The Printmaker Podcast - A Business Podcast for Professional Photographers
The question is this:
How are photographers like you who are tired of giving away all of their hard work at rock-bottom prices, who long to stand out in markets that are getting more and more crowded by the day and want to run businesses that serve them, their clients and their families...
How can those photographers pull all of this off, without sacrificing their family time, their clientbase and their integrity?
If that's the question... then this podcast has the answers.
Want to read or refer back to this? Check this episode out in blog post form at https://swiftgalleries.com/software
There’s a lot to consider when choosing gallery wall design and print sales software for your photography business, so much so that many photographers “don’t even know what they don’t know”. So this episode is a deep dive into the right questions to ask yourself when comparing various photography print sales tools.
Training & Education
I hope this in-depth guide will help you choose the absolute best gallery wall design and photography print sales tool for your business, based on the features that are most important to you!
Check out the blog post version of this at https://swiftgalleries.com/software and, if you'd like to try out Swift Galleries absolutely free for 14 days, you can do that - no credit card required - at https://swiftgalleries.com/trial.
In this episode I’m talking to Colorado Springs photographer Amanda Lamb about her journey from being ‘too afraid to charge what she’s worth’ to leading her clients to spending more (and of course getting them what they want).
We will be diving into the mindset shifts Amanda has had to experience and the importance of really knowing your numbers - in particular Amanda dives into how her entire pricing model factors in the break even point in her business and how she uses the ‘loss leader’ concept to entice her clients in for their first session.
Let's get super practical today with 8 different strategies you can start using RIGHT NOW to bring in (or keep) more money in your photography business. Want this full list to reference any time? Grab it free at https://swiftgalleries.com/maximizing-profits.
Want to start implementing everything you're learning (without paying a penny)? Start a FREE 14-day trial of Swift Galleries, our wall art design and print sales software, at https://swiftgalleries.com/trial. You'll get access to every single feature for 2 weeks, no credit card required.
I'm back! I'm kicking off Season Two with a Wall Art series, starting with today's episode on designing gallery walls that sell! If you've ever felt you were "faking it 'til you made it" when it comes to creating wall art galleries your clients will fall in love with, well, today's episode is what you've been waiting for! We'll walk through everything you need to know - how to choose the best space, photos, layouts and products for your gallery walls - so you can start putting more of your work on more walls. This episode is a beast, so be sure to grab the free PDF guide with all of today's info from https://swiftgalleries.com/gallery-guide
Ready to finally kick Shoot & Burn to the curb and make the switch to IPS once and for all? Today's episode is for you!
Schedule a FREE strategy call with me at https://SwitchToIPS.com so we can talk about your business, your goals and come up with a step-by-step plan to help you reach them!
It’s the one photography client we’ve all dreamt about having: the high-end one who’ll happily pay for the real value of the art you make for them. Yep, they exist, and Elizabeth S. is winning in the luxury market!
In today’s episode, you’ll hear about how she does it all: sells an experience rather than a product, gets 80% of her clients to come back for repeat business, and charges top dollar for her work.
If you find yourself wishing you could score with high-end photography clients but not convinced that you have what it takes, then this episode is for you.
First of all, what the heck is SEO? And why should it matter to you? In this exciting podcast, we talk to Sara Dunn, self-proclaimed ‘geeky best friend’ to photographers and find out what you can do right now so new clients can easily find you on Google.
If you’ve wanted to get in on the SEO game but it seemed too techy for you, then listen in, because this episode is for you! Check out Sara's website www.saradoesseo.com for amazing free resources and to have her work her SEO magic for you, too.
Shoot & burn photographer Kaitlin Roten was making peanuts shooting for other families while not even getting time with her own. In today’s down-to-earth and brutally honest chat, she shares all the mistakes she made in transitioning to print sales, and how she’s now able to get ten times the revenue while working only a third of the amount of time she worked before.
If you're considering making the switch to print sales and are scared about losing clients, or want to know what's the first step you need to take this week - then today’s episode is for you!
If you'd like to dive deeper into all of the concepts and processes we discuss in today's episode, check out our FREE training at https://theaeddframework.com.
In today's episode you'll hear from Australian photographer Tania G. on how she went from shooting and burning, to generating more than $100,000 in sales through delivering a service that truly makes her clients feel special. She has gone from being interviewed by clients to interviewing them and choosing to work with only 1-2 families a week - allowing her to concentrate on each and every client.
If you find yourself stuck in the "rat race" of constantly chasing new clients, begging them to work with you, this episode is for you.
"Faking it 'till you make it" when recommending wall art products to your clients? Well, let's get you to "make it" status in the next 15 minutes. In today's episode I'm going to walk you through all of the various wall art product types available to you today and explain the pros and cons of each and give you everything you need to know to be able to confidently recommend photography products to your clients.
Download the PDF from today's episode, FREE, at https://theprintmakersystem.com/wallart
In today's episode you'll hear from Mississippi photographer Kate Brent on how she creates an incredible amount of loyalty from her clients, why she switched from shoot & burn to print sales and how her process has allowed her to "steal" clients away from shoot & burn photographers despite being far more expensive.
