![Your Daily Fortune](https://s3-us-west-2.amazonaws.com/anchor-generated-image-bank/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
Your Daily Fortune
By D Arlando Fortune
![Currently playing episode](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/1743189/1743189-1566497046524-4c2cf28959113.jpg)
Your Daily FortuneAug 22, 2019
![DF ep 011 - They Said, "We Don't Accept Your Kind"](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
DF ep 011 - They Said, "We Don't Accept Your Kind"
"Don't be the victim of rejection. Become the exception." #DailyFortune
Walked into the restaurant wearing a suit
- filled out application checking "the box"
- smiled, handed her my app, and waited
- she returned with frustration and said "We don't accept your kind."
In the face of the really difficult no's, remember this:
Rejection is not the end
Don't be the victim
Be the 1 in 5 (who make it out)
The good life doesn't come without its trials and challenges.
Every door will not open the first time you push on it.
You will not be accepted by everyone.
Most people won't see your light.
But, when they do.
It will be because you faced your trials and won.
You challenged your challenges and succeeded.
You kept pushing and knocking on doors until you got your foot in.
You loved and accepted yourself with all of your uniqueness.
You connected with a talented tenth and leaned on that source of wisdom and truth that gave you your gifts.
And, you became the exception!
Your challenge:
Get back up and renew your
![DF ep 035 - The Oldest Motivation Secret in the Book](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/1743189/1743189-1590021342002-1acd090a843d7.jpg)
DF ep 035 - The Oldest Motivation Secret in the Book
He did not say anything to them without using a parable. Mark 4:34
You help them decide with your story...
Princeton neuroscientist Uri Hasson, “a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.”
Practice telling your stories every chance you get...
Your voice is the one of the most powerful tools in the world. How you wield it determines your future? If you know you're supposed to be helping people, it's time you learned how to tell stories to motivate people to start taking the actions they need to get off of their islands.
Your Challenge
Tell someone a story instead of telling them the facts and details. Watch how they react.
The Offer
The best way to market your business is to write a branded book. Your message is told through stories, examples, and testimonials strategically placed throughout the content. I know it's difficult to decide what to write about so go to thoughtfortunepress.com/6WH to pick up my questionnaire. Answer the 7 questions on the checklist and you're off ready to take your next step.
![DF ep 34: Chop Wood and Carry Water](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/1743189/1743189-1589908491667-eef5b90f4225.jpg)
DF ep 34: Chop Wood and Carry Water
"Master the fundamentals before you make them fancy."
Karate Kid won using only the basics...
Focus on the basic steps -- the 1, 2, 3's -- before trying to enhance the program with your creativity...
I know you're smart and can do it much better, but your first job is to learn how to get consistent results...
It's gonna be difficult because you're thinking people will know your still doing the basics...
The basics are the foundation for great work. "Do them until you can't forget them. Then, keep doing them until you can't get them wrong."
Your Challenge
What skill are you learning this quarter? What can you do today to work on the fundamentals? A great reference is "Chop Wood, Carry Water" by Joshua Medcalf
Offer
Webinar on the 9 Mistakes Beginning Authors Make this Thursday @ 8pm ThoughtFortunePress.com/webinar
![DF ep 010 - You Might Be Underearning If...](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/1743189/1743189-1566931859927-460516c1584c4.jpg)
DF ep 010 - You Might Be Underearning If...
Tweet this:
"Underearning is misallocation." #DailyFortune
There are 3 ways to misallocate your time, energy, and money: waste it, give it away, or over spend it.
Your underearning mix is specific to you. You may have some one or two of the trio in check. However, you grossly underperform in the third area. Yep. That's underearning.
2013 survey - 40% unhappy with their work; 71% thinking about or actively looking for new job
2014 survey - 39 hours a week average at work; 40% over 50 hours; 74% poor sleep
2017 survey - 61% have less than $500 in bank account for an emergency
Your actions are largely influenced by your drivers aptly named your BMV
- Beliefs
- Motives
- Values
You filter your decisions through these three cognitions which were influenced by your social environment.
REAL growth shapes your BMV. What are you Reading, Experiencing, Associating with, and Listening to?
