The Retail Podcast - DeathGround | Marketing and Small Business Advice
By Mason on Business
In 2012 I walked out of prison. I began my 30th year, with £49 in my back pocket, no home, no job and little prospect of getting one.
6 years later I had founded chain of 27 stores across the UK on a shoestring and a backpack full of stock. We have multi million pound revenues each year and if I can do this, then you can achieve your own entrepreneurial dreams too.
With the ease today of setting up a website, social media profiles and easy to manage advertising options, there has never been a better time to chase your dreams.
The Retail Podcast - DeathGround | Marketing and Small Business Advice Apr 30, 2019
What Does Keyword Difficulty REALLY Mean?
Ever wondered what keyword difficulty really means? You may have seen the phrase low competition keywords or keyword difficulty on tools like Semrush, Ubersuggest and Ahrefs and not been totally sure what level of keyword difficulty you can tackle. This toolbox tip seo episode will get straight to the point.
How much does keyword difficulty matter?
TLDR: Not as much as you think.
In this 'What does keyword difficulty mean' SEO toolbox tip, I break down what it is, how to use it and when it doesn't really matter.
If you want to find out more how I can help you with my own professional keyword research services, hit that link and check me out online.
Thanks for listening!
How To Hire An SEO Agency | Grow Your Retail Business Today
How to hire an SEO Agency, is a problem I have faced in the past, and I know pretty much anyone out there running a small or even a larger business faces. How do you quantify if what you're being pitched is realistic or even going to cut the mustard?
As someone who both DOES Search Engine Optimisation for my own businesses and others - and has hired for it - I know how to recruit wrong.
Fortunately... I also know what to look for now.
Here's my take on what you should be looking for and for those who didn't want to ask - what SEO even really is.
SPOILER ALERT: It's not just downloading an app or completing the 'SEO box' on Shopify product descriptions.
The best SEO work is a lot more involved and sometimes incredibly slow-paced, data entry work. So anyway, without padding this description out too much so I can slip in a cheeky off-page SEO backlink, here's how to hire an SEO agency.
Where next? | How To Speed Up a Shopify Store
What is involved in SEO?
SEO includes 4 key areas, which I am going to cover:
- User Experience
- Technical SEO / Page Performance
- On-Page SEO
- Off-Page Linking/PR
How does this all relate to retail?
Well, ranking well locally means footfall through your door over a competitor's retail location. Clicks to bricks as it's known. Secondly, if you sell products online, or want to, search engine improvements are vital to make your presence become known. Here are this shopkeeper's tips to help you keep that traffic flowing and how to hire an SEO agency.
Shopify SEO Tips | 4 Tricks To Ranking Better on Google | The Retail Podcast
Shopify SEO Tips - 4 Tricks you should know if you're struggling with Search Engine Optimisation on Shopify. Shopify out the box is a clean simple way to set up a shop. But we all know setting up a shop is a damn stroke easier than running a profitable online business. If you want to know what immediate Shopify SEO tips I employ on my own Shopify site, tune in.
In this Deathground Retail Podcast, we talk 4 key SEO tips you should be doing even before you hunt out an external Organic Marketing company. There are some issues with how their site is structured for you, and for some, it's often a little late once you're up and running. So use, these 4 tips to improve your SEO on Shopify.
If you want to read our blog on the show with a bit more info, check out our How to do SEO on Shopify Guide. We even made a video on how to do a silo on Shopify.
Who is Deathground Marketing?
Deathground is an organic marketing agency that specialises in SEO, customised email marketing, reconversion of existing customers offline or online, and word of mouth strategy. We started our retail experiences on a shoestring so we know you may be in the same boat. These are the tips that grew us to a multi-million annual revenue business group.
We know retail well.
Check out our 6 minute SEO Challenge: https://www.landpage.co/6-minute-seo
5 EASY Ways Your Offline Can Beat Online | Retail Startup Advice
5 Easy Ways Your Offline Shop Can Beat Online Competition
If you run a brick and mortar business you may worry that online is eating into your market. You can't be blamed for thinking like that, we have it rammed down our throat constantly by national media.
The reality is much more nuanced than that. In truth one statement can't talk about an entire spread of industries. Are convenience tobacco stores going out of business because of Amazon? Hell no. High quality, amazing experiences, with impeccable branding will always resonate with consumers. Not all consumers, but the ones you probably want.
In this podcast I talk (From experience) 5 simple and easy ways you can take the battle to the online competitors and win. So give me 28 minutes of your time and I will give you a ton of tested methods you can apply starting today. In fact right after you share and subscribe to this podcast. This is a core part of what we do at Deathground as a Retail Consultancy Agency.
