The Find Your Voice podcast is a complement to Michael Fleming’s debut book, Dental Marketing: Find Your Voice. In addition to Marketing tips, tricks, and best practices, you will also be encouraged to become the best version of yourself!
Have you ever had a day where you had a hard time getting started? Or how about a day where you were shot out of a cannon? The power of Enthusiasm is a critical part of how you can control your state of energy! In this episode, we talk about both the power of enthusiasm, as well as tactical tools of HOW you can boost your energy to set the table for an amazing life!
Originally titled: “What You Should Be Doing NOW To Prepare For Re-Entry: Focus on Staff”, this episode will help you address the fears and concerns that your staff currently have regarding their return to work during the tail end of the COVID-19 Pandemic. I’ve packaged this episode with the downloadable “Team Result Worksheets” so you can successfully facilitate your Re-Entry meeting(s) with your staff! If you follow the simple flow of the worksheets, you will successfully transform your staff members from being scared, into champions of change! The audio within this episode will tell you the details of “how” this all works! Tune in...and be prepared for a new level of TEAMWORK! Download your Team Result Worksheet NOW at: https://innovatemediamarketing.com/Download/TeamResultWorksheet.pdf
As the infection curve of COVID-19 continues its downward trajectory and State governments look to reopen their economies, it’s time to make sure you are preparing your staff for what Re-Entry looks like for your practice! If you’re assuming that everyone on your staff is just going to show up on a beckoned call and be eager to get back to work...you might want to think again! There is still a lot of uncertainty out there, and you will be best served to connect with your staff NOW, so that you have time to respond to any fears and reservations your staff may have when coming back to work! In this episode, I break this communication model into three easy steps that will ensure your staff are feeling healthy and confident upon their return to serve your patients!
How are you doing? COVID-19 has most of us sheltered-in-place, and that means a new reality for us! On top of that, the news keeps showing messages of doomsday and sickness! Have you been sucked into this riptide of emotion? You’re not alone! It’s easy to get pulled into this negativity...but with a little bit of mindfulness, you can get through this with gratitude and happiness! Join me in this episode as I coach you up and send you off to an amazing day!
I recorded this back on March 18th...and its just as relevant for you over a month later! There have been a tremendous amount of dental practices that have shuttered their doors during this pandemic, and it has left a lot of patients feeling abandoned! Please consider reaching out to your patients to let them know that you are here to care for them...and to keep their dental emergencies out of the already overwhelmed Emergency Rooms! And for those of you staying open to serve your patients in this time of need...YOU ROCK!!!
Do you ever feel like you’re standing on Mars and the rest of your staff is standing on Venus? Do you wonder why you’re not effectively communicating with your teammates? In this episode of Find Your Voice, we talk about Improving Communication With Your Team, And how this will help create Harmony in your organization!
Have you ever solved a Rubik’s Cube puzzle? If not, have you ever wondered HOW people are able to do it? Better yet...how they can do it so fast? The answer lies in its Algorithm! And just like the Rubik’s Cube, your organization has a series of Algorithms that are currently installed and running! In today’s episode, we start to identify these Algorithms (yeah...they are like gravity...they are in your organization whether you believe it or not), and start to talk about how you can influence and optimize these Algorithms within your Organization!
Now that the holidays are behind us, and we are fully back to our regular schedules, we are now realizing that our February schedules aren’t looking so normal! That means it’s time to fire up your marketing efforts...right? But before we just jump back on the hamster wheel of marketing, I want to share a few measurement (ROI) concepts with you before you fire up that marketing machine! Take a minute to learn what’s REALLY important when measuring your ROI...and you may just be one campaign away from your best year EVER!
Do you have opportunity for growth in your organization? Do you ever feel like you have so much to share, or so much value to add, but you lose your audience’s attention before you can finish your thought? In this episode of Find Your Voice, we will talk about the value to the Story! We often tell a “story” by vomiting a bunch of techno-babble on someone....and then wonder why they aren’t taking this amazing information to heart! After this episode, you will know how to humanize that same techno-babble into a story that is easy for you listener to receive...and enjoyable for them to hear!