If you find yourself stuck in the "rat race" of constantly chasing new clients while shooting and burning, this episode is for you.
Learn more about the concepts and processes we discuss on this podcast, FREE, at https://theaeddframework.com.
Today's interview with Florida photographer Kelly Jones has a little bit of everything for you!
Here's some of the stuff you'll learn today:
How Kelly sold $14,000 in print products (and $9,000 worth just a couple of days later)
Kelly's main suggestion for those who want to sell printed products
How Kelly gets her business in front of clients who live across the country from her
Traditional In-Person Sales vs Virtual Sales for destination photographers (and everyone dealing with COVID-19)
How Kelly handles selling digital files as well as printed products
Want to learn the same processes Kelly uses to sell print products? Head over to https://theaeddframework.com to learn for FREE!
Check out Kelly and her work at https://kellyjonesphoto.com
This week, Iowa photographer Wendy S. joins me for an interview about how she made a $2850 sale, her highest sale ever, despite social distancing.
Want to implement the same processes Wendy uses in her business to increase your sales and serve your clients better? Learn the entire process FOR FREE right now at https://aeddframework.com!
Want to know how to make money this week, while Social Distancing, selling prints (even if you've never sold a single printed product before)? Head over to https://theprintmakersystem.com/virtualsales for a 100% free training to learn how our members are averaging $1300 sales right now, using Virtual Sales.
In this final episode in our 3-part "Photo Business Refocus" series, we're going to talk about how to refocus your entire approach to selling your photography.
After this episode, you'll:
Have a tried-and-true way to stand out in your crowded photography market.
Price yourself based on the enormous value you provide, not on the products you sell.
Sleep better at night. (No... forreals).
Still suck at selling... but you'll wear it proudly because you'll be awesome at something far more important and far more impactful to your bottom line. :)
Ready to dive in? Smash that Play Button and let's wrap this 3-part series up!
Suuuper quick episode for you today where I share a really simple strategy to help you not just HOPE for your target sales averages, but to PLAN for them. Check it out, then head over to our Print Sales for Pro Photographers Facebook Group (https://facebook.com/groups/printsales) to share your target sale and your plan for reaching it consistently!
"I'd love to sell printed products but my client only want files!" Well... you're right, they do. But there's a simple way to refocus their attention from files to prints... check it out in today's episode!
In this episode Chris will help you see that your constant focus on getting more clients in the door is actually keeping you from focusing on the ONE thing that will actually move the needle the most in your business...
In today's episode, I want to show you how our members are averaging nearly $1400 every sale, while Social Distancing. It's simple and you NEED to be doing it right now. Check out today's episode to get a taste of the full (FREE) training over at https://theprintmakersystem.com/socialdistance.
Not sure about you, but I'm tired of moping around the house like Eeyore, feeling sorry for myself. We've spent enough time thinking about all the things we CAN'T do because of COVID-19, let's spend a few weeks looking in-depth at all the stuff we CAN do right now to improve our businesses. In this episode, I'll introduce you to the concept of "funnels" and tease a bit of what we'll be covering in the coming weeks.
To get the Print Sales Quick Win course I mentioned in the outro for just $5, head over to https://learn.theprintmakersystem.com/quickwin
Photo sessions cancelling left and right? In this quick episode, I'll give you a simple idea (and a couple of resources to pull it off) to make some extra money from the images you've already created.
We've seen photographers take this exact idea and get $2500 orders from it so, even though it sounds too simple, don't discount this!
Here are the resources I mentioned in the episode:
ProPhotoMockups.com - Photoshop mockups made to match your favorite products from professional print labs.
ThePrintmakerSystem.com - This one is our flagship program, but you can get in for free for 14 days, no credit card needed, so you can implement today's tip.
Freaking out a bit during this COVID-19 outbreak? We have an ever-growing list of free and discounted products to help you weather the storm over at https://facebook.com/group/ipsredefined.
In this quick episode we'll talk about the main thing you MUST do during this crazy time for small business owners. Oh, and swimming naked... we'll talk about that, too.
Want more Printmaker Podcast? Head to https://anchor.fm/printmaker to get your fix.
Worried about staying afloat during the COVID-19 outbreak? We’re compiling a list of free or discounted resources for photographers to help them weather the storm over at https://Facebook.com/groups/ipsredefined
Are you finding it hard to transition your past and current clients to print sales?
In this quick episode, I will give you 5 proven ways that can help you seamlessly transition your clients. Ever heard of grandfathering some of your past clients? Yes, I talk about that too!
Learn more about how to pick the right products and price them correctly at https://theprintmakersystem.com/course/pick-price-profit/
Photography Mini Session season is upon us!
Feel like you're spinning your wheels with mini sessions or only offering them because "everyone else does and I'm just supposed to"?
In this episode we'll cover 11 simple ways to increase your mini-session profitability so you can go into the holidays with some wind in your sails (and money in your bank)!
