The Marketing Junkie Podcast
By Michele Caruana
The Marketing Junkie PodcastApr 08, 2021
085: Amy Porterfield On How To Create Your First (Or Next!) Online Course
How To Create Your First Or Next Online Course With Guest Amy Porterfield!
Sign Up For Amy's 5-Day Course Confident Bootcamp: https://bit.ly/courseconfident
Listen to Amy's Private Limited-Edition Podcast Series: https://bit.ly/amysprivatepodcast
In this interview Amy and I discuss:
-What to do if you don't yet have an idea for your first or next course
-How you can monetize your hobby with online courses
-How to choose which TYPE of course you should create
-How to deal with unsupportive friends or partners along the way
-How to PRE-SELL your course to save time, effort, and money
Plus SO much more.
Amy is THE course-creation queen and I have learned most of what I know from her and have grown my business to multiple six-figures in course sales from the information she shares in her courses.
Join her $47 5-day Course Confident bootcamp with me here: https://bit.ly/courseconfident
084: Launching A Membership Business with Stu McLaren (When To Start, What To Do If You Fail, and MORE)
ENROLL in TME Before Doors Close TONIGHT: https://bit.ly/3MFByzx
Talking membership sites with Stu McLaren and answering questions about the Membership Experience!
--------FREE RESOURCES--------
Facebook Ad Tips: www.michelecaruana.com/ads
My FREE Guide on Creating a Membership Business: https://bit.ly/3oLY7d5
Podcast: www.michelecaruana.com/podcast
Follow On Instagram: instagram.com/itsmichelecaruana/
083: How To Get Started With Affiliate Marketing With Matt McWilliams (The Affiliate Guy!)
My FREE Guide on Creating a Membership Business: https://bit.ly/3oLY7d5
How to start affiliate marketing for beginners 2022 with THE AFFILIATE GUY Matt McWilliams!
Matt is my GO-TO when it comes to learning affiliate marketing strategies-- both from an affiliate perspective AND a course/ program creator's perspective!
Matt's team helped me blow my own affiliate goals out of the WATER in Stu McLaren's 2021 Tribe launch-- and I am looking forward to learning more from him this year in Stu's "The Membership Experience" (formerly Tribe) launch!
But first-- in this video, you can listen to Matt break down, step-by-step-
1) What affiliate marketing is
2) Who is a good fit for affiliate marketing
3) How to make MONEY as an affiliate
Plus much more!
--------FREE RESOURCES--------
Facebook Ad Tips: www.michelecaruana.com/ads
My FREE Guide on Creating a Membership Business: https://bit.ly/3oLY7d5
Podcast: www.michelecaruana.com/podcast
Follow On Instagram: instagram.com/itsmichelecaruana/
082: How To Manage The Financial Side Of Your Business (Bookkeeping, Accounting, and MORE) With Danielle Hayden
Selling your indoor playground: hear from an expert who talks about how to ensure your indoor playground or soft-play rental business (or any play-based business) is sustainable and profitable, AND how to translate that into a potential sale someday!
In this interview, Danielle Hayden CEO of Kickstart Accounting, Inc talks:
-When and how to hire a bookkeeper, accountant, and financial advisor
-Common mistakes + misconceptions small business owners have around managing their financials
-How to rid yourself of the shame that often comes with less-than-perfect records
-How to take control of your businesses financial health
-What reports & metrics buyers look for and what the selling process looks like -How to generate the highest offer for your business
...Plus so much more!
Danielle's Website: https://kickstartaccountinginc.com/
Danielle's Podcast: "Entrepreneur Money Stories" https://kickstartaccountinginc.com/entrepreneur-money-stories-podcast/
Danielle's Social links (FB+IG + Twitter): https://www.facebook.com/kickstartaccountinginc/
https://www.instagram.com/kickstartaccounting/
https://twitter.com/KickstartAcct
https://www.instagram.com/daniellehayden__oh/
---RESOURCES---
Try Kajabi FREE For 14 Days: https://app.kajabi.com/r/mj7HugZw/t/eu2pkf8j
Facebook Ad Tips: www.michelecaruana.com/ads
My FREE Guide on Creating a Membership Business: https://bit.ly/3oLY7d5
Follow On Instagram: instagram.com/itsmichelecaruana/
YouTube: https://www.youtube.com/watch?v=9-Ic0DRgaCM
081: Inside A Million Dollar Online Course Business With PMP Coach Dan Ryan
Enter Dan's Free Course Giveaway: https://bit.ly/3zcE5vE
Try Kajabi FREE For 14 Days: https://app.kajabi.com/r/mj7HugZw/t/eu2pkf8j
Inside a million dollar online course business on Kajabi with Dan Ryan, PMP Coach!
In this interview, Dan shares:
-How he created his online course business using Kajabi
-What he has changed since his initial launch
-What he would do differently at the beginning if he could go back -
What advice he has for new course creators
-AND what is on his 2022 growth roadmap!
This interview is so packed with insight from Dan Ryan, it is truly a MUST watch if you are a new or aspiring course creator and you want to get YOUR expertise out into the world and making an impact (and profit)!
