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The Scale Lab

The Scale Lab

The Scale Lab is an original podcast on how to scale up your company beyond the Netherlands. Hosted by Constantijn van Oranje and Joe Wilson, this podcast series gathers remarkable Dutch entrepreneurs who were able to create breakthrough companies to deconstruct their scaling journeys: how to find the right product-market fit, pivoting, funding strategies, approaching VC and investors, expanding abroad and key lessons learned.

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Episode #17: The success story of Gillian Tans, former CEO & chairwoman on the critical decisions that propelled the company’s scaling

The Scale Lab

Episode #24: Discussion with Reid Hoffman, co-founder at LinkedIn and partner at Greylock
We kick-off the season #3 of The Scale Lab with a very special guest - Reid Hoffman. He joined us online from the US to tell us more about his journey as an entrepreneur and as an investor. A rich conversation, where Constantijn van Oranje and Joe Wilson asked specific questions to understand Reid’s perspective on the current situation. Listen now to this exclusive interview. Reid is an accomplished entrepreneur, executive, and investor, Reid Hoffman has played an integral role in building many of today’s leading consumer technology businesses, including LinkedIn and PayPal. He possesses a unique understanding of consumer behavior and the dynamics of viral businesses, as well as deep experience in driving companies from the earliest stages through periods of explosive, “blitzscale” growth. Ranging from LinkedIn to PayPal, from Airbnb to Convoy to Facebook, he invests in businesses with network effects and collaborates on building their product ecosystems.
September 12, 2022
Episode #23: How Dinko Valerio became a Dutch biotech icon with Crucell, ​​ProQR Therapeutics, & Leyden Labs
We wrap up season #2 of The Scale Lab with a special guest - Dinko Valerio, scientist-turned-entrepreneur; co-founder of Leyden Labs & ProQR Therapeutics; founder of Crucell; and startup mentor. In this episode, we discover the secrets of building a successful biotech venture and securing funding within the health sector. To all the healthtech founders out there - tune in for a highly valuable discussion full of founder learnings and advice.
June 21, 2022
Episode #22: How Rob van den Heuvel built Europe's #1 shipping platform with Sendcloud
In this episode of The Scale Lab, Constantijn & Joe meet CEO of Sendcloud - Rob van den Heuvel. Tune in to learn the background story of Sendcloud, an all-in-one shipping platform for e-commerce businesses that want to become international giants. Get ready for an honest talk about founder learnings and advice for first-time entrepreneurs.  
May 31, 2022
Episode #21: How Maxim Romain transformed the shared micro-mobility industry with Dott
In episode #21 of The Scale Lab podcast, we welcome Maxim Romain, the co-founder of Amsterdam-founded micro-mobility startup Dott. In his chat with Constantijn and Joe, Maxim shares his journey as a founder and his biggest learnings.
May 17, 2022
Episode #20: How Vinted became a global fashion marketplace with Thomas Plantenga (CEO of Vinted)
In episode #20 of The Scale Lab, Constantijn & Joe meet Thomas Plantenga - CEO of Vinted, who shares his exciting entrepreneurial journey before he joined the company as well as sheds light on the key strategic decisions he made as a consultant that placed Vinted back on the global tech scene. 
May 03, 2022
Episode #19: The scaling journey of a tech legend: How Corinne Vigreux made TomTom a leading global brand
In episode 19 of The Scale Lab podcast, we welcome a special guest. One who can be rightly considered a legend within the Dutch tech ecosystem. With more than 30 years of entrepreneurial experience, Corinne Vigreux, founder and CMO of TomTom, joins Constantijn and Joe to share the scaling journey of TomTom as well as the business learnings she has gained throughout the years.
April 19, 2022
Episode #18: Shaping the future of global employment and reinventing the culture of scaling with Job van der Voort, CEO of Remote
In this episode, our hosts Constantijn van Oranje & Joe Wilson meet Job van der Voort, CEO of Remote at the podcast studio. Job takes us through his journey from a neuroscientist to a CEO & co-founder of Remote - a global HR solution for distributed teams. Listen in to the podcast to learn the secrets of hyperscaling as well as what it takes to build & finance a successful product from the ground up.
