The Corporate Side Hustler

The end of the year is upon us, so I thought for this episode of The Corporate Side Hustler, it would be fun to take a walk down memory lane and review the 4 surprising moments of 2022 and what they taught me. While this episode is filled with personal anecdotes, the lessons that I learned and that you’ll hear about are relevant and applicable to business and life in general. So tune in to this episode as I recount some of the important lessons I learned from finding beauty in my current routine, what it means to root yourself in something that upsets you, and why understanding that when one door closes – another is opening. Let’s wrap up the year by reflecting on what 2022 taught us so that we can start the new year off in a more grounded place.

Episode Highlights

• Turning 40 and planning a “grown up” celebration and what that includes [2:17]
• Why I felt sad after a journaling exercise [3:32]
• Why it’s so important to take intentional action [5:37]
• Finding beauty in my current routine [7:15]
• Rooting yourself in what’s upsetting you in order to address the issue [10:30]
• Understanding that if one door closes, it means another is opening [15:39]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Lisa Rigoli:

As a fellow side-hustler, I’m sure you understand the struggle that comes with trying to prioritize our health. Whether it’s a lack of time, energy or even motivation we are often putting our own wellness on the backburner.

In today’s episode, I am chatting with Lisa Klein. She is a health and wellness accountability coach with 8+ years of experience working with women struggling to make their health a priority. She is a wife and mom of two who understands what it’s like to not prioritize your health. She provides support and guidance with proven systems to create simple solutions for healthy habits around fitness and/or nutrition to last a lifetime. Her goal for her clients is to shift their mindset from "can't do" to CAN DO IT ALL (without feeling overwhelmed).

Lisa lets us into her own personal journey with her health transformation and how she turned this into a business. She shares how we can each figure out how to incorporate and prioritize our health into our already busy days. She reminds us that making these changes shouldn’t feel like adding one more thing to the “to-do” list, but finding the pockets where you can make simple improvements.

Today’s conversation shows us that prioritizing our health IS possible for all of us, so you don’t want to miss all the gems that Lisa has for us. Tune in now!

Episode Highlights

• What inspired Lisa to begin her health journey [3:30]
• Figuring out your “one small step” toward feeling better [7:26]
• How mindfulness can help you find your joy [9:45]
• The importance of starting small when changing your habits [12:37]
• Planning ahead is key [17:47]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Lisa Klein:

You’re in for a real treat with today’s episode, especially if you’re a corporate side hustler who struggles with showing up as yourself online. Amanda Kohal is the Founder & CEO of the Wolfe Co. Amanda provides business owners with access to reputable resources, community connections, and trusted guidance and education to start converting on social media.

In this episode, Amanda shares her story of balancing her corporate job while dedicating herself fully to her side hustle. She talks about setting boundaries with your employers and being clear about your dedication to building your side hustle. Amanda also shares why clarity is always a good thing, whether it’s through the communication between you and your employers, or your showing up on social media. Together, we discuss how you can show up as fully, transparently, and unapologetically yourself on social media without putting your 9-5 in jeopardy, and why you should start treating your Instagram like your website.

This episode is packed with lots of valuable gems, so tune in and take notes! You’re not going to want to miss this.

Episode Highlights

• Who is Amanda and what does she do? [0:26]
• Setting boundaries with your employers about your side hustle when you work in corporate [5:31]
• Why the clarity you provide upfront at your corporate job will allow creativity in your side hustle [10:27]
• Attracting clients who want to work with you by letting go and being vulnerable [14:07]
• How you can show up as unapologetically yourself online without worrying if your 9-5 is in jeopardy [16:06]
• Why and how you should treat your Instagram as your website [22:01]
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Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Amanda Kohal:

In some way, shape, or form, you’re likely still working from home and juggling ALL the things. Add in the parenting factor and I’m sure you feel like you can’t juggle it all much longer. As a parent, having kids that are between nap and sleep schedules, going slightly off schedule could become a huge barrier.

That is why Kaela Kajiyama, a Pediatric Sleep Specialist who helps families create sleep solutions for their children that work and help them thrive, joins us today on The Corporate Side Hustler. She shares how she developed an interest in supporting parents through the process, along with some valuable tips to help you manage your schedule and your child’s sleep better. From working with the things within your control, to figuring out your child’s habits, this episode is a must for parents who need a little help managing it all and getting back on track.

Episode Highlights

• Who is Kaela Kajiyama [00:36]
• What sparked Kaela’s interest in pediatric sleep and supporting parents through the process [2:32]
• Working around what you can control and letting go of what you can’t control [7:30]
• Why it’s never too late to change your habits [13:13]
• Figuring out your child’s habits [18:24]
• How to function and work when sleep isn’t happening in your home [23:43]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Kaela Kajiyama:

As side-hustlers, we are often more than just our professional personas. We are wives (and husbands), parents and not to mention we are still individuals with our own interests outside of all our other roles. Sometimes the ebbs and flows of life can be difficult to manage, but this week’s guest is encouraging us to ride the waves to happier and healthier versions of ourselves in every season of our lives.

I am so happy to be joined by Kristen Vucinich, wife, mama of 2 and pregnancy and postpartum nutrition specialist supporting mamas to prioritize their health. In today’s episode, Kristen shares why we should release the pressure of upholding certain standards when the season that we are in may not allow for them. She gives us tips on how to manage each season of our life with awareness and grace. For all you busy side-hustlers out there trying to figure out how to juggle it all, this episode is for YOU!

Episode Highlights

• How Kristen moved from the classroom into the nutrition realm [2:59]
• Learning to recognize when you are in a new season of your life [7:43]
• Taking inventory and re-prioritizing in your different seasons [8:51]
• How to re-evaluate and why you should aim to do it every 6 months [11:17]
• The importance of self-care to feel and be our best and what it may look like [18:11]
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Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Kristen Vucinich:

How often do you find yourself overthinking your content? Maybe it’s because you’re a perfectionist and you need everything to be just right before posting. Or maybe it’s because you don’t know what to post and where to even begin. No matter the reason, you’re not alone. Many business owners and side hustlers struggle with creating consistent content.

That is why in today’s episode, Michelle Lange is here to share her tips and tricks with you. Michelle is an educator, athletic director, and social media marketer who helps small businesses and individuals create content that converts.

She joins the podcast to share her advice on repurposing content and the mindset you need in order to stay consistent with your content. If the process of creating content is difficult for you, Michelle’s tips will help simplify the process and make creating content for your business a breeze.