Enter Dan's Free Course Giveaway: https://bit.ly/3zcE5vE
Try Kajabi FREE For 14 Days: https://app.kajabi.com/r/mj7HugZw/t/eu2pkf8j
Facebook Ad Tips: www.michelecaruana.com/ads
My FREE Guide on Creating a Membership Business: https://bit.ly/3oLY7d5
Follow On Instagram: instagram.com/itsmichelecaruana/
YouTube: https://www.youtube.com/watch?v=9-Ic0DRgaCM
080: Just A Month Into 2022, I'm Making A MAJOR Change
About a month ago, I came onto this podcast to lay out my plans and specific goals for 2022. Now, not even into February, I am coming back to share that I am making one major shift-- one that has already been rewarded beyond my expectations!
Listen to this quick episode for what the change is, because maybe you're having similar feelings about YOUR business as well. If one person needs to hear this message, it will be worth it!
LINKS:
Michele’s Instagram: instagram.com/itsmichelecaruana/
Michele’s Website: www.michelecaruana.com
Facebook Ad Tips: www.michelecaruana.com/ads
Play Cafe Academy: www.michelecaruana.com/playcafeacademy
My FREE Membership Business Guide: https://bit.ly/3oLY7d5
Content Marketing Tips: https://apple.co/3JDgIAd
Subscribe to My Channel on Youtube: https://www.youtube.com/michelecaruana
079: Organic Instagram Growth in 2022 (And Translating That To SALES) With Masha Goins
Hear from IG growth and monetization expert and educator, Masha Goins! If you have been feeling like you are doing ALL the right things to get traction on Instagram, but nothing seems to be working and you’re about ready to GIVE UP- this breath-of-fresh-air conversation is exactly what you need.
If you own a local business or a brick-and-mortar space, Masha has even more amazing tips and specific strategies to share with you in this episode.
Masha’s Instagram: https://instagram.com/momtomomfluencer
Masha’s IG Growth Freebie: https://momtomomfluencer.com
Masha’s Reels Class: www.momtomomfluencer.com/reels
Michele’s Instagram: instagram.com/itsmichelecaruana/
Michele’s Website: www.michelecaruana.com
Facebook Ad Tips: www.michelecaruana.com/ads
Play Cafe Academy: www.michelecaruana.com/playcafeacademy
My FREE Membership Business Guide: https://bit.ly/3oLY7d5
Content Marketing Tips: https://apple.co/3JDgIAd
Subscribe to My Channel on Youtube: https://www.youtube.com/michelecaruana
078: Is Posting Organically On Social Actually Costing You MORE Than Running Ads?
In this episode I give some examples of ways posting organically can cost you MORE than running ads, and I give you a few alternatives to grow your business and SALES (not just followers) if the "trendy" tips to grow organically aren't working for you, or if they just don't feel right for you. Even if you're on a SUPER tight budget, these tips will work for you. In fact, if you're on a tight budget, you are exactly who I created this episode for!
Rate, Review, & Follow Wherever You’re Listening!
Taking a quick moment to leave a rating and review helps me reach and support more people -- just like you -- move toward the streamlined and marketing strategy they desire. Click here, scroll to the bottom, tap to rate with stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
You just might here me read your review on the next episode. I appreciate each and every one more than you know!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
LINKS:
Michele’s Instagram: instagram.com/itsmichelecaruana/
Michele’s Website: www.michelecaruana.com
Facebook Ad Tips: www.michelecaruana.com/ads
Play Cafe Academy: www.michelecaruana.com/playcafeacademy
My FREE Membership Business Guide: https://bit.ly/3oLY7d5
Content Marketing Tips: https://apple.co/3JDgIAd
Subscribe to My Channel on Youtube: https://www.youtube.com/michelecaruana
077: Make THIS Your 2022 Business Resolution
Have you ever thought about how much you consume vs. how much you actually IMPLEMENT and take action on?
That's what this mini episode is all about today! Happy New Year, Marketing Junkies!
LINKS:
Michele’s Instagram: instagram.com/itsmichelecaruana/
Michele’s Website: www.michelecaruana.com
My FREE Membership Business Guide: https://bit.ly/3oLY7d5
Subscribe to My Channel on Youtube: https://www.youtube.com/michelecaruana
076: Inside A Growing Subscription Box Business With Allison Carter
I'm excited to bring you this holiday week episode sharing the ins and outs of a successful subscription box business with Allison Carter of Allison Carter Celebrates! Allison’s subscription box business Memories in Moments Unwrapped sends a monthly box of crafts, activities and memory makers that make celebrating holidays and special occasions a breeze, so I thought this week was perfect timing to share this business with you if you’re like me and making memories is top of mind around the holidays. In this episode Allison is going to share how her business got started, how she’s had to pivot, how her box business has grown into what it is today , and she also gets really candid about mistakes she has made along the way and what she would recommend to NEW subscription box creators
Episode Links:
Allison’s Instagram: instagram.com/allisoncartercelebrates/
Allison’s Website: https://allisoncartercelebrates.com/
Michele’s Instagram: instagram.com/itsmichelecaruana/
Michele’s Website: www.michelecaruana.com
My FREE Membership Business Guide: https://bit.ly/3oLY7d5
Subscribe to My Channel on Youtube: https://www.youtube.com/michelecaruana
Merch Shop: www.michelecaruana.com/merch
075: Online Course Creation Coaching Call With Kim Charleson
Bringing back a listener favorite: this is a coaching call episode! One of the most common questions I get is HOW I turned my in-person and 1:1 coaching business into a profitable digital course and membership business.