Do you collect ROI data to measure the performance of your marketing? Are you using this data to help you better forecast your future marketing decisions? Don’t worry...no one else is either!!! In this episode, i will walk you through the VALUE of analyzing your ROI data...as well as help you learn what the heck to do with that information!!!
Forget about setting a New Years Resolution! It’s time you stepped up and design the life you’ve always dreamed about! In this episode, we wrap up our 4 part series focusing on the improvement of your Areas of Influence. Specifically in the episode, we tackle your overall purpose in LIFE! Who do you want to be? How do you get there? Let’s design 2020 to be the most fulfilling year of your life!
Are you sick and tired of living in relationships that are “good enough”? Have you ever wondered what it’s like to have a relationship that is fulfilling and full of passion? In this episode of Find Your Voice, we talk about Improving Your Area of Influence: Relationships. Here we will identify areas or opportunity, and then create actionable plans for you to implement into your daily life...just in time for your New Years Resolution!
Are you ready to start creating a New Years Resolution that will actually “stick”? In this episode, we build on our last episode and focus solely on the first area of Influence...Self! I introduce the three keys to improvement, and then start you on your way to an abundant 2020!
We all possess the ability to Influence certain areas in our life...but many of us spend too much time focused on areas that are outside of our own circle of influence. Other times...we offer positive energy toward an area of influence...but may not really understand exactly “what” it was we did, or "why" it worked so well! In this episode of Find Your Voice, we introduce the The Three Areas of Influence that you have in this world, and then we discover how to master your impact in these three areas!
With Christmas right around the corner, it’s easy for most of us to fall into the habits (traditions) of years past, and not pick our heads up to actually be present in the here and now! Today’s episode, Today is a Two Compliment Day, creates the opportunity for you to spread love and joy to those around you by challenging you to -you guessed it- share two genuine compliments with them so that they feel noticed...and loved!
In the fast and ever changing world of Dental Service Organizations, there are many that are influenced by the Private Equity groups that have purchased them. For some of these relationships, there is more focus on Revenue Cycle Management than on Patient Care. In this episode, we talk about the relationships between PE, the DSO, and their individual practices, and how with a little effort and focus, all three of these levels can create abundance by making patient care their primary desired outcome!
It all starts with a thought! Any thought! That thought starts as an innocent belief or experience...but before you know it, that thought is either skyrocketing you to massive outcomes...or spinning you out into frustration or procrastination! In this episode we walk through the stages that lead from a thought all the way through to an end result! You’ll also learn how to leverage this phenomenon to your advantage by knowing how each stage influences the next!
During this week of Thanksgiving, we focus on all that we art Thankful for, but how often do we share this Thankfulness to ourselves? In this episode, get ready to pamper yourself! We spend so much time being encouraging, forgiving, and patient with others....now you will take a minute to share these virtues with your own self!
Thanksgiving is that time of year were we stop all the day to day hustle and bustle, and take time to acknowledge all that we are thankful for! But beyond being thankful for a successful business and the new Maserati, there are a lot of PEOPLE that have helped us along the way! In this episode of Find Your Voice, we talk about finding Love and Gratitude, and then taking action to make sure our loved ones know how grateful we are for them!
Do you ever put off certain things because you’re afraid it’s going to be a painful interaction? Do you ever feel stuck...wondering what to do next? Do you get frustrated with yourself because you know what you’re supposed to do...but you make excuses of why not to do it? In this episode, we Take Action towards freeing ourselves from these chains of procrastination!!! And we do it old school...by picking up the phone and making connections that we could have made a long time ago!
Have you been striving to provide great customer service, but can’t seem to find the magic recipe? Are you exhausted at the thought of coaching your staff up to provide amazing customer service? Then this episode is for you! Tune in to learn the Secret to providing your customers an amazing experience! Then share this message with your staff so that everyone shares this common goal!
