Side Kick Success
By Side Kick Success
Side Kick SuccessOct 19, 2018
#63 | 6 Reasons to Stay on Brand
Branding goes beyond just a good logo- a strong brand has the potential to increase the value of your whole company. Are you being concise with the way you are crafting your vision? Join us today as we discuss how and why you should be staying on brand.
#62 | Grab Bag Goodies, Books, Podcast and Apps
In today's episode, we will be discussing grab bag goodies- our personal recommendations for books, podcasts, and apps that can help you take things to the next level.
#61 | 3 Leadership Principles to Grow By
Every business owner is in the business of developing leadership. Whether by building it within themselves or in their staff, leadership is a key ingredient to success. Today, we go over 3 key principles of developing our best self and understanding great leadership.
#60 | Hiring Staff Based on Personality
Hiring new staff is an inevitable and integral part of being a business owner, and it can be especially difficult to find new talent in the martial arts business. However, finding staff members who fit the culture of your school and thrive in their positions is more than just reviewing resumes. Join us today as we discuss they keys to having an amazing staff.
#59 | 3 Ways to Start Systemizing Your Business
In the new year creating solid systems will help your business hit those grow and hit that higher level. If you want to hit a home run in 2019, check out some simple ways that you can streamline your business and the day-to-day task to become more effective, more motivated and more successful.
In this episode:
1:00 - Head down
4:25 - System v. Processes
5:50 - Time to refine
9:13 - Why
10:30 - Do the work
13:10 - You've gotta think
15:35 - It won't be perfect
17:20 - Evolve
23:10 - Mini rant
25:35 - Checklist!
28:25 - Continuous Improvement
#58 | Leadership 101
One of the most common questions that we get is how to begin building a staff. Today we are going share some insight on how we've found a great way to build our leadership team from the inside while focusing on a customer experience first mentality.
#57 | 6 Reasons Why a School Sucks
We had good intentions. We really wanted to do well. Somewhere along the line we got distracted and now we are mired in day to day work that is mind numbing and I'm wondering if I made the right decision.
#56 | 3 Priorities for Year End
As 2018 winds to a close it's once again time for us to evaluate our successes and to take care of our responsibilities as small business owners. These three steps today can help you not only understand where you can improve but also points you towards a better financial future.
#55 | The One Thing That Matters the Most in Your Business
What is the one thing in your business that everything revolves around? Which role is most important for it's growth? In the martial arts business, this essential factor always comes down to the student's experience. Join us today as we discuss what makes the student's experience the one thing that matters most in your business.
#54 | Being Thankful
As we hit Thanksgiving week we spend today's episode discussing what we are thankful for and why being thankful is good for you and your business. Join in the discussion and share why you are thankful!
#53 | Why Output Matters the Most
Typically our growth plan looks something a dog chasing its tail. Us saying that w need to get new students on an infinite loop or "If I only had more money!" Today we talk about one sign that shows where you can easily improve your business and what to do if you aren't getting results.
#52 | Who's the CEO of Your Company?
We're all familiar with the phrase "are you working in or on your business?" As a CEO, it can sometimes be difficult to let go of the reigns and delegate important tasks to others- Join us today as we discuss how to overcome this problem and define what exactly you're doing for yourself and for your business.
2:00 - Process or Personality
6:10 - You are the product
8:50 - Don't limit growth
13:35 - Book E-Myth
13:57 - List out the task
16:00 - The captain steers
19:55 - Hire better
26:00 - Being a boss
29:50 - Book The coaching habit
32:45 - How to begin
#51 | The Four R's for Referrals
Typically our growth plan looks something a dog chasing its tail. Us saying that w need to get new students on an infinite loop or "If I only had more money!" Today we talk about one sign that shows where you can easily improve your business and what to do if you aren't getting results.
1:02 - Referrals
4:47 - Reasons why they'll start
6:25 - Make them feel
7:40 - Never stop learning
11:50 - Dreamers & Doers
16:18 - Results
21:20 - Make it easy
27:30 - Retention
#50 | YOU must take care of YOU!
For our 50th episode we are tackling a new topic, YOU! In order for your business to thrive, you, the owner needs to be on point. Today we are discussing how entrepreneurs can maintain the grind and rigors of owning a small business with a few simple tips.
2:00 - Fail Better, Fail Smarter
3:46 - Can't always get what you want
5:12 - Ownership = Stress
5:52 - Personal Wellness
8:25 - Find a balance
8:55 - Changing habits
11:50 - Books to read
13:55 - Conscious thought
15:45 - Health tip
17:22 - Be grateful
18:05 - Eat healthy, sleep well
23:10 - Setting goals
25:55 - 5 tips review
#49 | Belt Testings - Experience, Purpose and Results
Belt testings are a huge part of the culture of a martial arts school. Join us as we discuss how you can get the best possible experience and results out of your belt testings.
2:20 - Is it a test?
