The Pitstop Podcast

If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | www.oeminteractive.com

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com

In this episode we discuss:

Social Customer Care (always be accessible)
-Engage with everyone.
-Respond to complaints and questions immediately, as in minutes, not hours or days.
-Failing to respond to any customer can cost you not just that customer’s business, but the business of anyone who has seen the complaint and lack of response.
Personalization (this can help make a good customer experience, a great customer experience)
-Instructional videos
-Unique promos
-Handwritten letters
Say Thank You (personally calling your customers to say thank you for their business.)
Appreciation Emails
-Monthly customer appreciation emails.
Never Assume
—Listen to what your customers are saying.
Survey’s

Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey’!

—
Who is OEM Interactive and what is The Pit Stop Podcast?

Learn and hear the latest trends, tips and strategies influencing the online auto parts industry. At the #PitStopPodcast, we provide actionable tips on how to sell more automotive parts and accessories online.

OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.

—
Follow OEM Interactive Online Here:

Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive
Soundcloud: @oeminteractive
LinkedIn: www.linkedin.com/company/oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com

Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey’!

—
Who is OEM Interactive and what is The Pit Stop Podcast?

Learn and hear the latest trends, tips and strategies influencing the online auto parts industry. At the #PitStopPodcast, we provide actionable tips on how to sell more automotive parts and accessories online.

OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.

—
Follow OEM Interactive Online Here:

Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive
Soundcloud: @oeminteractive
LinkedIn: www.linkedin.com/company/oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com

Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey’!

—
Who is OEM Interactive and what is The Pit Stop Podcast?

The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.

OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.

—
Follow OEM Interactive Online Here:

Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive
Soundcloud: @oeminteractive
LinkedIn: www.linkedin.com/company/oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com/ep-10-stop-burning-cash-from-canceled-orders-and-returns-online

Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey’!

—
Who is OEM Interactive and what is The Pit Stop Podcast?

The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.

OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.

—
Follow OEM Interactive Online Here:

Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive
Soundcloud: @oeminteractive
LinkedIn: www.linkedin.com/company/oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com/ep-9-why-every-parts-department-needs-live-chat-on-their-website

Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey’!

—
Who is OEM Interactive and what is The Pit Stop Podcast?

The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.

OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.

—
Follow OEM Interactive Online Here:

Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive
Soundcloud: soundcloud.com/oeminteractive
LinkedIn: www.linkedin.com/company/oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com

In This Episode, We Discuss:
-What you can do proactively to generate more leads, sales and clients.

Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!

Who is OEM Interactive and what is The Pit Stop Podcast?

The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.

OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.

—
Follow OEM Interactive Online Here:

Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: @oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com

In This Episode, We Discuss:

How Can You Reduce The Amount Of Returns? (1:20)
-Make Customers Provide a VIN!
-Returns drain staff time, profit margins and service experience
-Make the customer provide a VIN to qualify for a return
-Parts staff needs to double-check every order!

What if they DON’T provide their VIN? (2:15)
-Return policy standards in place
-GET ON THE PHONE!!!

How Important Is Customer Contact? (3:35)
-Contact info needs to be readily available
-Chat can be effective to help customers
-22% of products are returned due to difference in “look”
-Take images of parts so customers know what they order

Are The Returns YOUR Fault?! (5:30)
Is your staff properly trained?
Have procedures in place for reference
Is your return policy clear and concise?

Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!

Who is OEM Interactive and what is The Pit Stop Podcast?

The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.

OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.

—
Follow OEM Interactive Online Here:

Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: @oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com

Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!

—
Who is OEM Interactive and what is The Pit Stop Podcast?

The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.

OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.

—
Follow OEM Interactive Online Here:

Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: @oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com/ep-5-how-to-become-a-sales-professional

Do Not Be An Order Taker! (2:01)

How Can Parts Staff Sell More? (2:54)
-Contact information needs to be online
-Listen to the customer
-Deliver the product the right time, the first time

Utilize Chat Features (5:15)
-See in real time what pages customers are shopping
-Knowledge about product

Tips To Gain Customer Trust (6:18)
-Build a relationship for repeat business
-Customize your email signature
-Make yourself a thought leader by becoming an expert

Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!

—
Who is OEM Interactive and what is The Pit Stop Podcast?

The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.

OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.

—
Follow OEM Interactive Online Here:

Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: @oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com

In This Episode, We Discuss:
-Setting Realistic Expections (1:30)
-Having a plan for success (1:34)
-Training Your Parts Staff (4:28)
-Offer Something Different (5:45)

Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!

—
Who is OEM Interactive and what is The Pit Stop Podcast?

The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.

OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.

—
Follow OEM Interactive Online Here:

Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: soundcloud.com/oeminteractive

► If you enjoyed this episode, check out show notes, video, and more at: www.oeminteractive.com

In This Episode, We Discuss:

-How can we be different? (1:12)
-Annual promotions calendar (3:10)
-Engage with customers (5:50)

Thank you for listening to our podcast. We hope that you keep up with the monthly podcasts we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!

--
Who is OEM Interactive and what is #ThePitStop Podcast?

#ThePitStop podcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.

OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.

—
Follow OEM Interactive Online Here:

Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: @oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com

---

Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!

—

Who is OEM Interactive and what is The Pit Stop Podcast?

#ThePitStop podcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.

OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.

—

Follow OEM Interactive Online Here:

Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: soundcloud.com/oeminteractive

► If you enjoyed this episode, check out show notes, video, and more at: www.oeminteractive.com

In This Episode We Discuss:
-Branded Boxes
-Promo Postcard Inserts and Business Cards
-Pulling Customers Sales Data

Thank you for listening to our podcast. We hope that you keep up with the monthly podcasts we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!

--
Who is OEM Interactive and what is #ThePitStop Podcast?

#ThePitStop podcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.

OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.

—
Follow OEM Interactive Online Here:

Website: www.oeminteractive.com
Twitter: twitter.com/oeminteractive
Facebook: www.facebook.com/oeminteractive
Instagram: www.instagram.com/oeminteractive/
Soundcloud: soundcloud.com/oeminteractive