Episode Highlights

• What gets Michelle excited about creating content for her audience [7:05]
• The whole point of repurposing content and the mindset you need to stay consistent [10:36]
• How to overcome perfectionism [15:19]
• Why it’s essential to have a content bank [18:23]
• Tips for repurposing content on TikTok [22:52]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Michelle Lange:

After having my first daughter and taking some major messy action we have made it to episode 100 side-hustlers! In this very special episode we are talking about hustling with purpose and intentionality.

Let’s be honest, no matter what stage of business you are in, hustle is happening. It’s so important to make sure that you are connected and aligned in your pursuits, so I’m going to give you some direction on how to do that.

I am so excited to be celebrating this major milestone and in celebration stay tuned until the end of the episode to learn more about my newest offer and a special opportunity to work with me!

Episode Highlights

• What is a core vision [5:55]
• Three personas you might relate to when you lack a core vision [8:28]
• Journal prompts to help you determine your core vision [11:28]
• Goal setting: Focus on the next year [18:10]
• The mistake to avoid when goal-setting as ambitious women [21:07]
• Breaking down the 90-day plan [22:06]

Believe it or not, your environment greatly impacts your mental well-being. And as busy mompreneurs, corporate side hustlers, or business owners, our homes and office space can easily get buried literally under a long list of to-dos.

This is why I have Lisa Ortiz on the show with me today. Lisa is a minimalist mom of 3 who helps busy people declutter their homes while teaching them about minimalism. In this episode, Lisa is sharing her journey to minimalism and what sparked this purposeful and intentional way of life. Then, she shares how the process of organizing and decluttering can be therapeutic before diving into her best tips for decluttering your space.

If you feel like your space is in need of a little TLC, this episode is for you! Tune in and take notes on how you can make decluttering easy and fun.

Episode Highlights

• Who is Lisa Ortiz? [1:43]
• What sparked Lisa’s interest in purposeful, intentional minimalism [3:15]
• How organizing and decluttering can be therapeutic [8:11]
• How to declutter your closet [13:38]
• The easiest place to start decluttering [17:32]
• Ways to make the decluttering process fun [19:05]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Lisa Ortiz:

Your story is your superpower. As an entrepreneur, business owner, and corporate side-hustler, the secret sauce to your most effective marketing strategy is going to be your story.

That is why I’m joined by none other than Tiffany Lewis for today’s episode. Tiffany is the founder of Propel Virtual Solutions, a Maryland-based company that provides digital marketing and copywriting services to entrepreneurs and business owners and a member of The Corporate Side Hustler team. Today, she joins the podcast to share the importance of storytelling and how you can find your story. Tiffany dives into the 3 pillars of storytelling as the 3 components of a good story.

If connecting with your audience and creating community is important to you and your business, then this episode is for you. Tune in and learn how you can discover your story and tell it in the most effective and engaging way.

Episode Highlights

• What sparked Tiffany to start her business [1:38]
• What storytelling means to Tiffany and where you can start [6:16]
• The 3 components of a story [9:41]
• How to find your story [10:49]
• The power of repetition [17:16]
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Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Tiffany Lewis:

Investing in property is a great way to establish an additional income stream. But with the rise of AirBNBs and VRBOs, more and more people are looking to invest in short-term property rentals. That is why I’m so excited to speak with none other than Gaby Narvaez.

Gaby and her husband saw an opportunity during the economic crash in 2008 when housing took a downturn. That opportunity was Gaby’s introduction to the world of real estate, construction, and renovation. So in today’s episode, Gaby is sharing her wealth of knowledge when it comes to investing in short-term rental properties. From her personal preferences when looking for real estate, to the 3 things she recommends you do if you’re serious about owning your own short-term rental property, Gaby shares incredible insight that will be useful if you’ve ever dreamt of owning your own rental property.

Tune in as Gaby shares her knowledge and advice from what to look for when you’re shopping for a short-term rental property, to tips for furnishing your rental so that it’s warm and welcoming for your guests. You won’t want to miss this!

Episode Highlights

• Why Gaby got into short-term rental properties [6:19]
• 3 things to do if you want to own a short-term rental property [11:45]
• What you need to be cognizant of when looking for a short-term rental property [18:17]
• How Gaby furnishes a short-term property so it feels like home [23:45]
• When Gaby started seeing a return on investment with her short-term rental property [30:33]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Gaby Narvaez:

How many of you have learned about how to invest your money? For many women, the topic of investing isn’t covered in schools. Likewise, our parents aren’t incredibly well-versed when it comes to investing as well. Simply put, many of us don’t know where to start when it comes to investing and preparing for the wealth of our children.

This is why I’m so excited to be chatting with Christy Lepley in today’s episode. Christy returns back to The Corporate Side-Hustler to chat about the shift in her business. However, the true heart of this conversation is all about the how, when, and where to get started with investing. When we invest in our 30s and 40s, we set ourselves up for success. And today, Christy is here to break investing down for us so it’s easy, simple, and approachable. So if you’re ready to start investing but you’re lost on where to begin, this episode is for you! Tune in, take notes, and in no time, you’ll head into your first investment with confidence.

Episode Highlights

• What caused the shift in Christy’s business [1:56]
• Why should we be thinking about investing right now? [10:01]
• How to start investing so that you can guarantee compound interest [16:25]
• The two-step process of investing [21:42]
• Different ways to learn about investing with Christy [26:42]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Christy Lepley:

Not many people know the true difference between leadership skills and entrepreneurship skills. This is why on today’s episode of The Corporate Side Hustler, I’m so excited to be joined by the one and only Wykesha Hayes.

Wykesha is a full-time Human Resource Leadership Practitioner for one of the leading healthcare institutions in the country. She also happens to be a wife and mother who operates a growing inclusive leadership development firm for entrepreneurs. We chat about how Wykesha found her way into the space of leadership development, the difference between leadership skills and entrepreneurship skills, and her top 3 strategies for balancing the workplace of leadership and the workspace of entrepreneurship.

Episode Highlights

• How Wykesha found her way into the space of leadership development
• The difference between leadership skills and entrepreneurship skills
• The importance of investing in leadership assessment
• Committing to developing a plan once you know your strengths and weaknesses
• Why you should engage with a leadership coach

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Wykesha Hayes:

Life can get hard - am I right? And as side hustlers, we are in a unique position where we are juggling corporate life with family life AND entrepreneur life.

