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The Scale Lab

The Scale Lab

The Scale Lab is an original podcast on how to scale up your company beyond the Netherlands. Hosted by Constantijn van Oranje and Joe Wilson, this podcast series gathers remarkable Dutch entrepreneurs who were able to create breakthrough companies to deconstruct their scaling journeys: how to find the right product-market fit, pivoting, funding strategies, approaching VC and investors, expanding abroad and key lessons learned.

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Currently playing episode

Episode #11: How Derek Roos shook up the enterprise application space with Mendix

The Scale Lab

Episode #13: How Pieter van der Does made Adyen one of Europe’s largest fintech unicorns
In this episode, Pieter van der Does - CEO & founder of Adyen, shares his founder journey - from selling BiBit to founding Adyen - one of the few Dutch fintech unicorns, with a market value of more than €60B. He talks about the company’s hiring strategy, their approach to raising investment, and what makes Adyen unique in the payments industry. 
October 6, 2021
Episode #12: How Ali Niknam changed the world of banking with bunq
In this episode of The Scale Lab, we deconstruct the entrepreneurial journey of Ali Niknam - the founder & CEO of bunq. Together with Ali and our hosts - Constantijn and Joe - we go back in time to the roots of bunq and Ali’s beginnings as a founder. We further discuss the bunq culture and the company's plans for the future. Listen in to find out how bunq managed to raise $228 million and reach a $1.9 billion valuation. 
September 7, 2021
Episode #11: How Derek Roos shook up the enterprise application space with Mendix
In this episode of The Scale Lab, we deconstruct the entrepreneurial journey of Derek Roos - the co-founder & CEO of Mendix. Our hosts - Joe & Constantijn - try to identify the factors that made Mendix a pioneer in the app dev industry. We discuss with Derek the topics of raising funding, building an egoless 'tribe' culture, and establishing the right growth moment for conquering new markets. Listen in to learn about Derek's most successful decisions he's made throughout his founder career. 
August 19, 2021
Episode #10: How Robert Vis elevated MessageBird to over $3 billion valuation
In this episode of The Scale Lab, we deconstruct the entrepreneurial journey of Robert Vis - the founder & CEO of MessageBird. Together with our hosts - Joe & Constantijn - we will follow Robert’s exciting path as a founder. We will dive into the origins of MessageBird, while our guest will be sharing all his learnings about raising funding, building a sustainable company culture, and thinking globally from day one. Listen in to find out what Silicon Valley has taught Robert and which warning red flags he raises for the Dutch tech ecosystem.
August 5, 2021
Episode #9: How Joelle Frijters brought transparency into the advertising space with Improve Digital
In this episode, Joëlle Frijters - cofounder of Improve Digital - uncovers the important moments of her entrepreneurial journey: from bootstrapping until €80 million in revenue to selling 85% shares of Improve Digital to Swisscom in 2016. Joëlle further outlines the challenges & opportunities she faced as a female entrepreneur: raising first VC funding, attracting unconventional talent, and discovering the right market to expand to.
June 15, 2021
Episode #8: How Marleen Vogelaar successfully scaled Ziel & Shapeways to the US
In this episode, Marleen Vogelaar — founder of Ziel & co-founder of Shapeways — explains how her experience with Shapeways defined her strategic approach when launching the on-demand manufacturing platform Ziel. She breaks down her journey towards finding the right product-market fit, opting for steward-ownership, hiring pivotal talent that expedited the scaling process, and securing VC funding in the US.
May 20, 2021
Episode #7: How Chris Hall shaped Bynder's success on the global arena as a SaaS company
In this episode, Chris Hall - founder of Bynder - shares his expert view on what it takes to build a successful SaaS company. Chris explains why perfect product-market fit is not always a necessity for your product to take off and pinpoints the elements that determined Bynder's long-term success. Listen now to hear valuable tips & tricks on scaling a SaaS company beyond Dutch borders.
April 29, 2021
Episode #6: How Jitse Groen built to become a leading food delivery player
In this episode, Jitse Groen - founder & CEO of - shares his path to becoming an entrepreneur. He reflects on the specifics of the Dutch mindset of entrepreneurship as well as elaborates on the strategy behind the company’s aggressive acquisition and active market expansion. Listen now to discover what made a leading global online food delivery company.
April 22, 2021
Episode #5: How Manon van Essen upscaled her homemade vegan pizza into the Magioni brand
In this episode, Manon van Essen - founder of Magioni - is revealing the ugly truth of what it takes to be an ambitious entrepreneur. Manon shares her fascinating path - from baking 10 vegan pizzas a day in her kitchen trying to find the ideal recipe to filling in the shelves with Magioni products at Albert Heijn, Jumbo, Superunie, etc.
April 15, 2021
Episode #4: How Mark de Lange is disrupting the eyewear industry with Ace & Tate
In this episode, Mark de Lange - founder of Ace & Tate - is sharing the stories behind the brand that revolutionised the eyewear industry in Europe. He is explaining how branding was crucial for the expansion of Ace & Tate and what the biggest challenges were on his entrepreneurial journey. Mark reveals his management style and how he is working with his team to offer his customers high quality, thoughtfully designed glasses at a fair price.
April 7, 2021
Episode #3: Michiel Muller on Picnic's data-driven disruption of the supermarket industry
In this episode, Michiel Muller — founder and CEO of Picnic — takes us through his entrepreneurial learnings and shares his vision for the future of Picnic and the online supermarket industry. He elaborates on the importance of risk-taking as a founder as well as sheds light on the challenges that come when you want to democratise food delivery. You will learn more about Michiel’s view on what an efficient talent recruitment system means, the importance of scalability and how to go about choosing your investors with long-term commitments.
March 31, 2021
Episode #2: How Taco Carlier revolutionised the biking industry with VanMoof
In this episode, Taco Carlier — founder and CEO of VanMoof, shares how he and his brother Ties redefined the e-bike market in the Netherlands and around the world. Picking the right sales strategy, raising ten million dollars with equity crowdfunding, and going for a hybrid funding strategy only scratch the surface of how VanMoof is exporting the Dutch cycling culture abroad. Listen now to get practical insights into building a successful international business.
March 25, 2021
Episode #1: Constantijn van Oranje and Joe Wilson introducing The Scale Lab
In this episode, Joe and Constantijn introduce us to The Scale Lab: what the purpose behind this podcast is and the value it holds for the Dutch tech ecosystem. They also reflect on the challenges and opportunities faced by the Dutch startups and scaleups - the need for active talent acquisition, adopting a global business mentality set for internationalisation, providing more brutal honesty when giving feedback, and having higher ambitions when building a business.
March 10, 2021