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Side Kick Success

Side Kick Success

By Side Kick Success

Podcasts for people who want to improve their martial arts business.
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#63 | 6 Reasons to Stay on Brand

Side Kick SuccessFeb 14, 2019

00:00
31:36
#63 | 6 Reasons to Stay on Brand

#63 | 6 Reasons to Stay on Brand

Branding goes beyond just a good logo- a strong brand has the potential to increase the value of your whole company. Are you being concise with the way you are crafting your vision? Join us today as we discuss how and why you should be staying on brand.

Feb 14, 201931:36
#62 | Grab Bag Goodies, Books, Podcast and Apps

#62 | Grab Bag Goodies, Books, Podcast and Apps

In today's episode, we will be discussing grab bag goodies- our personal recommendations for books, podcasts, and apps that can help you take things to the next level.

Feb 05, 201930:28
#61 | 3 Leadership Principles to Grow By

#61 | 3 Leadership Principles to Grow By

Every business owner is in the business of developing leadership. Whether by building it within themselves or in their staff, leadership is a key ingredient to success. Today, we go over 3 key principles of developing our best self and understanding great leadership.

Feb 05, 201930:29
#60 | Hiring Staff Based on Personality

#60 | Hiring Staff Based on Personality

Hiring new staff is an inevitable and integral part of being a business owner, and it can be especially difficult to find new talent in the martial arts business. However, finding staff members who fit the culture of your school and thrive in their positions is more than just reviewing resumes. Join us today as we discuss they keys to having an amazing staff.

Feb 05, 201930:50
#59 | 3 Ways to Start Systemizing Your Business

#59 | 3 Ways to Start Systemizing Your Business

In the new year creating solid systems will help your business hit those grow and hit that higher level. If you want to hit a home run in 2019, check out some simple ways that you can streamline your business and the day-to-day task to become more effective, more motivated and more successful.

In this episode: 

1:00 - Head down

4:25 - System v. Processes

5:50 - Time to refine

9:13 - Why

10:30 - Do the work

13:10 - You've gotta think

15:35 - It won't be perfect

17:20 - Evolve

23:10 - Mini rant

25:35 - Checklist!

28:25 - Continuous Improvement


Jan 15, 201933:29
#58 | Leadership 101

#58 | Leadership 101

One of the most common questions that we get is how to begin building a staff. Today we are going share some insight on how we've found a great way to build our leadership team from the inside while focusing on a customer experience first mentality.

Jan 07, 201936:45
 #57 | 6 Reasons Why a School Sucks

#57 | 6 Reasons Why a School Sucks

We had good intentions. We really wanted to do well. Somewhere along the line we got distracted and now we are mired in day to day work that is mind numbing and I'm wondering if I made the right decision. 

Jan 04, 201935:12
#56 | 3 Priorities for Year End

#56 | 3 Priorities for Year End

As 2018 winds to a close it's once again time for us to evaluate our successes and to take care of our responsibilities as small business owners. These three steps today can help you not only understand where you can improve but also points you towards a better financial future.

Dec 28, 201834:58
 #55 | The One Thing That Matters the Most in Your Business

#55 | The One Thing That Matters the Most in Your Business

What is the one thing in your business that everything revolves around? Which role is most important for it's growth? In the martial arts business, this essential factor always comes down to the student's experience. Join us today as we discuss what makes the student's experience the one thing that matters most in your business.

Dec 27, 201833:24
#54 | Being Thankful

#54 | Being Thankful

As we hit Thanksgiving week we spend today's episode discussing what we are thankful for and why being thankful is good for you and your business. Join in the discussion and share why you are thankful!

Dec 27, 201833:30
#53 | Why Output Matters the Most

#53 | Why Output Matters the Most

Typically our growth plan looks something a dog chasing its tail. Us saying that w need to get new students on an infinite loop or "If I only had more money!" Today we talk about one sign that shows where you can easily  improve your business and what to do if you aren't getting results.

Dec 27, 201828:12
#52 | Who's the CEO of Your Company?

#52 | Who's the CEO of Your Company?

We're all familiar with the phrase "are you working in or on your business?" As a CEO, it can sometimes be difficult to let go of the reigns and delegate important tasks to others- Join us today as we discuss how to overcome this problem and define what exactly you're doing for yourself and for your business. 