Our thoughts can be tricky and add to our battles as side hustlers. So today, I wanted to address a few common misconceptions that we wrestle with and how to address them. It’s hard enough to do what we do, so it is time for us to give ourselves more grace and make our lives a little easier in the process. Tune in now for a pep-talk from a fellow side-hustler who understands the struggle.

Episode Highlights

• My recent hell-week and giving yourself permission to show up the best that you can  [1:24]
• Misconception #1: You will only have a successful business once you quit your day job [4:01]
• Misconception #2: Your side business is not your “real business” [7:08]
• Misconception #3: You must give 100% of your time and attention to be successful [9:48]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Lisa Rigoli:

As a fellow side-hustler, you understand the value of time as an asset as we often have to be very intentional with ours. Between our full-time jobs, side-hustles, families and other obligations, our time is often quite limited. In today’s episode, I’m chatting with Anna Bradley on a few systems and time saving hacks to help alleviate some of the pressure and help us get time back in our day.

Anna is the owner and CEO of Most Sincerely Anna. She loves helping creative mompreneurs organize their business and build sincere and efficient connections through automation, specifically using Dubsado. She has been married to her husband, Dave, for 26 years and has four children, ages 16 - 23! We could all use more time in our days - tune in now to find out how you can do this while still providing a “white-glove” experience for your clients!

Episode Highlights

• How Anna decided to niche down from VA to Dubsado specialist [3:20]
• How to establish your systems so that you can automate them [6:49]
• Deepening your connection with clients through automation [10:08]
• What is a CRM and how do you choose the right one for your business [15:16]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Anna:

May is Mental Health Awareness month, and in honor of that, I want to discuss a common mental block that affects all of us - imposter syndrome.

In today’s episode, I’m sharing the most common type of imposter syndrome and how you can combat it. I share my journey through my career with Target, how imposter syndrome affected me then, and how I recognized it creeping back into my life recently. Then, I explain the most common type of imposter syndrome and some of the daily exercises that I use to help me battle it.

If imposter syndrome makes a common appearance in your life, this short and sweet episode is for you. Tune in, take notes, and know that you’re not alone on this journey.

Episode Highlights

• My career with Target [1:22]
• When I felt imposter syndrome circling back [6:21]
• The common type of imposter syndrome [7:45]
• The journaling exercise I do daily to help me manage my imposter syndrome [9:07]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Lisa Rigoli:

Erica Harrell, founder of Erica Harrell Consulting, is an educator with over 12 years experience. From teaching and instructional coaching principle at a network level, to now working full-time at an EDD non-profit as she builds her consulting business on the side, Erica is

supporting educators, districts, school leaders, and consultants in delivering high-quality and high-impact transformational professional development to teachers or leaders within their field and their zone of genius.

She joins the show today to make market research way more approachable for all of us. From understanding what market research is at its core, to finding your ideal clients and having conversations with them, this episode is incredibly important for anyone who is building their side hustle from the ground up. Grab a pen and paper because you’re going to want to take notes as Erica drops her 4-step framework to simple and effective market research.

Episode Highlights

• Why market research is so important [4:21]
• Getting in front of the people you’re going to be teaching through conversation [6:38]
• Observing your clients [10:46]
• Finding your ideal clients and “hanging out” with them on social media [13:32]
• Looking at the work samples of your clients [17:55]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Erica:

Building a powerful brand from scratch isn’t as simple as designing a logo and choosing colors and fonts that you like. That is why in today’s episode, I’m so excited to be joined by Steph Hilfer, the founder and chief creative director of Viim. Steph brings impactful and powerful brands to life through her branding expertise and knowledge.

In this episode, Steph shares two key aspects of building a powerful personal or corporate brand. First, she shares the story of what initially drew her to the world of branding. Then, we dive into a deep conversation about finding your “why”. Since we know this exercise can be tough, Steph shares some valuable and eye-opening tips for finding your “why” with ease. Finally, Steph talks about the importance of market research, particularly why it’s so important to decide on exactly who it is that you’re wanting to connect with.

This is a juicy episode filled with actionable tips to help you build a magnetic brand. So tune in, listen carefully, and take notes!

Episode Highlights

• What brought Steph to branding [1:55]
• Why you need to start with your “why” [6:21]
• Tips for finding your “why” [11:09]
• Decide who you want to connect with [17:53]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Steph:

As people juggling many different hats, we are no strangers to hard work and operating in a very goal-oriented manner. Between our 9 to 5 jobs, our side hustles and our families, we can quickly find ourselves overwhelmed as we try to keep up with the demands of our everyday lives. We live for checking off item after item on our to-do lists and put this pressure on ourselves to excel in all that we do. We are often operating out of this masculine energy and forget about the balance and flow that feminine energy brings to our lives.

Today I am speaking with fellow side-hustler, Faith Burtamekh, about rediscovering our feminine energy and approaching our lives and businesses with a slower-paced flow. Faith is a teacher turned consultant and also a business coach who loves helping stressed out, overworked, but ambitious women find routines and implement systems that give them back the joy in their day-to-day life and in their business. If you find that you are feeling burned out and struggling to find balance in your life, you will not want to miss this episode!

Episode Highlights

• Examples of being in masculine energy vs in feminine energy [5:12]
• Leaning into your feminine energy for clarity around your goals, intentions and priorities [9:09]
• Maintaining focus and moving the needle forward [15:35]
• Three important routines to establish to cultivate success in your day-to-day [20:22]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Faith:

An expecting mom’s to-do list is long and never ending. No matter how prepared you think you are, there’s always something that you wished you’d thought of before or sooner. In today’s episode, I’m joined by Shamiesha Ebhotemen. Shamiesha is a registered nurse and certified lactation education specialist. She is the owner of Nurse Milk, where she prepares families to embark on their breastfeeding journey, whatever that looks like.

Shamiesha is passionate about providing proper support for families who are about to embark on their breastfeeding journey at any stage of motherhood. Her business was born out of her own experience as a breastfeeding mother and the support she wished she had as she was going through her journey. Today, we’re discussing why Shamiesha is so passionate about educating other Black women about the importance of having a support structure in place as they embark on their breastfeeding journey. Then, Shamiesha shares how new and expectant mothers can prepare for this journey, where they can find information, support, and resources online, and important ideas to think about when creating a registry.

