The Printmaker Podcast - A Business Podcast for Professional Photographers
The question is this:
How are photographers like you who are tired of giving away all of their hard work at rock-bottom prices, who long to stand out in markets that are getting more and more crowded by the day and want to run businesses that serve them, their clients and their families...
How can those photographers pull all of this off, without sacrificing their family time, their clientbase and their integrity?
If that's the question... then this podcast has the answers.
Suuuper quick episode for you today where I share a really simple strategy to help you not just HOPE for your target sales averages, but to PLAN for them. Check it out, then head over to our Print Sales for Pro Photographers Facebook Group (https://facebook.com/groups/printsales) to share your target sale and your plan for reaching it consistently!
"I'd love to sell printed products but my client only want files!" Well... you're right, they do. But there's a simple way to refocus their attention from files to prints... check it out in today's episode!
In this episode Chris will help you see that your constant focus on getting more clients in the door is actually keeping you from focusing on the ONE thing that will actually move the needle the most in your business...
In today's episode, I want to show you how our members are averaging nearly $1400 every sale, while Social Distancing. It's simple and you NEED to be doing it right now. Check out today's episode to get a taste of the full (FREE) training over at https://theprintmakersystem.com/socialdistance.
Not sure about you, but I'm tired of moping around the house like Eeyore, feeling sorry for myself. We've spent enough time thinking about all the things we CAN'T do because of COVID-19, let's spend a few weeks looking in-depth at all the stuff we CAN do right now to improve our businesses. In this episode, I'll introduce you to the concept of "funnels" and tease a bit of what we'll be covering in the coming weeks.
To get the Print Sales Quick Win course I mentioned in the outro for just $5, head over to https://learn.theprintmakersystem.com/quickwin
Photo sessions cancelling left and right? In this quick episode, I'll give you a simple idea (and a couple of resources to pull it off) to make some extra money from the images you've already created.
We've seen photographers take this exact idea and get $2500 orders from it so, even though it sounds too simple, don't discount this!
Here are the resources I mentioned in the episode:
ProPhotoMockups.com - Photoshop mockups made to match your favorite products from professional print labs.
ThePrintmakerSystem.com - This one is our flagship program, but you can get in for free for 14 days, no credit card needed, so you can implement today's tip.
Freaking out a bit during this COVID-19 outbreak? We have an ever-growing list of free and discounted products to help you weather the storm over at https://facebook.com/group/ipsredefined.
In this quick episode we'll talk about the main thing you MUST do during this crazy time for small business owners. Oh, and swimming naked... we'll talk about that, too.
Want more Printmaker Podcast? Head to https://anchor.fm/printmaker to get your fix.
Worried about staying afloat during the COVID-19 outbreak? We’re compiling a list of free or discounted resources for photographers to help them weather the storm over at https://Facebook.com/groups/ipsredefined
Are you finding it hard to transition your past and current clients to print sales?
In this quick episode, I will give you 5 proven ways that can help you seamlessly transition your clients. Ever heard of grandfathering some of your past clients? Yes, I talk about that too!
Learn more about how to pick the right products and price them correctly at https://theprintmakersystem.com/course/pick-price-profit/
Photography Mini Session season is upon us!
Feel like you're spinning your wheels with mini sessions or only offering them because "everyone else does and I'm just supposed to"?
In this episode we'll cover 11 simple ways to increase your mini-session profitability so you can go into the holidays with some wind in your sails (and money in your bank)!
View this full list at https://theprintmakersystem.com/mini-sessions
Digital Files... bringing these up with your photographer friends is like talking politics and religion over Thanksgiving dinner.
In this episode, we'll talk about three ways digital files can (and should) fit into your print-selling photography business... and why you should be offering them in the first place.
Want photography clients who will rave about you to their friends and family? Add this one little thing from The AEDD Framework to your process and watch the referrals come pouring in!
Learn more about the full AEDD Framework at https://AEDDFramework.com!
Learn the entire AEDD Framework for FREE at https://AEDDFramework.com
We've done the work through the Attract and Excite steps of the AEDD Framework... it's time to reap the rewards with a sales experience that feels nothing like sales...
In this episode, we'll cover:
How the Attract and Excite steps are vital when it comes to making the Sales Meeting go smoothly.
The exact steps to recreate our $120,000/year Sales Meeting workflow.
How to underpromise and overdeliver in your Sales Meetings.
