The Printmaker Podcast - A Business Podcast for Professional Photographers

The Printmaker Podcast - A Business Podcast for Professional Photographers

By ThePrintmakerSystem.com
The question is this:

How are photographers like you who are tired of giving away all of their hard work at rock-bottom prices, who long to stand out in markets that are getting more and more crowded by the day and want to run businesses that serve them, their clients and their families...

How can those photographers pull all of this off, without sacrificing their family time, their clientbase and their integrity?

If that's the question... then this podcast has the answers.


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EP 020 - Photography Sales for the Quarantined

The Printmaker Podcast - A Business Podcast for Professional Photographers

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EP 021 - Productivity Tips for Working From Home
Finding yourself stretched thin trying to get work done with kids at home? Try these three simple productivity-boosting techniques!
05:42
March 21, 2020
EP 020 - Photography Sales for the Quarantined
Adrienne and I have made our Virtual In-Person Sales course free for the foreseeable future. You can download it at https://virtualipscourse.com
02:27
March 20, 2020
EP 019 - Photo Sessions Canceling? Let's Make Some Money, Anyway...
Photo sessions cancelling left and right? In this quick episode, I'll give you a simple idea (and a couple of resources to pull it off) to make some extra money from the images you've already created. We've seen photographers take this exact idea and get $2500 orders from it so, even though it sounds too simple, don't discount this! Here are the resources I mentioned in the episode: ProPhotoMockups.com - Photoshop mockups made to match your favorite products from professional print labs. ThePrintmakerSystem.com - This one is our flagship program, but you can get in for free for 14 days, no credit card needed, so you can implement today's tip.
06:35
March 18, 2020
EP 018 - Swimming Naked with COVID-19 (What NOT to do in your business right now...)
Freaking out a bit during this COVID-19 outbreak? We have an ever-growing list of free and discounted products to help you weather the storm over at https://facebook.com/group/ipsredefined.  In this quick episode we'll talk about the main thing you MUST do during this crazy time for small business owners. Oh, and swimming naked... we'll talk about that, too. Want more Printmaker Podcast? Head to https://anchor.fm/printmaker to get your fix.
04:56
March 17, 2020
EP 017 - Photographer Resources for the Apocalypse
Worried about staying afloat during the COVID-19 outbreak? We’re compiling a list of free or discounted resources for photographers to help them weather the storm over at https://Facebook.com/groups/ipsredefined
03:21
March 17, 2020
EP 016 - 5 Proven Ways to Transition Shoot & Burn Clients to Print Sales
Are you finding it hard to transition your past and current clients to print sales? In this quick episode, I will give you 5 proven ways that can help you seamlessly transition your clients. Ever heard of grandfathering some of your past clients? Yes, I talk about that too! Learn more about how to pick the right products and price them correctly at https://theprintmakersystem.com/course/pick-price-profit/
12:11
February 17, 2020
EP 015 - 11 Ways Photographers Can Maximize Mini Session Profits
Photography Mini Session season is upon us!  Feel like you're spinning your wheels with mini sessions or only offering them because "everyone else does and I'm just supposed to"? In this episode we'll cover 11 simple ways to increase your mini-session profitability so you can go into the holidays with some wind in your sails (and money in your bank)! View this full list at https://theprintmakersystem.com/mini-sessions
12:12
October 29, 2019
EP 014 - Should Your Photography Business Offer Digital Files?
Digital Files... bringing these up with your photographer friends is like talking politics and religion over Thanksgiving dinner. In this episode, we'll talk about three ways digital files can (and should) fit into your print-selling photography business... and why you should be offering them in the first place.
12:26
October 25, 2019
EP 013: Want Referrals From Your Photography Clients? Do this...
Want photography clients who will rave about you to their friends and family? Add this one little thing from The AEDD Framework to your process and watch the referrals come pouring in! Learn more about the full AEDD Framework at https://AEDDFramework.com!
10:22
October 21, 2019
EP 012: The Anatomy of a Six-Figure Photography Sales Meeting
Learn the entire AEDD Framework for FREE at https://AEDDFramework.com We've done the work through the Attract and Excite steps of the AEDD Framework... it's time to reap the rewards with a sales experience that feels nothing like sales...  In this episode, we'll cover: How the Attract and Excite steps are vital when it comes to making the Sales Meeting go smoothly. The exact steps to recreate our $120,000/year Sales Meeting workflow. How to underpromise and overdeliver in your Sales Meetings. How to make the Sales Meeting the easiest part of your entire process (a part that you'll actually... gasp... enjoy!).
11:15
October 2, 2019
EP 011: How to Sell Prints To Every Photography Client (Without Ever Feeling Like You're "Selling")
Learn the entire AEDD Framework for FREE at https://AEDDFramework.com In this second step of the AEDD Framework (Excite) we're going to dig deep into how to naturally build excitement for printed products throughout your process.  In this episode, we'll cover:  The purpose and goals of a successful Planning Meeting, What questions to ask (and why to ask them) during your Planning Meeting, How to create a level of service through your Planning Meeting that other photographers in your market can't even come close to touching :) How to continue building excitement for products in a completely natural way through your Session How to get clients to sell products to themselves between the Session and the Sales Meeting This episode is a beast, so grab a pen and paper and give it a couple of listens if you need to! Want the free AEDD Workbook shipped to your door? Pick it up for FREE at https://AEDDFramework.com