Episode Highlights

• Why Miesha was passionate about educating other Black women about the importance of having a support structure [2:39]
• How moms can prepare for breastfeeding [5:17]
• Where moms can find information, support, and resources online [9:55]
• Creating a registry for your doula, lactation specialist, and other support [13:07]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Shamiesha:

Have you ever felt like you don’t have the time to get everything on your to-do list done? You might be juggling a day job and a side hustle, running multiple businesses, or maybe you’re raising a family in addition to all of the above. It’s easy to think that you don’t have enough time to do all the things –but what if I told you that you do, in fact, have time to do it all? You just need to figure out a method to make the right choices so you can work at your highest-performing self.

Today, my guest Anna Gongaware is sharing her best time-saving tips to help you intentionally move the needle forward in business (and in life!), so you can achieve those big goals. Anna is a performance coach for entrepreneurs who juggle their day jobs while pursuing side hustles and empowering other business owners to work as their highest performing selves. Her goal is to support fellow side hustlers in optimizing their limited time to make progress in their business and reach their goals with ease. Anna takes us through her three-step process to automate, delegate, or eliminate tasks so we can show up in our business and our lives in a way a) that feels good to us and b) moves the need forward. This episode is filled with great time-saving tips and insight, so get your notebooks ready. Tune in now!

Episode Highlights

• Why “not having enough time” is a mindset issue that needs to be reframed [5:13]
• Two categories to help you start making the right choices & move the needle forward [9:14]
• Why your to-do list is a constant moving target [11:54]
• The four-quadrant time-saving matrix explained [13:47]

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Anna:

Raise your hand if you’ve ever felt uncomfortable or even embarrassed in front of the camera. How about if you’ve ever looked at a photo of yourself that you didn’t even recognize? I don’t know about you, but I’ve got two hands raised! In the age of social media, showing your face online has become a large part of being a business owner. Your audience wants to get to know the person behind the business, but what happens when you lack confidence in front of the camera and how does that translate into how you run your business?

Today, my guest Lisa Haukom is sharing her journey through imposter syndrome and how a 30-day self portrait challenge helped her to increase her confidence both on and off screen. Lisa is a brand advisor and virtual photographer. True to her human design as a Generator, she is a four-time business owner, holds a culinary degree and has an innate talent for seeing beauty in what others have missed.  She helps busy entrepreneurs share daily images with their audience by offering virtual photoshoots and self-portrait support to create a library of ready to post, custom content. Lisa takes us through three stages of moving through imposter syndrome while taking back our on-screen confidence. This episode is filled with great tips and insight, so get your notebooks ready. Tune in now!

Episode Highlights

• How a 30-day challenge helped Lisa get more confident in front of the camera (7:25)
• The science behind why we don’t often recognize ourselves in photos (16:06)
• Stage One: Understanding that it is not personal (19:09)
• Stage Two: Finding inspiration with your anchor words (20:24)
• Stage Three: Keep it going! (27:38)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Lisa Haukom:

Side hustlers, does it ever feel like you’re on a never ending hamster wheel of content creation? As entrepreneurs, especially in the age of social media, the cycle of content creation can sometimes feel like a chore and make it really hard to show up consistently online.

Today, my guest Sarah Huguet is sharing with us why batching can help take the overwhelm out of content creation and help keep us consistent. She shares with us how batching has been essential to her creation process and gives tips for how to start batching (if you’re not already). Sarah is the owner of Social and Stuff, a social media management and consulting agency, and she has been in the game for eight years now. You definitely want in on her expertise, so get ready to take notes and tune in now!

Episode Highlights

• Why batching content has been so effective in Sarah’s life (3:46)
• The importance of taking a birds-eye view of your upcoming month (7:11)
• Creating a batching schedule that works for you (aka time blocking) (11:06)
• The benefits of using a content scheduler like Later (14:55)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Sarah:

Do you know that nervous feeling you get when you are facing a crossroads in life? The one that makes you ask yourself, “Am I really making the right decision?”

If this sounds all too familiar, then I’m sharing my most recent crossroads story in this episode for you. In 2021 I was met with a business opportunity that sent me straight into a nervous spiral. I thought that I’d made my decision, but I immediately found myself teetering on the edge of regret. In today’s episode, I’m sharing the process that I went through to come to my final decision so that when you find yourself at a crossroads you can also work through your nervousness to make the best decision for yourself.

Let’s start 2022 boldly and unapologetically! Tune-in now for a few nuggets to help you along the way.

Episode Highlights

• The crossroads that I faced in 2021 (3:00)
• The two things I was feeling intense emotions about (7:09)
• The advice that allowed me to re-evaluate my decision less emotionally (8:27)
• Why it’s important to ‘shut up and listen’ when we ask for clarity (11:04)
• A few questions to ask yourself to prime yourself for a bold and fulfilling new year (12:26)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Lisa:

Ever felt like your life and business will change once you hit a certain following number on social media? I don’t blame you. Having a large following on Instagram felt like having street cred. And having street cred meant gaining more clients, right?

If you’ve ever said “I’ll get more clients and make more sales once I hit 10,000 followers,” this episode is for you. Today, I’m sharing the 3 most important things you need to do in order to nurture your audience, especially during a launch. Spoiler alert, these 3 things have nothing to do with the size of your following. Instead, I’m walking you through how to identify your cold, warm, and hot leads, how to create a nurture sequence for your launch, and how to intentionally nurture all your leads.

I also sum up and explain the biggest takeaway from this episode, which is why you need to date your audience. This is an interactive episode where I aim to help you through some of the overwhelming parts of a launch. So tune in, follow along, and shoot me a DM to share your answers or ask any questions you might have. Let’s dive in.

Episode Highlights

• What this season of Bachelor in Paradise teaches you about our approach to social media (2:47)
• Why you need to date your audience (7:00)
• Identifying your cold, warm, and hot audiences (8:40)
• What is a freebie nurture sequence? (11:40)
• How to create a nurture sequence (13:59)
• Breaking down the freebie and open cart process (16:40)
• Locating and building relationships on Instagram (21:00)
• How to nurture your leads with intentionality (22:41)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Lisa:

How many times have you felt overwhelmed, stressed, or downright lost when it comes to marketing and creating content? If you can relate, you might be approaching marketing from the wrong angle.

Sarah DeGeorge is a digital marketing specialist who works in paid and organic marketing, pu

blic relations, and social media marketing and management to help businesses find their authentic voice for their audience through a holistic marketing approach.