It's been a while since I added a new episode to the retail podcast, but I am back, I just will be a little less demanding on myself to produce so many episodes. Retail tips in the form of podcast don't seem to trickle down to audio platforms. Well certainly not anything you don't already know. But where our business straddles online and offline, I am able to see what works and what obvious tricks are being missed.
If you worry about your business being taken over by an online competitor, breath easy. I've got some easter eggs for you. so that's it, this is the Mason on Business show, the retail podcast that helps you beat the odds. This episode was sponsored by SEO Fairy - simple and affordable SEO advice for SMEs. If you are looking for a local SEO agency or an SEO consultant that doesn't cost the earth - hit them up. #retail #marketing #seo
How to build Backlinks (The Easy Way) - Turning spam into Gold - BizDev 101
Seven Habits of Successful People | High Performance Habit | Part 2 with the Nutriguy
Seven habits of successful people is the topic of our high performance habit podcast and this is part 2. I spent the evening with dietician and instagram advisor @thenutriguy where we shared our top tips for improving your output in life and work.
They often say successful people have a set of disciplines or daily habits they follow each day without fail and we took the time to share those we conduct ourselves. Recently I have spent a few months devoting to improving my health, my work and my wellbeing and this is what we cover today.
If you want to get on in the workplace, improve your health or learn a new skill, you may find this podcast of real value. If nothing else, have another glass of water, cos this one goes deep.
I put these MOBshow Mason on business podcasts out as a hobby really. I have enjoyed learning to record and edit audio, but I also see the value in contemplative learning to improve what I do on a day to day basis. I'm a jack of all trades (well a few) and master of absolutely zero. But I do like guinea pigging to see what works.
If you enjoyed this podcast don't forget to jump on instagram and thank @thenutriguy for his input.
You can find me on there @the_mobshow come say hi.
Seven habits of successful people!
7 habits of successful people - Wellness and success with @thenutriguy
We discuss "What makes success?" but also 7 items we believe, if implemented now, will have a profound effect on your life.
Recently I have been following 10 commandments of improvement that I pretty much made up while in the gym one evening, that have led me to losing a stone of fat and finding my mojo in work again. I challenge you to try the same thing. Whether you work for yourself, or for others, or even are chasing that dream job - these habits will make you a happier human.
If you want to ask me any questions about this podcast, you can DM me on instagram @the_mobshow, or catch up with Genesis on his own IG. Genesis is a qualified dietician, has worked on Harley Street and for the NHS and now serves up life support knowledge online every day in an easy format.
If you liked the show, don't forget to subscribe and share. Sharing is caring.
My First Year in Business | An Entrepreneur's Story
My first year in business, charts my story from opening a terrible ecommerce business to moving into bricks and mortar retail. That same business Vape and Juice, the online vape shop is where I operate now. From 1 shop to 30 in 5 years, I wanted to talk to would be start-uppers and budding businessmen and women, what I went through and what you can do to win.
Check me out on Instagram: @the_mobshow
Check me out on Facebook: @mobshowpodcast
MOB Show stands for 'Mason on Business'. I have successfully and unsuccessfully set up a host of companies, with some doing wonders and one landing me in the slammer. Creating commerce is my passion and its equally fun for me to help others avoid the mistakes I made in starting up a business. My inbox is always there for any questions I can help with.
If you want to find out what it takes to start a vape shop or CBD business, then listen in. Please don't forget to rate or share to a friend if you find it has added value to your day.
Check out why we are placing this link to a vaping article on the Smok Alien vape kit, in our October 2019 episode - how to win at Google.
The truth about email marketing subject lines | How to write killer titles
x
PAY IT FORWARD!
"You'll never know the true value of someone until you can't afford to pay for their time"
Today's episode is all about paying it forward, and why it's so important in business.
The MOB Show
www.theMOBshow.com
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It's Called Acting, Darling | Closing A Sale: Closing Techniques
DON'T BE AFRAID OF THE 'NO'S'
"It's called acting, darling"
Closing a deal, closing a book, closing a conversation; getting a resolution that works for what you want.
In today's episode, I talk about sales techniques that you can employ to get better at what you do, get more business. get more investors, or get the dream member of staff. I talk about the different ways to close a deal and how to use them.