Stop misallocating your resources. It's hard to start and easy to maintain when you create the right habits. Underearning can be arrested when you stop misallocating.
Your challenge:
Pause and think. Is this the best use of my time, energy, and money?
![DF ep 009 - How to Get Better at Selling](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/1743189/1743189-1566842257058-22a8346af0587.jpg)
DF ep 009 - How to Get Better at Selling
Tweet this:
"Every failure makes you more S.E.X.Y.!" #DailyFortune
"The easiest way to make money is - create something of such value that everybody wants and go out and give and create value. The money comes automatically." - Jordan Belfort
Jordan Belfort created the straight line selling system on the spot in front of his sales team.
They were not closing any deals while he and his partner were.
"Can we go back to penny stocks."
"How do you handle the objections?"
"Let's write all one thousand objections and I'll tell you how to handle them."
By the end of the brain storming session there were less than 20 objections on the board and most of them fit into three categories. The idea hit him that all sales conversations are the same. It's one clear path from beginning to end. He drew a straight line on the board and instructed the team on how to keep their prospects as close to the line as possible.
S.E.X. sells when it's You:
- S: sharp and smart
- E. enthusiastic and energetic
- X: experience and expertise
- Y: you and yourself
Learn from every sales conversation. Each time you do this, you increase your command presence.
- What worked/wen well?
- What could you improve?
- Anything notable happen?
- What action do you take next time?
Like making a great dish - a SEXY dish - every mistake gets you closer to SEXY.
Your challenge:
Add value. Make an offer. Journal your conversation.
![DF ep 005 - When a Golf Addiction Is a Good Thing](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/1743189/1743189-1566497046524-4c2cf28959113.jpg)
DF ep 005 - When a Golf Addiction Is a Good Thing
Tweetable
"Uncontrolled habits are costly." #DailyFortune
Every time my father comes home from golfing he talks about his best shot and the one shot he messed up.
- An article in the Wall Street Journal from 2007 tells about celebrities replacing drug addiction with golf
- Are they the same? IDK but I see similarities...
- Also, mentions research on how anticipating hitting a good shot and remembering the good shot lead to golf addiction.
- Use Brian Tracy's best shot concept (with an additional idea).
For bad habits, play the whole tape.
For good habits, remember the good shots.
Journal your day to build self awareness.
Remember your best shot. But, also remember what you reward creates a habit. So, know what habit you're building because "uncontrolled habits are costly."
Your challenge:
Each day this week, invest 7 minutes into reviewing your day using the WINA philosophy.
![DF ep 006 - 5 Steps to Take Back Control of Your Life Thru Forgiveness](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/1743189/1743189-1566496927604-aee3b8a6f425c.jpg)
DF ep 006 - 5 Steps to Take Back Control of Your Life Thru Forgiveness
Tweetable
"Taking full responsibility for your results and your life is adulting." #DailyFortune
Conducted an interview with Coach Janell Jones yesterday. She spoke about her 9 affirmations for helping you love yourself and know your worth. The second affirmation in her book is forgive yourself. We spent some time on this topic as we discussed how often people look outside of themselves to affirm who they are. It is hard to move forward in your life when you're being controlled by the emotions and feelings connected to past hurts. It's imperative to apologize to yourself.
Trauma stunts growth. You're still acting as a child in that area of your life even if you're being adult in other areas.
Addiction is a traumatic event. Many believe addicts stop maturing when they fall into active addiction. My addiction kicked off in college and I continued to behave like a 20-year-old selfish kid who didn't have much responsibility or a care in the world outside of what would serve me. It wasn't until I got clean that I began to be more selfless in my selfishness. An early step in my recovery was forgiving myself for the harms I had done to others and to myself. With time, I learned to let go of that pain. It was an intentional act.
1. Write out how you've been hairy and how it affected you
2. Accept responsibility for your role
3. 5 Ways to Forgive and Take Back Control of Your Life
- * Write a letter
- * Say a prayer and meditate
- * Face-to-face conversation
- * Talk to someone else (FBI method)
- * Express physically without causing harm to you or someone else
4. Let it go and move on
5. Take full responsibility from here on and stop complaining
Can only clean your side of the street. Make your apologies and whatever amends you're going to make and keep it moving. Don't expect people to reciprocate. Doing so is a set up for disappointment, pain, and new resentments.