She joins us today on this episode to share why mindfulness might be the missing link to your marketing success. We have an in-depth conversation about the “why” behind Sarah’s story and mission, why connecting your analytics with mindfulness will help you assess the data with more clarity, how to create a sustainable marketing strategy, and why understanding the mindfulness and marketing link is the key to avoiding burnout.

If you find the content creation and marketing process to be difficult and trying, this episode is for you. Sarah walks you through the 3 things you can do to become more mindful about your marketing while turning the process into a fun experience.

Episode Highlights

• Sarah’s ‘why’ behind her story and mission (2:12)
• Connecting your analytics with mindfulness (14:18)
• How to create sustainability with your marketing (18:21)
• Understanding the connection that marketing has with mindfulness (23:41)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Sarah DeGeorge

To both my side hustlers and non-side hustlers - I see you out there hustling something. This might be your family life, your social calendar, business, or even multiple businesses. The point is, if you’re not consolidating the calendars and to-do lists of all those different aspects, managing your life can be a little chaotic. The same can be said for all the moving and client-facing parts of your business.

Kelli Esquilin is a systems strategist and the founder of Kay + Co. Studio. She knows what it’s like to feel overwhelmed and frustrated by all the administrative work and processes involved in dealing with a client. In today’s episode, Kelli helps you get organized and streamlined so that you can avoid the overwhelm and chaos of easily automatable tasks.

Kelli walks us through her 3 steps to streamlining your business and client experience. She also shares her biggest tips and tricks for mapping out your processes and workflows. If you’re ready to consolidate and elevate your client experience with a CRM system (such as Dubsado or Honeybook), this episode is for you.

Episode Highlights

• Why it’s important for you to elevate your client experience (4:31)
• Planning the process from beginning to end (6:30)
• How to build everything out and turn your plans into reality (9:09)
• Creating the workflows and putting it all together (12:15)
• Honeybook vs. Dubsado - which is right for you? (16:40)
• The one big step you should not miss (17:51)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Kelli Esquilin

As entrepreneurs, we tend to be great visionaries. We know where we want to go and we get so excited about what’s to come. However, we also tend to get distracted by the new, bright, shiny future that we forget to build a plan that’ll keep us on track.

Bird Williams is a business strategist who has been in the entrepreneurial game for 8 years. In today’s episode, she shares her 4-step framework, known as the Prove It Plan, so that you can stay on track and turn your visions into a tangible reality. You’re not going to want to miss this episode, so grab a notebook and a pen and start taking notes. Bird’s plan is actionable and applicable, helping you keep your focus on any goal you want to achieve.

Episode Highlights

• Bird’s 8-year entrepreneurial journey [2:02]
  
• Why foundation is first and foremost [8:12]
  
• Proving it through your finances and numbers [11:37]
  
• Getting your operations in order so you can scale [16:32]
  
• Why you need the 3 pillars in place before you think about marketing [20:30]
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Bird Williams

Selling often gets a bad reputation in the online entrepreneurship space. After all, you and I have had our fair share of unwarranted, sleazy sales DMs in our inboxes. But as a service provider, online entrepreneur, or Corporate Side-Hustler, how do we have that sales conversation, be it on a call or over DMs, without the sleaze factor?

Candice D’angelo joins us today to help us navigate the process of having feel-good sales conversations. Candice is the proud owner of Candice Consults, a done-for-you service provider focusing on sales and operations.

In this episode, she shares her 3 secrets to selling without sounding sleazy. She dives into the importance of mindset, being upfront in the close, and her plug-and-play framework for closing a sales call. This is a juicy episode filled with actionable tips, so grab a pen and a notebook and let’s dive in.

Episode Highlights

• Who is Candice D’angelo
  
• Candice’s thoughts on cold pitching in the DMs
  
• Why mindset is so important
  
• Doing your homework and connecting with your potential buyer
  
• Connecting with your potential buyer on an emotional level
  
• Acknowledgment and transitioning into your services
  
• Painting the visual and concrete details on getting started
  
• Being upfront in the close right off the bat
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Candice Dangelo

The hormones coursing through our bodies as women hold a key that unlocks our greatest potential. Understanding this can improve our energetics, creativity, rest, relationships, and pretty much everything under the sun.

Ashley McDonald is a Therapist, Hormones Expert, Business Growth Strategist, and Mama of 3 obsessed with showing women just how powerful & unstoppable they are. She joins the Corporate Side-Hustler today to share 3 steps that female entrepreneurs can take to sync with their cycle and get in the flow as a female CEO. If you’re tired of sacrificing the things that matter the most in your life, tune in to this episode to learn about how syncing your day-to-day routine with your cycle could unlock your naturally given blueprint in order to scale your impact, take back your time, have control of your emotions, and show up fully in the moments that matter most.

Episode Highlights

• Who is Ashley and what inspired her work
  
• Understanding our hormones as women and why different routines through the week will help you rise up
  
• Tracking your cycle and discovering your cyclical blueprint
  
• What does it mean to understand your cyclical blueprint
  
• Learning more about the 4 phases of your cycle
  
• Applying and implementing your phase into your life, routine, and calendar
  
• Giving yourself permission to lean into what feels good for you
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Emily McDermott

Having a healthy mindset is the key to balancing work and home life and avoiding massive burnout. However, adopting a healthy leadership mindset is also much easier said than done. Shea Smith is a speaker and leadership coach for accidental leaders. Since 2014, she has empowered 100+ women to own their leadership roles by providing the tools that allow them to step into their authority in a way that felt natural to them.

She joins The Corporate Side Hustler today to share her strategies on how you can develop a healthy leadership mindset. Shea walks us through 3 simple steps from auditing your time, setting impact-driven and effort-based goals, and celebrating all the wins, no matter how big or small.

Episode Highlights

• What sparked Shea’s focus and interest in leadership (3:06)
  
• Avoiding burnout and being cognizant of your mindset (4:44)
  
• How to time audit your week (5:41)
  
• Why time auditing allows you to be more mindful with your time (8:59)
  
• Setting impact-driven and effort-based goals (10:11)
  
• Celebrating small and big wins (13:15)
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Shea Smith

We might remember a brand simply from its logo. More than that, a brand becomes truly memorable by the way it makes us feel. There’s so much that goes into creating a cohesive brand that leads to effortless sales.

