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Simple Tech Talk

Simple Tech Talk

By Joey Wenzler
Providing relevant conversations on trends and terms in the Mobile App sector. Sponsored by
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Spencer Graham, Head of Digital Signage Federation, talks the Power of Signage 🛣🤳🏼👀

Simple Tech Talk

✅ Adaptability & Growth in Business w/ former Fortune 100 CMO, Jeffrey Hayzlett
Join us for a dynamic chat with Jeffrey Hayzlett.  Jeffrey is well known for his role as a Primetime TV (Celebrity Apprentice) and Radio Host (C-Suite Radio), and being a Fortune 100 CMO (Eastman Kodak).  He brings lessons, shares the biggest strategies, advice, and stories in this episode.  
February 6, 2020
Crenshaw Visions & BoardActive CEO talk OOH and Mobile as one
This episode packs a measurement punch! With a forceful partnership between a South Carolina-based DOOH company and an Atlanta-based  Software company.  Listen in to how and why Digital Out-of-Home companies are seeking out this kind of strategic partnership.
February 4, 2020
How OOH is Transforming Into a Tech Company w/ Garrett Crenshaw, President, Crenshaw Visions
Forward-thinking and vision are the bedrock for growth in today's ever-shifting Outdoor marketing and advertising scene.  Garrett Crenshaw of joins the show to talk about how and why his Digital Out-of-Home company is turning into a Media Tech Company.   
February 4, 2020
BoardActive CEO on the Reality of Partnerships, Patent and "Dirty Thirty"
Join us for a riveting and eye-opening conversation on BoardActive's patent, partnerships, and Doug Pittman's "Dirty Thirty" list... A must listen for any business-minded individual that wants to see the inner workings, connections, and intellectual property. 
January 31, 2020
🎙 Part Three: 20 Statistics on 2020 Mobile Marketing & Customer Engagement 💰
PERSONALIZATION is the name of the game. You'll hear eye-opening facts about the connection between mobile app user engagement and retention when personalization is important to brand apps of any vertical.  
January 28, 2020
🎙 Part Two: 20 Statistics on 2020 Mobile Marketing & Customer Engagement 💰
Welcome to Part II of this data-based podcast series on impactful mobile marketing that leads to higher customer engagement. 
January 21, 2020
🎙 Part One: 20 Statistics on 2020 Mobile Marketing & Customer Engagement 💰
👋Hey, Friends & Listeners! Join today's conversation on navigating the specifics of mobile marketing strategies to increase engagement.  These practices are proven to increase revenue for businesses of all sizes.  In this multi-part series of discussions, you'll be armed with intricate, yet practical knowledge to apply in the marketplace! Join us on the Socials:
January 17, 2020
🏆What makes BoardActive the best tool for delivering push notifications? The VP's of Technology and Engineering Explain...
VP of Engineering, Hunter Brennick & VP of Technology, Michael Carlson join us to share their knowledge, history, and vision for BoardActive software for 2020 and beyond. 
January 14, 2020
Patent Granted! BoardActive CEO and Patent Attorney discuss details of Award 🥇
This patent has been described by global executives as the most powerful award in decades.  The implications are astounding and will impact every business vertical moving forward.  Listen to an insightful discussion about a seven-year journey surrounding intellectual property, innovation, and the team that made it a reality. 
January 5, 2020
👉🏻WHY BoardActive's CEO is leaving the Outdoor Advertising Association of America (OAAA) AND the Digital Signage Federation (DSF)
Join us for a riveting conversation that focuses on connections, ethics, and how organizations and businesses should operate.
January 1, 2020
BoardActive Founder & CEO reviews 2019 and has a single source 2020 Mobile Marketing Vision 👀
What better way to celebrate the future successes than pondering what has brought us here.  We sit down with Doug Pittman to give a year end review to 2019 and look ahead to 2020 as he shares his vision for Mobile Marketing that will impact business in a way that is turning heads. 
December 30, 2019
📲What Makes a Mobile App Valuable?
What would you say are the most valuable components of a mobile app? Is the the UX, UI, a combination of both? Perhaps there is more to the story.  We discuss that on this episode.  Thanks for listening! 