Have you ever had your Marketing budget cut, and resulting response was cut as well? Have you ever cut your marketing budget in an attempt to save money? In this episode... we dive into the differences between the artistic marketing side of the brain, vs the scientific finance side of the brain! One is the hunter...the other is the preparer...yet often its the preparer that controls how many bullets the hunter gets to go hunting with! Learn how both of these roles help each other grow to abundance!
Isn’t it time you finally realized the wealth you really deserve? Are you curious how some people seem to have a ton of wealth AND time...and you’re struggling to keep your work day under 10 hours? In this episode, we talk about the two secrets that will help bring you and your organization the wealth you deserve!!!
Are you tired of guessing which media is most relevant for you marketing message? Do you wish you had more than just digital marketing solutions to lean on for your campaigns? In this episode of Find Your Voice, we introduce various types of media, and when they are most relevant to your specific marketing message!
Many of us live in a constant state of overwhelm, where we grind out our work day in, day out, and we never seem to get caught up...let alone ahead! In this episode, we dive into how we need to develop others so that they can start helping us get to where we want to be. You will then learn how delegation is not delegation, without follow up! These simple tools will not only help you get more done, but help you STOP living in a state of overwhelm and frustration!
Many of us go through any given day without ever setting goals or prioritizing the days events. Others own a day planner, and complete their day with a bunch of completed tasks. In the episode, we talk about maximizing our day by starting with the end in kind! And even more importantly, we talk about scheduling the things that matter most to YOU, so that you can start designing the fulfilling live you deserve to live!
We are all aware that our Culture is king when it comes to building our organization, but are we creating a culture of abundance? Or one of scarcity? In today’s episode, we talk about how to identify which type of culture you currently have, and how to start taking steps towards creating a culture of abundance!
With different offerings to different demographics, how do you know which media is the best for your specific message? In this episode, we start the conversation about when to mix your media based on the offering, and it’s target audience, and which media is most relevant to carry that message.
We are all familiar with the Golden Rule, and striving to “Do unto others...”, but how have you actually been with that? During last nights World Series Game 5, we got to witness just how nasty people can be towards one another...and I guarantee you that NONE of those people are proud of the legacy content they just created for people to see on video forever. In this episode, we dive deep into The Golden Rule, and how to manifest it into your daily routine so that we can offset last nights negative energy with a more positive energy that spreads love, compassion, forgiveness, and gratitude to those around you!
We all get trapped in thinking that we are not as good as other people, but these thoughts don’t do us any good! In this episode, we learn to turn debilitating thoughts into empowering thoughts! We will talk about, and apply, how to turn others success into your new behavior!
Most of us are familiar with the concept that our learning is best engrained once we become the teacher of that learning. In this episode, you will learn to Improve your relationship with others by helping them improve themselves! You will gain clear steps that will help you connect others with their desired outcome, which will also help YOU get better clarity on what Is important to you!
We are always looking for ways to grow our business long-term, but in today’s episode of Find Your Voice we drill down to 3 actionable key concepts that can help you add wealth to your organization today!
I had a breakthrough yesterday that I learned from a 10 year old...and I’m dying to share it with you! In this episode, we learn to apply a behavior tool built for a 10 year old, yet even most relevant as an adult that no longer opens themselves up to this level of behavioral feedback!
Most of us have set up a social media presence for our dental organization, but are we truly utilizing this amazing tool to improve the relationships (connections) we have with our existing and/prospective patients? In this episode, we break down how to maximize social media to do just that!
When it comes to the topic of growing our practice, we often quickly spin out on new patient acquisition, but an even more critical population is the one you already serve. In this episode, we talk about some ideas of how to better re-engage your existing patients so you can maximize their benefits as well as keep them from leaving your practice for another.
We all know that exercise is an important piece to creating a better lifestyle, but are we actually doing it? In this episode we talk about different ways to start and/or improve our day to day exercise routines so that we can constantly work towards the best version of ourselves!
As we continue to strive to improve the culture of our organization, we also need to improve the relationships we have with those that embody our culture...our employees! In this episode, we talk about learning how to show appreciation for our employees by connecting with the things that matter most to them! Connect with their core values, and they will be full of gratitude and fulfillment!
