-argyro  Research Summary mentioned in the podcast:  http://openaccess.city.ac.uk/id/eprint/20071/1/avgoustaki_frankort_ILRR.pdf  https://theconversation.com/working-long-and-hard-it-may-do-more-harm-than-good-102150  If you enjoyed the podcast please like and share! If you would like to be on the podcast and have great business insights to share get in touch at admin@workplaceevolution.  Thank-you for listening! You can find out more about us at the following addresses:  Website: www.workplaceevolution.co.uk  Twitter: https://twitter.com/workplaceevol  Michael Costello's LinkedIn: https://www.linkedin.com/in/michaelcostellooccpsych1/  The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions! Michael Costello is the Managing Director of Workplace Evolution based in Lancaster, UK.
44:27
December 1, 2019
The Evolution of "Big Tech" & the Silcon Valley Culture with Onica CEO Stephen Garden
Welcome to the Workplace Evolution podcast episode #10 with Onica CEO Stephen Garden. A very warm, sandy and sunny welcome to this podcast where we are given an incredible insight in to what is happening right now in the field of big tech in silicon valley and how the sector is shaping our world.  Chartered Business Psychologist Michael Costello discusses with Stephen the following: What is big tech and cloud computing? How big tech is shaping our world The responsibility of the sector to our planet and society US Government influence / the US Election The "Fear of missing out" culture in silicon valley The challenges the secotr faces  Diring a high performing team in the US and being able to "Switch off" in executive roles  Related links: Onica Website: https://onica.com/ Stephen Garden Linkedin: https://www.linkedin.com/in/stephengarden/ If you enjoyed the podcast please like and share! If you would like to be on the podcast and have great business insights to share get in touch at admin@workplaceevolution.  Thank-you for listening. You can find out more about us at the following addresses: Website: www.workplaceevolution.co.uk Twitter: https://twitter.com/workplaceevol Michael Costello's LinkedIn: https://www.linkedin.com/in/michaelcostellooccpsych1/ The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions. Michael Costello is the managing director of Workplace Evolution based in Lancaster, UK.
51:13
November 15, 2019
Lessons from a CEO - Marty Moore (Former CS Energy CEO & "No Bullsh*t Leadership Podcast")
Welcome to the Workplace Evolution podcast episode #9 with Marty Moore Former CS Energy CEO & Presenter on the "No Bullsh*t Leadership Podcast". Marty has a vast amount of experience as CEO and turned CS Energy from earnings of $18 million to $441 million. This podcast explores his route to becoming a CEO and many of the challenges that come with the territory.  Chartered Business Psychologist Michael Costello discusses with Marty the following: His Journey & Career - as well as the stigma of dropping out of Univeristy What is "Bullsh*t Leadership" and does Marty do it himself? The importance of not believing your own hype and how to interpret business performance Challeng under-performance and driving a new workplace culture Being a CEO rather than liked Social Media and the need to be liked Dealing with an ineffective board Integrating Vision Mission & Values in the workforce Marty's next chapter Related links: Marty's Company Website: https://www.yourceomentor.com/ Marty's "No Bullsh*t Leadership" Podcast: https://apple.co/2WwXBj5 YourCEO Linkedin: https://www.linkedin.com/company/yourceomentor/ YourCEO Instagram: https://www.instagram.com/yourceomentor/ Your CEO Facebook Page: https://www.facebook.com/yourceomentor/ If you enjoyed the podcast please like and share! If you would like to be on the podcast and have great business insights to share get in touch at admin@workplaceevolution.  Thank-you for listening. You can find out more about us at the following addresses: Website: www.workplaceevolution.co.uk Twitter: https://twitter.com/workplaceevol Michael Costello's LinkedIn: https://www.linkedin.com/in/michaelcostellooccpsych1/  The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions. Michael Costello is the managing director of Workplace Evolution based in Lancaster, UK.