December 12, 2019
THIS JUST IN: #BlackFriday & #CyberMonday: Are Secretly Friends?!
On this episode of Simple Tech Talk, Cierra and Joey discuss insightful ways for retailers to cash in on both shopping holidays, Black Friday & Cyber Monday, by using them to promote the other.  Who knew they could play so  nice? 
November 13, 2019
🥂Mobile Integration to increase Retention and Engagement for Family & Fine Dining Restaurant Apps! 🍽
We covered how QSR (fast food) restaurants can benefit from mobile integration. We didn't want to leave our friends in the corporate, family-friendly sit down restaurants and fine dining establishments out!  There are plenty of ways they can benefit from integrating mobile into their marketing campaigns.  From events to reservations, seasonal menus, wine tastings, etc.  Listen in!
November 8, 2019
Who has the "Golden Goose" for Out-of-Home? BoardActive, that's who! 💰
Earlier this month, Out-of-Home advertising expert, Jack Sullivan, pinpointed the single best solution for increased revenue for OOH now and in the years to come.  
November 7, 2019
Reinventing the QSR Coupon: The Birth of the Mobile Coupon
Join us for a relevant conversation on the "Quick Service Restaurant" industry and how they are wasting resources on print campaigns and losing patrons by not utilizing ultra specific segmentation and filtered delivery.   
November 5, 2019
💬Part IV: BoardActive Endpoint Implications for Brand Apps & Out-of-Home Companies! w/ Tom Powell, Chief Technology Officer, BoardActive
Recent developments have led to creating a 4th part to this dynamic series with BoardActive Chief Technology Officer, Tom Powell.  A ground-breaking discovery on how brand apps can integrate with BoardActive Software without installing an SDK! How? Listen in to understand endpoints and how those connections will benefit brand apps and out-of-home companies. 
November 4, 2019
📲 Part III: What is a Software Development Kit? Why are there SO MANY of them in Mobile Apps? w/ Tom Powell, Chief Technology Officer, BoardActive
In parts one and two of this series, BoardActive Chief Technology Officer, Tom Powell focused on why brands should have a mobile app and what those apps are comprised of.  In part three, we are diving in to what Software Development Kits (SDK) are and why there are so many in mobile apps.  
November 4, 2019
📲 Part II: What are Mobile Software Applications (Mobile Apps) Comprised of? 💡 w/ Thomas Powell, Chief Technology Officer, BoardActive Software
In part one of this series, we provided indisputable reasons for every brand to have a mobile app available to engage with their customers.  In part two, we discuss the inner workings of developing mobile software applications for both operating systems.  Follow us on Facebook and Instagram - @simpletechtalkpodcast
November 1, 2019
🤳🏼Part I: Indisputable Reasons Why Mobile Apps Are Superior to Web Apps w/ Thomas Powell, Chief Technology Officer, Thomas Powell
Listen in for key reasons why every brand should have a mobile software application tied to their company, no matter what line of work they are in.  
October 30, 2019
🔥The Full Circle Mobile Marketing Service Vision...💰👀
We hear the term "Mobile Marketing" often.  However, understanding that term and how to close that circle are difficult to do.  Listen in for great strategies to complete the Full Circle Mobile Marketing Vision.  
October 28, 2019
BoardActive Software: "The Market Mover" with Founder & CEO, Doug PIttman and Cole Cummings, Director of Marketing
Join in on a candid conversation about the trials and triumphs of the BoardActive Software journey.  Featuring Founder & CEO, Doug Pittman and Cole Cummings, Director of Marketing.  This is a story of innovation that people will be talking about for centuries to come.  
October 25, 2019
International marketing insight on how mobile and the industry connect 🇺🇸🇦🇺🇶🇦
Doug Pittman, CEO & Founder of BoardActive, speaks with Mohamed Ghalayini, BoardActive International Director of Sales and Channel Partner! Mohamed gives insight into how mobile integration is being utilized in other parts of the world including the Middle East, Europe, Africa and more! A fascinating chat from a global perspective.
October 21, 2019
Bob Liodice, CEO of the Association of National Advertisers, and Doug Pittman, Founder & CEO of BoardActive, expose strategies and insight for brand marketers prior to annual ANA conference. 🤩🎯
This is a must listen for anyone in the advertising space.  Uncover gems of wisdom about engaging customers, using correct tactics / measurement principles and practices to ignite long-term success. 