Kim, a previous podcast guest, is the brilliant owner of a copywriting business where she works with clients 1:1.
During this in-depth call, Kim asks me questions like,
“When do I know it’s time to add a course?”
“How to I pick a specific course topic?”
“Should I launch or build my audience first?”
Plus many more insightful questions ALL things course creation and digital products!
Links and episodes mentioned:
My FREE Membership Business Guide
074: My Growth Strategy, Revenue Goals, and Content Plan for Q1 2022
Something I get asked about a LOT is how I plan out all of my content since I have two youtube channels, a podcast, a blog, social media platforms– so I thought I would pull back the curtain a little bit during this episode, as I often do, and share the behind the scenes of Q1 2022 for me. In this episode, I share what my early 2022 goals are, how I planned all my content, and the growth that needs to happen to reach my expected number of sales Plus, as always, I share some tips I have picked up while completing this planning process.
Links and episodes mentioned:
My FREE Membership Business Guide
Subscribe to My Channel on Youtube
How I use YouTube In My Business: Episode 45
My Affiliate Marketing Launch: What Worked & What Didn’t: Episode 71
073: 8 Facebook Ad Strategies + Marketing Tips Going Into 2022
In this episode I dive deep into which strategies have been working in both mine and my clients ad accounts (and marketing strategies in general!) since all of these changes took place and how I am continuing to adapt and pivot as I put plans together for 2022.
If you are wondering what simple things YOU could to *TODAY* to set your ads and business up for success in 2022 and beyond-- this episode was made exactly with you in mind.
LINKS & Additional Resources:
Apple Update Checklist: Click Here
YouTube Channel: Click Here
Facebook Ad Resources & Apply To Work With Me: Click Here
Merch Page: Click Here
Episodes Mentioned:
Episode 10: SEO & Blogging with Meg
Episode 37: Utilizing Pinterest
072: 4 Marketing Lessons To Learn From Red (Taylor's Version) and Taylor Swift's Re-Records
For all my marketing and Facebook ad resources go to www.michelecaruana.com/taylorswift!
To celebrate the release of Red (Taylor’s Version) this week, I thought I’d release another episode about the genius behind Taylor Swift’s marketing and business strategy-- this time specifically relating to her original 6 album re-records.
As always, in addition to the lessons, I will give you practical examples of how YOU can implement these same strategies in your own business, starting TODAY.
If you enjoyed this episode don’t forget to check out my other Taylor Swift themed episodes:
-Episode 13: 13 Marketing Lessons We Can All Learn From Taylor Swift
-Episode 39: 7 Marketing Lessons We Can Learn from Taylor’s Surprise Folklore Release
And check out my YouTube channel where I will be dropping a video telling the funny/sad story about the time Taylor Swift personally slighted me but then sent me flowers and how I (pretty much) forgave her anyway.
071: The Anatomy of a Perfectly IMPerfect $45k Affiliate Launch
This episode has been a long time coming. Inside I unpack every detail of my experience as an affiliate for Stu McLaren's Tribe program (my first affiliate launch EVER).
I break down how much I sold, the exact dollar amount I took home, what worked, what didn't work, AND my takeaways for next time.
Even if you have no clue what an affiliate launch is, I break it down starting at the very beginning. Just trust me and give this episode a listen.
ALSO since I forgot to include this: I discuss Facebook ads in this episode but forgot to include my actual ad spend. I spent $1,500 in ads total for this launch. Next time, it will be a lot less (hint: I discuss this in the what worked/ what didn't work section of the episode).
LINKS: Get my FREE downloadable membership guide and get on the waitlist for the 2022 Tribe launch here. YES, I will certainly be doing a round 2!
070: The 5 Biggest Mistakes I Made Creating Courses Early-On
Sign Up for Amy Porterfield's FREE Masterclass and take a virtual seat right next to me HERE!
In this episode I share how my digital courses came to life-- as well as some major mistakes I made along the way-- like letting imposter syndrome hold me back, growing a team way too quickly, venturing away from my zone of “genius”-- and many more.
Follow me on Instagram!
Watch and Subscribe on YouTube!
069: Creating Your Brand Story to Attract Aligned Customers with Caroline Onyedinma
Did you know you can easily attract and serve clients WITHOUT ever feeling like a sleazy marketer or a sales person?