53:26
November 1, 2019
Exposing The Contreprenurs - Mike Winnet invests 500k to reveal an industry built on sand & dreams
Welcome to episode #8 with Mike Winnet - Banned Amazon Best Seller and the UK's #1 Demotivational Speaker.  Supported by well known online influencers like Gary Vaynerchuk in his adventure, Mike is investing £500,000.00 of his own money in to the the many "Get Rich Quick" investments and marketing schemes shared online. Chartered Business Psychologist Michael Costello discusses the following: - His experience of putting down 500k across various investment schemes - How to spot a "Contrepreneur" - The powerful, subtle and manipulative techniques of contrepreneurs - The "Fall-Out" or impact of contrepreneurs - Should the industry be regulated or does education play its part? - The Wild West of Social Media...Is "Data is as valuable as oil"  Mike Winnet's Linkedin: linkedin.com/in/demotivatemeuk     Mike Winett Company Website: mikewinnet.com  Mike Winett Instagram: https://www.instagram.com/mikewinnet/      Mike Winett Twitter: @mike_winnet  If you enjoyed the podcast please like and share! If you would like to be on the podcast and have great business insights to share get in touch at admin@workplaceevolution.  Thank-you for listening. You can find out more about us at the following addresses:  Website: www.workplaceevolution.co.uk Twitter: https://twitter.com/workplaceevol Michael Costello's LinkedIn: https://www.linkedin.com/in/michaelcostellooccpsych1/  The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions! Michael Costello is the Managing Director of Workplace Evolution based in Lancaster, UK.
55:05
October 17, 2019
The 4 Day Week...Difficult Questions That Need Answering - With CEO Charlotte Lockhart
Welcome to the Workplace Evolution podcast #7! During this episode Michael Costello (Workplace Evolution Director) meets with Charlotte Lockhart - CEO of "4 Day Week Global" a community where all those interested in the 4 Day week can connect, share ideas and help create the movement.  This podcast is a great debate and exploration of an exciting concept…the 4 Day Week. It asks some very serious questions about where the workplace is heading. What would it mean to you if you could... - Balancing shareholder value and the needs of our employees? - Pay for the value people add rather than their time in the office? - What if there was a way to start winning the battle against an ever growing mental health problem in this country? - Not to mention the equality challenges, pressures on family, the ageing population and even the environment The podcast gives some insight in to the challenges of implementing a 4 Day Week as well as whether it is really for everyone. It also touches on some big political questions of our time - what society do we want in theUK? How would the great British tax payer feel about the 4 Day Week? Is it only for those that can afford it? Click Here To Go To The Podcast: PODCAST NOTES: To find out more about the 4 Day Week and the work Charlotte is doing go to... 4 Day Week Global Website Address: https://4dayweek.com/ 4 Day Week White Paper & Research: https://4dayweek.com/access-white-paper Charlotte Lockhart LinkedIn: https://www.linkedin.com/in/charlottelockhartnz/  If you enjoyed the podcast please like and share! If you would like to be on the podcast and have great business insights to share get in touch at admin@workplaceevolution.   Thank-you for listening! You can find out more about us at the following addresses:  Website: www.workplaceevolution.co.uk Twitter: https://twitter.com/workplaceevol Michael Costello's LinkedIn: https://www.linkedin.com/in/michaelcostellooccpsych1/  The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions! Michael Costello is the Managing Director of Workplace Evolution based in Lancaster, UK.
55:18
September 19, 2019
Sir Chris Bonington Everest's Death Zone, Sir Ranulph Fiennes, Brexit & the Environment
During this episode Michael Costello (Workplace Evolution Director based in Lancaster) meets with Britain's favourite mountaineer Sir Chris Bonington - who was not only the first to scale the South West face of Everest but also the Old Man of Hoy at the age of 80! The interview explores where Chris'ss motivation and drive comes from - as well as his thoughts on ageism in the workplace. If you think that its "Game Over" for you in middle age then this is the podcast for you -  keep in mind he is now 85 and does not let age become a barrier! We also explore leadership on Everest - the importance of varying leadership styles and remaining calm under the pressure of Everest's "Death Zone"!  Sir Chris also provides a facinating and honest critique of one of the worlds greatest explorers Sir Ranulph Fiennes! Lastly....he provides a direct message to politicians on brexit and the environment! We have two copies of Chris's book "Ascent" to give away so please like and share the podcast to be in with a chance of winning!  Podcast Notes:  Sir Chris Bonnington Website: https://www.bonington.com/ Chris Bonington Twitter  Account: https://twitter.com/chrisbonington?lang=en  If you enjoyed the podcast please like and share! If you would like to be on the podcast and have great business insights to share get in touch at admin@workplaceevolution.   Thank-you for listening! You can find out more about us at the following addresses:  Website: www.workplaceevolution.co.uk Twitter: https://twitter.com/workplaceevol Michael Costello's LinkedIn: https://www.linkedin.com/in/michaelcostellooccpsych1/ The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions! Michael Costello is the Managing Director of Workplace Evolution based in Lancaster, UK.
