SALES Network1

On this 31st episode, Raf Baron a Feedback Coach Owner of H2H, joined me to discuss his passion.

We discussed all the below:

How can you create a frequent and real-time feedback culture with your team?

How do you coach others to deal with defensive reactions towards feedback?

How can you coach feedback that feels contradicting?

Overall, we grow through feedback, and therefore it´s a super important and evergreen topic.

What are your thoughts on feedback coaching?

You can find Raf on below links:

What's your secret weapon in sales and marketing? Is there any form of outreach that can get you a 100% response rate?

Is there such a place where magical marketing happens, I mean why not?

I consider a great deal of people to be wizards of marketing. Many great sales leaders that I know have taught me the Power in Smarketing.

But imagine that feeling when you are designing masterpieces...The effort to create them requires innovation.

The #truth is that when you push through boundaries...To innovate, you can start thinking at micro levels...

...And with that sight build micro-focus marketing campaigns. This place you are reaching my friend is called Contact Marketing, and Stu Heinecke is the brilliant mastermind behind it...

If you haven't met Stu, take a dive in this AMAZING episode, where we had a lot of fun conversing about a category that has truly made the difference in the lives of many salespeople and marketers.

Full episode in the links

#contactmarketing #howtogetameetingwithanyone #getthemeeting

You can find Stu on below links:

What was the first piece of advice you received at the start of your sales career?

I remember a decade ago I would be doing sales training before knocking on doors, every morning for two solid hrs, and the first thing I got taught was the Law Of Averages.

The more NO’s you go through the closer you get to a YES, a classical line of the past, which without the right training and intentionality could mean burning a lot of bridges.

If you are the start of your career in sales, have you taken the time to ask yourself, what your perspective over sales is? And why are you doing sales?

Are you taking the time to get out of yourself as well to learn from other departments in your organization?

You have to get great at selling internally

Do you know what are the right competencies to develop at the start of your sales career?

David Weiss, spitfire and shared Weiss advice, here are two solid tips which I couldn’t agree more with him:

1. Choose an organization to work for with great sales training

2. Become a student of sales

You can find David Weiss on below links:

What do you do when you found yourself with a lot of great ideas and challenges?

Design thinking is sometimes what we all need, and for that, we need brainstorming...

Would you say that the way you frame your conversation plays a big part in any brainstorming session?

And, is there such a thing as a bad idea when you are doing these sessions?

I think in general, the main challenge sometimes can be a very positive one from one side, but it can turn into a negative outcome if you are not able to prioritize correctly...

What would you say is your favorite exercise to prioritize your ideas and challenges?

With Charlelie Jourdan, we conversed together over great exercises that he has done with Startups in a workshop style...

One is doing a "break a wall vs. scale an opportunity" session, followed by creating an "impact vs. cost matrix,"

Whether as a company or individual, if you haven't done either of these exercises, you should, it can be a breath of fresh air, gathering all your thoughts and having a clear prioritization over what you want to achieve.

You can find Charlelie and some of his work in below links:

Are Learning Management Systems important for Sales Organizations or a waste of time?

For a lot of companies, the struggle is real to build, develop and maintain LMS that are meaningful across the entire organization...yet aren’t they an excellent enablement tool?

What would you say it was or is harder for you, the challenge of getting started?

… Or maybe the challenge to keep an LMS green and updated?

We went in depths of talking about this topic with Chris Naegele...

Below you can find Chris if you want to get in touch with him:

Here is a question for everyone, how do you define your craft?

All right, maybe we should start by asking what the difference is between doing your job and working in your craft?

The clear difference is that the pursuit of your craft is something that not everyone pauses to find and define...

It is hard to do this, it should not be an easy exercise, even further, not everyone in this world gets the chance to find it...

Did I maybe go too far by phrasing it this way?

Just because you are great at what you do, and you have all the money in the world, does this mean that you have found your craft?

It could be that you have found a great and stable source of income...

In this passionate episode, I got together with Rodrigo Passarelli, to converse on this deep topic...

Here are Rodrigo details if you would like to get in contact with him:

The word “communication” is often overused, yet undervalued and taken for granted...

I got together with Joe Hendley who is a Sales Coach and Consultant for his own firm Prometheus, and he passionately drives the topic of communication, the psychology behind it, and the tools around it amongst other things.

