This Is Virginia Kerr: Video and Marketing Hacks for Women
By Virginia Kerr
Are you ready to become confident and unforgettable on video? Then this is for you.
Former TV anchor, host and producer, turned Video Strategist- Virginia was able to replace her TV news anchor income with her side business, launch her own TV show and now she is dedicated to helping women build their online businesses using video.
This podcast is a must if you want to learn how to use video and storytelling to grow your audience and convert followers into customers. Get simple strategies and hacks to master video and your success.
This Is Virginia Kerr: Video and Marketing Hacks for WomenOct 27, 2020
65| Get My 2022 Posting Strategy
Maybe you’re just starting out on your ‘gram journey. Or maybe you’ve noticed your views have taken a dip post-holidays (this is very common, don’t panic). So what do you do? We’ll go into all this and more in this episode of This is Virginia Kerr.
I’m taking a deep dive into:
How Instagram actually works in terms of the algorithm
Techniques to make your content stand out while retaining your sanity
A steady combination of planning within a framework of flexibility will ensure you are producing compelling content without getting burnt out.
Batching when you’re able to and/or scheduling dedicated times to post can go a long way in ensuring consistency and quality. Shaking it up in terms of the types of posts you're creating (lives, reels, stories, etc) go a long way in reaching different audiences as you connect through different ways.
And it’s not like you have to batch or keep that pace forever. This is not a linear process; you don’t have to maintain constant upward momentum. Because that’s unsustainable, and you will end up crying in a corner.
Let’s avoid this…
Tune in to the full episode for more tips on creating content to expand your reach on Instagram.
And, as always, don’t forget that your story and personality are what set you apart from everyone else in your industry. Don’t hold yourself back from sharing these gifts with the world!
If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr
For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com
I would love to connect with you more on social media! You can find me at:
Instagram: instagram.com/thisisvirginiakerr
Facebook Group: www.facebook.com/groups/2572966429659470
64| LIVE COACHING! Set Up Your Video Strategy and Goals for the New Year!
Are you posting random videos? Posting videos like everyone else hoping you'll get good results too? The people crushing their business goals online..aren't posting just Reels. And they certainly aren't posting random videos.
I'm breaking down exactly what your videos need to do to make you money. And I 'm doing it by sharing a training inside my program This Is Video School. Use this information to set up your goals and strategy for the New Year so you are productive, take action and get the results your want!
And if you want to join us for our next challenge that starts Monday November 15th and save money before the price goes up in January- Click the link in my bio on Instagram @thisisvirginiakerr or click the link here. See you soon!
63| Secrets to Being Confident on Camera
Looking and feeling confident on camera can be accomplished quickly when you know what you need to do and how you need to think. When you understand something you are already less afraid of it. Knowledge and action will conquer your fear..but you need both.
I am giving you what you need so you can instantly look and feel more confident on video.
And if you want more strategy and accountability so you can get seen and get paid with video, grab my program This Is Video School. Today is the last day to save $100 on lifetime access. This is my only holiday special for this year and the regular price goes up January 1. You won't beat this offer. Click here or grab the link on Instagram in my bio.
62| Stop Overthinking Your Video with My Baby Step Plan
Does video scare you? Do you overthink it? Run out of ideas? Worry that you'll look dumb and people will talk about you? I was that person too! I came up with a step by step plan to help me overcome my fear and get on Instagram stories, LIVE, Reels and Instagram video (formally known as IGTV.) I used it to get on TikTok and YouTube too! I am giving you my exact plan today!!
I'm also giving you my holiday special on my program This Is Video School!!! If you liked this episode you will love having lifetime access to my course where I breakdown branding, editing, video creation and strategy. If you use this method you will never run out of content ideas to attract and convert your ideal customer again! Click here to save $100 on lifetime access and join before we start our next Reels challenge inside the course on November 15th! See you inside!
61| Attract the Right People with This Brand Strategy
You brand isn't just about who you are. It's also about who you are not. Today we're walking through how to identify what make you different and how to express is with your video marketing.
You want to weed out the people who aren't for you and your business and the best way to do that is to straight up tell them you are not for them. You want to eliminate your competition- show off how you are NOT like them. Let's get into it so you can stand out and make money with your video!