In this episode, Caroline shares how she helps her clients:
- Create a brand story that SELLS, and how to interweave that into our messaging
- Show up online in a way that allows them to ATTRACT, rather than chase
- Appeal to clients we actually WANT to work with (and repel the ones we don’t)
- Serve more intentionally and with more discipline so we aren’t wasting our time
Plus SO much more.
Caroline has helped grow my business in so many ways and I KNOW you will love this conversation as much as I did.
Sign up for Caroline’s FREE brand story challenge here!
Schedule a discovery call with Caroline here!
Questions? Send me a DM here!
Find clips from this episode and all other tutorials and tips on my YouTube here!
068: "I Want To Create a Membership Site BUT..." (Common Objections I Hear) (6/6)
Sign up for Stu McLaren's 2022 Membership Workshop Here: https://bit.ly/membershipworkshop2022
Get on the waitlist for my The Membership Experience 2022 (Formerly Tribe) Affiliate BONUS Package (plus, I'll send you my FREE guide to launching a membership site!) here: https://www.michelecaruana.com/membership
OK... About this episode...
I have spent HOURS on the phone the last few days with people who love the IDEA of starting a membership site--
But there are always questions. Objections. Dare I say… excuses? Holding them back.
Let’s get into the MOST common objections I’ve heard the last few days along with my responses.
OBJECTIONS:
- I don’t have an idea/ I’m not an expert
- I don’t have an audience
- I don’t wait to FAIL
- I have no idea how to do the tech stuff
- I am too busy-- won’t a membership make it worse?
Get a free Kajabi Trial HERE!
067: 4 VERY Different Membership Site Stories to Inspire You Today! (5/6)
Sign up for Stu McLaren's 2022 Membership Workshop Here: https://bit.ly/membershipworkshop2022
Get on the waitlist for my The Membership Experience 2022 (Formerly Tribe) Affiliate BONUS Package (plus, I'll send you my FREE guide to launching a membership site!) here: https://www.michelecaruana.com/membership
OK... About this episode...
Ready to get inspired? On my podcast today I wanted four VERY different membership site owners to share their stories with you.
What I love about these 4 owners is that they ALL serve very different audiences. They all have VERY different membership offers-- some are online only, some are in-person and online, some are physical products mixed with digital ones-- and they all serve VERY different audiences-- but they all WORK.
And even better yet? They are all at different stages and different price points.
Kathryn is at 17 members at $85 and couldn’t be happier-- but does hope to relaunch for the first time in a year next month!
Juliana is expecting to reach 500 members this month at $25.
Jerry just launched a new $197 membership to supplement his existing membership business.
I hope these stories give you a lot of insight into the possibilities the membership world has to offer and how YOU can find the intersection of market need with your passion and knowledge to create the perfect business for YOUR life.
Learn more about Juliana’s business here!
Learn more about Jerry’s business here!
Learn more about Kathryn’s business here!
Learn more about Kara’s business here!
066: Need a Membership Site Idea? Listen To This. (4/6)
Sign up for Stu McLaren's 2022 Membership Workshop Here: https://bit.ly/membershipworkshop2022
Get on the waitlist for my The Membership Experience 2022 (Formerly Tribe) Affiliate BONUS Package (plus, I'll send you my FREE guide to launching a membership site!) here: https://www.michelecaruana.com/membership
OK... About this episode...
If you need inspiration for a membership idea-- THIS episode is for you!
The most common objection I hear from people who WANT the income and lifestyle of being a membership owner is that they don’t have the IDEA or inspiration to figure out exactly what they’d offer, so I wanted to try something different.
I made a list of my friends, family members, and even some business peers who do NOT currently have a membership site. I am going to tell you a little about each of them, and I am going to map out MY idea for their membership site.
And I am not just going to give you the topic, I am going to share a ballpark of what I’d price it at and exactly what I would offer every single month.
And if you’re thinking well-- it seems like SO much work and such a time suck-- well stay tuned for the remainder of this 8 part series, because it’s actually QUITE the opposite.
And as I say all the time, with a membership, you put in the same amount of time and effort whether you have 5 or 5,000 members-- so your revenue potential (and therefore your income potential) is really limitless!
Let’s get inspired today!
065: Standalone v. Front-End v. Back-End Memberships: Which is Right For YOU? (3/6)
Sign up for Stu McLaren's 2022 Membership Workshop Here: https://bit.ly/membershipworkshop2022
Get on the waitlist for my The Membership Experience 2022 (Formerly Tribe) Affiliate BONUS Package (plus, I'll send you my FREE guide to launching a membership site!) here: https://www.michelecaruana.com/membership
OK... About this episode...
In part 3 of this 6 part series all about membership sites, we are talking about standalone memberships vs. back-end membership vs. front-end memberships.
In this episode I am sharing what each is, when each works best, my personal experience with each (good AND bad)-- plus plenty of examples to get you INSPIRED!
Are you brand new with no other offers? Get started with a simple stand alone memberships.
Do you want to grow your coaching business or sell more high ticket programs but struggle with high quality leads? A front end membership might be for you.
Do your client or program customers want MORE support from you on an ongoing basis and are willing to pay for it? A back end membership could be a great fit.