The MOB Show
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How to get better at Sales | Top Sales Tips
Pitch, Tonality, Speed
"How do I pitch something? How do I sell something? I've never had sales training!" ... *NEWS FLASH*... We've all had sales training, some of us just don't realise it
In this episode, I talk all about every day sales we all make, and how to successfully apply this in business
"Many a terrible product backed by incredible marketing has far outperformed many an incredible product with terrible marketing"
The MOB Show
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'Nine figure profits with this business coaching!' | Business Coaching Scams
'Be your own boss, make 9 figure profits with this business coaching scheme!'
I have had an annoying amount of messages like this recently. In Today's podcast, I talk about Business Coaching Scams and why they are never going to make you an entrepreneur.
If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates!
The MOB Show
www.theMOBshow.com
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A Day In The Life Of A CEO: Mason On Business
In Today's podcast, I give an insight into what my normal day looks like as a business owner. And no, it doesn't all come out smelling of roses.
Listen to our latest episode here.
If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates!
The MOB Show
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Influencer or Exhibitionist?
In today's episode, I talk all about social media influencers and whether we should be using them as a form of advertising in business.
If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates!
The MOB Show
www.theMOBshow.com
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Instagram/Twitter: @the_mobshow
Top 5 Tips To Win In Retail | Part Five: Point Of Difference
We're rounding off our five part series 'Top 5 Ways To Win In Retail' in todays final episode Part five: Point Of Difference
In today's episode, I talk about the importance of having a point of difference and how it will help you win in the retail game.
If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates!
The MOB Show
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Top 5 Ways To Win In Retail | Part Four: Loyalty Card Scheme
'Top 5 Ways To Win In Retail' is a five part series, we continue in todays episode with Part four: Loyalty Card Scheme
In today's episode, I talk about the importance of having a loyalty scheme in place and how that will help you win in the retail game.
If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates!
The MOB Show
www.theMOBshow.com
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Top 5 Ways To Win In Retail | Part Three: Marketing
'Top 5 Ways To Win In Retail' is a five part series, we continue in todays episode with Part three: Marketing
In today's episode, I talk about the importance of investing in your marketing and how this fundamental method will help you win in the retail game.
If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates!
The MOB Show
www.theMOBshow.com
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Top 5 Ways To Win In Retail | Part Two: Professional Development
'Top 5 Ways To Win In Retail' is a five part series, we continue in todays episode with Part two: Professional Development
In today's episode, I talk about the importance of investing in your team and how commitment to professional development will help you win in the retail game.
Build a team of people that want to be better tomorrow than they were yesterday, a team that fosters a culture of excellence. Surround yourself with a team that make a daily commitment to get better at everything they do. Understand that people WILL PAY MORE to come to a shop that creates an experience, and a major part of that experience is the human culture, the human touch, a personal and advice led service.
Give your team new opportunities, new development, make them feel valued. Because after all, happy staff means happy customers.
Listen to our latest episode here. If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates!
The MOB Show
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Facebook/mobshowpodcast
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Top 5 Ways To Win In Retail | Part One: Convenience
This episode is part one of a five part series 'Top 5 Ways To Win In Retail'
How to get verified on Google: https://www.youtube.com/watch?v=iWpaHumMxAY
If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates!
The MOB Show
www.theMOBshow.com
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Business Book Review - Shoe Dog (By the Creator of Nike)
Shoe Dog is an incredible book about Phil Knight the founder of Nike. Stanford graduate, after a year in the army, he was looking for meaning and had what he called 'a crazy idea'..
"I wanted mine to be meaningful. And purposeful. And creative. And important. Above all… different. I wanted to leave a mark on the world. I wanted to win."Thanks for listening in and please share this on to a friend if you know someone else who would value this.
If you enjoyed this episode, be sure to check out our last episode.
Instagram / Twitter: @the_mobshow
We recently put together a Review of the Best Books on Retail business and Sales at our Deathground Marketing Blog. Click that link to check it out.
Audible do a free 30 day trial where you can get access to this book with this incentive link here
This will make your customers FOUR TIMES more likely to buy | Referral Schemes
83% of satisfied customers will refer your business to their friends, providing you've given them a good experience. Referral from a friend makes someone FOUR TIMES more likely to buy. So, what are you doing when it comes to a referral scheme?
A referral scheme needs to be repeatable, relatable, and rewarding. Think of it like this, if the offer is so good that it would make you do it, then your customers will too.
Billboard advertising is the 7th LEAST effective form of compelling someone to buy, get with the times, get referring.
Are you an entrepreneur or a wantrepreneur?
Stop thinking and start doing.
What are you doing with your time?