Oh- side note. I got this from a carousel post I created for Instagram..We'll talk about repurposing content too. SUH WEET!!!!
60| Wanna Stand Out Online? Do This!
We are diving into what gets people noticed and remembered on social media. This type of content and branding means less time creating content and more people coming to see your content.
If you're ready to get remembered and get a simple system that will help you always have something to post- get ready! This is how you do it.
And if you want to learn how to master this check out my program This Is Video School. Warning: It is not your every day Reels course. It's a video marketing course to hep you master your message, your video and your storytelling on all platforms.
59| Stop Relying on Reels to Build Your Business
Instagram Reels are hot right now, but only using Reels is not a good video marketing strategy. We are breaking down what types of videos you need to be posting to grow your business. We will also talk about the different types of platforms and how some are better than others for business. And how you can repurpose your videos and make more money with them!
If you are overwhelmed and frustrated that your videos aren't converting people into customers, this episode is for you!!!
And if you want more of this strategy and to learn exactly what to say, how to say it and how to create videos in a short amount of time..check out This Is Video School. My program that helps you master video in just a few weeks.
58| Instagram Changes and Crashes: What Do We Do Now?
We’re all feeling angst on so many levels with the changes online but mostly OFF LINE. We can't live on autopilot. We need to be aware of what's taking our time and whether it deserves that time and energy. How are we going to show up for the people in our lives and for the RIGHT people!? How are we going to scale a profitable business with video without going insane in the process?!?
Hang on! I feel a shift happening and I can't wait to experience it with you!
57| Testing Your Videos
Yes video can be scary. Frustrating. Overwhelming. But when you see each video as an experiment. As a test. It gets easier and you get better at much more quickly. Today I am sharing how I tested my way from no video on social media...all the way to becoming a video coach and cranking out video on multiple platforms every day. I'm also sharing how I am currently testing a concept and you can steal my strategy to use on your next test. Also, the next Reels Challenge starts Monday April 5th inside my course This Is Video School. You don't want to miss it!!! And you save $100 if you join now before the price goes up on Monday.
56| Your Reels Insights
Here's how to breakdown your Instagram Reels to figure out what's working and what's not working. I'm taking you into a Q and A session with the members of my course This Is Video School.
You'll hear how to get people back to your account with Reels and how to analyze a Reel to see why it was successful or why it wasn't successful.
We also talk about Reels cover images and why you need them. Grab my FREE Reels Cover Templates so you always have an image ready to go!
55| Results from My 30 Day Reels Challenge
What happens when you post 30 Reels in 30 days...you learn a lot. Here's a break down of the lessons I learned. While I did gain 10,000 new followers by posting every day for 30 days I also learned what people like and what they don't like. I discuss what worked and what did not work in this live training I did inside my video course This is Video School.
54| Your Reels Strategy Plan
This is also a sample of what my video course This Is Video School is all about. And this week only you can save $100 on lifetime access to the course.
53| Our Biggest Gifts From 2020
This year was overwhelming, unexpected, heartbreaking and straight up hard but it wasn't a fail. It wasn't a loss. It wasn't a total disappointment. We cannot go into 2021 without recognizing the gifts of 2020. This is a breakdown of my 10 greatest lessons from 2020 and how to use them to set you up for a successful 2021.
52| Burnout: How To Keep Going When You Don’t Feel Like It
51| How to Get More Engagement LIVE VIDEO COACHING
If you are having a hard time getting engagement on your videos or figuring out how to put your personality in the videos while making them valuable..this will break it down for you. Listen in to this LIVE video strategy session with one of the members of This Is Video School.
50| LIVE VIDEO COACHING: Tools to Better Plan Your Videos
If you feel all over the place with your videos and that they aren't helping you grow your audience, this episode is for you. You can listen in as I help Santa figure out a video marketing strategy to get the message out about his one on one virtual visits. We dive into specific ways he can crank out videos to grow his audience and book more sessions by Christmas. We also talk about tricks to helping him look more personable on camera. If you listen and want to learn more about booking a session with your child visit Santaonscreen.com
49| Answering Your Reels Questions
48| 5 MUST DO Steps Before You Hit Record on Your Next Video
47| How to Stand Out with Your Video
Learn how to get noticed on social media so you can achieve that end of the year business goal. When it comes to standing out on video there are a handful of ways that will help people notice you more. This episode shares them.
