If you haven’t noticed, I’ve begun adding products to my online shop. I’m hand-painting wooden brooches as mini art pieces that you can wear. I talk a bit about what’s going on behind the scenes and how I am coping. There’s a LOT to unpack here. It isn’t a structured conversation. But I really had to get it out to get started. I’m going to share everything subsequently – if you have questions, please ask and I will talk about that in the next episode of the podcast. See the Brooches : naina.co/shop
Plague of Pedestals. Podcast episode no. 89 Examples of pedestals : Soldiers are martyrs. ( They choose to die for their beliefs : no. They want to come back home to their families like all the rest of us. Stop forcing them to prove their patriotism by dying. ) Women are mothers. ( No. Women have a biologically evolved flesh contraption that can be conducive to producing babies. Doesn’t mean that women are not allowed to be assholes. ) Men are strong. ( Men are human beings. They get hurt. They cry. Doesn’t make them less of a “man”. Men are allowed to be weak if they want. No one is strong ALL the time. If they try to be, they are going to suffer from severe mental health issues. ) Women are supposed to be nice and understanding. No. Fuck that. I’m not nice. I’m not understanding. I am not going to be a martyr for anyone’s bullshit. I refuse to allow anyone to put women on a pedestal. Goddesses. Mothers. Daughters. As if I’ve signed a contract with all of humankind to always take everyone’s bullshit and be ok with it.
That Magazine Wants To Publish My Photographs : What Should I Be Asking / Expecting? Is it a feature about you? Then the contract can say, "usage / licensing only for this feature" Is the feature about something / someone else? Where they want to use photos shot by you? Is it an editorial piece or an advertising piece? Aka advertorial. Then image licensing / usage fees are applicable. These depend on how many images, how many pages, size of image on page, etc. If image is to be used on the cover, then you get paid more. It doesn't mean it's a privilege & you get paid less. When you are not the photographer : who owns the photo? Get their permission. If you don't know who owns it, ask.
Launching a new store location. My social media team sat down with me and spent 3 hours coming up with a “gift box” and invite to send to about 30-35 well established influencers in different segments. Fashion, food, lifestyle and then people who have been part of my journey from day 1. Each box would cost about Rs 3000 to put together and design and deliver. Upon my initial insistence I wanted it to have a very personal touch. A bottle of my sangria . My moms cookies which are popular with my customers. 2 homemade hair masks because I’m a big believer in coming up with things from our kitchen instead of chemicals.
So I listened and came home. And then last night I thought. I will spend about a lakh to maybe get 10seconds of a mention on Instagram by these wonderful ladies. Some will use the stuff, some maybe not. Maybe a handful will actually come in to experience my service. I decided to scrap it all. 10 disabled people can get a wheelchair to become mobile and live their lives in
If the entire story behind my brand is based on authenticity , does it not affect my credibility to “pay” someone to say good stuff about me? What are Influencers paid for? What is Influence? I’m paying an influencer to influence ? WHAT is that influence? Paid for time effort platform. Choose authentic influencer & brand's credibility multiplies Not paying for opinion Build relationship, ask for feedback Everyone has influence Create content around their experience Brand building & awareness Ideal influenced would be someone who has influence even if they are not on Instagram. What are they doing with their life otherwise? Would you know about them without instagram? Famous for being famous is not a long term brand strategy More on my website www.naina.co Instagram : www.instagram.com/Naina Twitter : www.twitter.com/naina Workshops : www.naina.co/workshop
Influencer Marketing in India: Why are you a blogger? Famous for being famous not sustainable unless backed by money. Never too late. Always some blogs shutting down Quality is still missing Ever growing market Each one of us is an Influencer in our own circles Provide some value / learning ( Workshops : naina.co/workshop Blog : naina.co/blog )
Some learnings from my first workshop (online brand building, influencer marketing, editorial calendar, social media etc) and a general sense of sharing is caring would be good in the blogging & photography industry in India.
Rant about an email I received from a beauty pageant. #FuckYouPayMe Download Audio-Only here : 73TNRE iOS Subscribe on iTunes Others Subscribe via RSS YouTube Channel : YouTube.com/NainaRedhu All Episodes…
Things to consider when you - as a brand - start looking for Influencers. I get into details of the notecard that was introduced in the last podcast episode. Influencer's Presence + Influencers who are Specialists & Generalists + Influencer References ( Media Kit / Client List ) + Content Quality and Production + Content Licensing + Disclosure Handling + Preference for Direct or via Agency relationship with the Influencer. Enjoy! And thank you for listening / watching. What do you think about this series? Is there something I'm completely missing? Am I talking about stuff that's too basic? Am I making any sense? Would love to know!
Finally! 52 weeks of this podcast. A whole year! Unbelievable eh - at least to me! And the seventh edition in the Influencer Marketing for Brands series! ( I'm talking about - from a brand's point-of-view - who or what is an "influencer" and I also talk about where you can find these influencers. ) I get a little pedantic about things like "What is an Instagram bio?" because a lot of people are starting on this "influencer marketing" thing only in 2017 - they are new to social networks and we can all use a bit of a nudge to get started. Where will you find influencers? Ask around. Word of mouth is ideal to know who has done solid work. "Follower" counts can be and are super deceptive. Do you research, talk to other brands who have experience in working with influencers. Where did they get value from? Ask for recommendations.
Taking a break from the Influencer Marketing for Brands series and answering a question received from a blogger. Also talking a bit about the effect of being verified on Instagram ( basically, a slight uptick in blog traffic because can include links in stories - although have noticed that some non-verified accounts can also share links in stories now. )
How do you decide what social media channels are most relevant for sharing the content that the influencer has created for you? How do you measure the impact of your influencer marketing campaign? ( There's no silver bullet - you have to do a bit of trial and error and then figure out what works best! ) Part Four on the "Influencer Marketing for Brands" series address "relevant channels" and "measurement". I would like to re-iterate here that I am speaking from own experience of working with hundreds of brands over the years and observing what has worked and what hasn't. Considering how quickly things change in today's scenario, as a business owner, you would be wise to consider a variety of opinions, experiment and then own the process for your brand. The things I talk about might help you but I am not an expert in this arena - there are, possibly, many other people who are way more qualified to give you advice about this subject. I'm probably the only one who has a podcast / video se
Answering questions after Part One of Influencer Marketing for Brands aired. Questions related to whether packaging design / quality is important before reaching out to Influencers, how many influencers to…
Download Audio-Only here : #37-The-Naina-Redhu-Experience-Tourism-Street-Style-Blogging I’m happy to answer questions about photography, blogging, the industry and about my experiences. You can ask me by leaving a comment here or by…
Someone asked me how they could get into fashion week and photograph there. I’m sharing my experience here. Hopefully the video has some new info? Download Audio-Only here : #17-The-Naina-Redhu-Experience_How-to-get-into-fashion-week-to-do-some-photography…