Why How Yes Sales Podcast

Why How Yes Sales Podcast

By Mike " Red" Stafstrom
Your "Why" is the reason people want to do business with you.

Your "How" is the technique that sets you apart.

The "Yes" is your ultimate goal.

This is a podcast that walks through sales skills in ways you probably haven't thought of before. Here, your old school mindset may be challenged. Red distills sales skills down to simple techniques for you and your teams to understand. If you are in sales or are leading a team, this podcast will quickly become a great way to explain complicated sales tactics in a way that can actually be implemented.
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Why How Yes Sales Podcast (Ep 15) Are Introverts Better at Sales

Why How Yes Sales Podcast

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Why How Yes Sales Podcast (Ep 26) Sales after Covid
What will sales and business look like once we get out of the Corona crisis? I go over what you should be doing now (while working from home) and what the new normal will look like. 
19:40
April 8, 2020
Why How Yes Sales Podcast (Ep 25) Management: Hiring
Part 2 of my management series. This week I go over how to hire the right person from your pool of recruits. What are the keys to look for when you are hiring a new salesperson, and what should you try to exemplify if you are a salesperson looking for a job. 
22:43
April 1, 2020
Why How Yes Sales Podcast (Ep 24) Management: Recruiting
This is part one of four episodes I plan on doing on team building and people management. I go over why recruiting the right people is so important and how you should look at it as a sales manager. 
21:55
March 25, 2020
Why How Yes Sales Podcast (Ep 23) The Opening
How should you start off your sales calls? What principals should you use and how much should you use them? 
18:04
March 18, 2020
Why How Yes Sales Podcast (Ep 22) The 10% Rule
In the 1980's and 90's General Electric was one of, if not the top company in the world. PArt of that had to do with the management of "Neutron" Jack Welch and his 10% rule. This rule helped make GE a stock market juggernaut. But should you implement it in your business? 
15:52
March 16, 2020
Why How Yes Sales Podcast (Ep 21) Fear
Fear and pessimism are natural states for most people. Let's look into the impact it has on both salespeople and customers. 
14:35
March 11, 2020
Why How Yes Sales Podcast (Ep 20) Picking a Manager
Most organizations simply tap the top salesperson to be the next manager. That does not mean they are good for the role. This episode I go into why so many great salespeople make horrible managers. 
18:06
March 9, 2020
Why How Yes Sales Podcast (Ep 19) Emotional Intelligence
We all know that emotions are what sell, not logic, but why is that? I go through why emotions are so important in sales and how to increase your emotional intelligence. 
15:18
March 4, 2020
Why How Yes Sales Podcast (Ep 18) Video
Video is one of the greatest sales tools there is right now, yet many salespeople and companies are not using it. So why aren't more people using it and why should they start? 
19:56
March 2, 2020
Why How Yes Sales Podcast (Ep 17) The Widget
One of those old-school thinkers you would have never thought I would second guess-----myself. I walk through how I was forced to change my perspectives over the years and why. 
15:44
February 26, 2020
Why How Yes Sales Podcast (Ep 16) The Process
Stop leaning on charisma and start selling like a scientist. This is how to engineer the best possible sales process for yourself and your team.
22:03
February 24, 2020
Why How Yes Sales Podcast (Ep 15) Are Introverts Better at Sales
For years people thought the best salespeople were extroverts. Is an introvert the better next hire for your organization?
19:21
February 19, 2020
Why How Yes Sales Podcast (Ep 14) How Sales Got Broken
Here is a little history lesson you all of you. I go deep into the history of sales training and publishing. I show you where we went wrong along the way, and how we can get back on track. 
21:20
February 17, 2020
Why How Yes Sales Podcast (Ep 13) DISC Personalities
Who is the person in front of you and how do they want you to sell them? I go over the four main "personalities" you see and how you want to try and turn them into customers. 
23:13
February 12, 2020
Why How Yes Sales Podcast (Ep 12) Tells and Micro-Expressions
What should you be looking for when you are talking to customers? What is their body language telling you? I go in-depth discussing the small facial ticks that you may see and what they can mean.
16:59
February 10, 2020
WHY HOW YES SALES PODCAST (EP 11) Asking the Right Questions
It is not about open or closed-ended questions. It is about asking questions that create the right emotions. Here you will learn how to structure your questions in a way that moves a customer towards a sale without annoying them with pointless questions. 
11:51
February 5, 2020
WHY HOW YES SALES PODCAST (Ep 10) Curing No-Phobia
"No" is nothing to be afraid of. It is actually something to embrace. Let's talk about how to change your perception of the word "No" and re-evaluate your ideas about "Yes".
12:57
February 3, 2020
WHY HOW YES SALES PODCAST (EP 9) Emotional Triggers
We all know that you need to appeal to the emotional centers of a customer's brain in order to convert them into customers. But what emotional triggers should you be using in your sales and marketing? I go over them here. 
17:27
January 29, 2020
Why How Yes Sales Podcast (Ep 8) Working Around a Negative Mindset
We all know how important mindset is in sales. That is nothing new. But what if you are going through some REALLY difficult times. I will give you the tips that helped me through one of the hardest times in my life (While having the best sales months I have ever had) 
19:07
January 27, 2020
Why How Yes Sales Podcast (Ep 7) KARE for Customers
There are plenty of ways to add revenue to your business and increase sales. It is not just hunting and acquiring new business. Here is how to make the most out of the customers and leads you already have.
16:03
January 22, 2020
Why How Yes Sales Podcast (Ep 6) Hard Closing
A.B.C. Always be closing? But are your closing techniques KEEPING you from being successful?
11:24
January 20, 2020
WHY HOW YES SALES PODCAST (Ep 5) Social Media and Sales
Sales Managers have a love/hate relationship with social media. It can provide sales, but can be harmful to productivity. Is the juice worth the squeeze when it comes to social media?
19:59
January 15, 2020
Why How Yes Sales Podcast (Ep 4) Hunter Fisher Farmer
What is your sales personality? Do you like to hunt, fish, or farm? What is the difference and how can you incorporate all of them into your business?
11:54
January 13, 2020
Marketing Strategy for Real Estate Agents
SPECIAL EPISODE This is the audio recording of a Webinar I did on 1/8/2020. I go over targeting a niche instead of shooting blind when doing marketing. I go deep into how to get customers to know, like, and trust you and putting business systems in place in order to take people from not knowing you at all into being a raving fan customer that creates referrals for you. 
1:23:29
January 10, 2020
Why How Yes Sales Podcast (Ep 3) What to Wear
Is your suit and tie keeping you from making the sale? Would a dressed-down look make you seem more relatable? Let's question the old school and see how it holds up. 
11:51
January 8, 2020
WHY HOW YES SALES PODCAST (Ep 2) Marketing vs.Sales
People talk about marketing and sales like they are totally different. There is a lot of overlap between them, but they are different. What is the right Marketing strategy for your sales style? 
16:04
January 2, 2020
WHY HOW YES SALES PODCAST (Ep 1) Are your sales skills broken?
Information is great, but not all of it is created equal. Did you have sales managers lead you down the right path? Are your sales skills out of date? Let's talk about the things that you need to fix this week. 
10:43
January 2, 2020
January 1, 2020
00:52
January 1, 2020