To take responsibility for your life and control of your life, you must forgive those that have harmed you. Release the cognitive, emotional, and spiritual baggage because... "Taking full responsibility for your results and your life is adulting."
Your challenge:
Begin with yourself. Apologize to yourself first.
![DF ep 007 - 4 Subjects That Should Be Taught in School](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/1743189/1743189-1566496712416-20b50073f5bc1.jpg)
DF ep 007 - 4 Subjects That Should Be Taught in School
Tweetable
"Early learning paves the way for future successes." #DailyFortune
2 weeks ago, I met with the admin for a local Boys & Girls Club. We talked about who I am, how I can help, and how they operate. I was given two tours.
Before leaving, I was asked to bring in subject matter to speak with the teens about. What are you suggestions based on this list?
Study skills
- how to master anything
- learn more in less time
- scheduling gives you more free time
Communication
- creating your circle of influence
- how to express feelings & journaling
- talking vs texting and peer facilitation
Financial management
- what to do with a dollar
- how to make money
- how to invest and save money
Confidence building
- dealing with bullies and teasing
- how to talk to yourself & the Facebook effect
- mindfulness and stress
These do not guarantee a straight and narrow path but it show what it looks like because "early learning paves the way for future success."
Your challenge:
Talk to your teenagers (or kids) today about what they want to learn but isn't taught in school.
![DF ep 008 - How to Get Free of The Little Burdens That Feel Like Extra Weight on Your Back So You Can Avoid Hating Your Life](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/1743189/1743189-1566496446829-f07388c43e21c.jpg)
DF ep 008 - How to Get Free of The Little Burdens That Feel Like Extra Weight on Your Back So You Can Avoid Hating Your Life
Statement
Have you ever flipped the light switch and it was out but then cursed because it has been out for days? How about the piles on your desk or in your email?
How do they make you feel?
More importantly...
...what kind of environment have you created?
Tweetable
"You are a product of the environment you created." #DailyFortune
Entering and exploring UA in December 2017...
- after 3 ccore tools is Possession Consciousness
- this is spiritual work that leads to Completion Consciousness
- Principle 28 of Jack Canfiels's Success Principles is "Clean Up Your Messes and Your Incompletes"
How to clean and manage your 4 environments...
Mental - Trust a dull pencil over a sharp mind.
- Note, Schedule, and Accomplish
Emotional - Action changes emotions.
- Breathe, Observe, and Now
Spiritual - People are spirit.
- positivity, love, and abundance
Physical - A cluttered home is a cluttered mind.
- placing, replacing, and spacing
Your environment affects your behavior. Set yourself up for success because "You are a product of the environment you created".
Your challenge:
Make a list. Choose 3 things to do. Complete them this week. (Start with one if you need to.)
![DF ep 004 - How to Handle Murphy's Law and Win Anyway!](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/1743189/1743189-1565881911863-ba87a043faacb.jpg)
DF ep 004 - How to Handle Murphy's Law and Win Anyway!
Your challenge:
Deal with your next setback by focusing on the 3-step comeback mentioned in the show.
#DailyFortune
![DF ep 003 - How to Have an Endless Number of Innovative Business Ideas](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/1743189/1743189-1565790150618-b6b2c780758e3.jpg)
DF ep 003 - How to Have an Endless Number of Innovative Business Ideas
"When you run out of ideas, SCAMPER instead."
I was reading a book called "WWHW"
- Why is this important? What's the problem? How do I solve it? What do I do now?
- similar to the 6WH questions I teach authors to use to focus the intent of their books
The structure is about creating content and communicating it well and it reminds me of a framework taught by Million Dollar Coach Taki Moore.
SCAMPER thinking => creativity model
Substitute
Combine
Adapt
Modify
Put to a new use
Eliminate
Reverse or rearrange
Facilitate your creativity with models. It's almost like fill-in-the-blank ad libs. What can you put here and here? Choose from your creations which you'll use. Some will sound weird. Some okay. But, one will rock!
Your challenge:
When you're look for fresh ideas for a project, try SCAMPER thinking today. Go through the suggestions and create a list of ideas. Then, implement one.