4:30 - Revenue
5:38 - What other business
10:37 - Reinforce why their here
13:55 - One step out the door
23:08 - Leverage
35:15 - Customer Experience
35:20 - Achieving Goals
37:30 - Do the feel it?
#48 | Preparing for Holiday Success
Holiday's are upon us! In this episode we discuss things that we can do to increase revenue, drive attendance, help the community and build our schools. Be sure to tune in as we dive into ways that you can succeed at the highest level.
2:10 - Watch the habit
3:55 - Holiday Sale
7:25 - Time to upgrade
11:50 - Align with image
15:25 - Holiday Parties
17:15 - Gift Exchange
19:03 - Don't go halfway
21:30 - Gift giving?
24:18 - THANKS OLVIN!
28:45 - Think about your business
#47 | What about Black Belts?
#46 | Ways to Keep Your Students for the Long Term
#45 | Signs of the Quitting Student
#44 | Are you WOWing your customers?
#43 | The New Student Rat Race
#42 | Curriculum Planning 101
In this episode
1:15 - No copycats
1:25 - Describe your vision
1:53 - What we did
4:20 - Start with the basics
5:53 - Student Engagement
7:18 - Camo Belt...?
10:20 - Break down the ranks
14:08 - Customer journey
17:38 - Outside resources
18:55 - Ask a mentor
20:50 - Tools
21:55 - Curriculum is not...
24:20 - Lesson plans
26:55 - Teach
#41 | Style or Strategy?
In this episode
2:50 - Thinking Logos
3:55 - Behind the brand
4:50 - Referrals
6:15 - How to brand
6:50 - Worst way
7:47 - You are the face
8:30 - What are you saying
9:15 - What wows them
10:50 - Building trust
16:35 - It's the same as dating
17:45 - Copy their systems
19:50 - Can't train staff?
24:15 - Biggest mistakes
27:05 - Recap
#40 | The How To Guide to Creating Business Systems
#39 | Taking Action to Make Your Business Standout
In this episode
1:38 - Take Action
1:54 - Extraordinary Service
4:29 - All the customers
5:57 - Pain points
10:02 - Do business different
14:50 - Focus on the niche
21:15 - Powerful offers
23:23 - Memorable culture
25:20 - Cause marketing
28:45 - Be socially focused
29:35 - Be unique
31:03 - Delight the customers
#38 | 6 Steps to Define Your Target Market
In this episode
1:00 - What are you saying
2:08 - Reputation
2:59 - User Experience
3:45 - How are you the answer
7:30 - Staff
8:10 - Cost/Product/Location
13:35 - Niche
14:38 - Avoid white noise
16:15 - Target Persona
19:18 - Better be ready
23:00 - Point to results
25:26 - Holds up over time
#37 | 5 Ways to Differentiate Yourself from the Competition
In this episode
5:00 - Product
6:30 - Premium Pricing
7:07 - Demographics
11:15 - Service
13:15 - Business Plan
14:10 - People go because
15:45 - Building relationships
16:40 - Going above and beyond
18:05 - Reputation
20:00 - Reputation Management
21:58 - Active Pursuit
23:55 - Long term vision
26:43 - And then what
27:53 - M squared
28:30 - Price
#36 | Why Your Black Belts Are Quitting
1:33 - No one keeps them all
2:08 - Be Purposeful
3:15 - Why would they leave?
6:00 - Reasons why
8:36 - A desire to belong
11:10 - What can you do
12:57 - Curriculum does matter
14:55 - Connect
17:46 - Get parents engaged
23:08 - Setting goals
24:25 - Build relationships
27:00 - Here's a reason
30:10 - Create a plan
32:28 - Beat the game
33:50 - Do the work
#35 | 5 Things Parents Should Know at Enrollment
In this episode
1:17 - Business 101
2:55 - Meet customer needs
5:00 - It's easy to say...
7:50 - Comfort enrolling today
9:02 - Think about schedule
11:19 - Understand expectations
12:39 - Don't underwhelm
12:55 - How to achieve first belt
15:50 - Hardest piece
20:10 - Dirty Socks
21:20 - Rules
25:05 - Role Playing
28:23 - Don't be a salesman
#34 | James Kim, How to Increase Profits with Proshop Sales
#33 | 3 Tips When Building Your Team
In this episode
2:35 - two reasons to hire
4:50 - not just for martial arts
7:20 - set it up correctly
8:25 - common mistakes
9:45 - it's about culture
10:45 - clear expectations
13:35 - building tribes
14:50 - finding potential staff
18:45 - employee training
20:12 - sidekicku.com
21:50 - be time based and specific
25:15 - replace yourself
25:30 - probation periods
#32 | Do Off The Shelf Programs Add Value?
