The Pitstop Podcast
By OEM Interactive
The Pitstop PodcastJan 07, 2019
EP. 37 - Talking Shop with James Holloway
We sit down with James Holloway, Wholesale Sales Manager for Swickard Automotive Group, to discuss a variety of topics ranging from how to streamline and accelerate your eCommerce sales to creating best practices during difficult times.
Ep. 36 - Accelerating Powersports eCommerce Sales w/ Powersports Support
We sit down with Jason Nichols, head of business development at Powersports Support. In this episode we talk about the Powersports Support (PSS) platform and how it can help your business sell more powersports vehicles, parts and accessories online.
CONNECT
Website: https://www.oeminteractive.com
Twitter: https://twitter.com/oeminteractive
Facebook: https://www.facebook.com/oeminteractive
Instagram: https://www.instagram.com/oeminteractive
Ep. 35 - Improving Automotive eCommerce Conversion Rate Optimization with Kurt Elster
We sit down with Kurt Elster, one of the most highly regarded independent consultants in his industry. Kurt Elster is a Senior eCommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his eCommerce agency Ethercycle. With over one million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.
In this episode, we go into detail on how to improve your eCommerce auto parts store's conversation rate to generate more part and accessory sales. Kurt also provides some color on why Shopify could be a good auto parts eCommerce solution for parts departments and auto part resellers alike.
SOME QUESTIONS WE ASK
- How did you get into the eCommerce industry? (2:07)
- Why do recommend Shopify for automotive eCommerce? (9:17)
- What's been the biggest change in the automotive industry since you started working? (14:30)
- How do online merchants avoid “the race to the bottom” on price? (16:55)
- Increasing online part sales with content marketing. (20:30)
- How should automotive brands prepare for the rise of social commerce? (26:09)
- Having multiple points of communication. (32:02)
- Improving your online customer service strategy (34:39)
- Increasing conversion rate optimization and retention. (37:20)
- How has CRO evolved over the years now that eCommerce is largely mobile first? (38:21)
- One piece of advice you’d give any Fixed Operations Director, Parts Manager or anyone else selling parts online? (43:50)
- What’s the average conversion rate for the top 500 internet retailers (46:03)
CONNECT
- Website: https://www.oeminteractive.com
- Twitter: https://twitter.com/oeminteractive
- Facebook: https://www.facebook.com/oeminteractive
- Instagram: https://www.instagram.com/oeminteractive
- LinkedIn: https://www.linkedin.com/company/oeminteractive
Ep. 34 - Innovating the Mobile Car Repair & Maintenance Industry with YourMechanic
We sit down with Jeff Biafore, Lead Parts Advisor at YourMechanic to talk about the current state of the automotive service industry & how YourMechanic is disrupting/influencing it with mobile car repair and maintenance. Check out this video, show notes and more at: https://www.oeminteractive.com
Ep . 33 - PROS & CONS of Bringing Your Own Car Parts to a Mechanic to Install
If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: info@oeminteractive.com | Call: 1-888-939-4634 | https://www.oeminteractive.com
Ep. 32 - How to direct eBay + Amazon customers to your own website
If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: info@oeminteractive.com | Call: 1-888-939-4634 | http://www.oeminteractive.com
Ep. 31 - Auto Parts Online Marketing FAQ
If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: info@oeminteractive.com | Call: 1-888-939-4634 | http://www.oeminteractive.com
Ep. 30 - Hiring extra e-commerce help during the holidays
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
Ep. 29 - Should you be selling auto parts on Amazon?
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
Ep. 28 - 5 Mistakes E-Commerce Companies Make That Annoy Customers In 2019
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
Ep. 27 - Best Auto Industry Ridesharing Marketing Strategy
Ep. 26 - How to Attract Ride-Sharing Drivers to Your Dealership for Parts & Service
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
Ep. 25 - 5 Traits Great E-Commerce Websites Have In Common In 2018
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
Ep. 24 - How To Improve Customer Experience With A Post-Purchase Strategy
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
Ep. 23 - Think Like The Sales Department
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
Ep. 22 - Your Fixed Ops Department Needs to Think Like a Consumer!
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
Ep. 21 - 5 Ways to Improve eCommerce Product Page SEO
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
Ep. 20 - How to Increase Online Sales with Customer Feedback
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
Ep. 19 - Advantages Of Product Bundles For Auto Kits
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
Ep. 18 - How To Solve The Service Tech Shortage
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
Ep. 17 - How Your Fixed Ops Department Can Educate Consumers To Build Trust
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
EP. 16 - 5 Ways To Prevent Online Fraud
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
Ep. 15 - How Nascar Can Help You Sell More Auto Parts Online
If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com
Ep. 14 - 3 Quick Tips To Help Your Parts Department Sell More Parts Online
Ep. 13 - 5 Ways to Get Your Customers to Love You
In this episode we discuss:
Social Customer Care (always be accessible)
-Engage with everyone.
-Respond to complaints and questions immediately, as in minutes, not hours or days.
-Failing to respond to any customer can cost you not just that customer’s business, but the business of anyone who has seen the complaint and lack of response.
Personalization (this can help make a good customer experience, a great customer experience)
-Instructional videos
-Unique promos
-Handwritten letters
Say Thank You (personally calling your customers to say thank you for their business.)
Appreciation Emails
-Monthly customer appreciation emails.
Never Assume
—Listen to what your customers are saying.
Survey’s
Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey’!
—
Who is OEM Interactive and what is The Pit Stop Podcast?