![DF ep 002 - Tramell's Fit to Fat to Fit Story](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/1743189/1743189-1565707560354-67d877a5a12d7.jpg)
DF ep 002 - Tramell's Fit to Fat to Fit Story
"Running a mile in someone else's shoes prepares you to keep running in your own."
Watched an episode of Fit to Fat to Fit
- Tramell took on two new clients
- gained over 60 pounds
- trained with them for 4 months
- lost over 40 pounds
Learned what it's like to be teased for his size - and the difficulty putting on socks.
Tramell's cravings for sugar persisted after he started his journey back to being fit - and the difficulty of not eating any sweets or weighing and measuring portions for every meal.
He didn't lose all of the weight he gained - and the difficulty of accepting his new physique.
Tramell's transformation was more than physical.
- new body
- new perspective
- new life-satisfaction
Your challenge:
The next time you think about criticizing someone of the way they look or act take a moment to see life from their perspective. How would you act if you'd been through what they'd been through?
Photo by Siora Photography on Unsplash
![DF ep 001 - Nothing Comes to a Sleeper but Dreams](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/1743189/1743189-1565707387099-10251fb6ec362.jpg)
DF ep 001 - Nothing Comes to a Sleeper but Dreams
"Nothing comes to a sleeper but dreams."
Had a conversation by the pool about the law of attraction
- thinking creates the universe
- still hasn't published his book
- God created the world with word
God told us to use our hands - and to work with excellence
He told us to think on things that are worthy, noble, and excellent - and to transform ourselves by renewing our mind
He told us faith requires our action - as Tupac said, "The only thing that comes to a sleeping man is a dream."
It's good to dream but you must do.
It's good to think but you must do.
It's good to believe but you must do.
Positive thinking and negative thinking do not stop people from achieving. Both types of thinking submit to the action-taker. Your thinking determines your level of life satisfaction not your life achievements.
Your challenge:
Do it scared. Do it tired. Do it when you don't want to do it.
Need some more motivation? Check out A.L. Williams "Do It" speech. (He's the founder of the company now called Primerica.) You're gonna love his speech!
Photo by Cassandra Hamer on Unsplash
![Why Good Marketing Is Thinking Like an Ant](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
Why Good Marketing Is Thinking Like an Ant
Session 9: Don't Market Consistently
Make offer regularly if you want to get paid regularly.
"30 Day Challenge" story - Garrett White's Daily 8
Create content and new connections...
Show notes:
Do them every day with a minimum viable action...
Slight edge philosophy takes over with time...
Apply concept to fit your style...
What's your lifestyle and communication style?
Treat like a side hustle...
37% of US (over 50% of millennials) have a side hustle and make $300 monthly...
Be like the ants. Think winter in the summer. Think summer in the winter. You won't up and you won't quit when you adopt the philosophy of the ants. The 3 C's are marching orders for the New Creative:
CORE
CONNECT
CLOSE
With them you make offers, improve your offers, and make more money.
Links mentioned:
The main product to create and learn how to use for your marketing is a book that talks about your business, service, or product and gets readers to say "Tell me more." Get the guide to writing your first book at darlandofortune.com/mysignaturebook
Schedule a call with me darlandofortune.com/discoverycall
![The 30-10-3 Rule for Choosing a Great Book Title](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
The 30-10-3 Rule for Choosing a Great Book Title
Session 7: Not Using Effective Book Titles
It's all in the name - say it well.
Show notes:
"Peanut" story - I never named my kids. I only got to choose from a list...
Name your 'babies' with as much if not more care...
Content is more important - Yes, it is and more people will read it if the title entices them to open the book
The 3 S's - must-haves for your title
How do you create a great title? - create great titles by choosing great titles...
Michael Hyatt's P.I.N.C. (Promise, Intrigue, Need, Content) philosophy for great titles
What if you choose the wrong title? - you can relaunch
30-10-3 rule for choosing your title
Your title and cover are extremely important to selling your books. Keep the title short, simple, and strategic. use Michael Hyatt's PINC framework to determine which of the 30 titles become part of the top 10. Get help choosing the one from the top 3.
