Hector Garcia CPA's Podcast
By Hector Garcia, CPA
Hector Garcia CPA's PodcastSep 07, 2019
REFRAME 2024: Using Story to Sell with Jay Owen
Episode 4 of this 8-part webinar/podcast series is the official companion to the REFRAME2024.com we are going to have in October 2024
NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw
Topics that will be covered in this series:
Communications strategy with clients
Communicating your value to command price, standards, and expectations
Negotiating terms, pricing, scope, with new and existing clients
“Magic Words” that get the other person on your side quickly
Fundamental communications skills to transmit your message/ideas to others in an effective matter
The most important communications skill set: self-talk
How to give advice that customers will follow
How to influence the people you do work for and work with to become better people and value your vision (leadership)
How to apply this skills in the real world to get significant results
REFRAME 2024: Win Without Pitching for Accountants with Blair Enns
Episode 3 of this 8-part webinar/podcast series is the official companion to the REFRAME2024.com we are going to have in October 2024
Topics that will be covered in this series:
Communications strategy with clients
Communicating your value to command price, standards, and expectations
Negotiating terms, pricing, scope, with new and existing clients
“Magic Words” that get the other person on your side quickly
Fundamental communications skills to transmit your message/ideas to others in an effective matter
The most important communications skill set: self-talk
How to give advice that customers will follow
How to influence the people you do work for and work with to become better people and value your vision (leadership)
How to apply this skills in the real world to get significant results
REFRAME 2024: How to Persuade & Get Paid with Carlos Garcia & Kevin Boyle
Episode 2 of this 8-part webinar/podcast series is the official companion to the REFRAME2024.com we are going to have in October 2024
Topics that will be covered in this series:
Communications strategy with clients
Communicating your value to command price, standards, and expectations
Negotiating terms, pricing, scope, with new and existing clients
“Magic Words” that get the other person on your side quickly
Fundamental communications skills to transmit your message/ideas to others in an effective matter
The most important communications skill set: self-talk
How to give advice that customers will follow
How to influence the people you do work for and work with to become better people and value your vision (leadership)
How to apply this skills in the real world to get significant results
REFRAME 2024: Changing the Language in our Profession with Carlos Garcia Jr.
Episode 1 of this 8-part webinar/podcast series is the official companion to the REFRAME2024.com we are going to have in October 2024
Topics that will be covered in this series:
Communications strategy with clients
Communicating your value to command price, standards, and expectations
Negotiating terms, pricing, scope, with new and existing clients
“Magic Words” that get the other person on your side quickly
Fundamental communications skills to transmit your message/ideas to others in an effective matter
The most important communications skill set: self-talk
How to give advice that customers will follow
How to influence the people you do work for and work with to become better people and value your vision (leadership)
How to apply this skills in the real world to get significant results
Shawn Kanungo: The Bold Ones
Interview with ex-accountant, and now innovation consultant and public speaker about creating content, "being bold", personalized ?AI ChatBots, and other fun topics.
Get Shawn's Book "The Bold Ones":
https://amzn.to/416qtjt
Human Creativity vs. Artificial Intelligence in Accounting (w/ Ron Baker)
Original Webinar Slides:
https://docs.google.com/presentation/d/1ph0p11YFmTz8A9efnLdpz86N5U0SxgNVg2H7l2XMprs/edit?usp=sharing
Ron's Time's Up Club: https://timesupclub.com/
How to become a Bookkeeper...
Timestamps
00:00 Introduction 02:16 EDUCATION 09:46 CERTIFICATIONS 17:25 PERSONALITY 22:44 HOW TO MAKE A LIVING 37:17 ARTIFICIAL INTELLIGENCE 45:53 My Journey: from Bookkeeper to Software Developer
Links: American Institute of Professional Bookkeepers https://AIPB.org Coursera: Intuit Bookkeeping Professional Certificate: https://www.coursera.org/professional-certificates/intuit-bookkeeping Coursera: Accounting Foundations Graduate Certificate: https://www.coursera.org/certificates/accounting-foundations-uiuc Coursera: Finance/Accounting Specialization: https://www.coursera.org/specializations/finance-accounting Certiport QuickBooks Certified User: https://certiport.pearsonvue.com/Certifications/Intuit/Certifications/Certify/QuickBooks-Certified-User QuickBooks Online ProAdvisor Program https://PROADVISOR.INTUIT.COM My software: RightTool https://rightool.app
Creativity in Business & Accounting
Reaction to a John Cleese video from 1991!