33:32
September 13, 2019
Emotional Intelligence in Donald Trump, EI Predicts Big Brother Winner & NASA's Mission to Mars!
Welcome back to Episode #5 Here we meet with Dr Steve Stein, one of the first Psychologists to not just research emotional intelligence but to believe in it when other's didn't. He is the author of EI for Dummies and Psychologist for reality TV shows such as Big Brother. We explored some facinating topics in our discussion. I loved exploring what EI traits make for an ideal President - this includes Steve's big gamble on Donald Trump & how he would go about coaching Donald! We also explores why NASA's mission to Mars is considering Emotional Intelligence as a key factor to its success and...Can Emotional Intelligence help predict the winner of Big Brother?!  What I feel you will take away from this podcast is a good grasp of:  What Emotional Intelligence is and why it is still so important for your success... How global leaders such as Satyan Nadella at Microsoft and Ginny Rometty at IBM use EI in the workplace... Great ideas on EI and a new concept of "Hardiness".  As always podcast notes outlined below...also, stay tuned as to why I owe Dr Steve Stein a pint as well as fish and chips!  Multi Health Systems Test Publisher  Website: https://www.mhs.com/  Dr. Steven Stein's Website & Blog: http://www.stevenstein.ca/
46:50
August 28, 2019
Talent Development at Fulham FC, Mohammad Al Fayed's Leadership Style, "Retail Theatre" at Harrods
Episode #4 meets with Robert Ordever HR Expert and Managing Director of O C Tanner Europe.  Chartered Fellow with the CIPD, Robert draws on his vast experience and expertise in Human Resources to talk about  - His approach to developing talent at Fulham FC - His take on Mohammad Al Fayed's Leadership style - How Harrods and Fulham FC developed a world class reputation for service The podcast will explore new ways in which you can - Keep your team (in this case we discussed highly paid footballers) motivated, happy and engaged - Maintain the organisational values of your organisation whilst remaining competitive - Create a reputation for your business rather than having to compete on cost!  We also test Robert's knowledge on Fulham FC and Harrods via our quiz - where we find out whether it is True of False that Harrods once employed a Cobra to guard a pair diamond and sapphire encrusted shoes (click here to find out the truth: https://dailym.ai/2KOBAIn)  Find out more about the offering of O C Tanner at: https://www.octanner.com/uk/   (Take the Culture Quiz!)  O C Tanner Research mentioned by Robert: https://www.octanner.com/insights/articles/2018/9/14/_2018_global_culture.html  Robert's Blog: https://www.hrzone.com/profile/robert-ordever  If you enjoyed the podcast please like and share! If you would like to be on the podcast and have great business insights to share get in touch at admin@workplaceevolution.  Thank-you for listening! You can find out more about us at the following addresses: Website: www.workplaceevolution.co.uk  Twitter: https://twitter.com/workplaceevol Michael Costello's LinkedIn: https://www.linkedin.com/in/michaelcostellooccpsych1/  The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions! Michael Costello is the Managing Director of Workplace Evolution based in Lancaster, UK.
42:00
August 22, 2019
Business Etiquette Survival - Julia Esteve Boyd on mistakes in Japan, Chinese gift giving, Michelle Obama / Queen
We take a world tour with Julia Esteve Boyd a Business & Social Etiquette Consultant! We covered so much in this podcast such as big mistakes in Japan,  the importance of patience in Mexico, ordering food correctly in India, surviving gift giving and dining in China, world class handshakes and…did Michelle Obama get it wrong with the Queen?! This episode also explores the concept that etiquette could well be the key differentiator for your business as we become more global in our work. Also, how much it pays to do your research up front before travelling to different cultures…and being flexible to different cultural preferences. The Etiquette Consultant Website: https://theetiquetteconsultant.com/home  Julie Esteve Boyd’s LinkedIn: https://www.linkedin.com/in/juliaesteveboyd/  If you enjoyed the podcast please like and share! If you would like to be on the podcast and have great business insights to share get in touch at admin@workplaceevolution. Thank-you for listening! You can find out more about us at the following addresses: Website: www.workplaceevolution.co.uk Twiiter: https://twitter.com/workplaceevol Michael Costello's LinkedIn: https://www.linkedin.com/in/michaelcostellooccpsych1/ The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions! Michael Costello is the Managing Director of Workplace Evolution based in Lancaster, UK.