One of the things we were discussing was about I-It, I-You, and I-Thou. which by the way there is a great book that talks about it, “Interpersonal Communications by Julia T Wood”

In I-It we treat others impersonally, almost as objects. A lot of the times salespeople get treated like an It or waiters or people living in the streets

In I-You which accounts for most of our interactions we acknowledge one another yet we don’t fully engage each other as individuals

And I-Thou is the rarest kind of relationship and the highest form of human dialogue because each person affirms the other as cherished and unique

We can only have so many I-Thou around us because of the level of effort, time and deeper connection one has with the other person

Though one thing that gets me is that too often we treat others like objects that is clear, so in all reality can we get rid of having I-It communications?

You can find Joe on below links:

There is a lot of noise out there in the fashion world, so the question will always come back to, how can you differentiate your brand from the rest?

This was one of the main topics that I got to converse with Erik de Groot Co-Founder of Iron Roots. He is a rising star that is passionate about approaching fashion with consciousness and sustainability.

I check out The True Cost documentary last year from Erik’s recommendation, and it was certainly an eye-opener to the fact that there is plenty of room for evolution in the industry...what was your take over the documentary?

The sales cycles in this industry are based on seasonality as we probably all know, though fast fashion can have up to 40 cycles across the year, so how does overproduction affect sales? And how does it affect the environment?

Here are some practical tips that are working for Iron Roots:

Find that one message that resonates with customers, if you get asked what does your fashion brand do? Are you able to answer that question in a short sentence?

Something that has created recurring customers is sending personalized notes, for example: adding a note to congratulate their customers about a marathon they run

The focus of building a community the right way and having quality followers

Links to connect with Erik and his brand:

Instagram: @ironrootsathletics

How do you drive sustainable sales growth as a company, leader or individually as a rep?  

So much to unpack on that question alone...  

This is what Randy Riemersma President and Co-Founder of Span the Chasm drives with pure passion. He is a gladiator that has been in the arenas for over three decades in sales, with a lot of scar tissue, and as a consultant, coach and mentor has brought a lot of success to so many individuals, leaders, and companies.  

We discussed the concept of having scar tissue  

When you think of S A L E S, Randy gives his spin to these initials  

What is the most important formula in sales? He made a promise and shared a story in the episode that just speaks for itself on the level of confidence and proven record  

The old school vs new school challenge for managing your pipeline  

And the three pillars in sales to increase the velocity in deals and decrease sales cycles

What do you think overall about the question of how do you drive sustainable sales growth?

Link to the episode in the comments  

#sales #sustainablegrowth #salesleadership #salescoaching

Links to connect with Randy and Span the Chasm below:

What we say accounts for 7% of the communication in our message

How we actually say it is 5x more powerful than that, so what does this mean?

We had an entertaining conversation with Darcy J Smyth creator of The Sales Game, talking about The Tonal Persuasion Method that Darcy drives as one of the main topics in the episode. He is incredibly in love with human psychology and powered by a great mission as a sales trainer.

We talked about the fact that your solution when you are out there selling is only one small part in sales

The truth is that a lot of people in this modern business world are good at talking

about themselves and their solution, rather than focusing on the buyer and how to tailor the solution to the problem you can solve for them

Here are some questions for you; how are problems caused in the mind? And how are they ultimately solved with your solutions?

One healthy balance you have to find is in genuinely understanding yourself when you are out there with buyers, though without focusing on you

Link to the episode in the comments

What are your thoughts on the topic? And, how do you drive better conversation in this modern sales world?

#sales #psychology #humanbehavior

Links to find Darcy below:

How often do you sit down to rethink the way you sell?

This is the motto of Jeff Bajorek, consultant, author at Parabola Consulting LLC and Podcast Host of The Why And The Buy. I told Jeff that I could not emphasize enough how much I enjoyed our conversation.

Here is part of what we discussed, and if you are in Sales I’d love you hear your thoughts on it...

Ultimately, you don’t need to make your prospects aware of the solution, so much as you need to make them aware that a better state exists. Ask the right curious questions that truly paint the picture in your prospects' minds.

What are your differentiators? Why are you different?

When you dive deep into these questions you might realize that you got no competition

Now, this is the thing when you control the narrative about the most advantageous way you solve that problem, your competitor has to sell to your prospects on a completely different philosophy. And, when you control that philosophy, you are in control of the sales process

Create tension with your prospects, as Jeff described it in our conversation

Let’s summarize it with the true fact that your biggest competitor is the status quote, your biggest competitor is your prospect doing nothing at all, wouldn’t you agree?