Links mentioned:
While creating your title is important, the subtitle is just as important. Creating the subtitle is a different strategy. Download the guide and learn what to do darlandofortune.com/mysignaturebook
Get on a call and work through it together at darlandofortune.com/discoverycall
![3 Tips for Making 'Charm'-ing Offers in Your Book](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
3 Tips for Making 'Charm'-ing Offers in Your Book
Session 8: You Don't Give a Way to Continue the Convo
Your books is not a marketing tool if you're not marketing any of your tools.
Show notes
I couldn't close or approach women story - meeting "a good friend" for the first time
Tips from The Art of Charm website
1. Wait for a high point
2. Get ready
3. Tell, don't ask
When do you make an offer? Three main places: beginning, middle and end...
Cover offers sell the offer...
What do you offer? Think profit first...
Where to put supporting files and docs and your core offer...
Won't people get tire of the offers? So what...
Add value and offer to add more...
Every investment you make with your time, energy, and money should have an ROI. Your book is no different. Without making an offer, your book helps someone else's business. Be sure to make offers early and often for the products you wrote the book to support. And, add value before asking for more convos.
Links mentioned:
There are several ways to produce downloadable content. The easy part is it'll come from your outline. You'll need to know how to write persuasively to do that. Each chapter leads to a YES when you use the STORY framework. (Session 6) Get the guide for your first book at darlandofortune.com/mysignaturebook
Schedule a call to work with me directly darlandofortune.com/discoverycall
![How to Be Influential in Your Writing](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
How to Be Influential in Your Writing
Session 6: You’re Not Using Persuasive Writing
A major mistake first-time authors make is to just start writing the stories they want to write. While there’s nothing wrong with storytelling, it’s a waste of your time if you’re writing the wrong story in the wrong way.
Do you really want to rewrite your book? Save yourself some time energy & money with the SYSTEM below (see what I did there?)…
Show notes:
The goal of your book is to affect change in mindset with your ideas. the goal of each chapter is the same.
The mindset is made up of attitudes, beliefs, and commitments…
The goal of your book is to affect change in mindset with your ideas. the goal of each chapter is the same.
The mindset is made up of attitudes, beliefs, and commitments…
Robert Cialdini’s book, Influence, offers 6 principles:
- Reciprocity: give something away
- Scarcity – consequences of inaction & your unique process
- Authority – the book itself & your achievements
- Consistency – ask for small commitments (eg. downloads) & upsell
- Liking – be transparent with your story to build rapport & be complimentary
- Consensus – use case studies from your business & “most people”
How do I do all six in a chapter?
Use the STORY framework…
But, I am not a copywriter.
You set everything up in the first two phases of Preparation and Planning (particularly the 6WH questions)…
It won’t be fluid on paper because I sell better in person – use your editors and proofreaders for feedback
The STORY framework is Statement; Tell a story; Overcome object, objections, and obstacles; Review (with optional references); and YES. Use this persuasive writing technique to design the entire book and to create each chapter. Don’t complicate the process. Fill-in-the-blank and get feedback. You’re not confined to my framework. Use the one that works best and keep using it.
Links mentioned:
Get a better idea of the STORY framework and how to compose your chapters using persuasive writing by downloading the SIGNATURE Book writing guide at darlandofortune.com/mysignaturebook
Or, if you’re ready to talk to me about getting your book written and published, jump on a call with me here darlandofortune.com/discoverycall
![Why You're #onebookaway From a Business Breakthrough](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
Why You're #onebookaway From a Business Breakthrough
Session 4: You Don't Offer One Solution to One Problem
If I asked you what problem you solve, would you be able to give me an exact answer?
For the first year of coaching, I would have recited an answer I'd created based on a formula from a marketer. The next quarter, I would have changed the response. And, a new response in the next quarter.
I knew what I wanted to do. I didn't know how to tell people what I did because I did so many things. Or so I thought...
The truth is I only wanted to work with one type of person. The problem is I felt I needed to be open to whatever came my way.
Maybe you don't have that problem. You know what problem you solve. The next part is more important for you. How do you solve the problem?
That's what this episode is about. What is your system for solving the problem you solve? What's your process for taking people from problem to promise?
Note from the show:
Make a good living from one Signature System - #onebookaway
John Maxwell, Dave Ramsey, and Dan Kennedy...