16:02
October 1, 2019
EP 010: How to Attract Photography Clients Who Want Printed Products (And Are Happy to Pay for Them)
Want more photography clients to buy prints instead of files?  Follow along as I walk you through our simple AEDD Framework for selling prints!   In this first step of the AEDD Framework we'll talk about the 3 core expectations you NEED to set everywhere someone sees your photography if you want to attract clients who will actively seek you out for printed photography products.   Want to dive a little deeper into how to fill your calendar with clients who want printed products?    Grab our FREE 5-Minute Guide to a Print-Selling Website right here: https://theprintmakersystem.com/5minuteguide
08:48
September 4, 2019
EP 009: 8 Factors to Consider When Choosing a Professional Photo Print Lab
Stuck trying to figure out which professional photo lab is best for you and your clients? In this quick episode I'll give you the top 8 factors you should consider when choosing your print lab so you can find your perfect lab and move on to serving your clients better! Enjoying this series? Please take a moment to leave an honest rating and review in iTunes. It goes a long way in helping us spread the word about the podcast and about the benefits of IPS for photographers and their clients! Thanks!
12:43
August 28, 2019
EP 008: How to Set Your Photography Print Prices (in 30 Seconds or Less)
Just starting out selling printed products to your photography business clients?  In this episode I'll give you a (very) quick shortcut to setting your print product prices so you don't get bogged down in trying to figure out the perfect prices for your products. To download the free price list, head to https://theprintmakersystem.com/prices
05:16
August 20, 2019
EP 007: How to choose photography print products to sell (without getting overwhelmed)
One of the biggest stumbling blocks for many photographers who are switching to selling printed products is choosing the products they want to offer their photography clients. The sheer number of options available to you is incredibly overwhelming! In this episode of The Printmaker Podcast (the second in our "IPS, Redefined" series), Chris will walk you through how to choose great products for your clients, without getting overwhelmed with all of the options out there. In this quick episode, you'll learn:   - Why too many photography product options isn't just bad for you, it's bad for your clients, too - How many of which print product types you should offer - The shortcut for hitting the ground running TODAY with a fully finished product mix   Want the free download I mentioned in this video? Get it here: https://theprintmakersystem.com/products
07:07
August 12, 2019
EP 006: IPS, Redefined
I'm starting a new series on The Printmaker Podcast this week that I'm calling IPS, Redefined. Join me over the next few months as I dig deep into what it takes to start, run and grow a thriving In-Person Sales process in your photography business.
11:18
August 7, 2019
EP 005: Amanda's Trick for Increasing Sales and Repeat Clients with Framed Prints
I’ve got a little special episode for you this week, it’s an interview with Amanda Waltman, a portrait photographer, Certified Printmaker, and good friend of mine from Seattle, WA. Amanda is doing some really cool stuff to not only encourage print sales, but to also set herself up for repeat clients in a way that you could easily replicate in your business this week. This one’s only about 20 minutes long and it’s filled to the brim with practical, actionable advice on growing your print-based photography business with one simple tweak to the products you’re offering your clients. Get all of the resources mentioned in this episode at https://theprintmakersystem.com/5.
24:23
April 9, 2019
EP 004: Streamlining Your Photography Business Workflow with Victoria Mullaley
As a mother of 6 kids, Victoria needs to be able to work as efficiently as possible in her photography business. So, in today's episode, we dive into some practical, actionable things Victoria can implement in her business immediately to streamline her workflow. Download this episode's resources at https://theprintmakerpodcast.com/4
20:47
April 2, 2019
EP 003: Photography Print Pricing with Victoria Mullaley
Photography print pricing, time costs, cost of goods sold, digital files, handling terrifyingly high print prices - we'll dive into each one of these topics in this episode, which is the continuation of the conversation I had in EP 002 with Texas photographer Victoria Mullaley.
19:14
March 28, 2019
EP 002: Choosing Print Products to Sell with Victoria Mullaley
This week we pick back up where we left off with San Antonio area portrait photographer Victoria Mullaley. In today's episode we'll dig into the exact products she's going to offer, why she's chosen those products and how she can best structure her product mix. You'll also learn why Chris believes 8x10s are straight from the devil and what he prefers instead. We went a little long in today's episode, so we're splitting this into two shorter episodes, with the second half coming later this week.
27:11
March 27, 2019
EP 001: The Perfect In-Person Sales Process with Victoria Mullaley
Today we'll look at Victoria's current business before diving into specific changes she can make right now to start attracting clients who want printed products and to build their excitement for those products throughout her entire process.
36:24
March 19, 2019