There are so many people that like the idea of having a business, in their head they're entitled that their business should always succeed and always work. You can't take all the credit for all the things that work in the early days, but not take the critic for things that aren't working now when things have changed. A real entrepreneur takes the successes AND the failures.
Check out our latest episode here.
Insta/Twitter: @the_mobshow
www.themobshow.com
Drop your loser friends | Eliminating toxic people from your life
Famously, people say you are the sum total of the five people closest to you. If you surround yourself with motivated, positive, ambitious people, you become better. If you work in an environment where people are negative, they moan, they're toxic, do you think there's going to be success? Of course there's not. Tune in to this podcast to hear more.
NOBODY has the right to take your happiness, ambition or motivation down by even one notch.. DROP YOUR LOSER FRIENDS
Listen to our latest episode here.
Insta/Twitter: @the_mobshow
Why you shouldn't give your kids pocket money
Giving your kids pocket money, in my opinion, is one of the worst examples of how to gear up a child for the future. Putting false belief into a persons mind from a young age that you simply get given something for doing nothing will inevitably create an entitled person.
The majority of people have the ability to earn money, and achieve what they want to achieve, but the best way to learn is for them to do it THEMSELVES.
I've long had an entrepreneurial passion, I've always had an interest in trying to make money. This came from a number of reasons.
"you can have as much money as you want - you just have to earn it"
If you enjoyed this episode, be sure to check out our latest episode.
Follow me on insta and twitter @the_mobshow
Why Trello is Life... | A revolution for business owners
In todays podcast, I am joined by Jeremy Singer, Director of CVM Digital (marketing agency). Jeremy talks about WHY TRELLO IS LIFE. Never heard of Trello? Have a listen, it will change your life.
Do you manage a business? Are you tired of looking at excel spreadsheets? Need something more visually pleasing? Trello is a software which enables you to manage your business, customers and staff seamlessly. Most importantly, using Trello will save you SO much time.
Small businesses often struggle with communications in the business. With Trello you can totally revolutionise how you work your day, your business, your tasks, your new ideas and much more...
Don't forget to like, subscribe and share to a friend. Thanks for listening and reach out to me @the_mobshow on Twitter and Instagram
Jeremy's company - CVM Digital
Trello
www.trello.com
The MOB Show
www.theMOBshow.com
Hard Work Beats Perfection | Let me motivate you
How to win sales on social media | What does Jab-Jab-Jab, Right Hook, mean?
Have you ever heard the phrase:
"Jab, jab, jab, right-hook?" Made famous by podcaster and entrepreneur Gary Vaynerchuk?
Well it essentially means, before asking for a sale, offer tons of value. How many of you are guilty of just telling and selling in your social media feeds? How many of you are just posting on social media, because you think you have to? Rather than just doing what comes naturally to someone who is passionate about their business and communicating.
Maybe you are not a great camera person, so do a podcast. Maybe you are self conscious about your voice, post pictures. Maybe you can't take a good shot, but you can write? Then write a blog. I believe everyone has at least one supernatural skill that sets them apart from most others. You just have to find out what it is and ADD VALUE.
If you are not offering value in 75% of your social media posts, you are doing it all wrong. The truth is, there is business to win online in social media platforms, but you have to offer value and engage your audience first.
Be the brand. So today's podcast, is all about offering value before delivering the killer blow. That's what jab, jab, jab, right-hook is all about. If you like these posts, hop over to our Facebook or drop me a message on Twitter or Instagram @the_mobshow
Don't forget to rate, share and subscribe. But only if I have offered you enough value ;)
The Truth About Gratitude in Business and Personal Success
Why you should build your business around 'The Experience' | Lessons from Apple
My Top Business Quotes to Live By | How to be the best CEO / Leader
You're doing Instagram all wrong | The best pictures don't have hashtags
Start tracking your local location, find out how this can help a location based business now.
Give us love on Instagram and Twitter @the_mobshow
SHOCKER - Can you sack a customer? | The Retail Podcast
Can you sack a customer? Seems counter intuitive if you run a customer facing business, but sometimes, a customer is not a customer at all. On ridiculously rare occasions I have had to sack a customer. Or put another way, been firm, not bent over backwards and been prepared to take what they have to throw back at me. Why? Because I could commit more time and energy to those customers and team members who deserve it.
If you want to find out what it means to sack a customer and what kind of circumstances it is okay to do it in, then take a listen. If you run a retail or sales business, then ask yourself whether your time is really being served by someone you dread dealing with. If it has a knock on negative impact on your wider business, or is costing so much time in labour costs, then what may seem like a customer on the outside, might actually be a loss maker in reality.