Links to reach Jeff:

“Without a community, you are simply a commodity.”

Strongly said by Sangram Vajre, Chief Evangelist, and Co-Founder at Terminus: Account-Based Marketing, and in those words is the reminder to everyone that it all starts with your community.

FlipMyFunnel has grown not just as a podcast listened by 100k+ people, but as a community with over 10k+ people sharing their interest and passion for this category

It later evolved from a #FlipMyFunnel roadshow of events into partnering up this year with the lights of #RevTalks and #DemandGen, which brought together the super successful #B2BMX Summit last August, with 1k+ people attending it

This is how you drive a movement. Now, how do you get started? how do you build a community?

✏️ Think about problem market-fit or product market-fit. Focus on the problem, but your community is the way to discover that the problem is big enough

✏️There is no category of one that was created and has a successful movement, that is why having competitors is great. It’s a different ball game when you have more thought leaders that come together and talk about it, it creates a congregation, and now you are preaching

✏️Building a movement it’s not for every company. There are very few companies across the globe that have built a movement in their category. Therefore, figure out If you have the DNA and you have the long-term view that is built on category leadership and community. The how is the easy part but the why is the hardest part

Check out Sangram on LinkedIn:

What does it take for an organization to have a #OneTeam mindset between #sales & #marketing?

And, what are the underlying symptoms that separate them?

I had the honor to talk about this with Sangram Vajre, who is the Co-Founder & Chief Evangelist at Terminus. He has built not just a community with FlipMyFunnel but an ABM movement that tons of people look up to and admire

He took a deep dive into answering my curious questions with examples and actionable advice to a situation that a lot of organizations face

What are your thoughts on the following?

✏️Leadership is not what you say; leadership is what you do

✏️ You won’t align both teams overnight, relationships are built over time, and trust is built over time. You need intentionality in the process of bringing them together

✏️It all starts at the top, align your metrics to ONE thing, whichever that is. And, ask yourselves in your intentional combined meeting, do you trust each other to align the metrics together?

✏️Speak the same language. Figure out the cadence and rhythm of leadership, so people feel they are aligned. It should PAIN marketing when sales numbers are not met, and it should PAIN sales when marketing is not doing what they are supposed to do

Check out Sangram on LinkedIn:

Here are some foundational questions: what is a sales process? 🧐

And, how do you match your CRM to the work your salespeople do to get new business?

In this 18th episode of the show, I had a special guest David Masover who runs his consulting firm. He is a sales hero with over three decades of experience in sales, and with his heart beating hard for the craft that he has mastered.

We cover a lot of foundational questions when it comes to the sales process, CRM, and the challenges and reasons why not every company masters their sales process.

Check out the links to the episode on the comments, meantime here is some food for thought:

✏️ Have you asked yourself these questions:

What are your salespeople doing to get new business?

How are they doing it?

What are the steps they are taking?

What does that process look like?

✏️ The sales leaders of every company should be spending time observing and profoundly understanding the work their salespeople are doing to get new business, then take what is happening NOW and clarify that into a process, and from there you can build-rebuild-optimize your CRM system

✏️Your numbers and stats are BS if you don’t do the proper work from the beginning

Here are the links to David’s books and where you can reach him:

It’s estimated an adult makes 35k remotely conscious decisions per day 🤯

Almost every action we make is a decision, or so to say a micro-decision...

In today's episode, I caught up with Stan Daulov, who works for Ingram Micro and who also manages his on coaching practice. He is a passionate people’s enthusiast, who is fascinated by the limitless potential that every individual carry

We discussed how Stan reinforces people’s strengths considering there are those with either a fixed mindset or a growth mindset

How developing negotiation skills can help us make better decisions, and the different games you can try like “split the orange”

✏️Stability is the enemy of growth and to make decisions with a growth mindset, you need optimal challenges, and to push your own limits stretching yourself left facing adversity, conflict, and confrontation

✏️ You are a product of your choices not a victim of your circumstances, sometimes you might automatically and subconsciously think you don’t have a choice, but the truth is you ALWAYS have a choice

✏️When practicing negotiation skills through games, one key thing is DON’T NEGOTIATE, instead, ASK GREAT QUESTIONS and find out the true interests of your customer, then sell to the value you can add

You can find Stan on below links:

How do you know when you’ve built TRUST with your customers?