Listen & find out more!
064: The 7 Top Reasons to Consider a Membership Site (For Revenue, Sustainability, & Mental Health) (2/6)
Sign up for Stu McLaren's 2022 Membership Workshop Here: https://bit.ly/membershipworkshop2022
Get on the waitlist for my The Membership Experience 2022 (Formerly Tribe) Affiliate BONUS Package (plus, I'll send you my FREE guide to launching a membership site!) here: https://www.michelecaruana.com/membership
OK... About this episode...
Welcome to part 2 of the 6 part series all about MEMBERSHIP SITES!
In this episode I break down the 7 most important reasons you should consider a membership site for your business-- not just for revenue, but for your long-term sustainability and your mental health as well.
Download my FREE Membership guide HERE.
063: The 6 Different Types of Membership Sites & How to Choose (1/6)
Sign up for Stu McLaren's 2022 Membership Workshop Here: https://bit.ly/membershipworkshop2022
Get on the waitlist for my The Membership Experience 2022 (Formerly Tribe) Affiliate BONUS Package (plus, I'll send you my FREE guide to launching a membership site!) here: https://www.michelecaruana.com/membership
OK... About this episode...
This is episode 1 of 6 this month all about creating a profitable membership site! In this episode, I am talking about what a membership site actually is, what the 6 different types of membership sites are, and which types of people + business owners could benefit from creating one!
In case you missed it-- I am a Tribe 2021 partner (if you don’t follow Stu McLaren-- do that NOW!) and I want to let you behind the scenes of my membership businesses so YOU can see what’s possible after investing in Tribe.
Download my FREE guide to creating a membership site HERE.
062: Take Charge Of Your Business Finances (And Start Paying Yourself More) Today With Cheryl Belber
Most business owners turn a blind eye to the REAL financial numbers in their business. Sound familiar?
Many of us are focused on SALES-- which is great-- but:
- How do you know if your business is actually making money?
- How do you calculate how much money to pay yourself?
- How do you know if your business is sustainable?
- How do you know if you can afford that new program? That new team member?
While this topic isn’t specifically about marketing your business-- knowing your numbers is CRUCIAL before you know how much to budget for things like ads, paid tools, and more things I discuss here on the Marketing Junkie.
So if you WANT to implement some of the paid strategies I recommend but have no idea if you can afford it-- THIS episode is for you!
My guest expert today is Cheryl Belber-- owner of Saratoga Bookkeeping Services where she partners with business owners and removes the frustration of finances to ensure business owners have the information they need to elevate their business.
And Cheryl is here to give a little tough love today!
Get in touch with Cheryl:
In Her FREE Facebook Group
In her Program
On Instagram
061: 4 Tips To Get Your Audience To Consume Your Content (So You Can Create LESS)
Should we really care if people consume the content we put out there?
Sometimes we as business owners get into such a flow that we find ourselves creating just for the sake of creating, or checking an item off of our to do list, and we can forget the real purpose behind this process.
However, if we can just get back to the basics and remember the WHY behind our content creation strategy, we can actually SAVE ourselves a lot of time and effort.
After all, if we are just cranking out blogs and videos and podcasts-- yet no one is listening or watching-- is it really moving our business forward?
So today in this episode I am going to give you 4 tips on how to increase the consumption of your content, so you can create LESS and get BETTER results overall.
Why is Content Marketing SO Important? Listen to Episode 57 HERE.
Try Searchie for free HERE.
Tag me that you’re listening on IG here!
060: The 3 Facebook Ads I Run All The Time (On Auto-Pilot)
This episode is all about creating evergreen facebook ads, meaning ads that are running in the background of your business all the time, not tied to any specific promotion or time sensitive campaign.
They are just working behind the scenes in your business constantly bringing in new leads and customers while you do more important things.
This automation strategy is one of my favorites and one that I set up for ALL my clients regardless of their budget so even if you feel like you have a teeny tiny budget to start with-- still listen to this episode. This will work regardless of the stage your business is in and as it works and you see results, this strategy can scale WITH you and your budget.
Want to learn more about content marketing? Listen to Episode 57.
Want to Fix Your Facebook Ads in 5 Easy Steps? Click Here.
059: How to Ensure Your Small Business is Sustainable with Paul Maskill
This interview is one from the archives! Listen in on this 2-year-old interview with small business expert Paul Maskill and learn how to:
- Stand out in a saturated market
- Give your customers an experience that has them returning again and again
- Train your team and create a great team culture
- “Clockwork” your business so it can run WITHOUT you
Plus so much more. I was still DEEP in the weeds figuring out how to really set up a sustainable business when we recorded this so I LOVED listening to this and hearing how much of what Paul speaks on I am now putting into practice day in and day out.
And spoiler alert: it WORKS!
Subscribe to Paul's amazing fantastic podcast here!
058: The Power Of an Automated Welcome Email Sequence
Did you know that businesses who have a powerful WELCOME sequence for their new subscribers can see 89% more revenue ($) from their email marketing efforts and 332% more sales (# of sales), according to Active Campaign?