2:00 - Process or Personality

6:10 - You are the product

8:50 - Don't limit growth

13:35 - Book E-Myth

13:57 - List out the task

16:00 - The captain steers

19:55 - Hire better

26:00 - Being a boss

29:50 - Book The coaching habit

32:45 - How to begin

Dec 27, 201841:44
#51 | The Four R's for Referrals

#51 | The Four R's for Referrals

Typically our growth plan looks something a dog chasing its tail. Us saying that w need to get new students on an infinite loop or "If I only had more money!" Today we talk about one sign that shows where you can easily  improve your business and what to do if you aren't getting results.


1:02 - Referrals

4:47 - Reasons why they'll start

6:25 - Make them feel

7:40 - Never stop learning

11:50 - Dreamers & Doers

16:18 - Results

21:20 - Make it easy

27:30 - Retention

Dec 27, 201854:46
#50 | YOU must take care of YOU!

#50 | YOU must take care of YOU!

For our 50th episode we are tackling a new topic, YOU! In order for your business to thrive, you, the owner needs to be on point. Today we are discussing how entrepreneurs can maintain the grind and rigors of owning a small business with a few simple tips.


2:00 - Fail Better, Fail Smarter

3:46 - Can't always get what you want

5:12 - Ownership = Stress

5:52 - Personal Wellness

8:25 - Find a balance

8:55 - Changing habits

11:50 - Books to read

13:55 - Conscious thought

15:45 - Health tip

17:22 - Be grateful

18:05 - Eat healthy, sleep well

23:10 - Setting goals

25:55 - 5 tips review

Dec 27, 201834:28
#49 | Belt Testings - Experience, Purpose and Results

#49 | Belt Testings - Experience, Purpose and Results

Belt testings are a huge part of the culture of a martial arts school. Join us as we discuss how you can get the best possible experience and results out of your belt testings.

2:20 - Is it a test?
4:30 - Revenue
5:38 - What other business
10:37 - Reinforce why their here
13:55 - One step out the door
23:08 - Leverage
35:15 - Customer Experience
35:20 - Achieving Goals
37:30 - Do the feel it?

Dec 27, 201842:52
#48 | Preparing for Holiday Success

#48 | Preparing for Holiday Success

Holiday's are upon us! In this episode we discuss things that we can do to increase revenue, drive attendance, help the community and build our schools. Be sure to tune in as we dive into ways that you can succeed at the highest level.


2:10 - Watch the habit

3:55 - Holiday Sale

7:25 - Time to upgrade

11:50 - Align with image

15:25 - Holiday Parties

17:15 - Gift Exchange

19:03 - Don't go halfway

21:30 - Gift giving?

24:18 - THANKS OLVIN!

28:45 - Think about your business

Dec 27, 201832:28
#47 | What about Black Belts?

#47 | What about Black Belts?

It takes way less effort to maintain relationships and keep current students training than it does to continuously find new students to replace the ones you lose. Building a solid black belt program is a fantastic way to motivate and maintain long term customer success.
Nov 01, 201832:35
#46 | Ways to Keep Your Students for the Long Term

#46 | Ways to Keep Your Students for the Long Term

Building a winning program starts with gratitude and authenticity. When you respect and wow your customers while providing a service that they both need and enjoy, everyone wins. Check out our seven ways to keep customers engaged.
Oct 30, 201834:29
#45 | Signs of the Quitting Student

#45 | Signs of the Quitting Student

One extremely important task a successful martial arts school will consistently perform is monitoring the motivation and engagement of their students. It is common to skip this task because of the need to search for leads and potential new students. The vital component to growing a martial arts school is not losing students. Join us as we discuss the common signs to look for and what to do about it.
Oct 23, 201829:36
#44 | Are you WOWing your customers?

#44 | Are you WOWing your customers?