38:33
August 15, 2019
The Legend of Belbin / High Performing Teams / Boris Johnson, J K Rowling & Gordon Ramsey with Jo Keeler
In Episode #2 Michael Costello speaks with Jo Keeler from Belbin - the world leading experts on team theory and developing high performing teams.  Jo has 18 years experience of working with Belbin - advising companys globally on their teamwork challenges.    Thank-you so much to Jo for her time. She provides an incredible sense of passion for the topic of teamwork whilst treating it with the seriousness that is deserves.  The episode explores the story of Belbin and how the world famous "Belbin Team Roles" were created (you can see a link to the 9 Team Roles that are evident in high performing teams below as well as the resources available).   The discussion explores individuals from the public eye such as Boris Johnson, Gordon Ramsey and J.K Rowling to identify their Team Role (according to Jo) helping bring the framework to life. Focus is also centred on what key skills leaders need to perfect to develop a high performing team as well as how to drive "Psychological Safety" in teams - a term developed as a result of research by Google ("Project Aristotle").   We explore the topic of organisational culture and team roles in relation to the NHS as well as the usual listener's questions Q: Do Belbin Team Roles Always Play Out As They Should (Question from "The Belbinator!") Q: What are the applications of Belbin?  Q: Is Belbin still as relevant today as it was in the 1970s?  Q: I need help with my football team, what should I do (Charlie, Aged 8)?  Belbin Team Roles:  https://www.belbin.com/about/belbin-team-roles/   Belbin Resources:  https://www.belbin.com/resources/session-ideas-handouts/  If you enjoyed the podcast please like and share! If you would like to share your workplace challenges (or would like to be on the podcast) please get in touch at admin@workplaceevolution.  You can find out more about Workplace Evolution at:  Website: www.workplaceevolution.co.uk     Twiiter:  https://twitter.com/workplaceevol   Michael's LinkedIn: https://www.linkedin.com/in/michaelcostellooccpsych1/    The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions! Michael Costello is the Managing Director of Workplace Evolution and Chartered Business Psychologist based in Lancaster, UK 
25:55
August 9, 2019
Sales & Marketing Guru to Cadburys & Home Shopping Channels Tony Camp - Lessons Learnt from the Big Brands!
Wow! What a first episode! Some great content on what lessons can businesses learn from bigger brands such as Cadbury's to help sell and market their products? Why on earth did Cadbury's think recording a gorrila playing the drums was a good idea to generate sales? What was the Cadbury's workplace culture like and has this changed since the take-over by Kraft? Will this take-over impact the brand?  What makes a great sales person on a home shopping channel & how do they sell the more unusual items! What are critical success factors that contribute to a successul product launch   Thank-you so much to Tony for his time. If you enjoyed the podcast please like and share! If you would like to be on the podcast and have great business insights to share get in touch at admin@workplaceevolution. Thank-you for listening! You can find out more about us at the following addresses: Website: www.workplaceevolution.co.uk     Twiiter:  https://twitter.com/workplaceevol  Michael Costello's LinkedIn:  https://www.linkedin.com/in/michaelcostellooccpsych1/  The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions! Michael Costello is the Managing Director of Workplace Evolution based in Lancaster, UK.
31:39
July 31, 2019
Season#1 Join The Evolution
This episode introduces the Workplace Evolution podcast and its host - Chartered Business Psychologist Michael Costello - who wants to do a deal with you! If you would like to be on the podcast and have great business insights to share get in touch at admin@workplaceevolution. Thank-you for listening.  Coming Soon: Episode #2 - Interview with Tony Camp, Sales & Marketing Guru for Cadburys, Premier Brands and Burton Foods! You can find out more about us at the following addresses: Website: www.workplaceevolution.co.uk     Twiiter:  https://twitter.com/workplaceevol  Michael Costello's LinkedIn:  https://www.linkedin.com/in/michaelcostellooccpsych1/  The Workplace Evolution podcast is brought to you by Workplace Evolution Ltd - The Natural Selection For Workplace Solutions!
01:49
July 29, 2019