Rein In Your Herd

Rein In Your Herd

By Rein In Your Herd
Where do I start? Is social media even worth it? How do I find clients for my equine business? Why can’t I get any traction on Facebook or followers on Instagram? Am I doomed to be a poor equine professional forever?

Welcome to Rein in Your Herd where hosts April Hardeman and Laura Langfitt answer these questions and put your fears to rest. Yes, you can have a killer horse business or be a successful equestrian without living in the back of your truck forever. It just takes a little bit of faith and a lot of determination.

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Taking Messy Massive Action

Rein In Your Herd

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Maureen Doss talks about Systems and CRMs
Have you ever forgot to follow up with a client who wanted to book with your equestrian business? Or told someone you would send them an email when you got home and realized two weeks later, you never did? That’s okay! We’ve all been there. Maureen, with The Virtual Workhorse, helps equine business owners put systems and automates in place in their businesses to stop these brain lapses from costing us money. Tune in to learn about making your business run for you so you can do more of what you love and less of what you don’t. If you want to see more on this episode go to www.reininyourherd.com/18 Podcasts will be going live the first and third Fridays of the month. Follow Us on  Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
31:13
March 20, 2020
Getting Started with Facebook Ads
In this Episode April dives a little into Facebook Ads. She knows so many people talk about the Facebook Pixel, but don’t quite understand the power of the pixel. Make sure you tune in to learn about how powerful the Facebook Pixel is and how you can apply some methods to your business. Facebook Ad Course is coming out March 16th! If you want to see more on this episode go to www.reininyourherd.com/17 Podcasts will be going live the first and third Fridays of the month. Follow Us on  Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
22:28
March 6, 2020
Carly Kade on Life as an Independently Published Author
Guests like Carly Kade are so incredible to have on the podcast. You jump on a call with a complete stranger, and hang up an hour or so later with a new friend. There is nothing better! In this episode, Carly shares all about writing her books, buying her 1st horse property (#goals right?!), and running her business online. Carly gets real. She shares what works for her and what doesn’t. Our biggest takeaway from this episode? Authenticity. Come as you are, own your wonderfully weird self, and incredible things will follow for your horse business. Podcasts will be going live the first and third Fridays of the month. Follow Us on  Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
40:33
February 21, 2020
Taking Messy Massive Action
Equestrian Entrepreneurs - building a business is messy! It's imperfect, filled with mistakes, failures, and learning. But, you have to put yourself out there. You have to do the thing, and take messy massive action that leads you in the direction of your goals. The biggest failure you can experience is never getting started at all. Are you struggling with overwhelm or analysis paralysis? Tune in to Episode 15 and get inspired to take some messy action in your equine business. Tech Savvy Equestrians and Content Coaching Group have come together for a Membership Bundle. To find more information on it, go to www.reininyourherd.com/membership-bundle Podcasts will be going live the first and third Fridays of the month. Follow Us on  Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
14:56
February 7, 2020
Equestrian Business Women Summit
Jennifer Wood from EQ Business Women Summit comes on to talk about the 2020 event in Las Vegas. Podcasts will be going live the first and third Fridays of the month. Follow Us on  Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
38:54
January 17, 2020
How to tell Awesome Stories in Your Content
Everyone loves a good story. If we were to take a guess, we'd say your favorite part of the podcast is the horsey update. To be completely honest, it's our favorite part too. This is because humans love stories. We love telling stories about ourselves and hearing stories from others. Think about the last party you attended. Who was "the life of the party?" Probably someone who could tell a darn good story. If you want to stand out online, you have to become the life of the party. Not everyone has to be invited, but your people have to love your stories. Get the tips and tricks you need to use storytelling in your equine business by listening to this episode. Podcasts will be going live the first and third Fridays of the month. Follow Us on  Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
19:01
January 3, 2020
Meet Lacy With Dark Horse Yoga Studio
Confession Time: Neither one of us know a lot about the equine muscular system, or how to identify trigger points in our horses. Luckily Lacy with Dark Horse Yoga Studio does. Lacy emphasizes the importance of balance for BOTH the horse and the rider. If one is off, so is the other, and problems ensue. Our conversation of balance for horse and rider parallels nicely with our discussion about authentic marketing. The bottom line -> service overselling wins every time just like showing up as your best for your horse is the most important thing you can do as an equestrian. Lacy is real, honest, and loves to laugh. She was a joy to have on the podcast, and we hope you enjoy her as much as we did! Podcasts will be going live the first and third Fridays of the month. Follow Us on  Online: Email: hello@reininyourherd.com Website: COMING SOON @ http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
44:02
December 19, 2019
How to Stand out in a Saturated market
We often hear equestrians and equine photographers expressing their concerns about getting noticed in a saturated market. If we are honest with ourselves, we admit we've shared those same fears. But, we've both learned a few things that help us stand out. If you are worried you might be just adding to the noise instead of having an impact, this episode is for you. We talk about how to stand out, and some tricks we use when we are feeling overwhelmed. Stop letting the fear of your competition stop you from having a massive impact on the horse industry. Listen to Episode 11 and take notes so when it's done you can make a plan to make your brand stand out. Podcasts will be going live the first and third Fridays of the month. Follow Us on  Online: Email: hello@reininyourherd.com Website: COMING SOON @ http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
21:03
December 6, 2019
Chatting with Mary Phelps from HorsesDaily