I got together in person with Rene Linders from Muehlan Group to talk about the single most vital sales tool on the planet. Rene has led his career in sales through TRUST-based-relationship selling.

We discussed with practical examples how you demonstrate trust and integrity; how trust has been tested in the specific examples discussed; how to build transparency and more

Here are some takeaways from it:

✏️ TRUST starts with yourself, and If you don’t trust the person on the other side of the table then don’t do business, it’s no use

✏️Without TRUST you will struggle to find the real drivers for your customer, and remember the importance of finding the internal triggers of your customer

✏️Contracts can never eliminate a lack of trust, so you have to be brave and not afraid to test the levels of TRUST you and your customer have

Isn’t TRUST also one of the most important values in life and business?

You can find Rene at:

How do you coach your sales teams?

Andy Paul who is the founder of The Sales House joined me on this 15th episode of the show, he is one of the world's top sales coaches and someone that has turned into a mentor towards my endeavors.

I look up to Andy and highly respect him for the amount of wisdom he carries. We barely scratch the surface on the number of topics in sales I could discuss with him.

Below are some of the takeaways from the episode:

✏️ If you want to coach other people, first of all, you have to understand that you need to model the behavior yourself, and you have to exhibit those same traits that you are trying to coach others

✏️ Serving has to be at the forefront of your traits as a coach, and the most important question is, how can I help you become the best version of YOU?

✏️ Are you truly helping your team become successful in their lives? If your focus as a manager is simply finding out on how you can your team close one particular deal, then you got it wrong, it’s about life in general, how can you help people develop the right habits and behaviors? Which in turn shapes their characters!

Join The Sales House and make sure to check out Andy’s famous podcast “Accelerate” as well as his books:

https://www.thesaleshouse.com/ 

Do you get every person that enters your company to work in sales?

I had an awesome conversation with Lova Kremer, COO of Startupfunding & Lighting Video Editors. He truly puts emphasis and passion in treating his team as his family and building a winning working culture that has accelerated the growth of his companies.

We got into discussing the why everyone that enters his company starts by working in sales; his methodology for training his sales team; his hiring strategies including his failures throughout the process and the system he has built; the working culture he promotes; and much more.

Below are some takeaways:

✏️ It’s about encouraging a sales orientated culture, where sales is oxygen, and this is why everyone in the company starts in sales

✏️ Nurture a leader servant work culture, where leaders serve their teams and not the other way around. Your team is your FAMILIA

✏️ He empowers his team to start their own side business by even helping them get started maybe also funding them because their personal growth benefits the growth of his company

✏️ Remember this one thing; you can’t lie in sales, don’t fake it till you make it because you will fail hard with that mindset

You can reach out to Lova and the team on:

What do you think are the main challenges for sales in healthcare VR? Where is the future experience heading? 

I had an enjoyable conversation with Freek Teunen and Jason van Eunen, they are rising talent with their startups PlaygroundVR and MedkitVR, super passionate for the VR experience and the benefits and impact that it can bring to people. 

VR has really taken off this last decade, and It was great to hear how these fellas are developing their startups from the ground up, how they sell the VR experience; the sales cycle; their smart strategies; also, their challenges, and the future. 

Here are some solid takeaways to VR startups: 

✏️Many companies are financially running dry, so for anyone starting to develop apps in VR, you need to search for ways to decrease the cost for development 

✏️Use multiple revenue streams, and find ways on how you can get more value from that single app 

✏️If you are a VR startup take advantage of standard assets, 360 videos and webVR to get your idea realized 

Do you believe in the high value VR has and how it can impact people? 

You can find both via below: 

Based on Edelman's Trust report, only 4% of consumers trust that marketers are acting and advertising with integrity. Only 4%...  

So, how can you grow your business from advocacy marketing? Also, what would you say are the flaws in influencer marketing?  

I had the pleasure to talk about this with Nick Stagge, which has a ton of experience with his heart beating for marketing, and he has recently shifted companies to build the marketing team from ground up as CMO for Wooly Inc, besides having his own side business Grounded.  