April 05, 2022
Episode #17: The success story of Gillian Tans, former CEO & chairwoman on the critical decisions that propelled the company’s scaling
In this episode, we talk with Gillian - former CEO & chairwoman of - about the company’s scaling story: from its early growth stages to its first billion in revenue. Tune in for some key entrepreneurial lessons from Gillian on making the right strategic decisions at the right growth phases.
March 22, 2022
Episode #16: How Yorick Naeff transformed the investing experience of new generations with BUX
In this episode of The Scale Lab, we unravel the entrepreneurial story of Yorick Naeff, CEO at BUX. Listen in to learn why owning every single critical part in the value chain will give you a competitive edge, why it's the investors' job to keep pushing the management team & why Yorick thinks Dutch entrepreneurs are not aggressive enough.
March 08, 2022
Episode #15: From a submarine engineer to a successful CEO - How Sid Sijbrandij redefined the world of SaaS with GitLab
In this episode of The Scale Lab, our hosts - Constantijn and Joe - welcome Sid Sijbrandij, CEO and co-founder of GitLab, at the studio. Among the highlights of the discussion: Sid shares his entrepreneurial journey from being a submarine engineer to becoming the CEO & co-founder of GitLab; he discusses the importance of strong company values in a remote work environment, and how transparency plays a crucial role in the company's competitiveness.
February 15, 2022
Episode #14: Special 2021 wrap-up & lessons learned with Constantijn van Oranje & Joe Wilson
In this episode, Constantijn and Joe are looking back at all their core learnings from all the amazing discussions they had with our 12 guests throughout season #1 of The Scale Lab. Alongside this, Joe also shares his 'delights' and 'frustrations' regarding how things work within the Dutch ecosystem when compared to other countries. Also, tune in for a special invitation from Constantijn to join our upcoming IGNITE | 2022 Summit on February 10th. More info on the event here: 
January 18, 2022
Episode #13: How Pieter van der Does made Adyen one of Europe’s largest fintech unicorns
In this episode, Pieter van der Does - CEO & founder of Adyen, shares his founder journey - from selling BiBit to founding Adyen - one of the few Dutch fintech unicorns, with a market value of more than €60B. He talks about the company’s hiring strategy, their approach to raising investment, and what makes Adyen unique in the payments industry. 
October 06, 2021
Episode #12: How Ali Niknam changed the world of banking with bunq
In this episode of The Scale Lab, we deconstruct the entrepreneurial journey of Ali Niknam - the founder & CEO of bunq. Together with Ali and our hosts - Constantijn and Joe - we go back in time to the roots of bunq and Ali’s beginnings as a founder. We further discuss the bunq culture and the company's plans for the future. Listen in to find out how bunq managed to raise $228 million and reach a $1.9 billion valuation. 
September 07, 2021
Episode #11: How Derek Roos shook up the enterprise application space with Mendix
In this episode of The Scale Lab, we deconstruct the entrepreneurial journey of Derek Roos - the co-founder & CEO of Mendix. Our hosts - Joe & Constantijn - try to identify the factors that made Mendix a pioneer in the app dev industry. We discuss with Derek the topics of raising funding, building an egoless 'tribe' culture, and establishing the right growth moment for conquering new markets. Listen in to learn about Derek's most successful decisions he's made throughout his founder career. 
August 19, 2021
Episode #10: How Robert Vis elevated MessageBird to over $3 billion valuation
In this episode of The Scale Lab, we deconstruct the entrepreneurial journey of Robert Vis - the founder & CEO of MessageBird. Together with our hosts - Joe & Constantijn - we will follow Robert’s exciting path as a founder. We will dive into the origins of MessageBird, while our guest will be sharing all his learnings about raising funding, building a sustainable company culture, and thinking globally from day one. Listen in to find out what Silicon Valley has taught Robert and which warning red flags he raises for the Dutch tech ecosystem.
August 05, 2021
Episode #9: How Joelle Frijters brought transparency into the advertising space with Improve Digital