Original recording: https://www.youtube.com/watch?v=Pb5oIIPO62g
Based on this Book: https://amzn.to/3L24ZgQ My conference in "Creative Business Models for Accountants": https://altaccountant.com/creative/
Conversation with Chris do: "Left-brianed Creatives"
My Conference in Miami: https://altaccountant.com/creative/
Chris Do's BrandLab: https://thefutur.com/brand-lab Chris' YouTube Channel: https://www.youtube.com/@thefutur
The Future Business Models for Knowledge Workers... (With Ron & Ed)
From The Soul of Enterprise: https://www.thesoulofenterprise.com
Miami Conference: https://altaccountant.com/creative/
Avocado Video: https://youtu.be/img2PO4Nkxg
August 2023 QuickBooks NEWS! With Blake Oliver CPA
Originally aired via Earmark Media Podcast 08/04/2023
Sign up to get free CPE for listening to this podcast
https://earmarkcpe.com
Download the Earmark CPE App
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app
Mental Health, Accounting Conferences, and Unique CPAs (With Randy Crabtree)
Hanging out with Randy Crabtree, CPA from the Unique CPA Podcast and host of the Briding the Gap Conference
BTG23RTDISC for $150 off In-Person Chicago Conference ticket
Interview with Jason Staats CPA: Content Creation, AI, and other fun topics
This is the complete recording I did with Jason Staats CPA. He will be taking a piece of this for YouTube and I as well... But via this podcast, you get the whole unedited conversation...
Jason's Main Channel: https://www.youtube.com/@jasoncpa
Jason Daily Channel: https://www.youtube.com/@JasonCPADaily
00:00 Intro
01:31 Jason Starts asking questions
03:11 Hector's YouTube Channel and why all accountants should be making videos
10:03 Accountant vs. Influencer?
11:38 Personal vs. Corporate Brand
19:19 Leveraging Content in the Firm
27:03 Levering your team
34:23 How to be successful (beyond content)
38:27 The role of AI
51:01 Getting the young ones excited about accounting
54:42 Jason sold his firm
58:23 What must be sacrificed to make big decisions
01:03:14 How to stay in "touch" with the industry as a creator
01:08:41 Managing Information Overload
01:15:22 Learning more about Jason + Conclusion
The Soul of Enterprise: ChatGPT, Subscription Business Model, and More
Conversation with Ed Kless, Ron Baker, and Greg Tirico from The Soul of Enterprise. Includes both live podcast episode and "bonus" patreon episode.
Subscribe to the free podcast of TSOE: https://www.thesoulofenterprise.com/
Become a member to have access to Bonus Episodes: https://www.patreon.com/TSOE
Attracting & Retaining talented employees for accounting firms
Excerpt from my AltAccountant program deep dive on Attracting, Hiring, Developing, and Retaining talented employees. Learn more about my coaching program at www.AltAccountant.com
(00:43) For "Solopreneurs" without employees
(04:17) Full-time vs. Part-Time vs. Contractors
(11:57) Types of Candidates that apply
(18:46) The value of "Challenging" your talent
(22:43 The Desired/Ideal candidate fallacy
(29:23) Positioning Statement for attracting talent
(35:18) 8 ways to attract talent (details skipped)
(37:30) Re-branding what you call your collaborators
Ron Baker: What if Disney+ offered accounting services in subscription?
Interview with Guest Speaker Ron Baker and his new book: Time's Up: The Subscription Business Model for Professional firms.
This is an excerpt of my coaching program for accountants: https://www.altaccountant.com
Audio Recording: "Value Pricing 2.0 & Selling the Price Increase Webinar"
Audio version of webinar ran on 09/16/2022 focused on teaching Value Pricing, introducing the concepts subscription-based business model, how to have "awkward conversations" with out customers to reduce stress.
Slides: https://bit.ly/valuepricing2022
Join the AltAccountant Program: https://www.altaccountant.com
Coupon: FIRST40
Buy Ron Baker 's Book: Time's Up (Value Pricing 2.0): https://www.thesoulofenterprise.com/timesup
Buy Jeb Blount's Book: Selling The Price Increase: https://amzn.to/3DtMuz3
"The Future of QuickBooks" by Hector Garcia
Interview with Blake Oliver CPA about the direction of QuickBooks for small business and mid-market.