In today’s episode, Kelli Adams walks us through what a brand really is, the value behind having one, and how you can create higher visibility for your business through a cohesive brand. This is an episode that you don’t want to miss so tune in, grab a notebook and a pen as Kelli breaks down the brand journey and tips for turning a stranger into a friend.

Episode Highlights

• Why your brand is so much more than a logo (3:04)
  
• The 7 pieces of your brand (4:00)
  
• What it means to have a cohesive brand (6:36)
  
• Breaking down the brand journey (9:53)
  
• Tips for rebranding or making sure that your brand is cohesive (13:54)
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Kelli Adams

Life can get a little overwhelming at times as a corporate side-hustler, mom, and the many other titles you have. Emily McDermott is my guest today and she knows how tiring dealing with overwhelm can get. As an Air Force wife and mom to two boys, she helps other mompreneurs banish decision fatigue and make room for what matters most in her online course Moms Overcoming Overwhelm.

In today’s episode, Emily shares how to simplify and streamline excess in order to preserve your focus, time, and energy. She also walks you through 5 steps that’ll help you cut out the excess in your life. This episode isn’t just for busy moms and corporate side-hustlers, it’s for anyone who wants to learn how to navigate overwhelm by living a simplified and minimalist life.

Episode Highlights

• What drew Emily to simplicity and minimalism [3:57]
  
• How to set time blocks throughout your day [8:23]
  
• Setting your top 3 goals within your time block [11:37]
  
• Removing decisions from your time block [13:05]
  
• Deciding what to eliminate or delegate [16:28]
  
• Making your top 3 a habit [19:50]
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Emily McDermott

Budgeting and personal finances can seem scary and intimidating if you don’t know what your numbers are. But knowing your numbers is freeing and it allows you to create a well-informed financial plan and personal budget.

Alli Williams is a financial coach who helps women and couples figure out a plan that helps them pay off debt, save, and spend all at the same time. She joins us this episode to share 4 easy steps for side hustlers to set up their personal budget for success while building their businesses. Tune in as we discuss the importance of setting up a side hustle business budget, how to plan for your side hustle income, and how to stay on track.

Episode Highlights

• Why you need to have a budget for your business (3:07)
  
• A simple approach to setting up a budget for your side hustle (5:45)
  
• Why you should have a separate business account (9:58)
  
• Going back to your personal why before setting financial goals and strategies (13:10)
  
• How to stay on track with your budget (16:43)
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Alli Williams

Stradling the line between a full-time corporate job and your side hustle is a tough balancing act. Throw being a mom on top of it and you get Rebecca Muriuki. Rebecca is a corporate side hustler with a full-time corporate job at one of the largest global audit firms. She also runs multiple side hustles all while being a mompreneur.

Rebecca joins us on this episode of The Corporate Side Hustler to share how you can streamline your side hustle by getting organized, putting systems in place, and outsourcing or automating tasks. You don’t want to miss this episode if you’re feeling overwhelmed juggling your corporate job and side hustle. Tune in and stop stressing as you streamline your side hustle.

Episode Highlights

• Why organization is key to juggling a full-time corporate job and your side hustle (3:05)
  
• The importance of getting a system in place (especially for solopreneurs) (6:55)
  
• Auditing your business to figure out what to outsource or automate (11:59)
  
• Using tools like project management softwares to create a workflow (16:30)
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Rebecca

Remember the days where “you’ve got mail” reminders made your heart race with excitement? Fast forward to 2021 and all of us are anxious to get our inbox down to zero. What happened? Shannon Vondy is an email expert and launch strategist. She joins us to discuss ways to resuscitate your flat-lining approach to email marketing.

In today’s episode, Shannon dishes on content creation tips for emails. She discusses the importance of finding consistency, the best days to send an email out to your list, and the best place to source topics to write about. If the thought of email marketing scares you, you can’t miss this episode. Tune in, start falling in love with email marketing, and in no time, your audience will be dying to hit “open” whenever your email hits their inbox.

Episode Highlights

• How Shannon pivoted from wedding photographer to email expert and launch strategist (3:31)
  
• Reframing your approach to email (6:55)
  
• Finding consistency with your email marketing strategy (8:13)
  
• How to find topics to write about (10:33)
  
• Batching emails vs working intuitively (11:54)
  
• Tips for getting your content out regularly (17:26)
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Shannon

Are you ready to go full-time with your side hustle? Taking the leap and leaving your corporate job can be scary, but it doesn’t have to be. Lyndsey Akers is a mom, military spouse, and business owner who has gone from climbing the corporate ladder to a full-time entrepreneur.

In today’s episode, Lyndsey is walking listeners through her framework to help you prepare for this big, scary decision. Starting with your purpose, Lyndsey shares how side hustlers can start preparing for an intentional exit strategy. She also shares how mompreneurs and working moms can make decisions to help them stay more present, and why it’s so important to figure out your definition of success.

Episode Highlights

• Lyndsey’s story of leaving corporate and stepping into entrepreneurship full-time (2:14)
  
• Establishing work-life integration (10:27)
  
• Getting in the right headspace before quitting corporate (11:52)
  
• Figuring out the why behind your actions (17:25)
  
• Evaluating your specific money situation (22:13)
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Lyndsey

The key to having a super productive day is having a solid morning routine. Your morning routine will set you up for success, especially if you’re working a day job and side hustle. In today’s episode of The Corporate Side Hustler, I’m joined by Kayla Grinald -- a Christian life coach who helps women achieve their goals through building routines.

In this episode, she shares the 5 steps you can take to build a morning routine that serves you. We discuss organizing your time spiritually, mentally, and emotionally, defining what motivates you, prioritizing and protecting, and so much more.

Episode Highlights

• Making time for your side hustle (3:36)
• Make motivation a part of your morning routine (5:50)
• Choosing your cornerstone (9:03)
• Protecting your morning routine (11:10)
• Giving yourself grace to change (13:24)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Kayla:

It seems as though Clubhouse is all the rage these days, but is it worth it? To help me navigate this discussion, I invited my biz bestie, Erica Reitman, back on The Corporate Side Hustler. Erica is a business coach who works with other online coaches who are looking to build their businesses to empire status, primarily through Instagram.

Today, we’re discussing all things content creation and social media in 2021, particularly our thoughts on Instagram and Clubhouse. We share our thoughts on whether Instagram is still relevant, the pros and cons of Clubhouse, creating content that connects, and how you can utilize Instagram and Clubhouse together to create more of an impact. Tune in to this fun conversation as we unpack our thoughts on social media and content creation for entrepreneurs in 2021.