#31 | The Art of the Intro
In this episode
4:10 - #1: Scheduling
5:02 - Live Leads
7:02 - An important note
8:50 - #2: First Impressions
11:55 - #3: Choosing the right instructor
19:03 - #4: Closing the lesson
28:25 - #5: Private vs. Group
31:23 - #6: During the Lesson
32:54 - It always comes back to
33:55 - #7: After the Lesson
35:25 - #8: The Follow Up
35:38 - Don't badger people
37:59 - Contest winner announcement
#30 | The Power of Positivity, 5 Ways to Unlock the Power
In this episode
5:10 - Never dip below neutral
10:37 - #1: Be an example of what you want others to be
11:30 - Set your mind right before arrival
13:44 - Stop thinking only with emotion
16:55 - #2: Create a positive space
17:55 - Students are always watching
19:54 - #3: Help people visualize what success looks like before they start
21:45 - Everything comes down to expectations
26:38 - #4: Help eliminate negative thinking/comments
28:13 - Praise, Correct, Praise (PCP)
28:57 - #5: Reward positivity
31:25 - Jon Gordon books on positivity
34:14 - Give Thanks
#29 | Three Must Have Apps for Your Business
If you aren't using these programs you and your school are missing out. Sometimes we can be hesitant to change or resist it all together but these three items absolutely need to be on your list of to-do's this summer.
In this episode:
1:05 - #1 Student Management System
2:04 - It's crazy if you don't have one
4:32 - Why are you tracking attendance?
6:10 - Where businesses go wrong
9:25 - You can't improve what you don't measure
13:53 - You're the captain
14:40 - #2 Google Drive (apps)
15:24 - Get it while it's hot
16:41 - Stop wasting money on crap that's free
19:20 - #3 Bookkeeping software
21:30 - Employee Time Clock Software
25:15 - Bonus #1: Slack
25:33 - Bonus #2: Whatsapp
#28 | Upgrades, Getting the Most Out of Your Memberships
In this episode:
1:43 - It feels right in your heart
3:12 - Up the service, up the value
6:15 - Premium price for a premium product
8:25 - Where would you be?
12:30 - Memberships align with goals
15:02 - What do the people want?
17:09 - Don't wake up and hate it
20:50 - How to create retention
23:30 - Not going against core values
26:20 - Well worth the money
27:49 - Get to know your student base
28:30 - Breaking it down
#27 | How Great Instructors Use Disguised Repetition
In this episode:
2:45 - Teaching better vs getting new students
5:10 - 3 key points
6:20 - MENTOR method
12:03 - It all comes down to praise
17:24 - handling a challenge
20:05 - high fives
20:55 - pre-frame, bullet points, and review
23:00 - Understanding repetition
26:10 - It comes down to engagement
27:35 - Point A to Point B
31:15 - 3 tips for repetition
#26 | 3 Ways to Make Marketing Videos That Don't SUCK
In this episode:
1:30 - Pull the trigger
2:23 - Old School Marketing
6:30 - Tell a story
9:40 - What is the objective of the video
12:10 - How does your service provide benefit
18:45 - The learning loop
21:45 - Balance between long and short videos
25:28 - Instructional video?
27:10 - Where can you get knowledge
28:59 - Be yourself
32:25 - Nike example
36:20 - StoryBrand by Donald Miller
#25 | Proshop Sales Done the Right Way
In this episode:
:59 - Don't nickel and dime people
1:35 - An intro package?
5:50 - Require a purchase at every belt?
8:27 - Be authentic, be real
12:10 - There's a place for everything
15:45 - I wear all lululemon
17:25 - Branding is huge
20:32 - Don't treat your clients like junk collectors
23:05 - Have pride in your logo
24:55 - No offense to anyone
30:42 - If you don't want to wear your own logo, that's a problem
#24 | Brannon Beliso
2:35 - tell us your story
3:30 - no contracts
6:30 - people thought I was insane
7:50 - what service pieces are clubs missing
8:01 - too many leads from the fitness industry
10:19 - "Tribes" by Seth Godin
11:32 - "Starts with Why" by Simon Sinek
12:48 - cookie cutter approach
13:42 - putting out a lot of content
14:51 - understand your demographic
16:23 - you're a small business owner
17:43 - if you're a one person show
18:03 - delegating too early
18:38 - the skill set to be a great martial artist vs more
19:45 - go Warriors
20:56 - know your why
20:10 - hiring people
22:25 - millennials vs baby boome
#23 Sell Without Selling, Strategies to Present your Best Self
What is the one thing you should be doing when trying to close new customers?
We hate sleazy sales tactics and don't use them in our businesses. Why do we hate them? Because we hate it when people try them on us!
The importance of doing everything you can to make the one and only first impression amazing is ASTRONOMICAL. Are you making sure you facility is tidy and presentable?
Does your website properly paint the picture of who you are and what your brand stands for?
Does your social media presence tell your story like its supposed to?
In this episode we cover:
1:20 - selling in the 70’s vs. today
2:56 - why you have to prove yourself
4:20 - preparing your facility
6:20 - it starts with your marketing
7:50 - the first impression
9:34 - getting back to old fashion marketing
11:06 - the custome
#22 Damion Lupo
For more info visit damionlupo.com
Youtube: goo.gl/m3s6Um
iTunes: goo.gl/VyizSg