Today I am sharing WHY a welcome sequence is so important (a few points I bet you haven’t thought of) and exactly HOW to implement this in your business with practical examples for all sorts of business models.
You KNOW your business needs a welcome sequence to acclimate new folks into your business ecosystem and move them closer to a sale, so why don’t you have one yet? Let’s prioritize and fix that TODAY.
Watch my YouTube Tutorial on how to make this happen HERE.
Try Kajabi Free Here.
Try Active Campaign Free Here.
BONUS: Running a Business with Mental Health Issues
Warning: this episode is a little different! I was inspired by an Instagram Live I did recently where I discussed how mental illness has manifested in my business and which practices and systems I use to help cope and mitigate it's impact (and stay healthy + happy)!
057: Why Organic Content Marketing Is SO Important Right Now + My Best Tips
While I talk about Facebook, IG and Google ads quite a bit on this podcast, paying for traffic is NOT the only way to get more eyes on your website and more potential customers on your email list.
In fact, I don’t even recommend business owners start off using ads.
Organic content marketing is crucial for establishing a sustainable marketing strategy and it can help set your ads up for success-- like by testing out the conversion stats on your pages, your offers, and by putting your email strategy under scrutiny
Listen to learn why organic content marketing should be at the forefront of your strategy for 2021 and beyond PLUS my best tips for coming up with content ideas, where to post them, how to save time and money, etc.!
Want to learn more? Head to my website here.
056: 9 Practical Strategies For Dealing With Negative Feedback Online
Here’s the short version: Online criticism and negative reviews will happen NO MATTER WHAT. And here’s the good news: it will all be ok.
I am not perfect, in this area especially. I have made some major mistakes in dealing with online reviews that still haunt me to this day.
My temper can get HOT and I often take reviews very personally (especially when I owned my brick and mortar business that got a large and constant volume of reviews and feedback) because I care so deeply about my business and at times think of it as an extension of myself.
However, I’ve grown SO much in this area and I have 9 practical tips & strategies that will help you respond professionally and in a manner that speaks to your FUTURE potential customers and clients in a positive way.
Have questions? Send me a DM on Instagram!
Learn more about me & what I do here.
055: Listen In On My Marketing Coaching Call With Business Owner Thuy
It’s another marketing coaching call you get to listen in on!
In this episode, I speak with Thuy Petersen, owner of House of Playful Soul in Queens, NY.
We discuss:
- Email List Building
- How to Increase Your Open and Click Rates
- How to Batch Social Content
And MUCH more!
And guess what?! Since we recorded this episode in mid December, Thuy is already putting what we discussed to use and is already seeing GREAT results (better open rates, engagement, reach, etc!).
Want to be in the hot seat next? Message me and let me know you want to be featured on my next coaching call episode!
054: Behind The Scenes of a Successful Freelance Writing Business with Kim Charleson
If you’re looking for a side-hustle or a new business opportunity for yourself- freelance writing could be for you!
In fact, that’s one of the ways I earned money as a marketing consultant when I was learning the industry!
My guest expert today will share exactly how she started her freelance writing business and how she got enough work + clients to leave her corporate job behind and freelance full time!
Kim Charleson is a freelance health and wellness content and copywriter. She uses her background in healthcare and passion for mental health to work with clients who align with her values. Since establishing herself she found a love for helping new writers find success as well, and is launching a coaching program in January 2021.
053: Facebook V. Apple: Everything You Need to Know & How Your Ads Will Be Impacted (It’s BIG)
Download my “Get Ready” checklist HERE for everything you need to know & do before/ during this Apple update to minimize the impact on your ads & business.
Get the tutorials you need to take these steps on my YouTube channel here-- and be sure to subscribe to get more info & updates as we learn more.
So, what’s going on with this new Apple update and why is Facebook at war with Apple over this push for data privacy?
And more importantly, how does it affect US and our ads?
This episode has everything you need to know AND all the steps you need to take to get ahead of the curve!
How to develop an organic content strategy: Episode 3
Get organic traffic on Pinterest: Episode 37
Increase your customer lifetime value: Episode 9
052: Listen In On My Marketing Coaching Call With Business Owner Renee
Trying something new with today's episode!
I'm letting you listen in on my marketing coaching call with local business owner Renee. Her questions (which I answer throughout the call) include:
- how to get over the fear of selling
- how to grow and nurture an email list
- how to decide if ads or influencer campaigns are worth the investment
- how I pre-sell events and inventory
... plus MUCH more!
Here's a little more about Renee, in her own words! Even if Renee has a business UNLIKE yours, you will still get great info!
I'm Renee, wife and mom of two.
It has been a dream of mine for over ten years to create a beautiful space for children to play and caregivers to connect.
In 2013, my family moved to Haiti and spent almost 6 years working with those in extreme poverty. After moving back to the States in 2019, I knew it was time to turn my dream into a reality.