View this full list at https://theprintmakersystem.com/mini-sessions
Digital Files... bringing these up with your photographer friends is like talking politics and religion over Thanksgiving dinner.
In this episode, we'll talk about three ways digital files can (and should) fit into your print-selling photography business... and why you should be offering them in the first place.
Want photography clients who will rave about you to their friends and family? Add this one little thing from The AEDD Framework to your process and watch the referrals come pouring in!
Learn more about the full AEDD Framework at https://AEDDFramework.com!
Learn the entire AEDD Framework for FREE at https://AEDDFramework.com
We've done the work through the Attract and Excite steps of the AEDD Framework... it's time to reap the rewards with a sales experience that feels nothing like sales...
In this episode, we'll cover:
How the Attract and Excite steps are vital when it comes to making the Sales Meeting go smoothly.
The exact steps to recreate our $120,000/year Sales Meeting workflow.
How to underpromise and overdeliver in your Sales Meetings.
How to make the Sales Meeting the easiest part of your entire process (a part that you'll actually... gasp... enjoy!).
Learn the entire AEDD Framework for FREE at https://AEDDFramework.com
In this second step of the AEDD Framework (Excite) we're going to dig deep into how to naturally build excitement for printed products throughout your process.
In this episode, we'll cover:
The purpose and goals of a successful Planning Meeting,
What questions to ask (and why to ask them) during your Planning Meeting,
How to create a level of service through your Planning Meeting that other photographers in your market can't even come close to touching :)
How to continue building excitement for products in a completely natural way through your Session
How to get clients to sell products to themselves between the Session and the Sales Meeting
This episode is a beast, so grab a pen and paper and give it a couple of listens if you need to!
Want the free AEDD Workbook shipped to your door? Pick it up for FREE at https://AEDDFramework.com
Want more photography clients to buy prints instead of files?
Follow along as I walk you through our simple AEDD Framework for selling prints!
In this first step of the AEDD Framework we'll talk about the 3 core expectations you NEED to set everywhere someone sees your photography if you want to attract clients who will actively seek you out for printed photography products.
Want to dive a little deeper into how to fill your calendar with clients who want printed products?
Grab our FREE 5-Minute Guide to a Print-Selling Website right here: https://theprintmakersystem.com/5minuteguide
Stuck trying to figure out which professional photo lab is best for you and your clients?
In this quick episode I'll give you the top 8 factors you should consider when choosing your print lab so you can find your perfect lab and move on to serving your clients better!
Enjoying this series?
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Just starting out selling printed products to your photography business clients?
In this episode I'll give you a (very) quick shortcut to setting your print product prices so you don't get bogged down in trying to figure out the perfect prices for your products.
To download the free price list, head to https://theprintmakersystem.com/prices
One of the biggest stumbling blocks for many photographers who are switching to selling printed products is choosing the products they want to offer their photography clients.
The sheer number of options available to you is incredibly overwhelming!
In this episode of The Printmaker Podcast (the second in our "IPS, Redefined" series), Chris will walk you through how to choose great products for your clients, without getting overwhelmed with all of the options out there.
In this quick episode, you'll learn:
- Why too many photography product options isn't just bad for you, it's bad for your clients, too
- How many of which print product types you should offer
- The shortcut for hitting the ground running TODAY with a fully finished product mix
Want the free download I mentioned in this video? Get it here: https://theprintmakersystem.com/products
I'm starting a new series on The Printmaker Podcast this week that I'm calling IPS, Redefined. Join me over the next few months as I dig deep into what it takes to start, run and grow a thriving In-Person Sales process in your photography business.
I’ve got a little special episode for you this week, it’s an interview with Amanda Waltman, a portrait photographer, Certified Printmaker, and good friend of mine from Seattle, WA.
Amanda is doing some really cool stuff to not only encourage print sales, but to also set herself up for repeat clients in a way that you could easily replicate in your business this week.
This one’s only about 20 minutes long and it’s filled to the brim with practical, actionable advice on growing your print-based photography business with one simple tweak to the products you’re offering your clients.
Get all of the resources mentioned in this episode at https://theprintmakersystem.com/5.
As a mother of 6 kids, Victoria needs to be able to work as efficiently as possible in her photography business. So, in today's episode, we dive into some practical, actionable things Victoria can implement in her business immediately to streamline her workflow.
Download this episode's resources at https://theprintmakerpodcast.com/4
Photography print pricing, time costs, cost of goods sold, digital files, handling terrifyingly high print prices - we'll dive into each one of these topics in this episode, which is the continuation of the conversation I had in EP 002 with Texas photographer Victoria Mullaley.
This week we pick back up where we left off with San Antonio area portrait photographer Victoria Mullaley. In today's episode we'll dig into the exact products she's going to offer, why she's chosen those products and how she can best structure her product mix. You'll also learn why Chris believes 8x10s are straight from the devil and what he prefers instead. We went a little long in today's episode, so we're splitting this into two shorter episodes, with the second half coming later this week.
Today we'll look at Victoria's current business before diving into specific changes she can make right now to start attracting clients who want printed products and to build their excitement for those products throughout her entire process.