We discussed a remarkable case study of advocacy for Reebok; Nick has said the future of marketing is focusing on personalization at scale, what does this mean; where does he see influencing marketing heading to; and his takeaways for you as a business owner to go out there and start implementing straight away  

Here are the excellent takeaways from the episode:  

✏️ People are turning to other people for advice, and they don't trust marketing anymore. They are turning to their friends, family members, especially those that have experience in that product category. They are still turning to retail sales associates, and also asking industry professionals and influencers online 

✏️ The concept of a general market is a melting pot. There are so many different types of people, and to think one general message works for all of us is absolutely absurd  

✏️ A brand needs to figure out who they are, and have a strong sense of their core DNA and how does it translate to different types of people  

✏️ Historically we know that relationships have been transactional, buy my product, buy my product, did you buy my product? Then post funnel marketing is buy more of my product, and we become fatigued and exhausted  

✏️ We need to approach relationships by saying who are you, what is your story, let's connect and let's see where we have similarities and shared interests and passions and let's tell one another stories. When you do this and get to create a relationship, it becomes more personal, and that is emotional, which you then develop customers for life, who will help you bring new customers into your fold  

✏️ Content and authenticity matters; it's all about the voice of your brand. The future of influencer marketing lies in brands truly connecting with the influencer  

You can find Nick in all the below: 

Up next is a story of a winning sales team that 6x conversion rate... 

We had a great conversation with Bas Oude Luttikhuis, who is a passionate car lover with petrol in his DNA since childhood, and very much a sales lover. He is the Founder of Mr.Wheelson, a digital car agency. 

We got to conversed over his hiring strategy which built a winning sales team that increased the conversion rate from 1 in 20 customers, to 1 in 3 customers; how did he recognize the super troopers in the business; which data should you focus on measuring; and more. 

Tune in to the link to the episode below, and here are some takeaways in the meantime: 

✏️ Before even looking at boosting your conversion rate, you have to measure, measure and measure, data is king and is the new currency 

✏️ The top performers get real dopamine from selling. They go home with higher energy levels than they even started in the morning, and pumped with their next day planned ahead 

✏️Make sure you work closely with the under performers to help them get there...though at the end of the day it comes down to them and you can easily identify those that simply have excuses to get there 

✏️You have to look outside your industry to learn how others are building sales teams 

You can find Bas in the below:

Are you curious for what it takes to build a personal brand? 

This 10th episode of the show was a special one, discussing precisely the above and the influential journey that Andy Storch from Advantage Group is currently on.  

He is really passionate for connecting companies with great talent development solutions to help them turn strategy into action, and get their people doing the best work at their lives. 

Check out the link to the episode below, and meantime here is some takeaways:   

✏️Everybody has a brand, the more you work on controlling what that brand is, or the more intentional you are about it, the more control you are gonna have over what people think about you...though remember to be 100% authentic 

✏️People latch to different personalities, so just because others are doing what you want to do, it doesn’t mean you can’t put your own spin on it 

✏️Consistently meet a lot of people, learn what and how they are doing it, be endlessly curious...though don’t fall on the comparison trap 

✏️To be consistent with content, connect with your priorities and outsource the things you are not good at 

What are your thoughts on the topic? 

You can find Andy below: 

What are your growth strategies when managing two companies concurrently? 

It was great to have on the show together David Franzen and Mark Brouwers young rising talent discussing how they are currently managing Entnest and Nocto International 

We unpacked on how they are building a community simultaneously for both companies; what are the main challenges they are facing with market entry; how they are sustaining sales and revenue growth; and more, here is the link to the episode, and some of the main takeaways: 

✏️ It’s very important to stay FOCUS and knowing how to segregate and separate tasks and time management 

✏️Before scaling up and hiring more talent, you have to identify all the main problems when selling the product and services, and solve them yourself  

✏️Don’t be shortsighted on your companies growth, and focus on having a high success percent and not high spread  

You can find David and Mark via below:

How do you deal with rejection in Sales? 

It was exciting to discuss this among other things with Dale Dupree Leader of The Sales Rebellion, he is got a big passion for sales, more so, a passion for salespeople.  

I was looking forward to hearing how he coaches others to deal with rejections; converting frustrations into motivation; how to deal and prepare for that emotional roller coaster; introverts-ambiverts-extroverts, and more, tune in below, and here are some takeaways from this great episode: 

✏️ You have to decide and accept that rejection is part of the culture in sales, and you have to come to terms with that 

✏️ Always treat every person in the company as if they are the decision-makers 

✏️ Before calling your potential customers, get on the phone and do a warm up call with your mentor or loved ones and do some role playing to get you pumped up 

Are you jumping on the bandwagon of video content? If yes, what would come to mind if I ask you, what is the psychology behind videoing?   