We opened in October 2020 and my dream is that Mezanmi Play Cafe will be a space where you and your children learn, play and connect with others. In a world where many of our relationships happen behind a screen, Mezanmi is a place to build face to face relationships and encourage one another in one of the most difficult seasons of being a parent.
051: Mistakes You're (Probably) Making With Your Copy (AND How to Write Words that SELL Effortlessly) with Lauren Tilden
In this episode I talk about the copywriting mistakes you are PROBABLY making in your business (on your website, in your emails, on your posts!) AND my guest Lauren Tilden shares her exact strategies on how to fix them.
If you want to write words that SELL effortlessly, this episode is for you!
About my guest, Lauren:
Lauren is the artist behind the plant-inspired stationery line Good Sheila, and the owner of the Station 7 retail shop in Seattle. She had a 10-year career in marketing and worked as a marketing director before making a U-Turn and jumping into the creative small business world.
Lauren believes that small businesses can change the world, and she hosts Making Good, the podcast for people who want a business that feels good and does good. She loves to travel (usually!), listen to podcasts, bake, and create things. She lives in Seattle by the water with her partner and loyal (but feisty!) canine companion, Puff.
050: 2020 Year-In-Review and 2021 Plans, Goals, and Income Projections
It’s that time again for my year in review and my goals/ plans (YES-- I give specific $ amounts) for 2021!
I also reveal my word of the year for 2021- SYSTEMS! 2021 is all about ease & automation, and I am SO excited!
Want to try kajabi for free? Click here.
049: Elements of a Successful Brand (Logo, Colors, and MORE) with Hey Hello Studio
So you've got a business idea-- but HOW do you build an effective brand to launch your business successfully?
That's the topic of this interview with Hey Hello Studio Owners Jess & Gwen!
In this interview, we discuss:
- which branding elements you SHOULD focus on when you are beginning your business journey
- which elements to SKIP when you are just starting out
- what to splurge on vs. save on
- how to build a brand that attracts your ideal clients
.. plus SO much more!
If you'd rather watch on YouTube: Click here
Learn more about Hey Hello Studio: Click here
Follow Hey Hello Studio on Instagram: Click here
048: Batch a YEARS Worth of Social Media Content That Converts with Wendy Margolin
Learn how to batch an entire YEARS worth of social media content in one sitting using this super SIMPLE strategy!
Prefer to watch this interview instead? Find it on YouTube here!
Wendy Margolin helps health and wellness experts stand out online with content marketing. As owner of Sparkr Marketing, she provides boutique content marketing services, one-on-one coaching and a group course. She has 20 years of writing and marketing experience. When she’s not working, she’s busy with four kids, two dogs and running and biking through Chicago.
If you want to know what kind of authentic style of marketing is right for your business, check out her quiz here: https://sparkrmarketing.com/quiz/
047: 9 Things I Learned About Online Programs After Investing $6,000 in Courses This Year
After investing about $6,000 in online education (i.e. digital courses, programs, and products) this year, I have learned a LOT-- not only about what makes a quality program but also about myself and how i like to consume knowledge and implement strategies.
Before you invest in or create your next course or program, listen to this!
Don’t forget to subscribe for a new episode every week! DM me on instagram with any questions!
046: How this Self-Made Entrepreneur Launched and Scaled an 8-Figure Products Based Business with Nic Stella
Watch this video interview here on YouTube!
If you're wondering how to start, launch, and scale a product based business, this podcast interview is for you!
Nic Stella is a husband, a Father & CEO of RYSE Supplements. Nic is a full-time self-made multi-entrepreneur, who now runs with the biggest names in sports nutrition. His company RYSE is internationally distributed and bolsters an eight-figure valuation that keeps rising.
In this interview, we discuss:
-How Nic came up with the brand and concept of RYSE
-How Nic started and SOLD his first company (for a great profit!)
-How Ryse uses Influencer and Affiliate marketing to scale
-Which type of content is working best for them for social media RIGHT NOW
-Exactly how Nic balances his work and family life as the CEO of a growing company
and SO much more!
LINKS:
Nic's Instagram: Click here
Ryse's Instagram: Click here
Ryse's Facebook: Click here
Nic's YouTube: Click here
Ryse Website: Click here
045: How I Use YouTube In My Business (And Why & How You Should Get Started TODAY!)
Subscribe to my new YouTube channel aimed at simplifying your marketing strategy here!
In this jam-packed episode I’ll be covering what an authority platform is, why I chose YouTube as my first and primary authority platform when I was getting started, what I use it for (hint: YouTube monetization is the least of it!), how it’s impacted my business, why I created a second channel, how YOU can get started on YouTube (from scratch!) easily, and so much more!
Episode Resources:
Find me on YouTube here!
Curious about my Play Cafe Academy channel? Here it is!
Follow this YouTube Expert to Get Started
Other episodes to listen to: Episode 1 (advice I give to new business owners getting started), Episode 3 (my content marketing strategy case study with sales $), Episode 4 (what is content and what should we as business owners be creating)
Questions? DM me on Instagram (or comment on YouTube)!
044: The 2 Types of Facebook Ads I Always Recommend for Service Based Businesses
Whether you’re a local service provider or you serve clients worldwide, this episode is for you!