Get CPE for listening to podcasts! www.EarmarkCPE.com
Specialization Masterclass for Accountants
This is an audio-only version of a class I teach on about choosing your target/niche market (Vertical and Horizontal), drafting your unique positioning statement, and examples of what advisory looks like for specific industries such as Construction or Retail
The REAL pros/cons of QuickBooks Online
My QuickBooks Online Wishlist: https://bit.ly/qbowishlist
Hannah's (CLARA CFO) YouTube video: https://youtu.be/Y3YB5g75W_o
Interview with mike Michalowicz from Profit First
The 5 opportunities for crating value.
The Coveted Consultant with Alzay Calhoun
The Coveted Consultant with Alzay Calhoun
http://www.CovetedConsultant.com/free
Positioning and Strategy for Professionals with Tim Williams (From AltAccountant Podcast)
Positioning and Strategy for Professionals - Hector Garcia interviews Tim Williams
Implementing a Positioning Strategy
Implementing a Positioning Strategy (excerpt from The AltAccountant Webinar)
Win Without Pitching with Blair Enns
Blair Enns is the Author of Win Without Pitching and Pricing Creativity. Great books about specialization, positioning and pricing for creative forms; but totally adaptable to accounting and any service or knowledge-based business.
Check out Blair's company: https://www.winwithoutpitching.com/
And BUY his BOOK: https://amzn.to/2TXI0rU
Pricing & Authority with Jonathan Stark
Pricing & Authority with Jonathan Stark, from the AltAccountant Podcast
Being EFFECTIVE above all, even at the risk of becoming inefficient
From Bookkeeper to CPA to YouTuber.. my 12 year journey
If you are interested in learning my journey from the inception of my bookkeeping business in 2008 to getting my CPA license in 2014 and starting my YouTube Channel in 2015, this is an interview I had with Relay Bank
Value Pricing vs. Subscription Model in Accounting w/ Ed Kless and Ron Baker
Value Pricing vs. Subscription Model in Accounting w/ Ed Kless and Ron Baker
www.thesoulofenterprise.com
CPAs innovating during crisis with Garrett Wagner, CPA
CPAs innovating during crisis with Garrett Wagner, CPA
AltAccountant Podcast: Fix This Next with Michael Michalowicz
AltAccountant Podcast: Fix This Next with Michael Michalowicz
Thinking Beyond #COVID19
Some thoughts of encouragement to think about making the best of the current situation we are living
With Ed Kless: Questions to ask yourself (and your clients) during this crisis
Questions to ask yourself (and your clients) during this crisis with Ed Kless
Trust is not Enough - with Todd Shapiro, CEO of IL CPA SOCIETY
Discussing in detail with Todd about the role of the CPA in this incredibly fast-paced world and leveraging the "TRUST" that our clients have in the CPA profession to create value that keeps us relevant
With Seth David: "What is the underlying value of hiring a professional?"
With Seth David: "What is the underlying value of hiring a professional?"
Strategy Man with Rich Horwath (AltAccountant Podcast)
We discuss Rich's book on Strategy called: "StrategyMan and the Anti-Strategy Squad" and discuss how to implement strategy in a small business
There is nothing right about Efficiency
There is nothing right about Efficiency - more lessons from Ron Baker...
And the negative culture of efficiency
Efficiency vs. Effectiveness
Efficiency vs. Effectiveness - Learnings from Ron Baker's Book IMPLEMENTING VALUE PRICING
Rival Goods vs. Non-Rival Goods, and the underrated value of Intellectual Capital
Rival Goods vs. Non-Rival Goods, and the underrated value of Intellectual Capital
The real value of long term relationships and Trust
The real value of long term relationships and Trust
"In the real World, Debits do not Equal Credits" - Ron Baker
"In the real World, Debits do not Equal Credits" - Ron Baker
Redefining the word "Expensive"
Redefining the word "Expensive"
Small Business Guide to "Outsourced Bookkeeping Services"
Small Business Guide to "Outsourced Bookkeeping Services"
SUBSCRIPTION ECONOMY: Interview with Ron Baker and Ed Kless @ SLA
SUBSCRIPTION ECONOMY: Interview with Ron Baker and Ed Kless @ SLA
Leveraging YouTube for Marketing Accounting Services (From JetPack Workflow Podcast)
Leveraging YouTube for Marketing Accounting Services (From JetPack Workflow Podcast)
YouTube Economics and Taking more Vacations (From Sage Advice Podcast With Ed Kless)
YouTube Economics and Taking more Vacations (From Sage Advice Podcast With Ed Kless)
How to make boring topics interesting with Geni Whitehouse
How to make boring topics interesting with Geni Whitehouse (From AltAccountant Podcast)