September 20, 2019
PART II: Spencer Graham, Head of Digital Signage Federation, talks the Power of Signage, Facial Recognition & Privacy 🛣✅👀
In part two of this dynamic discussion, Spencer Graham and Doug Pittman discuss privacy and how compliance to GDPR and CCPA should be of the utmost importance to tech companies and brand apps.  In addition, we give a sneak peek into a fantastic gathering taking place in the Big Apple in October.  Listen in, then head to 
September 19, 2019
Spencer Graham, Head of Digital Signage Federation, talks the Power of Signage 🛣🤳🏼👀
Join us as Spencer Graham, Head of Digital Signage Federation and Doug Pittman, Founder and CEO, BoardActive discuss the power of Signage for Brand Apps across the globe. 
September 17, 2019
Exclusive E-Book Preview ~ 10 Ways to Master Push Notifications 📲👀
With the upcoming E-book about to be released, here is a sneak preview of what is to come!
September 9, 2019
3 Ways to Cash Out w/ Geofencing Technology 🌎🤳🏼
We explore 3 tangible and practical ways for Mobile App Owners to maximize marketing efforts and make serious money using Geofencing Technology. Sponsored by 
September 4, 2019
You Have Spoken. The "Average App Usage" Survey Results are IN! 👈🏻📝
This episode reveals what consumers want out of their mobile apps.  How do your preferences differ? Listen in and get some great insights into the minds of your peers.  Sponsored by
September 3, 2019
Avoid 3 Costly Mistakes Commonly Made by Brands in Mobile Video Ads 📱🎥
In this episode, we provide solutions to the 3 costly mistakes commonly made by brands in their Mobile Video Ads.  Experience the power of the BoardActive platform for yourself.  Visit and schedule your free demo soon!
August 30, 2019
Mike Donahue with ANA talks Brands & VisualMatic 🤳🏼
Want a peak of what is to come for Brand apps in the times ahead? Join us in this Illuminating conversation w/ Mike Donahue, Association of National Advertisers & Doug Pittman, Founder & CEO of BoardActive - With decades of advertising experience, these innovators discuss how and why BoardActive is the future of Location-Based, Personalized Push Notifications around the world!  Get ready, this is going to be A MUST Listen for Anyone in the Mobile Marketing Space! 
August 29, 2019
Get to know your #BoardActivePeople - Tyler Burch - Mobile Marketing Specialist 😎
Tune in as we get to know Tyler Burch, integral part of the BoardActive marketing team!  
August 19, 2019
Courage, Software Innovation & Entrepreneurship w/ Kevin Pride and Doug Pittman 🤩
A dynamic, behind-the-scenes conversation about the path to progress in the bustling business lives of entrepreneurs Kevin Pride, CEO of Influencer 365 and Doug Pittman, Founder & CEO, BoardActive.  Tune in for a candid chat that provides inspiration and brutal honesty about the life of a business. 
August 17, 2019
PART II - GDPR & CCPA Compliancy: Privacy, Preferences, and Permissions w/ Tom Powell, Chief Technology Officer, BoardActive 👨🏻‍💻
Tom elaborates further on the steps BoardActive takes to ensure that privacy and security are job #1.  In addition, Tom gives real life examples of industry use of this software.  
August 8, 2019
PART I - GDPR & CCPA Compliancy: Privacy, Preferences, and Permissions w/ Tom Powell, Chief Technology Officer, BoardActive 👨🏻‍💻
We get to know Tom Powell through his extensive technology related background.  From the internet boom of the late 20th Century all the way to 2019.  In addition, we discuss the shifting landscape of Mobile App offerings, privacy and what that interconnection truly means for Mobile App Users in this age and the one to come. 
August 6, 2019
Mobile Apps $1,000 Contest Winner: Heather Haney 💰
We chat with Heather Haney, winner of BoardActive's $1,000 "Brands with Apps Contest", on her submission to the contest. We also discuss her path as a consumer and how BoardActive's personalization features would impact her spending decisions.
