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Matt's Coffee Break

Matt's Coffee Break

By Matthew Post
Discussions about marketing news, tips, tricks, and ideas for those who want to grow their business. My name is Matthew Post, I'm the co-founder of SEM Dynamics, a marketing agency that helps lawyers grow their law firm. I'm obsessed with digital marketing... almost as much as coffee! Welcome to my podcast.
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Overcoming a Lack of Motivation
We all have days where we know that we aren't bringing our "A Game." Those days where motivation is nonexistent. I had a few of those days last week. Here's what I do to help me stay on task and turn the day around.
April 29, 2021
Building Relationships With Connectors
Creating a strong foundation for business referrals will help to establish a solid foundation for your business. Hear my thoughts, my misguided mindset on business networking, and how you can learn from my mistakes.
March 25, 2021
Change is inevitable: Thoughts on shifting in business.
I've been thinking a lot about business shifts. How, when, and why we require changes in our businesses. Hear my thoughts and questions to you.
March 17, 2021
Online Marketing Strategies vs. Tactics
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu Discover the difference between online marketing strategies and tactics to gain focus on your efforts for success.
February 10, 2021
When Is SEO NOT A Good Option For Your Law Firm?
As much positive as a well-optimized site can bring to a law firm, there are instances when SEO is not the best fit. Find out when you should not be actively optimizing your website to achieve top organic placements. If you want to discuss if SEO is the right move for your firm, visit and request your free discovery call.
February 4, 2021
Your Duplicate Content Questions Answered
Can you reuse a video as written blog content? How can you avoid a duplicate content penalty from Google? Tune in to find out.
January 28, 2021
Using Competitive Analysis the Right Way
Want to create a new website design or generate more content? Jump on over to your competitor's website and see what they're doing. But wait! Not so fast. You could be doing more harm than good. Avoid potential pitfalls that you should take into consideration before copying your competitors.
December 10, 2020
5 Easy Link Building Methods For Your Law Firm
Get a jump start on attaining top ranking in 2021 by putting into practice these five easy to implement link building methods. If your law firm is eager to grow your firm, discover what you should be doing today in order to secure clients for tomorrow. If you want more information on a done-for-you service to ranking your law firm's website visit our service page, SEO For Lawyers (
December 2, 2020
Avoid These Devastating Redesign SEO Errors
Before you launch that redesign, give this episode a listen and find out what you need to know to avoid taking HUGE dive in your organic ranking. Need an in-depth audit for your site? We can help:
November 13, 2020
Leverage The Election To Get More Clients
With all of the election news taking place and propositions being voted on, you have a unique opportunity to act now and get more clients!
November 4, 2020
Time For Some Halloween SEO Scares!
This Halloween I bring a warning of SEO tricks you may not know about that can kill your organic marketing and some treats on how to fix these frightfully common issues.
October 30, 2020
Get Your Website Visitors To Focus On Your Value
People are natural skimmers of websites. If you want to deliver your value propositions and convert more visitors into leads, you MUST learn how to draw your user's attention.  This episode uncovers the little tricks YOU can use to create more engaging web pages. Learn more about our conversion rate optimization service at
October 21, 2020
Exploit Video to Catapult Client Acquisition
Here are some tips on how you can exploit video marketing to catapult client acquisition. All of these are low-cost or no-cost options for law firms. Services mentioned: AdRoll Lumen5
October 14, 2020
Use These Simple Tools To Dominate In Social Media
Save time and save money marketing your business on social media. Leverage is the key! I discuss a few of the tools that we use to create social media campaigns.  Tools mentioned in this podcast:
October 13, 2020
Creating Your Network For Success
Like a famous sculptor or artist, we are the designers of our own artwork that we call life. Discover the three steps to taking the steps towards a future that you design for yourself.
October 13, 2020
Top 3 Google Maps Conversion Factors
Having top placement on Google Maps won't always get you the most clients for your law firm. You need to be able to convert searchers into leads. A study compiled from a survey of dozens of top local SEOs uncovers those top conversation factors.
October 8, 2020
Is Your Intake Your Achilles Heel?
If your law firm converts less than 90% of the clients you want, you need to ask yourself how you can optimize your intake process. Here are a couple of actionable tips to do just that.
October 6, 2020
Easy Win For Personal Injury Lawyers To Get More Catastrophic Cases
Want an easy way to stand out from your competitors and draw in more catastrophic cases for your law firm. Here's one thing that most of your competitors are missing out on, and you might be too.
September 30, 2020
The #1 Time-Saving Tip For Digital Marketing
If you own a growing law firm, you're probably cracking out 14+ hour days. That extra time needed to market your firm means taking away for time elsewhere. So, here is my #1 time-saving tip for lawyers who want to succeed at digital marketing.
September 23, 2020
Does our upbringing limit our capabilities?
Take a dive into limiting beliefs and is our upbringing stops us from achieving success.
September 22, 2020
The Mindset Of Failure
What do you do when you fail? A quick discussion about what to do when you fail and the shift in mindset that will change how you view failures. 
September 17, 2020
Top 5 Local SEO Myths
A new local SEO study was just released today. Part of the study contained a top list of factors that people still erroneously believe will help their Google My Business listing rank. What to learn how we can help your law firm rank better? Visit
September 16, 2020
New Google My Business COVID Update Available
Increase your client conversion rates by adding highlights to your Google listing. Learn about the most recent COVID Google listing highlight updates and how you can add them to your Google My Business listing.
September 14, 2020
Do you really need more traffic???
If you think that the solution to not having enough clients is getting more traffic, or even more leads, think again. There may be an alternative to get your firm more clients without spending more money.
September 10, 2020
Marketing Today vs. Marketing Years Ago
My viewpoints from a debate about if digital marketing is easier now than it was years ago. Plus, a simple step to make your digital marketing efforts more successful. 
September 9, 2020
DRIVE Marketing Method. What is it and how does it make you more money?
The DRIVE Marketing Method is the best way to increase your client acquisition. It's a concept that works hand-in-hand with all types of marketing. This complimentary method enhances all of your other marketing channels. I'll go over what this is and touch on some of the concepts behind it.
September 4, 2020
How Dana White Being Blackmailed Can Help Market Your Law Firm
I heard an odd story today about Dana White being sued and it reminded me of a great way for lawyers to market their firms. Show note: In the podcast, I mention Joe Rogan when I intended on stating that Dana White is the individual that the story is about. Apologies!
September 4, 2020
Take advantage of the #2 most popular search engine that is often overlooked
What search engine can drive a tone of exposure, create dedicated clients, is easy to optimize for, and is highly scalable? Today I discuss how you can take advantage of this one opportunity that most of your competitors are missing out on.
September 3, 2020
Why am SO excited and you you should be too!
I have an amazing announcement that will help out a TON of lawyers who are working hard to grow their law firms. Join me as I make this quick announcement.
September 1, 2020
Setting Up For A Successful Day
The right mentality is a key ingredient to being successful day-to-day. Here's how I start my and what you can do to start off your day with the right mindset.
August 31, 2020
That #1 Marketing Tip That YOU Need To Grow?
Recently, I was ask, "what is the #1 time-saving tip for digital marketing?" Today's clip answers that question and shares with you how I learned this one important tip that would shape how I did business.
August 28, 2020
My Story
A brief introduction about where I come from and where I am in my journey.
August 27, 2020