Jeff Olson on stage story…
Your success is built on simple daily disciplines that give you a slight edge. The 10 Core Commitments...
I am multi-passionate - focus on one passion & provide the solution...
Create a product suite - what do you want to be known for today...
I don't have a system - remember Taki Moore's Problem, Process, Promise, System...
My system isn't that different from what's out there - your story is the differentiator...
Uber, Toyota, Mercedes, Trucks - all get you there. What's your style and identity?
"All you have to do is build a system" that will take you around the world - only four commitments changed between Prepaid Legal and Nerium...
The system works regardless of the user and gives you the freedom to work from anywhere
Links mentioned:
There are eight questions to answer to help you define your Signature Process. Learn the process with the guide at darlandofortune.com/mysignaturebook
Get help today at darlandofortune.com/discoverycall
![How to Beat Writer's Block for Good](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
How to Beat Writer's Block for Good
Session 5: You Have No Way to Overcome Writer’s Block
A prolific writer. That's the goal if you're trying to be a professional writer. You write every day. No matter what. No excuses.
Does that mean you'll always have something to say. Probably not. Not having anything to say is not a matter of writer's block. It's a matter of preparation.
When prolific writer's have nothing to say, it's usually because of external influences. Barring things outside of your control, today's conversation will give you the tools you need to eliminate writer's block and compose content like a prolific writer -- like a machine.
Notes from the show:
Prompt your brain to give you answers and eliminate writer’s block forever
What color is your car?
When did you graduate from school?
What’s your favorite sandwich?
How do you make it?
I don’t know what to write – focus on questions about your expertise not on filling pages with the right words
I’m not good at writing – record your answers into a phone and have them transcribed
Isn’t the written word different than the spoken word? Yes, have your transcription edited
The brain is hardwired to answer questions. Even when you don’t want to answer a question aloud, you answer in your head before refusing to speak. Use specific questions to prompt your brain for your answers.
This is step 3 of the Writer’s Block Eliminator. First, you have to get the stuff out of your head before dictating or presenting the content.
Links mentioned:
Learn the first two steps with the SIGNATURE Book Template: darlandofortune.com/mysignaturebook
Get help with the entire writing and publishing process: darlandofortune.com/discoverycall
![How to Write the Book Your Clients Need](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
How to Write the Book Your Clients Need
Get the shownotes at http://www.darlandofortune.com/how-to-write-the-book-your-clients-need/
![The Main Reason Your Book Isn't Working for You](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
The Main Reason Your Book Isn't Working for You
Session 1: You're not thinking profit first
Show notes:
Know what you want your book to do for you BEFORE you start writing it.
“By failing to prepare, you are preparing to fail.” - Benjamin Franklin
“If you don't know where you are going,
you'll end up someplace else.” - Yogi Berra
"Don't start your day until you've finished it." - Jim Rohn
"Begin with the end in mind." - Dr. Stephen Covey
"Plan for what is difficult while it is easy, do what is great while it is small." - Sun Tzu
"A good plan today is better than a perfect plan tomorrow." - General Patton
"Planning is bringing the future into the present so that you can do something about it now." - Alan Lakein
"Planning for success will make you even more creative." - Danielle LaPorte
"Good fortune is what happens when opportunity meets with planning." - Thomas Edison
Why do you want to write a book?
What purpose does it serve you?
Writing a book is hard work.
You must know why you're writing it.
Do you want credibility, leads, speaking engagements, educate your clients, or book sales?
Each of these require a certain structure and different types of examples that lead to your offer.
Only determine what you want your book to do for you.
People have told you that you should write a book. Doesn't mean that you should.
Know your why, write according to your why, and focus only on your why for each book you want to publish.
Your book is not your profit center. Decide how you want it to profit you and map out your product offering using the SIGNATURE Book Profit Spreadsheet. You'll identify your products, profits, price, and number of people you need for each product. Over time you'll know the number of books you need to sell or give away to make a sale for each product you offer.