Do you ever feel like you won't ever make the internet work for your horse business? Or that despite your efforts, the deck is stacked against you? This episode's guest is proof there is no magic dust to help you strike it rich. It's all about analyzing, adjusting, and being aware of what's working and what isn't. Mary Phelps is no stranger to success AND failure on the internet. Her businesses have been around longer than the internet itself. Tune in to hear her perspective of how the horse industry has grown and changed since the start of the online business boom. Podcasts will be going live the first and third Fridays of the month. Follow Us on  Online: Email: hello@reininyourherd.com Website: COMING SOON @ http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
57:02
November 15, 2019
Email Marketing for Equine Businesses
This episode should serve as a reality check for your business. If you don't have an email list, you need to face the facts. Did you Know: 44% of people admit buying items from their email. Emails convert 3x better than social media. 91% of US consumers use email every day. In this episode, we stress the importance of an email list for your equine business or blog. We talk about how you can build relationships, get set up, and automate your email list, so it doesn't have to run your life. What are you waiting for?! Hit play now. Podcasts will be going live the first and third Fridays of the month. Follow Us on  Online: Email: hello@reininyourherd.com Website: COMING SOON @ http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
20:30
November 1, 2019
Content Plan for Equine Businesses
Episode 8 Description Do you feel overwhelmed coming up with a content plan? In episode 8 we will help walk you through coming up with a content plan. We share why you should only pick a couple platforms and stick to them. If you spread yourself to thin then you may just feel overwhelmed and not post on any of the platforms. Listen in to get more tips and how to be successful with your content plan! Podcasts will be going live the first and third Fridays of the month. Follow Us on  Online: Email: hello@reininyourherd.com Website: COMING SOON @ http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
19:45
October 26, 2019
How To Use Google Analytics
Does google analytics give you googly eyes? That's okay. Episode 7 will help clear things up for you. Learn how to track your website's traffic so you can learn how to talk to Google (that's what we mean by SEO Optimized), understand when you need to change your content, and how to get information out of that crazy Google Analytics Dashboard. It's essential to have a Google Analytics account to track web traffic for your horse business. The good news is it's free, and we are here to teach you how to use it. Are you ready to rein in your herd? Podcasts will be going live the first and third Fridays of the month. Follow Us on  Online: Email: hello@reininyourherd.com Website: COMING SOON @ http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
23:45
October 4, 2019
Take Action in Your Equine Business
You need to grow your equine business online, and you want to use social media to get there. But where do you start? How often do you post? How do you overcome that paralyzing fear that things won't be perfect and just hit publish? Whether you are a horse trainer, pro equestrian, farrier, equine massage therapist, tack maker, or aspiring equine blogger, you HAVE to take massive action if you want to grow your horse business. Tune in to Episode 6 to learn how to overcome the overwhelm and make some serious progress. Podcasts will be going live the first and third Fridays of the month. Follow Us on  Online: Email: hello@reininyourherd.com Website: COMING SOON @ http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
25:24
September 21, 2019
Content Batching Saves You Time
We've all been there. Leading a horse out of the pasture with one hand while struggling to post on Instagram or Facebook with the other. This is a bad habit that needs to stop. As equine business owners, we multitask all the time despite the mountains of research that tells us it's a terrible idea. Episode 5 is all about content batching. We explain how you can create all the content for your horse training business or boarding facility at one time. Set it and forget it, no multitasking required. We use batching to create content for our equine businesses. In this episode, we tell you exactly how it's done so you can replicate our processes and use it for your horse business too. Podcasts will be going live the first and third Fridays of the month. Follow Us on  Online: Email: hello@reininyourherd.com Website: COMING SOON @ http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
18:27
September 6, 2019
How GoHorse Grew Their Herd
Community is the name of the game in the horse world, and Jenny the founder of GoHorse has that part down. Joining GoHorse is like joining a family, her herd is engaged, and it shows. In this episode, we sit down with Jenny and talk about her journey of taking their social media audience from 0 to 20k in two years.  Jenny owns a boarding facility herself and was tired of struggling to find clients while getting calls for services her facility didn't even offer. She and her mom founded GoHorse. A website that connects equestrians with horse businesses so we can all have better horse experiences.  Tune in to hear from a real equine professional and learn what worked and what didn't for GoHorse.  Podcasts will be going live the first and third Fridays of the month.  Follow Us on  Online: Email: hello@reininyourherd.com Website: COMING SOON @ http://reininyourherd.com/  Instagram:  https://www.instagram.com/reininyourherd/  Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/  April Hardeman - https://makeitrein.com/
34:03
August 16, 2019
Find Your Herd
April and Laura are talking about how to find your herd! Which platform you should be on and how often you should post. How can you figure that out? Well it is important to know who your ideal client is.  We are providing you with free worksheet to help you figure out your client.  Click HERE to get your Ideal Client Worksheet Podcasts will be going live the first and third Fridays of the month.  Follow Us on  Online: Email: hello@reininyourherd.com Website: COMING SOON @ http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
29:37
August 2, 2019
Nail Your Brand
April and Laura talking about creating a brand and why it's crucial.  We even talk about our own brands and the process we went through to create them. Click HERE to get your branding board template Podcasts will be going live the first and third Fridays of the month.  Follow Us on  Online: Email: hello@reininyourherd.com Website: COMING SOON @ http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
19:31
July 19, 2019
Introduction of Rein In Your Herd Co-Hosts
Laura and April introduce themselves and why they started the Rein In Your Herd Podcast.  We talk about how we got started in this industry, what we do, how we plan to help equine businesses.  Podcasts will be going live the first and third Fridays of the month.  Even have a tip to leave with at the end of the podcast so make sure to tune in.  *April made a mistake with the email. If you have any questions please email us at hello@reininyourherd.com if you have any questions.  Follow Us on  Online: Email: hello@reininyourherd.com Website: COMING SOON @ http://reininyourherd.com/ Instagram:  https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/
21:55
July 5, 2019