Change the game. When a business is customer centric and focuses on not just satisfying customers but WOWING them, they will tell everyone they know about you and your business.
Oct 19, 201834:14
#43 | The New Student Rat Race

#43 | The New Student Rat Race

Is getting more students the wrong approach for your business? Today we discuss why the constant focus on acquiring new members has pulled us away from long term success.
Oct 19, 201832:19
#42 | Curriculum Planning 101

#42 | Curriculum Planning 101

Curriculum planning is one of the most time consuming aspects of running great classes and training great instructors. Today we discuss the essentials that you need to be able to build a world class class structure.

In this episode

1:15 - No copycats
1:25 - Describe your vision
1:53 - What we did
4:20 - Start with the basics
5:53 - Student Engagement
7:18 - Camo Belt...?
10:20 - Break down the ranks
14:08 - Customer journey
17:38 - Outside resources
18:55 - Ask a mentor
20:50 - Tools
21:55 - Curriculum is not...
24:20 - Lesson plans
26:55 - Teach
Oct 19, 201830:41
#41 | Style or Strategy?

#41 | Style or Strategy?

When opening a martial arts school, the most common conversations we have are centered around logos and naming. Style is obviously important but today we discuss why speaking to your audience is more beneficial and continue talking about how you can get people to love your brand.

In this episode

2:50 - Thinking Logos
3:55 - Behind the brand
4:50 - Referrals
6:15 - How to brand
6:50 - Worst way
7:47 - You are the face
8:30 - What are you saying
9:15 - What wows them
10:50 - Building trust
16:35 - It's the same as dating
17:45 - Copy their systems
19:50 - Can't train staff?
24:15 - Biggest mistakes
27:05 - Recap
Oct 19, 201830:06
#40 | The How To Guide to Creating Business Systems

#40 | The How To Guide to Creating Business Systems

Processes and systems are essential to creating a business that allows the owner to focus on growth and expansion. Without systems a business can turn into a chaotic mess full of hardships and disappointment. Join us as we discuss the step by step process to creating solid systems for your business.
Oct 19, 201833:10
#39 | Taking Action to Make Your Business Standout

#39 | Taking Action to Make Your Business Standout

Standing out from the competition is critical to ultimate success. It seems easy to understand this as a concept but putting it into action is harder than it looks. This episode discusses 10 ways that you can stand out from the herd.

In this episode

1:38 - Take Action
1:54 - Extraordinary Service
4:29 - All the customers
5:57 - Pain points
10:02 - Do business different
14:50 - Focus on the niche
21:15 - Powerful offers
23:23 - Memorable culture
25:20 - Cause marketing
28:45 - Be socially focused
29:35 - Be unique
31:03 - Delight the customers
Oct 19, 201838:37
#38 | 6 Steps to Define Your Target Market

#38 | 6 Steps to Define Your Target Market

The easiest way to find new customers is by knowing what kinds of customers that you want to reach. Today we are discussing how to define your target market and ways that you can get students that stick.

In this episode

1:00 - What are you saying
2:08 - Reputation
2:59 - User Experience
3:45 - How are you the answer
7:30 - Staff
8:10 - Cost/Product/Location
13:35 - Niche
14:38 - Avoid white noise
16:15 - Target Persona
19:18 - Better be ready
23:00 - Point to results
25:26 - Holds up over time
Oct 19, 201831:12
#37 | 5 Ways to Differentiate Yourself from the Competition

#37 | 5 Ways to Differentiate Yourself from the Competition

To be successful school owners need to show customers what makes their service different. The challenge is differentiating enough to stand apart while making sure you still check all the boxes for the parents. Today we talk about five ways that a small business can be effectively be different.

In this episode

5:00 - Product
6:30 - Premium Pricing
7:07 - Demographics
11:15 - Service
13:15 - Business Plan
14:10 - People go because
15:45 - Building relationships
16:40 - Going above and beyond
18:05 - Reputation
20:00 - Reputation Management
21:58 - Active Pursuit
23:55 - Long term vision
26:43 - And then what
27:53 - M squared
28:30 - Price
Oct 19, 201839:19
#36 | Why Your Black Belts Are Quitting

#36 | Why Your Black Belts Are Quitting

Building longstanding relationships is the key to running a successful martial arts program. What if it didn't happen by accident but rather by design? Let's lock up that back door and discuss how to keep your black belts excited about your classes.