What does Wealth mean to you? We all want to be wealthy....but does that mean we all want the same things? No way! In this episode, we dive into the meaning of Wealth, and how our interpretation of wealth will actually either attract wealth, or push it further away from us.
Grab a joint and some taco bell and get ready to have your mind blown! In this episode we dig deep to discover our ego...and how it’s separate from our actual selves! Learn how we spend so much time “in our head”, thinking about the past...or planning for the future, and how LITTLE time we actually spend in the moment that matters most...NOW!
Building detailed treatment plans for your dental practice is a critical component to building a successful and sustainable dental organization. In this episode we talk about formalizing this process so that all influencers within the patient journey are “on the same page” when it comes to both creating, and following up on a patients treatment plan.
We’ve all heard that a healthy diet is important for our bodies...but does our current dietary schedule reflect this knowledge? Today we talk about the value of a healthy diet, and how minor adjustments in your day to day diet can have massive influence on your performance in life!
The “C” word is on everyone’s radar right now...but do you know how to start implementing a new focus on your own Culture? In this episode, we talk about the core components of building your culture - Your Core Values, Your Mission Statement, and Your Vision Statement- and how to tactically start implementing them into your practice today!
When you think about Revenue Generation for your Practice, what are functional processes that come to mind? Do you think of service? Or sales? Treatment Plan generation? In this episode, we talk about the value of all these things to your organization, and how to best coach your staff to excel at each of them!
Most of us are really good at completing tasks every day, but are these tasks getting us closer to fulfilling our destiny? Or are they spinning us out to a life that wants us wanting more? When we plan our time effectively...WE are in control! In this episode, we talk about results oriented planning, and how we can consistently be moving towards our dream life!
We all know that customer service is a key component to running a successful business! But do you truly know who your customers are? Better yet, did you know that you are in complete control of your customers’ experience? In this episode, we talk about what Customer Service is, who your customer is, and how critical your role is in managing “the mirror”!
In this episode, we talk about the various ways of identifying the value of a patient! Whether its revenue by visit, annual revenue, potential revenue (treatment plan), or any other metric we assign value, we dive into different ways that you can assign, measure, and attract the most value possible from both your new and existing patients!
In today’s episode, we talk about the value of movement and exercise! We often spend so much time talking about the tactical and the theoretical approaches to marketing, but without the proper energy to execute, all these learnings are irrelevant!
We all attempt to put forth the best version of ourselves, but how are we doing? Are we ever stopping to visualize what the best version of ourselves looks like? And if we do, are we ever stopping to take a moment to see how we’re actually doing? In this episode… We do just that!
In this episode, we talk about the complete GoogleAds experience from a user perspective! When people click on your ad...what is their experience from that point? Is it focused on a specific product or service offering? Or is it a more general page that invites the prospective patient to “look around”? Listen in to see which approach is best, as well as learn the structure for HOW to manage their experience!
In this episode we talk about perception, and how it affects you, your family, and your business. Many of us are aware that our perception is our reality…but are we able to acknowledge the filters that help frame our perception? Join me to learn more about how your perception affects your reality, and how your filters can change the way you view everything around you!
Throughout my 14 years of dental marketing, I have experienced a lot of diverse believes in marketing approaches…but not as much diversity as I see in how they measure their Return on Investment (ROI). In this episode, we talk about the various ROI indicators that are being measured...and we also talk about the MOST important indicator that is often NOT being measured!
The “C” word is everywhere right now in Social Media, and there are a lot of solutions being offered to help you attain the Culture you are eager to have in your organization. But before you look outside your four walls to help improve your Culture, you are best served by looking at your own role in your existing culture! Improve yourself first, and you’ll be rewarded with similar energy!
Have you ever played a game with a child, and genuinely lost because you weren’t paying attention? Or maybe it was because you weren’t paying attention to what you were doing? Have you ever lost a game…or even a promotion… Because you weren’t focused on what you were supposed to be doing? In this episode, we talk about the power of controlling the things that are in our control, and letting go of the things that are outside of our control!