46| LIVE VIDEO COACHING! Create a Video Content Plan
This is a video strategy session with health coach Jenn Pickett. She wants to show up more consistently with video, attract more clients and start using Reels to grow her audience.
You will be a fly on the wall during our strategy session to learn how to get a video content plan and how to use video on Instagram so you can increase your sales.
45| How to EVOLVE
Don't run from your mistakes. Run with your lessons. This episode is about how Oprah, Nick Saban and Gary Vaynerchuk changed my life and how the lessons I learned can help change your life too.
44| What People Really Want to See on Social Media
When you stop creating content and start documenting, you won't have a problem staying consistent. In this episode we dissect how to document each day so that you build trust with your ideal person and convert followers into customers.
43| Simplify Your Social Media Strategy
Simplify your content planning and creating process for social media. This strategy will help you manage your social media accounts so you are consistent. I'll break down how to build a story foundation for your video content planning to help you save time and show up as the real you while creating valuable content for your ideal person.
42| LIVE COACHING Spilling All My Marketing Secrets
Today we talk to Tara who is a health and wellness consultant in Huntingdon, England. We tackle everything from the fear of posting to what type of content is appropriate for your Instagram Stories versus your feed. I'm also giving you a breakdown of how I find content, test it and increase engagement. There's a training on that after our conversation. So grab a pen and get ready for tons of hacks and ideas!
41| LIVE COACHING: How to Make Your Stories and Content Standout Plus Ways to Grow Your Biz During Social Distancing
In this live coaching session we cover how to brand the look of your stories and other content, plus ways to build your business both online and behind the scenes.
40| LIVE COACHING How to Increase Engagement and Sales with Stories and Social Proof
Today we listen in as I answer a member of our Facebook Community's questions about using video in her stories and social proof to build her business.
39| The Easiest Thing You Can Do Right Now to Increase Sales
Do you know how to collect and share social proof? How to get people to see themselves in someone else's transformation that you personally had something to do with? In this episode, we go over all the different types of social proof, how to collect it and how to share it in the most effective way.
38| Content Types and Systems to Help You Build Your Business During the Coronavirus
I take you inside our Facebook Community for a live training on the different types of content and systems to help you build your audience and business. You'll also hear several examples on how to build your credibility and set yourself apart online without coming across as inappropriate or insensitive to all that's going on in our country right now.
37| Coronavirus Business Strategy and Ideas
How do you keep promoting and running your business when everyone is dealing with the Coronavirus and facing uncertainty? In this episode we discuss content ideas and ways to build your business online without coming across as insensitive or out of touch.
36| Learn How Diving Into Your Past Can Change Your Video Marketing
If you really want to standout and be unforgettable online, you need to take a thorough inventory of your past to find your unique stories and qualities that can help you be the real you. In this episode I share a live training I did with my IGTV Video Challenge group this week. Get ready to take notes. This episode is packed with exercises and tips to help you with video content!
35| How to Use IGTV to 10X Your Business
IGTV is like the Netflix of your Instagram. It's an opportunity for you to let people binge watch your videos so that they can learn from you and feel like they know you. Virginia gives you ideas on what to create videos about and how to use them to grow your audience and attract more followers and potential customers.
34| Creating Content Categories for Your Brand Plus IG Hacks and Video Tips
How to break down your story and share it so that other people can relate and learn from you. You will also hear about some great Instagram hacks for going live and repurposing content. As well as some on camera tips to help you show up confident and comfortable on video.
33| How Long Does It Take to Get Results From Your Marketing Message
So you started this new way of branding and marketing but you're not sure if it's working. You want to know if you're doing something wrong or if it just hasn't been long enough. That's what we are going to figure out in this episode. Questions to ask yourself to make sure you're doing the right way. How to transition a conversation into business. And how to me more direct with your messaging.