The goal of this podcast is to SIMPLIFY your marketing strategy and boost your confidence in your Facebook ads game--
So I’m giving you the 2 tried & true types of ads I run for my service provider clients that get consistent, affordable results every single time.
Need more ads tips, cheat sheets, and MORE? Get them for FREE on my website here-- or join my Local Business Facebook Ads workshop beginning October 26th here!
Have a question? DM me on Instagram!
043: From Welfare to Millionaire: 3 Tips For Using The Law of Attraction to Manifest Money with Sandy Forster
This week enjoy listening to my interview with the remarkable and resilient Sandy Forster. Listen to how she went from struggling single mom/ brick-and-mortar business owner in over $100k worth of debt to living a financially FREE life!
Sandy Forster is the money mindset mentor for women world-wide who are ready to experience more abundance and freedom in their life. Sandy went from welfare to millionaire, has been called Oprah’s Aussie Secret and and loves inspiring and empowering women to break through their blocks, manifest more money and create a life they’re truly passionate about.
Her award-winning international bestseller How to Be Wildly Wealthy Fast has been translated into over 11 languages and she’s transformed the lives of hundreds of thousands of women worldwide.
Sandy lives in her own tropical paradise near the beach in sunny Australia and has wild kangaroos grazing in her back yard every afternoon. You can connect with her at www.WildlyWealthy.com.
Where to connect with Sandy:
042: 10 Things to Know About Facebook Advertising Policies BEFORE Running Your Next Ad
Yes, I know I say in the title this is episode 45- but I decided to release this one AHEAD of schedule because it is something I have seen a huge spike in-- people coming to me with disabled ad accounts asking for help.
While there ARE steps you can take to correct ads and get them approved (and even get ad accounts restored after being banned!) it’s better to just know the rules you’re agreeing to play by BEFORE you run your first or next ad.
While this episode is NOT a substitute for reading the Facebook/ Instagram Advertising Policies which you should do here -- it does break down the 10 most common tips I give to get ads approved (and the most common reasons ads get rejected).
Have questions? Follow & DM me on Instagram here!
041: How To Integrate Google Ads Into Your Marketing Strategy
Google ads often get a reputation of being expensive and overly complicated. In this episode, Google Ads expert Christopher Caruana explains why that does NOT have to be the case, and details:
- Which types of businesses Google ads can work for
- How Google ads can fit into a overall marketing strategy
- How to keep your costs ultra low
- The biggest mistakes most business owners make with Google ads
- How to measure results and tweak if necessary
- ... plus SO much more!
Don't miss out on this Google Ads 101 training! If you want to connect with Christopher, head over to his website or email him at ccaruana@thecaruanagroup.com!
BONUS Announcement: New Podcast Name & New Podcast Mission!
Listen to the WHY behind the new name of the podcast and what will be changing about the episodes. More announcements & new website and free tools coming next week! See you Tuesday!
040: 9 Tips for Creating an Engaging Virtual Live Class, Event of Conference
In this POST-COVID era, the pivot towards virtual events and classes is an essential one for many business.
However, hosting a virtual event is both an art and a science, and it’s often more complicated than it may seem at the beginning.
I have been to SO many virtual workshops and conferences and classes over the last several months, and the ones that I would consider to be good investments all had a bunch of things in common.
In today’s episode I am going to share how you can give your customers a gold-standard feel, even if you are on a modest budget, because the principles of a great event remain the same, regardless of scale!
Want more marketing tips? Click here!
039: 4 Marketing Lessons to Learn from Taylor Swift's Latest Album Release
Did you really think I was just going to let Taylor Swift drop a SURPRISE album and NOT podcast about it?
Don't worry, I don't get into the fan theories or lyric dissection (but if you come over with a glass of wine I sure will)--
This episode is about the 4 MARKETING takeaways we can all get from this move from Swift's team, PLUS I give you some practical real-life examples of how you can integrate these principles into YOUR business right way.
Follow me on Instagram for more tips & read my blog/ learn more about my marketing services here.
038: The 9 (New) Tasks I am Outsourcing to a Virtual Assistant or Contractor
One of the questions I get asked the most is, “how do you do it all?!”
I only work about 10-15 hours a week and yet I manage two membership sites, dozens of courses and workshops, and produce a weekly blog, podcast, and youtube video (not to mention the bajillion little tasks behind the scenes to keep it all running smoothly).
Here’s the big secret:
Know what tasks are MOST IMPORTANT (the money makers, the QBR, the needle movers, the linchpin tasks, whatever you want to call them) and which are inside of your genius zone.
Any tasks that don’t fit that bill can and should eventually be delegated off the visionary’s plate (in my biz, that’ me!).
In this episode I share the 9 new tasks I’m delegating (previously I was ONLY delegating Pinterest management, YouTube posting, and Podcast editing) and why-- along with a list of tasks I’m keeping on my plate (for now).
Want to checkout my newly revamped marketing membership designed to help you scale FASTER? Just Click Here!