Don't forget to like, subscribe and share to a friend. Thanks for listening and reach out to me @the_mobshow on Twitter and Instagram
Recruitment | How to get your CVs answered | How to recruit better
The truth about getting ahead in business and life | Target Fixation | The MOB Show
The Truth about why your marketing is not converting online | Growth Hacks
The truth about why your marketing is not converting online is my take on what we often forget to do in terms of UX, aka user experience.
We often do marketing campaigns to grow our online and offline projects, but have you ever stopped to really consider why some campaigns work, while others don't?
The truth is, different audiences, have a different perception of your brand. Some will have never even heard of you. Why does this matter? Well if you are asking people to visit your website and they have no experience of using it before, they may simply not know where the items they like are to be found. This is why we talk about enhancing UX in business and taking the time to test for it.
If you are going to spend the time to market, you should spend the time to talk about what goes wrong too.
If you want to find out more about The MOB show, and how to ask me any questions, check us out online at www.theMOBshow.com or visit us on Insta and Twitter @the_mobshow
Mason on business, draws from his retail experience of growing a multi-million revenue vape shop business and dumps all those findings for you, for free to improve your game.
Check out our online vape shop or CBD eliquid shop too.
And that is the truth about why your marketing is not converting. Check out our updated Shopify blog structure with our recent post on the Voopoo Drag UK. October 2019 - podcast how to win at Google will explain more.
Do you even business bro? | Ensure your business passes the 'bus test'
If you were to get hit by a bus tomorrow, would your business still run without you?
Every person who starts out a business, does it for a reason. Be it for themselves, for their family, for their legacy. BUT, you'll never grow into a bigger business if you're still thinking like a smaller business.
Outsource your skills, use who you have, give someone in your business the experience of doing something outside of their comfort zone to develop their skills and free up your time to work ON the business not IN the business. You may think you can't afford to pay another salary for somebody to do another role, but in the long term, you can't afford to NOT do that.
In today's podcast I talk about the 'bus test'.. make sure your business passes.
If you enjoyed this episode, check out our latest episode.
Insta/Twitter @the_mobshow Check us out online www.theMOBshow.com
Patience is a virtue | Penny wise, pound foolish
Patience is a virtue, for a reason.
We may live in a world where social media and society alludes us to believe that you need a fancy car or a fancy watch to prove your success. But the reality is, if you worry about the short term things, you won't have a long term to worry about. Do not underestimate what you can achieve from being patient. Do not be penny wise and pound foolish. Thanks for listening in and please share this on to a friend if you know someone else who would value this. If you enjoyed this episode, be sure to check out our last episode.
IG / Twitter @the_mobshow
SMS Marketing | IT'S BACK!!! | Growth Hacks
What is Single Customer View | How to Boost your marketing | Growth Hacks
What is single customer view? It's the understanding that as a retailer, you should see the journey and engagement of a customer as one, across all platforms. This means, focusing on a customer as an individual and not a group.
Why is this something worth paying attention to? It means higher marketing conversions, which means more sales.
Having come back from a recent e-commerce event hosted by Qubit and Harrods Director of Customer Insights, I thought I should take the time to discuss how this understanding can improve your own efforts.
If you want to know why your marketing emails fail, then you should listen to today's show.
Thanks for listening in and please share this on to a friend if you know someone else who would value this.
IG / Twitter @the_mobshow
www.themobshow.com
Are you missing the obvious? | Getting your branding right
Are you missing the obvious?
"Retail is dead!" No. Retail is not dead. Retailers are simply missing the obvious. Today I talk about why...
Underpriced Attention | Bing that's the answer | E-commerce Growth Hacks
"It's not the best brand that wins, it's the best known brand"
Today I talk about what underpriced attention is, and why it's so important in a business. Small business owners often wonder "Why are we not showing up on Google search?". In this episode, I cover some useful tips and tricks to help you be found on the internet.
If you enjoyed this episode, be sure to check out our latest episode Interview with a PT.
If you have any comments or feedbacks for things we should do next time out, drop us a message on Twitter or Insta @the_mobshow or head over to our website www.themobshow.com
Extreme Ownership | Just Podding Along
Way of the Wolf | Best Business Book Review | How to be Charismatic
'Way of the Wolf - Straight Line Sales' is the work of rogue Stockbroker Jordan Belfort. It's a business book with an edge. The focus of this title is about employing sales skills at the highest level. Straight Line Sales, is Jordan's technique for working efficiently as a salesperson and for building insane charisma skills.