1:33 - No one keeps them all
2:08 - Be Purposeful
3:15 - Why would they leave?
6:00 - Reasons why
8:36 - A desire to belong
11:10 - What can you do
12:57 - Curriculum does matter
14:55 - Connect
17:46 - Get parents engaged
23:08 - Setting goals
24:25 - Build relationships
27:00 - Here's a reason
30:10 - Create a plan
32:28 - Beat the game
33:50 - Do the work
Oct 19, 201839:32
#35 | 5 Things Parents Should Know at Enrollment

#35 | 5 Things Parents Should Know at Enrollment

Being clear about how you help your customers goes a long way towards establishing a strong relationship from the beginning. Check out today's episode where we share some strong strategies for a great enrollment process!

In this episode

1:17 - Business 101
2:55 - Meet customer needs
5:00 - It's easy to say...
7:50 - Comfort enrolling today
9:02 - Think about schedule
11:19 - Understand expectations
12:39 - Don't underwhelm
12:55 - How to achieve first belt
15:50 - Hardest piece
20:10 - Dirty Socks
21:20 - Rules
25:05 - Role Playing
28:23 - Don't be a salesman
Oct 19, 201833:43
#34 | James Kim, How to Increase Profits with Proshop Sales

#34 | James Kim, How to Increase Profits with Proshop Sales

James Kim of Best Martial Arts / Mooto USA shares how to increase profits with proshop sales. In this episode 1:57- Forcing your business 2:24- Market right 3:07- Using social media 3:44- Designing the product 5:51- Building it into the curriculum 12:21- Do your research 14:18- Designing the uniform 16:08- Keep it simple 20:01- Selling secondary items 21:30- Don't loose focus on what to sell 24:36- Mooto USA & Mooto Korea
Oct 19, 201829:47
#33 | 3 Tips When Building Your Team
Oct 19, 201830:30
#32 | Do Off The Shelf Programs Add Value?

#32 | Do Off The Shelf Programs Add Value?

Is done for you programming a solution for your business? Have you established what your core purpose is or is adding an off the shelf program an easy way out of putting in real work? Sometimes, an ala carte program is just what the doctor ordered, sometimes it just doesn't work. In this episode 1:45 - Without work everything else is pointless 2:57 - Does the program fit 3:27 - Define what an add-on program is 5:33 - What is a DVD 6:50 - Purpose of an add on 8:13 - Bronson philosophy 10:35 - For retention? 13:20 - Evaluate needs & wants 19:27 - Black Belts stay for two reasons 21:45 - Core purpose 26:46 - Don't confuse customers
Oct 19, 201831:42
#31 | The Art of the Intro

#31 | The Art of the Intro

First impressions are everything! We want to create a great customer experience while understanding what it takes to have a winning process. From scheduling the lesson to asking for the sale our customers should view our business as quality, beneficial and a good fit for them or their child.

In this episode

4:10 - #1: Scheduling
5:02 - Live Leads
7:02 - An important note
8:50 - #2: First Impressions
11:55 - #3: Choosing the right instructor
19:03 - #4: Closing the lesson
28:25 - #5: Private vs. Group
31:23 - #6: During the Lesson
32:54 - It always comes back to
33:55 - #7: After the Lesson
35:25 - #8: The Follow Up
35:38 - Don't badger people
37:59 - Contest winner announcement
Oct 19, 201840:37
#30 | The Power of Positivity, 5 Ways to Unlock the Power

#30 | The Power of Positivity, 5 Ways to Unlock the Power

Being able to turn a negative into a positive is an essential life skill for students as well as business owners. Today we discuss 5 key ways that we can incorporate positive thinking into our classes, and business.

In this episode

5:10 - Never dip below neutral
10:37 - #1: Be an example of what you want others to be
11:30 - Set your mind right before arrival
13:44 - Stop thinking only with emotion
16:55 - #2: Create a positive space
17:55 - Students are always watching
19:54 - #3: Help people visualize what success looks like before they start
21:45 - Everything comes down to expectations
26:38 - #4: Help eliminate negative thinking/comments
28:13 - Praise, Correct, Praise (PCP)
28:57 - #5: Reward positivity
31:25 - Jon Gordon books on positivity
34:14 - Give Thanks
Oct 19, 201835:20
#29 | Three Must Have Apps for Your Business

#29 | Three Must Have Apps for Your Business

In this episode

If you aren't using these programs you and your school are missing out. Sometimes we can be hesitant to change or resist it all together but these three items absolutely need to be on your list of to-do's this summer.