How to make the Sales Meeting the easiest part of your entire process (a part that you'll actually... gasp... enjoy!).
Learn the entire AEDD Framework for FREE at https://AEDDFramework.com
In this second step of the AEDD Framework (Excite) we're going to dig deep into how to naturally build excitement for printed products throughout your process.
In this episode, we'll cover:
The purpose and goals of a successful Planning Meeting,
What questions to ask (and why to ask them) during your Planning Meeting,
How to create a level of service through your Planning Meeting that other photographers in your market can't even come close to touching :)
How to continue building excitement for products in a completely natural way through your Session
How to get clients to sell products to themselves between the Session and the Sales Meeting
This episode is a beast, so grab a pen and paper and give it a couple of listens if you need to!
Want the free AEDD Workbook shipped to your door? Pick it up for FREE at https://AEDDFramework.com
Want more photography clients to buy prints instead of files?
Follow along as I walk you through our simple AEDD Framework for selling prints!
In this first step of the AEDD Framework we'll talk about the 3 core expectations you NEED to set everywhere someone sees your photography if you want to attract clients who will actively seek you out for printed photography products.
Want to dive a little deeper into how to fill your calendar with clients who want printed products?
Grab our FREE 5-Minute Guide to a Print-Selling Website right here: https://theprintmakersystem.com/5minuteguide
Stuck trying to figure out which professional photo lab is best for you and your clients?
In this quick episode I'll give you the top 8 factors you should consider when choosing your print lab so you can find your perfect lab and move on to serving your clients better!
Enjoying this series?
Please take a moment to leave an honest rating and review in iTunes. It goes a long way in helping us spread the word about the podcast and about the benefits of IPS for photographers and their clients! Thanks!
Just starting out selling printed products to your photography business clients?
In this episode I'll give you a (very) quick shortcut to setting your print product prices so you don't get bogged down in trying to figure out the perfect prices for your products.
To download the free price list, head to https://theprintmakersystem.com/prices
One of the biggest stumbling blocks for many photographers who are switching to selling printed products is choosing the products they want to offer their photography clients.
The sheer number of options available to you is incredibly overwhelming!
In this episode of The Printmaker Podcast (the second in our "IPS, Redefined" series), Chris will walk you through how to choose great products for your clients, without getting overwhelmed with all of the options out there.
In this quick episode, you'll learn:
- Why too many photography product options isn't just bad for you, it's bad for your clients, too
- How many of which print product types you should offer
- The shortcut for hitting the ground running TODAY with a fully finished product mix
Want the free download I mentioned in this video? Get it here: https://theprintmakersystem.com/products
I'm starting a new series on The Printmaker Podcast this week that I'm calling IPS, Redefined. Join me over the next few months as I dig deep into what it takes to start, run and grow a thriving In-Person Sales process in your photography business.
I’ve got a little special episode for you this week, it’s an interview with Amanda Waltman, a portrait photographer, Certified Printmaker, and good friend of mine from Seattle, WA.
Amanda is doing some really cool stuff to not only encourage print sales, but to also set herself up for repeat clients in a way that you could easily replicate in your business this week.
This one’s only about 20 minutes long and it’s filled to the brim with practical, actionable advice on growing your print-based photography business with one simple tweak to the products you’re offering your clients.
Get all of the resources mentioned in this episode at https://theprintmakersystem.com/5.
As a mother of 6 kids, Victoria needs to be able to work as efficiently as possible in her photography business. So, in today's episode, we dive into some practical, actionable things Victoria can implement in her business immediately to streamline her workflow.
Download this episode's resources at https://theprintmakerpodcast.com/4
Photography print pricing, time costs, cost of goods sold, digital files, handling terrifyingly high print prices - we'll dive into each one of these topics in this episode, which is the continuation of the conversation I had in EP 002 with Texas photographer Victoria Mullaley.
This week we pick back up where we left off with San Antonio area portrait photographer Victoria Mullaley. In today's episode we'll dig into the exact products she's going to offer, why she's chosen those products and how she can best structure her product mix. You'll also learn why Chris believes 8x10s are straight from the devil and what he prefers instead. We went a little long in today's episode, so we're splitting this into two shorter episodes, with the second half coming later this week.
Today we'll look at Victoria's current business before diving into specific changes she can make right now to start attracting clients who want printed products and to build their excitement for those products throughout her entire process.