The above question is precisely what we discussed with Jerry Delemarre from Flatcap Goatee Productions.  

He gave me some great classes on the basics of videoing, and with the passion, he has for it, I was really curious to know:  

What goes behind the mind of a professional videographer; what are the common mistakes he sees out there in videos; what are the simple ways that can make your videos more captivating, and more, tune in below to hear to the episode, meantime here is some takeaways for you:   

✏️ Good content is not storytelling, but telling your story well and in videoing, it comes down to the structure of your shoots. If you tune in, you can listen on the episode in depth to:    

- White-Medium-Tight theory  

- Applying Leading lines to make your video more intricate (One of Stephen Spielberg's classical shoots in movies)   

✏️ Take advantage of apps like FiLMiC Pro to increase the quality of your phone videos  

✏️ Challenge yourself to make your videos as enjoyable as possible, add creative flair and sauce to your videos, like for example exercising B-rolling, one of Jerry’s favourite.   

You can find Jerry via his website:

What is Operational Excellence in your view, guys? And, how important is that connection to all Sales teams?  

Above, was the main hot topic in our great conversation with Beau Lloyd, another young rising talent, working for Farfetch and his own E-Commerce Consultancy side business.   

We discussed that connection between Ops, Customer Service and Sales but also, we dived into E-Commerce solutions, which is Beau’s passion. Here are some of the key takeaways that you can tune in and listen in depth further:  

✏️ Basic Ops Excellence =   

✔Always striving to be better    

✔A continuous improvement mindset   

✔Mastering your fundamentals   

✏️ Just like in sports, keep doing drills after drills until the process becomes seamless, you have to utilize time smartly, especially in low season periods  

✏️ Utilize tools like Slack for communication across departments, and make sure that the channels are adequately split and segmented in the app, It’s the little solutions that can create a high impact in your organization and bring more value 

✏️Be honest to your potential customers if you might not be the best fit for them right now, and be there for them still, because that will build a sticky relationship  

Whether in Sales, Customer Service or Operations, I’d love to hear your comments on the topic, which is so essential to every business, regardless of the industry you work.  

Quick wins could = to quick losses, agree?  

You can contact Beau on below link:

How do you hug your customers?

An impactful episode with Mark Booster young rising talent, working on multiple companies including three of his ventures with other partners. I can already share, that the passionate sales stories between Mark and myself are only getting started, and together, we discussed a crucial topic: customer centricity and peak performance.

We also discussed with practical examples on how to connect at the same level with different potential customers; the three pillars in peak performance that will positively change your state of mind; what do we mean in the end by hugging your customer and more. Here are some of the key takeaways, and tune in to listen to the full episode:

✏️ Practice mirroring-matching in a way that can become a natural habit, but always be yourself

✏️ Bring value to your customers, and be there for them all the time. It's a born to serve mindset, that's customer first

✏️ Put the customer at the centre when making decisions for them, and that means being selfless above your interests and your companies interest

So, how do you guys challenge your customers? Do you believe in the born to serve mindset? 

#sales #marketing #customerfirst #entrepreneurship #peakperformance #motivation #thesalesmastermind 

In this second episode, I was present for the 2nd day of #TNW2019 in Amsterdam, it was really off the charts, and I summarised and touched points on who the founder of the TNW is; the TECH5 winners and Chivas Ventures Finals, but main topics are about the two awesome speakers I got to have a short talk with, about Sales & Marketing.  

I will summarise some of the points we talked about, and tune in to hear the full episode: 

Firstly, Chris Hall Founder of Label A and Founder of Bynder: 

• As a founder of a company, it is super important that you have an all-around skill set to sell the product or service yourself 
• Hiring a salesperson to do your job for you at the start, if you can’t do it, it is not going to solve the problem 

An introduction from your host, Sebastian Vivacqua, in where Ferdinand Lie, a fellow podcaster, interviews him to talk a bit about his journey and where his passion for sales comes from, that way you get a feel of what is his perspective. He also shared on the how the idea of the show started, what inspired him, and the research he did to be able to launch the show in 3 months, which Ferdinand Lie was part of that journey among others. 

What does he want to get out of it? Along with the frequency of the episodes.

A big thank you to Ferdinand Lie, if you are curious to see what he is up to, you can reach him on LinkedIn: