Marketing with Masha
By Masha Mahdavi
Marketing with MashaOct 08, 2020
ADA Compliance for websites
The lawsuits are real and if you own a website, make sure it follows the WCAG 2.0/2.1 guidelines. This episode explains the guidelines, where to find them, and what to do to avoid a lawsuit against your business.
When to use multi-variant and A/B testing
Do you know when to use multi-variant and when to use A/B testing? This episode goes over the main differences and which scenario is a good fit for these test types.
Facebook Ads Campaign Objectives Explained
A brief overview of the main campaign objectives that you can choose from for your Facebook campaign.
Ways to fix disapproved Facebook ads
Not sure why your ads are disapproved or how to fix them? This episode goes over what to look for and an elimination process to get to the bottom of why your ads are disapproved.
Experiments in Google Ads
Is the bidding strategy you are currently using the best fit for your campaign? Do you want to test a change but worried about ruining your well-performing campaign? Experiments allow you to run tests alongside your campaigns and determine whether some changes will positively or negatively impact your campaign performance.
New: Search Ads with Image Extensions
Google announced that image extensions are now out of beta and available globally. Advertisers can now include images with their search ads to help stand out from the competition.
Negative Keywords: How to avoid wasting budget on irrelevant searches
This is the one essential task that will save you from wasting your budget and will help you refine your campaign towards relevant traffic.
How to work with a Google Team
When you get a call from Google telling you how to improve your campaign, should you make the changes? Here are a few tips on how to ensure you have a successful campaign when working with a Google rep.
How to structure Your Google Ads Campaign
Overview of what you should consider when creating a new Google Ads account structure.
How Google Ads auction works
Find out what Google looks at when determining ad position and even the order of the ads they show to their users.
LSAs - Local Service Ads Explained
Local Service Ads have been a fun addition to our advertising toolkit. Let's review what they are and tips on how to ensure success with LSA Ads.
Changes to Google's phrase match and broad match modifier keyword match types
Get the scoop on what these changes mean and what to expect when they are fully rolled out.
What Makes a Good Ad for PPC?
Let's review the elements that make a good ad for both your potential client and Google.
Ad Rank and Quality Score explained
Learn how Ad Rank and Quality Score impact your ad position and your cost for every ad click.
Top marketing reports you MUST have
Here are the top 2 reports your law firm MUST look at before planning the next year's marketing campaigns.
Should You Pay Attention to Google Recommendation?
Google Recommendations are now a prominent part of the Dashboard. However, not all recommendations might be a good fit for your account.
Not Sure Where to Advertise? - PPC Platforms Explained
Review of the most popular advertising platform that you should consider before setting up your ad campaigns.
Intake Training Tips
Three elements of intake training that are often overlooked but can dramatically increase your sign up rates.
My daily PPC checklist
Metrics that I look at every time I review a Google Ads account.
Spooky Marketing Gone Bad Stories
What is the worst thing that can happen when it comes to your digital marketing? Find out in this Halloween edition of Marketing with Masha Podcast. 🎃
Google Ads Quality Score Explained
Everything you need to know about quality score: how it affects your campaign and what you can do to improve it.
What to do if your ads are not showing up?
How to troubleshoot your ads if they are not showing in search and ways to fix it.
Troubleshooting PPC Campaign Issues
Review of elements you should analyze when troubleshooting why your PPC campaign is underperforming.
Competitor Ads in Google Explained
Everything you need to know to run successful PPC competitor ad campaigns and not get in trouble.
Can lawyers run retargeting ads?
Don't make the mistake of running retargeting ads on Google! Find out what could happen to your law firm if you do and what you can do to prevent it.
Google Bidding Strategies Explained
Recommended bidding strategies for law firms and when to use them
Running Google Ads without Search Terms Data
Since Google has limited our access to the search terms, find out what you should know and do, to not waste your ad budget on irrelevant clicks.
Are you wasting your ad budget on fraudulent clicks?
Is click fraud happening to you? Find out how to detect click fraud and what you can do to prevent it.
Ways to get website traffic that converts!
Review of multiple ways you can get quality website traffic (paid and non-paid).
Are you making this mistake in your Google Ads campaign?
This common mistake can waste you thousands of dollars a year on Google Ads. Find out what it is and how to fix it.
What marketing reports should look like?
Let's review marketing reports and what data your marketing department should be tracking.
Tips on Creating Amazing Videos to Promote Your Law Firm
Tips on avoiding mistakes when creating video ads, making sure your videos stand out, and how to get started.
3 Mistakes Attorneys Can Avoid When Hiring Marketing Team Members
Here are 3 ways you can avoid hiring a marketing team member that is not a good fit.
Should You Follow Your Google Reps Advice?
This episode goes over advice you might hear from Google and which suggestions you should implement and which you should disregard.
What does a good website look like?
This episode goes over elements that you should focus on and avoid when creating a new website or web pages.
Should SEO and PPC have the same strategy?
SEO and PPC can help each other, but they should not both utilize the same strategy and here is why.