Episode Highlights

• Is Instagram still relevant? (2:49)
  
• Erica’s advice when it comes to Clubhouse (5:36)
  
• The pros and cons of Clubhouse (7:05)
  
• Putting your time in intentional places (11:59)
  
• How Erica creatively connected Clubhouse and Instagram (14:11)
  
• It’s ok to cheat on Instagram (20:47)
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Erica:

If you’re an online coach, entrepreneur, or future course creator--you need to know who Gina Onativia is. Gina is the founder of the Course Creation Boutique, and she helps experts, entrepreneurs, coaches, speakers, and celebrities build and market their online courses. She has helped countless people, including yours truly, create top-selling courses through her own proven roadmap.

Gina joins the podcast today to share the 4 steps that’ll fast-track your way to a successful online course. She runs through the 5 criteria every course needs to meet in order for it to be a best-seller. Gina also discusses the importance of niching down, finding people who are ready to invest, why everyone needs to start small, so much more.

Grab a pen and paper and start taking notes right now. Gina shares a lot of invaluable tips that can make a huge difference in the way you create and sell your online course.

Episode Highlights

• How do you know if your course is a bestseller? (4:11)
  
• The 5 criteria of a great market (4:25)
  
• The importance of starting small (9:24)
  
• Why you need an MVP more than a fancy shoot (11:35)
  
• Why you should release an imperfect course (15:59)
  
• The power of investing in your success (21:16)
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests! Sign up for the 6-Week Accelerator: Get Your Starter Course to Market

Connect with Gina:

Instagram has become an integral part of running an online business. It is a platform that allows entrepreneurs to connect and attract our ideal clients and audiences. In this episode of The Corporate Side Hustler, I’m joined by none other than Veronica Sagastume.

Veronica is an ex-CFO turned content strategist who helps accounting, bookkeeping, and tax businesses build massive visibility through content strategy in order to grow their businesses online.

In this episode, Veronica shares her wealth of information when it comes to building strategic content that attracts and converts followers into clients. She dishes on the types of content you need to post on Instagram and why it’s so effective, the importance of repurposing content, and why you need to be intentional in order to create shareable content.

Tune in and start taking notes. Veronica shares incredible tips for creating strategic content on Instagram that’s applicable for everyone, no matter what business you’re in.

Episode Highlights

• How Veronica went from climbing the corporate ladder to building her own business (1:27)
  
• Why carousel posts are so effective (5:55)
  
• How the algorithm boosts carousel posts (8:43)
  
• The value behind shareable content (8:59)
  
• How to repurpose content effectively (11:13)
  
• Being intentional when creating shareable content (13:17)
  
• Adding personality to your authority (14:32)
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Veronica:

Listen up side hustlers--we all know the importance of showing up and selling on Instagram. But how many of you feel like you lack the skills and confidence required to sell with ease on social media? This is why I’m so excited to have Christy Lepley on this week’s episode of The Corporate Side Hustler.

Christy is the founder of Ambitious Soul Co, a podcast and online coaching service platform for ambitious women who want to level up and go after their big dreams in life. In this episode, Christy shares practical advice to help you show up and sell confidently on Instagram.

She shares tips on niching down, how to speak directly to your ideal client, the best way to conduct market research on Instagram as a newer account, and how to sell on the phone or through copy.

This is an episode that you don’t want to miss. So tune in, take notes, and start selling confidently!

Episode Highlights

• About Christy and Ambitious Soul Co (1:29)
  
• Why sales and making money should feel good (4:26)
  
• The importance of finding your niche (6:24)
  
• Speaking directly to your ideal client (7:58)
  
• Why you need more rejections (12:51)
  
• Conducting market research on Instagram (16:11)
  
• How to source content from your research (17:07)
  
• How to sell through phone or copy (19:33)
  
• Establishing authentic connections (23:39)
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Christy:

Having a mentor or coach could help you grow your business exponentially. And if you aren’t a business owner, a great online coach could help you streamline and master other aspects of your life. However, the key lies in finding the right coach who can help you achieve the success you want. My guest today is Megan Kelly, and she is going to help us navigate through this discussion.

Megan has a background in critical theory, specializing in the observation and analysis of persuasive language. She uses her background and skills to help women choose the right online coach so that they can live up to their potential and create what they’re meant to create.

In this episode, Megan breaks down the 3 things you need to think about before hiring the right online coach, whether it’s for yourself or for your business. She discusses why looking for the right online coach is a process that shouldn’t be rushed. We also dive into the importance of considering your true needs, your learning style, and your own criteria when looking for a coach.

If you’re brand new to hiring a coach or maybe you just haven’t hired the right coach yet, this episode is for you. Tune in as Megan walks you through some important points before finding the right coach for you and your business.

Episode Highlights

• Megan’s background and her own experience hiring the wrong coach (1:14)
  
• Why everyone could benefit from an online coach (3:53)
  
• Why you should rush the process of hiring a coach (6:04)
  
• The power of consistency (11:04)
  
• Setting your own criteria (11:55)
  
• Why it’s ok to do things differently (15:50)
  
• Understanding your learning style and your true needs (17:37)
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Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Megan:

If you’ve ever stayed at an Airbnb, you know that there’s a more homey feeling to it. These thoughtful touches allow travelers to travel and explore more local experiences, unlike large chain hotels and resorts. But what really goes behind-the-scenes of running an Airbnb?

My guest today on The Corporate Side Hustler is Diana Pasquali. Diana works a 9 to 5 in philanthropy and is also a super host on Airbnb. In this episode, she discusses why those personal touches that go into an Airbnb, help travelers feel connected to the local community. Diana also provides some insightful tips on understanding local regulations and weighing out your costs before investing in rental property.

We chat about the logistics, style, and comfort that goes into running an Airbnb. If you’re a travel lover, Airbnb host looking to elevate your space, or you’re interested in hosting an Airbnb of your own -- this episode is for you!

Episode Highlights

• How Diana got into hosting on Airbnb (1:53)
• What sets Airbnbs apart from hotels (5:17)
• Understanding local regulations as an Airbnb host (8:11)
• Weighing out your costs before becoming an Airbnb host (9:33)
• What’s a super host? (11:19)
• Designing a well-styled home (14:38)
• Why housekeeping is so important (20:27)
• Why hospitality is the heart of hosting (26:15)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Diana:

Having a podcast is a great asset for your business. A podcast has the ability to build that know, like, and trust factor with your audience. It also has the power to build brand awareness and establish you as a thought leader within your industry.