In this episode, Joëlle Frijters - cofounder of Improve Digital - uncovers the important moments of her entrepreneurial journey: from bootstrapping until €80 million in revenue to selling 85% shares of Improve Digital to Swisscom in 2016. Joëlle further outlines the challenges & opportunities she faced as a female entrepreneur: raising first VC funding, attracting unconventional talent, and discovering the right market to expand to.
June 15, 2021
Episode #8: How Marleen Vogelaar successfully scaled Ziel & Shapeways to the US
In this episode, Marleen Vogelaar — founder of Ziel & co-founder of Shapeways — explains how her experience with Shapeways defined her strategic approach when launching the on-demand manufacturing platform Ziel. She breaks down her journey towards finding the right product-market fit, opting for steward-ownership, hiring pivotal talent that expedited the scaling process, and securing VC funding in the US.
May 20, 2021
Episode #7: How Chris Hall shaped Bynder's success on the global arena as a SaaS company
In this episode, Chris Hall - founder of Bynder - shares his expert view on what it takes to build a successful SaaS company. Chris explains why perfect product-market fit is not always a necessity for your product to take off and pinpoints the elements that determined Bynder's long-term success. Listen now to hear valuable tips & tricks on scaling a SaaS company beyond Dutch borders.
April 29, 2021
Episode #6: How Jitse Groen built to become a leading food delivery player
In this episode, Jitse Groen - founder & CEO of - shares his path to becoming an entrepreneur. He reflects on the specifics of the Dutch mindset of entrepreneurship as well as elaborates on the strategy behind the company’s aggressive acquisition and active market expansion. Listen now to discover what made a leading global online food delivery company.
April 22, 2021
Episode #5: How Manon van Essen upscaled her homemade vegan pizza into the Magioni brand
In this episode, Manon van Essen - founder of Magioni - is revealing the ugly truth of what it takes to be an ambitious entrepreneur. Manon shares her fascinating path - from baking 10 vegan pizzas a day in her kitchen trying to find the ideal recipe to filling in the shelves with Magioni products at Albert Heijn, Jumbo, Superunie, etc.
April 15, 2021
Episode #4: How Mark de Lange is disrupting the eyewear industry with Ace & Tate
In this episode, Mark de Lange - founder of Ace & Tate - is sharing the stories behind the brand that revolutionised the eyewear industry in Europe. He is explaining how branding was crucial for the expansion of Ace & Tate and what the biggest challenges were on his entrepreneurial journey. Mark reveals his management style and how he is working with his team to offer his customers high quality, thoughtfully designed glasses at a fair price.
April 07, 2021
Episode #3: Michiel Muller on Picnic's data-driven disruption of the supermarket industry
In this episode, Michiel Muller — founder and CEO of Picnic — takes us through his entrepreneurial learnings and shares his vision for the future of Picnic and the online supermarket industry. He elaborates on the importance of risk-taking as a founder as well as sheds light on the challenges that come when you want to democratise food delivery. You will learn more about Michiel’s view on what an efficient talent recruitment system means, the importance of scalability and how to go about choosing your investors with long-term commitments.
March 31, 2021
Episode #2: How Taco Carlier revolutionised the biking industry with VanMoof
In this episode, Taco Carlier — founder and CEO of VanMoof, shares how he and his brother Ties redefined the e-bike market in the Netherlands and around the world. Picking the right sales strategy, raising ten million dollars with equity crowdfunding, and going for a hybrid funding strategy only scratch the surface of how VanMoof is exporting the Dutch cycling culture abroad. Listen now to get practical insights into building a successful international business.
March 25, 2021
Episode #1: Constantijn van Oranje and Joe Wilson introducing The Scale Lab
In this episode, Joe and Constantijn introduce us to The Scale Lab: what the purpose behind this podcast is and the value it holds for the Dutch tech ecosystem. They also reflect on the challenges and opportunities faced by the Dutch startups and scaleups - the need for active talent acquisition, adopting a global business mentality set for internationalisation, providing more brutal honesty when giving feedback, and having higher ambitions when building a business.
March 10, 2021