August 5, 2019
Getting to know Doug Pittman, Founder & CEO of BoardActive, The Process Behind Creating Visualmatic 🤳🏼
Welcome to the follow up of our conversation with Doug Pittman. In this episode, Doug reveals the challenges he overcame in transitioning to being in the business of being a Mobile App to becoming a Software Company.  We also discuss why "Visualmatic" is THE Single Source Solution for App owners as they target and reach their ideal consumers.  Listen in and reach out to to experience this for yourself. 
August 2, 2019
Visualmatic: THE Single Source Mobile Marketing Solution for a Mobile App's 3 Largest Problems 🤳🏼
There are 3 critical problems solved by a single source solution software development kit that is available NOW. Listen in and then reach out to to experience the power of personalization for yourself. 
August 2, 2019
The 5 Industry Breakdown of Marketing Segmentation 👧🏻👨🏻👦🏾👨🏼‍🦱🧕🏼👩🏻‍🦰
We highlight 5 top industries that use segmentation to maximize their marketing efforts in reaching their target consumers.  We also elaborate on how they can improve and get to the next level. Thanks for listening.
July 31, 2019
3 Types of Mobile App User Segmentation w/ Big Brand Examples 💬
"It's about knowing how marketing segmentation is applied across different industries." We discuss 3 types of marketing segmentation and how they are applied for big brands across the globe.  This Episode is powered by
July 29, 2019
Personalization through a Mobile Marketing Push Notification Service: Brand In-Hand (Part Two) ⭐️
We discuss how Brand Apps can build personal relationships between business and people.  This is done in 3 unique, yet complimentary components.   When these 3 parts are combined effectively mobile marketing magic comes to life.  Thanks for listening.
July 26, 2019
Personalization through Mobile Marketing Push Notification Service: Brand In-Hand (Part One) ⭐️
Imagine a world where brands can drop personalized, location-based messages right onto your smartphone... That day has arrived. Thanks for listening.
July 24, 2019
Growing Mobile App User Loyalty & Retention Rates 📈
We discuss the areas that App owners struggle in when it comes to retaining their user's loyalty.  We don't stop there.  We provide solutions here, also.  Listen in to expand your knowledge of commonplace issues and how they are solved. Thanks for listening.
July 22, 2019
Getting to know Software Pioneer, Doug Pittman, Founder & CEO of BoardActive ♚
On this episode, we get to know Doug Pittman, Founder and CEO of BoardActive. This is an intriguing story of humble beginnings, business lessons, and moving and shaking his way to success.  A must listen.
July 17, 2019
Branding in your Mobile App 🤳🏼
We discuss the importance of proper branding. We elaborate on imagery, recognition, repetition, and reputation. 
July 16, 2019
Do's & Don'ts of Mobile Push Notifications ✅❌
Today we discuss the mistakes that App owners make with their mobile push notifications.  These errors can be very costly.  In some cases, App owners can lose their users altogether.  A tragedy that can be avoided by App owners using simple techniques in communicating with their users.  Thanks for listening.
July 16, 2019
Understanding Mobile Targeting trends in Technology 📲
We discuss all the aspects of mobile targeting and how companies can maximize this amazing practice in business.  Thanks for listening.
July 16, 2019
The Complexity in Mobile App Ownership: Explained 🙋🏻‍♀️🙋🏼‍♂️
We discuss all the details of what it means to be an App Owner.  It may seem simple, but it is a very complex deal.  Listen in as we explain.  
July 12, 2019
BoardActive Network: The Innovators in Hyper-Segmentation in Mobile Marketing 🙌
Hey, Friends and listeners! We discuss the power of connections, fresh ideas, and partnerships. 
July 10, 2019
The Solution to Problematic "Out-of-Home" Marketing & Advertising Campaigns 👀
We discuss the solutions to ineffective static and programmatic "out-of-home" advertising. 
July 8, 2019
The NEW Rules in Marketing Segmentation 🧩
Segmentation is critical in solving marketing campaign issues. How? Listen in to get easy to grasp information on how Segmentation can bring pinpoint accuracy in consumer targeting efforts. Thanks for listening.
July 5, 2019
Geo-Fences 🌎🤺
Hey, Friends! We discuss what Geo-fences are and how they help close the ROI loop for businesses and brands. 
June 21, 2019