Links mentioned:
darlandofortune.com/mysignaturebook for the template
darlandofortune.com/discoverycall to set an appointment
![How to Be in the Top Twenty Percent of Authors](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
How to Be in the Top Twenty Percent of Authors
Session 2: You're Not Committed to Finishing the Manuscript
Set a finish line and have a success partner
What I learned about goal setting from writing my first book
Objective
Dr Gail Matthews goal setting research
How the RACE Formula hits all of her criteria
Objection
What small daily wins to celebrate
The power in setting minimum achievable goals
Observation
How to use the WINA philosophy to hold yourself accountable
Why you need a success partner to hit your next level
Review
Use a proven process that systematically helps your hit your goals and be grateful for each small win along the way
YES
You don't have to do it alone. Coaches and mentors are my secret weapon. They pour into me and I pour into you If this was good? It's even better when we're of camera and getting it done together.
darlandofortune.com/procrastinationbook for the book mentioned
darlandofortune.com/discoverycall to set an appointment
![She thanked us twenty times in one night](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
She thanked us twenty times in one night
See more on the website here =>> http://www.darlandofortune.com/she-thanked-us-twenty-times-in-one-night/
![The 2 Most Important Steps to Long-Lasting Change](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
The 2 Most Important Steps to Long-Lasting Change
See the full 4-part post here darlandofortune.com/7-ideas-to-move-you-from-insignificant-to-confident-and-driven
![5 Steps for the Beginnings of Your Change](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
5 Steps for the Beginnings of Your Change
See the full 4-part post here darlandofortune.com/7-ideas-to-move-you-from-insignificant-to-confident-and-driven
![How a Pick Up Artist Changed My Life](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
How a Pick Up Artist Changed My Life
See the full 4-part post here darlandofortune.com/7-ideas-to-move-you-from-insignificant-to-confident-and-driven
![A Superstar in the Making](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
A Superstar in the Making
See the full 4-part post here darlandofortune.com/7-ideas-to-move-you-from-insignificant-to-confident-and-driven
![No more dull talk](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
No more dull talk
View the full article here http://www.darlandofortune.com/the-art-and-science-of-communication with all three parts
![Why people don't understand what you're saying](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
Why people don't understand what you're saying
View the full article here http://www.darlandofortune.com/the-art-and-science-of-communication with all three parts
![The Art and Science of Communication](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1743189/1743189-1566564563733-cc3358b8a50fa.jpg)
The Art and Science of Communication
View the full article here http://www.darlandofortune.com/the-art-and-science-of-communication with all three parts
![How to WIN Your Day Using This Simple, 3-Word Question](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/1743189/1743189-1556562848723-d1d0315f6b759.jpg)
How to WIN Your Day Using This Simple, 3-Word Question
Ya see, motivation is triggered through urgency. Depending on the individual, urgency triggers flight or flight because it creates tension and anxiety. How much of each depends on the situation and the person. Yet, the resulting reaction in the body is the same: adrenaline rush.
Urgency creates anxiety creates adrenaline creates movement
That equation is one to remember. It is the reason your boss tells you to move with a sense of urgency. They want you to get it done NOW! Do you crack the whip on yourself, though?
Most people don't. They have been conditioned to rely on their masters... oops... bosses to do that for them. In the entrepreneurial space, you are your own master and slave. You decide what you will tell yourself to do.
bit.ly/30withfortune
![When It' Hard to Finish What You Start...](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/1743189/1743189-1556562848926-3885b8e11b522.jpg)
When It' Hard to Finish What You Start...
Whose fault is that? None but your own.
Again, I believe in you. You're a child of God. You have the power to build great things in your life. You can build a great marriage. You can build a great career. You can build great relationships. You can build great wealth. You can build a great capacity to love and give.
You can also build great debt, depression, and disgust.
Your choice.
www.bit.ly/sessionswithfortune
![How to Give Yourself a Mental Bath](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/1743189/1743189-1556562848908-000a78ad7d6d.jpg)
How to Give Yourself a Mental Bath
![How to Leave a Trail of Clues for Your Legacy](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/1743189/1743189-1556562848785-53f3d5b26e2a8.jpg)
How to Leave a Trail of Clues for Your Legacy
bit.ly/threeblunders
![The 3 Pieces of #RealChange](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/1743189/1743189-1556562848143-84699659927bc.jpg)
The 3 Pieces of #RealChange
It all sounded weird when the thought smacked me in the forehead. But, the more I have looked at my life, the more I have noticed that some of my favorite t-shirts have small stains or holes in them from years of wear and tear. You know the ones. There the ones you wear around your house because you don't care what anyone thinks. You're in your house and you'll wear what you darned well please.