I listen to a shed load of business books on Audible, so I have taken the time to review this particular title and tell you what's cracker-lacking with it.
If you want to improve charisma, sales or are looking for a how to sales guide, this business book review covers a title you should be taking a look at. How to improve Charisma - How to get insane sales skills - this title may be one of the most interesting business book reviews out there.
If you want to keep on top of what's going on with The MOB Show, follow me on Insta @the_mobshow
Check out our best business books reviews for retail and sales or follow what happens when I trial out these ideas on Vaperun.com the Same day vape delivery company, CBD Star and Vape and Juice.
Interview with a...PT | Starting a PT business | Entrepreneur Interviews
In this episode I speak to Becky Spencer-Davies, sports and nutrition advisor, and founder of 'The Fit Thing'. The Fit Thing is a personal training business based in Oxfordshire.
Offering both an offline and online service, Becky's business provides her clients with one-to-one sessions, bespoke workout plans, and pre and post natal training.
With Becky's passion for fitness, and her background in marketing, meant that with a bit of risk-taking, hard work and determination, she now runs a successful business doing something she loves.
If you have a small business and are trying to grow your clientele, then this interview will be really helpful.
If you enjoyed the show, please share it on to one person today :)
Check out our website www.theMOBshow.com or twitter and Insta: @the_mobshow
Why patience is the route to success | Just Podding Along
Patience is the most undervalued attribute in humankind.
I answered a profoundly sad question this week on Quora that I hope got through the recipient. It highlights just why patience is the key to success.
If you are in a funk, then this podcast is for you. I talk about how I ended up going from a bad place to a happy one.
Life is for exploring, but be patient and open minded.
Check us out at www.themobshow.com
insta/twitter @the_mobshow
Please share on to a friend and chuck us a review where you can.
Sacking a supplier | Great business book review | Just Podding Along
Sacking a supplier, can be a liberating experience. Do business, only with those that you love doing business with. I have some suppliers now that wow me and some I genuinely enjoy speaking to. They do more for me than supply a product, they help me grow my business too.
Its a handful of names those folks, but in the journey to getting here, there are all too many that take your business for granted. They add little value and expect your money.
I never expect a sale from any customer, so why it is any different in B2B is beyond me. One such supplier about 3 years ago we put out of our lives. At first there is the worry, "What will my customers say?" But the truth is, if they don't fulfill on time, they are probably taking your clientele on their own site. This happened on two occasions with two suppliers.
They no longer earn a penny from us and our labour. I have not heard of their brands much and I'm sure it was because I was not alone in this problem.
Never take your customers for granted, regardless of the end of the market you deal in. And on that, check out 'Delivering Happiness' by Tony Hsieh. A fantastic audiobook by the former CEO of Zappos shoe and apparel company.
Have a fantastic weekend, and a new interview with someone who broke the chains of 9 to 5 is coming soon.
@the_mobshow www.themobshow.com
Interview with a... Rockstar | Jonathan Pfahl | Rockstar Group CEO | True-life Entrepreneurs
"80% of people who work for someone else, hate what they do."
'Interview with a Rockstar' introduces entrepreneur, CEO and founder of Rockstar Group, Jonathan Pfahl. In his day to day role, the Aussie born entrepreneur operates a seed fund, crowdfunding platform, mentoring group and startup accelerator as well as having a broad range of private equity investments and interests. There are few better versed in identifying a successful opportunity right now than Jonathan and his black book of industry contacts.
Born in Australia and emigrating to the UK, Jonathan began his first venture at the age of 9. He studied down under before working in investment banking at Goldman Sachs. After a number of years in Hong Kong also, the allure of working for himself and the advice his father and role model gave him:
"You will never get rich working for someone else" led him into establishing Rockstar Group.
Today Jonathan is a regular public speaker at startup events at locations such as the Great British Business show as well as helping startups scale. If you want to find out more about Rockstar Group, and are keen to find out more about their mentoring or crowdfunding, visit their site: www.rockstargroup.co.uk
I ask Jonathan what it takes to be an entrepreneur, what was his best failure and how to identify the right business idea.
We hope you love this episode as much as we enjoyed making it. If you have any comments or feedbacks for things we should do next time out, drop us a message on Twitter or Insta @the_mobshow or head over to our website: www.theMOBshow.com
Note: We had a few issues with audio which we have tried to smooth over, next time I won't forget to turn one of our mics on. :)