In this episode:

1:05 - #1 Student Management System
2:04 - It's crazy if you don't have one
4:32 - Why are you tracking attendance?
6:10 - Where businesses go wrong
9:25 - You can't improve what you don't measure
13:53 - You're the captain
14:40 - #2 Google Drive (apps)
15:24 - Get it while it's hot
16:41 - Stop wasting money on crap that's free
19:20 - #3 Bookkeeping software
21:30 - Employee Time Clock Software
25:15 - Bonus #1: Slack
25:33 - Bonus #2: Whatsapp
Oct 19, 201828:25
#28 | Upgrades, Getting the Most Out of Your Memberships

#28 | Upgrades, Getting the Most Out of Your Memberships

Most business have an upgrade available whether it is Starbucks Gold Card or an all access membership to the local fitness club. Find out how you can leverage this strategy for maximum growth and student satisfaction.

In this episode:

1:43 - It feels right in your heart
3:12 - Up the service, up the value
6:15 - Premium price for a premium product
8:25 - Where would you be?
12:30 - Memberships align with goals
15:02 - What do the people want?
17:09 - Don't wake up and hate it
20:50 - How to create retention
23:30 - Not going against core values
26:20 - Well worth the money
27:49 - Get to know your student base
28:30 - Breaking it down
Oct 19, 201832:01
#27 | How Great Instructors Use Disguised Repetition

#27 | How Great Instructors Use Disguised Repetition

One of the most important elements of leading a successful martial arts school is having great instruction. Today we discuss 5 keys for being a great instructor and some information on how to implement disguised repetition.

In this episode:

2:45 - Teaching better vs getting new students
5:10 - 3 key points
6:20 - MENTOR method
12:03 - It all comes down to praise
17:24 - handling a challenge
20:05 - high fives
20:55 - pre-frame, bullet points, and review
23:00 - Understanding repetition
26:10 - It comes down to engagement
27:35 - Point A to Point B
31:15 - 3 tips for repetition
Oct 19, 201836:43
#26 | 3 Ways to Make Marketing Videos That Don't SUCK

#26 | 3 Ways to Make Marketing Videos That Don't SUCK

Today we discuss some of the best strategies to market your club to your potential customers. Use these tips to ensure your videos propel your social media to new heights. This episode is the place to be to get some of our favorite tips to get compelling, inspiring and actionable online content.

In this episode:

1:30 - Pull the trigger
2:23 - Old School Marketing
6:30 - Tell a story
9:40 - What is the objective of the video
12:10 - How does your service provide benefit
18:45 - The learning loop
21:45 - Balance between long and short videos
25:28 - Instructional video?
27:10 - Where can you get knowledge
28:59 - Be yourself
32:25 - Nike example
36:20 - StoryBrand by Donald Miller
Oct 19, 201837:26
#25 | Proshop Sales Done the Right Way

#25 | Proshop Sales Done the Right Way

For school owners, maximizing revenue is incredibly important while balancing the delivery of excellent service. Join us today as we discuss the pros and cons of item sales as a way to generate additional income while staying true to core values and building your brand.

In this episode:

:59 - Don't nickel and dime people
1:35 - An intro package?
5:50 - Require a purchase at every belt?
8:27 - Be authentic, be real
12:10 - There's a place for everything
15:45 - I wear all lululemon
17:25 - Branding is huge
20:32 - Don't treat your clients like junk collectors
23:05 - Have pride in your logo
24:55 - No offense to anyone
30:42 - If you don't want to wear your own logo, that's a problem
Oct 19, 201831:30
#24 | Brannon Beliso

#24 | Brannon Beliso

Join us for a fantastic interview with special guest Brannon Beliso, owner of One Martial Arts and author of Live, Learn, Grow: Lessons of a Reluctant Tiger. Brannon and his programs are focused on serving others and helping them live their best life. In today's interview, hear what has helped him become a super successful business owner and how his passion for service became a reality.

