It's the engine room of every Asia Pacific economy. Indeed, SMB customers make up the bulk of most vendor and channel partner customer bases. But what does this highly diversified opportunity look like and how is it changing? We delve into it during episode 5 of the TRA channel podcast.
We often get asked what to do when trying to engage with an analyst firm. So we had a quick chat about it. Listen in to hear some of our thoughts on what to do and what not to do. We'd love to hear your thoughts on the topic and whether you find analysts useful in the channel.
In-person IT events are making a comeback in many places across Asia Pacific. As they continue to ramp up, should you consider holding round table style events? For us, the answer is a resounding "yes". Listen in to hear the TRA team break down why round table events are worth your investment and the do's and do not's.
Backed by Private Equity, the big IT distributors are getting bigger, almost doubling in size over 10 years. So what is the opportunity going forward? In this episode, host Trevor Clarke is joined by Tim Dillon and Mark Iles to discuss the various opportunities for disties. Is it marketplaces? Automation? Emerging Tech? Services and skills? Listen in to hear more in the second episode of the TRA Channel Podcast for IT channel leaders in Asia Pacific.