The Marketing Department

🌎 "We are one world, we are one people" 🌎

"Internships are designed to educate you on technical skills, and industry skills as well as develop you as a professional, which can’t be done without trial and error.” In Season 3, Episode 4 of the Marketing Department, Ali Panditrao speaks with two marketing professionals—Molly Andrade and Austin Whittle—about how their successful internships prepared them for the AEC workforce today.

#smpsny #smps #themarketingdepartmentpodcast #AEC #values #career #internship #intern

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If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com.

To find out more, check out our SMPS NY Chapter site:

“If you plan your communications well a crisis doesn’t have to be an explosion”

In Season 3, Episode 3 of the Marketing Department, Cristiana Formica and David Brummer speak with three industry professionals - Sara Silvestri, Ashley Goode, and Michael Iannaco about how companies adapt their strategies to fit the global landscape while staying true to their core mission and values.

#smpsny #smps #themarketingdepartmentpodcast #adapting #crisismangement #AEC #globallandscape #coremission #values

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If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com.

To find out more, check out our SMPS NY Chapter site:

In this season's premiere episode, titled “What I wish I knew before starting my career,” Ivoire Lloyd, CF APMP, and Uniqueka Walcott, CPSM cover how to set boundaries, advocate for yourself, negotiate salaries, and basic manners! Whether you’re new to the AEC industry or a seasoned vet, you’ll learn a thing or two from this conversation (moderated by the amazing David Brummer)!

Speakers:

Palms sweaty, knees weak, arms are heavy—no, it’s not a rap song this time, it’s a difficult conversation at work. Whether it’s about an RFP that went wrong, or a rogue PR member not getting approval to be on a podcast, you need to be prepared for all outcomes.
In this episode, we will help you turn a punishing face-off into a productive encounter through energy awareness and other communication tools.

Speakers:

Trusting relationships, networking new business, building stories, and following up—Public Relations is the twin pillar to Marketing in AEC. In Did PR approve this?, top PR professionals from LA, New York, and Toronto discuss their careers, what their journeys have been, and best practices for navigating the market today. 

Moderator:

In August 2021, a Fortune Magazine article featured the headline: “Why the best leaders build teams that disagree.” It discussed the concept of cognitive diversity, the intentional inclusion of people with different ways of thinking, different viewpoints, and different skill sets. In this episode, Chris Soria and Kristy Cerullo explore how and when AEC marketers can harness the principles of cognitive diversity to design teams that achieve greater productivity, boundless creativity and, most importantly, happiness.

Advice and well wishes from some of our favorite podcasters as we head into 2023!

If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com.

To find out more, check out our SMPS NY Chapter site:

Deciding to switch to a new company or even a new role within your current company can be challenging, but there are ways to be intentional about setting yourself up for success from the start. Join us on this episode of The Marketing Department, where we discuss some of the hurdles of career transitions and strategies to get started on the right foot.

Featured Panelists:

Diversity, equity, and inclusion seem to be the latest buzzwords in the corporate world. Since the summer of 2020, there has been a rise in the number of companies with DEI committees and using DEI consultants. But how are companies, and more importantly, individuals working toward making a difference? Are you looking for some simple steps to take? In this episode of The Marketing Department, our panel discusses some of their personal experiences with this work and include a simple approach to getting started or continuing your journey.

Featured Panelists:

The Marketing Department Podcast is celebrating one year! In honor of this marketing milestone, we created an anniversary episode featuring our entire cast of creators giving a tell-all on how we made the podcast!

There’s something memorable about every project. But what is it? Every water cooler conversation has a nugget that can say more about your company’s culture than any flier. You just have to listen! And storytelling goes beyond external communication—it’s incredibly important internally. In this episode, we dig into the diverse stories marketing can unveil through a variety of mediums to connect and communicate with fellow team members, with clients, and with the community.

Featured Panelists:

Dear SMPS New York and all Affiliate Chapters,

I write to you completely beside myself with euphoria and delight another year has passed and our Annual Liberty Ball soon approaches! It is time to celebrate each other and our achievements yet again. I can’t wait to see the turnout, the beautiful marketing and graphic materials, stunning strategies, and (my favorite) the Professional Achievement Award winners! It is still very hush hush who the awards will go to, and you know I love to speculate, but I simply cannot say anymore on this! We do not know whose eyes and ears this may fall upon. Enclosed is a behind-the-scenes conversation with last year’s award winners. Do you believe it?! I had no idea all that is involved with them and what the awards mean in their lives, their careers, and they even give advice to new nominees and recipients! I laughed, I cried, I was inspired all over again, and I absolutely couldn’t contain myself––I had to share it with you! The risk is worth it, and I am eagerly awaiting your response.

Affectionately yours,

The Marketing Department Podcast

Featured Host and Panelists:

It’s 2022, we’ve entered our third (and hopefully final) year of the pandemic, potentially with herd immunity in sight, but for many of us, our working lifestyles are still TBD and as up-in-the-air as the unpredictable age we’re in. Companies are changing how they operate, because we, as a people, have been forever changed, and there may be no “going back to normal,” but only paving the way for a new normal. In “Working Models,” Melissa Whitman, Brooke Weinstein, and Justin Davidson discuss in-person, hybrid, and remote working––the highs, the lows, and the unexpected––giving insight to how each of their companies have adapted and are operating successfully. Listen in to hear about the challenges and advantages of each style including lessons learned from navigating workload, client relationships, and company culture.

Featured Panelists:

Do you find yourself jumping (or running) from one marketing task to another? Is your ‘to-do’ list a giant, but unique and usually fun, on-going list? Welcome to marketing in the AEC industry, where your role as a marketing professional is to wear many hats and hold numerous responsibilities.

Learn how to manage your time and future growth within your marketing department, marketing’s impact on technical staff, and many other facets of marketing as we sit down with marketing leaders from both large and small architecture and engineering firms.

Featured Speakers: 

In the age of “doing it all,” are we acknowledging the issues currently faced by women in the workplace? More importantly, what are employers doing, or could they be doing, to make it easier for women to find opportunities for mentorship, raise a family while advancing their career, and discourage workplace bias? In this episode of The Marketing Department, our panel explores the answers to these questions, shares stories of their own personal experiences, and give suggestions for real solutions to problems they and others may face.

Being stuck at home or the office is no excuse for remaining stuck in the mud: sustained business development must proceed unabated. Whether calling and chatting or texting and tweeting, cultivating effective client relationships – socially distant or otherwise – is always at our fingertips. In this episode of The Marketing Department, our panelists share stories from the front lines of business development during the COVID-19 public health crisis – with an eye toward a more healthy and prosperous future. You’re sure to leave this episode ready to put your own desktop biz-dev to the test.

Featured Panelists:

As multi-talented go-getters known for great design, project management, and punctuality, marketing folks are usually top of the list when someone needs something—anything—done. Talk with us as we discuss what is and isn’t marketing, from both management and execution-level perspectives.

What isn’t marketing? Why should you push back? How do you push back? We’ll hit all the major questions as well as some helpful tips and tricks for navigating the nuances of controlling marketing scope creep.

If you loved this episode and our podcast, please subscribe and follow SMPS NY on Instagram, LinkedIn, and Facebook! You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com.

To find out more, check out our SMPS NY Chapter site!

In this episode of The Marketing Department, Ali Panditrao and Kristy Cerullo share the story behind the origin of The Marketing Department, from initial concept to the themes that will permeate throughout each episode.

If you loved this episode and our podcast, please subscribe and follow SMPS NY on Instagram, LinkedIn, and Facebook! You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com.

To find out more, check out our SMPS NY Chapter site!