Now, what if you began to treat your life the same way? What if you wore that t-shirt like it was a suit of armor? That doesn't mean you have to beat people over the head with your failures. When you do that, you're doing it for your own feelings and not because it was necessary.
bit.ly/30withfortune
![A Cure for Cerebral Congestion (Before Getting That Brain Fog Thing)](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/1743189/1743189-1556562884523-f7326825b04aa.jpg)
A Cure for Cerebral Congestion (Before Getting That Brain Fog Thing)
The thing for you to do is start doing that on purpose.
www.NoDoubtLiving.com/3blunders
![How to Stimulate Your Brain (in a Good Way)](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/1743189/1743189-1556562870003-04717db7a9ec6.jpg)
How to Stimulate Your Brain (in a Good Way)
What this reveals is that we have hard-wiring in our brain that seeks pleasure and that, once stimulated, continues to seek that pleasure and that, when readily available, people will do some uncanny things to feel good. So, the question is:
Why do so many people wallow in their own painful memories and resentments instead of seeking ways to feel good? Why do entrepreneurs hesitate to act on their ideas and share their products and services with the market when they enjoy the benefits of being paid and being of service?
www.NoDoubtLiving.com/potential
![Why You Gotta Get Rid of Stupid](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/1743189/1743189-1556562869522-57c6baa0fca48.jpg)
Why You Gotta Get Rid of Stupid
A mentor once said to me, "Do not argue with stupid. It's a sticky substance and if you're not careful it'll get all over you."
I had stupid stuck all over me. I'd fallen for that trap again... because I care about him. I even felt bad about letting him upset me. Now, I want to see him prosper. He has a good heart and has experienced a lot of craziness in his life. A lot of it was self-imposed. That's true for most of you. We tend to inflict our own wounds and point to others as the bad guys.
Your decisions are your decisions. Your future is predicated on your decisions. Other things influence your life but you still make decisions all day long that determine where you'll end up at the end of the day.
The nature of free will is such that when presented with a incident in life - whether opportunity or opposition - we are afforded a chance to make a decision.
www.NoDoubtLiving.com/potential
![Eeny Meeny Miny Moe Wasn't Just a Game](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/1743189/1743189-1556562869841-8de04575e5bca.jpg)
Eeny Meeny Miny Moe Wasn't Just a Game
I went from focusing on mastering one thing, paying for the expertise in that area, and getting to work on that one thing to trying to master everything and get free resources to get there. The former process worked. The latter process didn't.
Refine your focus. Fine tune your vision. Get rid of the distractions. Narrow down your sights and watch how the world opens up to you.
Stop trying to be all things to all people. You serve no one by doing that.
www.NoDoubtLiving.com/potential
![Practice, Perform, and Become](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/1743189/1743189-1556562868724-e53d024b1927f.jpg)
Practice, Perform, and Become
1. You don't practice your craft. Just because you're talented doesn't mean that you don't need practice. And, if you are not that talented, you may need even more practice.
2. You don't perform often enough. You have to make your product and services available. Yes, you must practice but you also must perform. You cannot sit on your laurels and wait til you have everything mastered before you unleash your product to the world.
3. You don't try to be one of the best at what you do. No excuse for this. The only reason why you wouldn't want to be one the best at what you do is that you're doing something that doesn't feed your fire.
![A Child's Imagination, A Grandpa's Dream](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/1743189/1743189-1556562867563-8ae7f26a647b9.jpg)
A Child's Imagination, A Grandpa's Dream
My father, at 60, jumps on the drums and has a good 'ol time playing along with some of his favorite tracks. He even performed at our family Christmas party this past year. My daughter has just as much fun whether she has music or not. She's a child but that has not bearing on what you can do.
And, you think that you don't need to keep growing. That's hogwash (yep, you can still say that word). And, you can still use your imagination. It's one of your prized possessions. At least, it should be.
www.NoDoubtLiving.com/potential