In today’s episode, I’m joined by Cait Howard, a fellow podcaster and owner of a podcast production agency. We’re chatting about all things podcasting from how to launch a podcast and the best practices to start off on the right foot. We also discuss building a content strategy for your podcast, how to repurpose your podcast, and optimizing your podcast through Pinterest.

If you’re ready to launch your podcast, or if your podcast needs a little boost -- this episode is for you. Grab a pen and a paper, tune in, and start taking notes!

Episode Highlights:

• How Caitlin started her podcast production agency (1:41)
• Creating a content strategy for your podcast (5:31)
• Creating podcast episodes around your content pillars (6:32)
• The best practices for repurposing your podcast (10:43)
• The power of Pinterest for podcasters (13:48)
• The first thing you should do before launching your podcast (16:19)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Cait:

Hey there Hustlers! This week, I’m chatting with Julia Bocchese - an SEO and Pinterest consultant for small businesses at Julia Renee Consulting. She is also the first SEO professor at Drexel University, so she is quite accomplished working in the SEO space. Her goal is to make SEO and Pinterest strategies approachable and easy to implement so that small businesses reach their ideal clients organically. Julia explains how Pinterest is an excellent site for many industries, what kind of content consumers and business owners should “pin”, and how to manage your board in as little as an hour a week. This episode is packed with information that you don’t want to miss!

Here’s a closer look at what we talked about:

• Getting started on Pinterest (2:36)
• Pinterest Trend Pieces app (5:27)
• Content we should pin (7:45)
• “CMC of Interest” (12:42)
• Managing Pinterest in one hour a week(18:41)
• Converting Pinterest visitors to customers (25:07)
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

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Julia Bocchese -

Building an organic, one of a kind online presence can be difficult in a very crowded and oversaturated digital market. It takes courage, skill, and planning to create a brand that sticks out from the rest of the pack.

This week on The Corporate Side Hustler, we are joined by Erica Reitman. Erica is a business mentor for new, tell-it-like-it-is coaches ready to grow online empires. In her past life, she was a highly acclaimed interior decorator who has written for HGTV, Elle Decor, Huffpost and various other publications. Erica is on a mission to help 1000 women start online coaching businesses that turn heads and keep people talking. She has a ton of valuable experience building brands and helps clients tap into their inner badass to help them take their businesses to the next level!

Here’s a closer look at what we talked about:

• Building a stand out brand (4:51)
  
• Being your organic self (12:26)
  
• Three questions to ask yourself while creating (13:35)
  
• “Instagram Coach Cam” (18:07)
  
• Reframing your mindset when trying something new (21:19)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

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Erica Reitman -

Virtually everyone uses YouTube in some form or fashion regularly. It has long been an outlet for a plethora of both fun and educational content. From “Charlie Bit My Finger” to learning how to invest, YouTube serves a variety of purposes for viewers and continues to be one of the most popular apps in the social media sphere. It is also home to many entrepreneurs and bloggers looking to grow their online following.

This week on The Corporate Side Hustler, we are joined by Jess Fynn, owner of Social Quest Media. Social Quest Media specializes in helping female entrepreneurs show up powerfully online by using strategy and flow to inject more fun into their business and make more money. She also has her own video marketing agency to help grow YouTubers profitability and the amount of subscribers they have. She stops by to offer tips on taking the plunge and building a YouTube channel, the tools and resources available to help grow content and how to best market yourself in this digital space. Jess is a veteran of building online content and offers priceless advice that you don't want to miss!]

Here’s a closer look at what we talked about:

• Monetizing Youtube (2:25)
• Developing the right mindset to start a YouTube channel (7:24)
• Valuable tools and resources to become consistent in content development (13:51)
• How to market and sell your channel (19:05)
• The importance of video content in 2021 (21:52)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

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Jess Fynn -

Before we get too far into 2021, it is important to have a financial plan in place to ensure positive growth in both your personal and business finances. This week on The Corporate Side Hustler, we are chatting with Stacey Isetta. After a successful career as a corporate financial analyst, Stacey and her husband started their own company in 2002 to give them more time with their growing family and to have better control over their careers and finances. Stacey shares the 5 money moves that will help spur positive change this year, whether in your personal life or for your business. Tune in for tips on how to create strong financial habits that will help make 2021 the best year yet!

Here’s a closer look at what we talked about:

• Be prepared (4:40)
• Review and Adjust Your Spending (8:15)
• Learning to automate payments and finances (11:25)
• Make the best bad choice you have (14:14)
• Becoming debt free as soon as possible (16:47)
• Have a banking strategy (17:33)
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

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Lisa Rigoli

This week on The Corporate Side Hustler, we are speaking with Pia Beck, CEO of Curate Well Co. Curate Well Co. “helps impact driven entrepreneurs intentionally scale while maintaining integrity of their work without losing that connection with their community.” In this episode, Pia goes into detail about building a culture, creating a holistic brand and creating brand affinity. It’s a great listen for anyone looking to take their brand to the next level!

Closer Look

• Building a culture around your brand (3:35)
• Creating a holistic brand experience (8:38)
• Operating principles and lenses (18:58)
• Creating brand affinity  (26:52)
• Building brand ambassadors (29:05)
  

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the ‘gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

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Lisa Rigoli

Brittany Keeling is the CEO of Be Elevated, a 6-figure business operations and launch agency. She joins us in today’s episode to discuss the importance of having systems and how they can save your business. We chat about how her knowledge and experience with systems and processes was the silver lining to a major loss in her life.

After her dad’s sudden passing, Brittany took over his accounting business. Without knowing a thing about accounting, she managed to identify the problems that systems could solve, and ended up running and successfully selling his business. She joins The Corporate Side Hustler to share her knowledge of systems and the 5 systems you can start implementing in your business immediately.

Episode Highlights

• How Brittany used systems to run her father’s business (2:34)
  
• The difference between a system and a software (4:53)
  
• Task management and project management system (5:47)
  
• Creating SOPs/standard operating procedures (8:41)
  
• Having a content planning and repurposing system (11:48)
  
• Why you need a system for your client’s experience (15:22)
  
• Email marketing systems (19:08)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

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