Learn and hear the latest trends, tips and strategies influencing the online auto parts industry. At the #PitStopPodcast, we provide actionable tips on how to sell more automotive parts and accessories online.
OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
—
Follow OEM Interactive Online Here:
Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive
Soundcloud: @oeminteractive
LinkedIn: www.linkedin.com/company/oeminteractive
Ep. 12 - Top 5 Social Media Platforms that Will Boost Online Auto Part & Accessory Sales
Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey’!
—
Who is OEM Interactive and what is The Pit Stop Podcast?
Learn and hear the latest trends, tips and strategies influencing the online auto parts industry. At the #PitStopPodcast, we provide actionable tips on how to sell more automotive parts and accessories online.
OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
—
Follow OEM Interactive Online Here:
Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive
Soundcloud: @oeminteractive
LinkedIn: www.linkedin.com/company/oeminteractive
Ep. 11 - Using Social Media to Increase Auto Parts & Accessories Sales Online
Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey’!
—
Who is OEM Interactive and what is The Pit Stop Podcast?
The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
—
Follow OEM Interactive Online Here:
Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive
Soundcloud: @oeminteractive
LinkedIn: www.linkedin.com/company/oeminteractive
Ep. 10 - Stop Burning Cash From Online Canceled Orders and Returns!
Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey’!
—
Who is OEM Interactive and what is The Pit Stop Podcast?
The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
—
Follow OEM Interactive Online Here:
Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive
Soundcloud: @oeminteractive
LinkedIn: www.linkedin.com/company/oeminteractive
Ep. 9 - Why Every Parts Department Needs Live Chat on Their Website
Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey’!
—
Who is OEM Interactive and what is The Pit Stop Podcast?
The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
—
Follow OEM Interactive Online Here:
Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive
Soundcloud: soundcloud.com/oeminteractive
LinkedIn: www.linkedin.com/company/oeminteractive
Ep. 8 - Stop Being an Order Taker!
In This Episode, We Discuss:
-What you can do proactively to generate more leads, sales and clients.
Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
Who is OEM Interactive and what is The Pit Stop Podcast?
The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
—
Follow OEM Interactive Online Here:
Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: @oeminteractive
EP. 7 - Ways to Reduce Online Customer Returns
In This Episode, We Discuss:
How Can You Reduce The Amount Of Returns? (1:20)
-Make Customers Provide a VIN!
-Returns drain staff time, profit margins and service experience
-Make the customer provide a VIN to qualify for a return
-Parts staff needs to double-check every order!
What if they DON’T provide their VIN? (2:15)
-Return policy standards in place
-GET ON THE PHONE!!!
How Important Is Customer Contact? (3:35)
-Contact info needs to be readily available
-Chat can be effective to help customers
-22% of products are returned due to difference in “look”
-Take images of parts so customers know what they order
Are The Returns YOUR Fault?! (5:30)
Is your staff properly trained?
Have procedures in place for reference
Is your return policy clear and concise?
Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
Who is OEM Interactive and what is The Pit Stop Podcast?
The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
—
Follow OEM Interactive Online Here:
Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: @oeminteractive
Ep. 6 - How To Increase Online Automotive Accessory Sales
Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
—
Who is OEM Interactive and what is The Pit Stop Podcast?
The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
—
Follow OEM Interactive Online Here:
Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: @oeminteractive
EP 5 - How Parts Managers Can Become More of a Sales Professional
Do Not Be An Order Taker! (2:01)
How Can Parts Staff Sell More? (2:54)
-Contact information needs to be online
-Listen to the customer
-Deliver the product the right time, the first time
Utilize Chat Features (5:15)
-See in real time what pages customers are shopping
-Knowledge about product
Tips To Gain Customer Trust (6:18)
-Build a relationship for repeat business
-Customize your email signature
-Make yourself a thought leader by becoming an expert
Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
—
Who is OEM Interactive and what is The Pit Stop Podcast?
The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
—
Follow OEM Interactive Online Here:
Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: @oeminteractive
EP 4 - Ways to Increase Profitability Selling Parts And Accessories Online
In This Episode, We Discuss:
-Setting Realistic Expections (1:30)
-Having a plan for success (1:34)
-Training Your Parts Staff (4:28)
-Offer Something Different (5:45)
Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
—
Who is OEM Interactive and what is The Pit Stop Podcast?
The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
—
Follow OEM Interactive Online Here:
Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: soundcloud.com/oeminteractive
EP 3 - Selling Auto Parts And Accessories Online: Frequently Asked Questions
In This Episode, We Discuss:
-How can we be different? (1:12)
-Annual promotions calendar (3:10)
-Engage with customers (5:50)
Thank you for listening to our podcast. We hope that you keep up with the monthly podcasts we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
--
Who is OEM Interactive and what is #ThePitStop Podcast?
#ThePitStop podcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
—
Follow OEM Interactive Online Here:
Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: @oeminteractive
EP 2 - Will Facebook Marketplace be the Next Disrupter for Automotive eCommerce?
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Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
—
Who is OEM Interactive and what is The Pit Stop Podcast?
#ThePitStop podcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
—
Follow OEM Interactive Online Here:
Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: soundcloud.com/oeminteractive
EP 1 - 3 Ways to Sell More Parts & Accessories Online
In This Episode We Discuss:
-Branded Boxes
-Promo Postcard Inserts and Business Cards
-Pulling Customers Sales Data
Thank you for listening to our podcast. We hope that you keep up with the monthly podcasts we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
--
Who is OEM Interactive and what is #ThePitStop Podcast?
#ThePitStop podcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
—
Follow OEM Interactive Online Here:
Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: soundcloud.com/oeminteractive