2:35 - tell us your story
3:30 - no contracts
6:30 - people thought I was insane
7:50 - what service pieces are clubs missing
8:01 - too many leads from the fitness industry
10:19 - "Tribes" by Seth Godin
11:32 - "Starts with Why" by Simon Sinek
12:48 - cookie cutter approach
13:42 - putting out a lot of content
14:51 - understand your demographic
16:23 - you're a small business owner
17:43 - if you're a one person show
18:03 - delegating too early
18:38 - the skill set to be a great martial artist vs more
19:45 - go Warriors
20:56 - know your why
20:10 - hiring people
22:25 - millennials vs baby boome
Apr 18, 201832:42
#23 Sell Without Selling, Strategies to Present your Best Self

#23 Sell Without Selling, Strategies to Present your Best Self

What is the secret to closing sales? Yes, of course, there is the "ABC" method but what works in today's information rich culture? Can the tactics that were used in the 70's be used today?

What is the one thing you should be doing when trying to close new customers?

We hate sleazy sales tactics and don't use them in our businesses. Why do we hate them? Because we hate it when people try them on us!

The importance of doing everything you can to make the one and only first impression amazing is ASTRONOMICAL. Are you making sure you facility is tidy and presentable?

Does your website properly paint the picture of who you are and what your brand stands for?

Does your social media presence tell your story like its supposed to?

In this episode we cover:

1:20 - selling in the 70’s vs. today
2:56 - why you have to prove yourself
4:20 - preparing your facility
6:20 - it starts with your marketing
7:50 - the first impression
9:34 - getting back to old fashion marketing
11:06 - the custome
Apr 12, 201836:21
#22 Damion Lupo
Apr 05, 201845:58
#21 Keeping it Simple for Success

#21 Keeping it Simple for Success

What does keeping it simple mean? Today we explore our definition of keeping business simple while discussing simple strategies to keep customers happy and business booming.
Mar 28, 201834:11
#20 | How Bad Apples Spoil the Bunch

#20 | How Bad Apples Spoil the Bunch

Many times businesses have the uncomfortable situation of dealing with bad apples. Find out from two business pros how they have dealt with troublesome situations in the Dojang while maintaining the focus on success and making people their best selves.
Mar 22, 201841:12
#19 | Why it's Not Better to be Lucky than Good (St. Patricks Day)

#19 | Why it's Not Better to be Lucky than Good (St. Patricks Day)

Are you leaving your operating strategy to chance? Do you think that getting new students on a monthly basis is pure luck? Are your marketing strategies based on guesses and wishing? This week we will be discussing ways to take the luck out of the equation and get your business from good to great.
Mar 14, 201833:46
#18 | How "Making it Fit" Hurts Your Brand

#18 | How "Making it Fit" Hurts Your Brand

One of the biggest challenges we face is making the right decisions for our business offerings. Understanding WHY we started the business and sticking to our principles, programs and passions will go a long way towards helping you build a solid and successful brand that you can be proud of.
Mar 07, 201833:39
#17 | Staying Organized in a Chaotic World

#17 | Staying Organized in a Chaotic World

Being distracted from our day to day responsibilities puts us on edge and keeps us from being successful. In this episode we are sharing tips and tricks for how we stay focused in a world of chaos and distraction.
Feb 28, 201835:59
#16 | Better Staff Better Business

#16 | Better Staff Better Business

Build a better business by developing a world class staff. Check out this episode as we discuss steps we have taken to go from a one man show to successful owners who work on our businesses instead of in them.
Feb 23, 201835:08
#15 | Why You Are Not Growing

#15 | Why You Are Not Growing

Have you owned your business for years and hit a plateau with growth?Or are you a new business owner who can't figure out how to achieve the next level? Join as as we discuss the steps required to finally crack through that growth barrier and lead your business to the next frontier.
Feb 08, 201844:24
#14 | Making The Most Of Your Off Hours

#14 | Making The Most Of Your Off Hours

Do you have a tough time figuring out what to do during your off hours with your business? What tasks should you be doing NOW to help you reach your one, five, and 10 year goals ✅✅✅? Join us as we discuss the most important tasks you should be doing during the slow times.
Jan 25, 201843:02