Legends of the Brand
By Phil Gordon
Legends of the BrandJan 26, 2024
"Ski Like A Labrador" - Glen Plake
Lesley Beck: From Olympic Slalom to Mountain Biking and Beyond! - Part 2
Lesley lives and breathes for the outdoors, her infectious joy is as exhilarating as any downhill rush. Picture her slicing through untracked snow, conquering mountain bike trails, or simply soaking in the crisp Scottish air – with a smile as wide as the Highland panorama.
In this episode too, I share a quote from an online source here is the Quote and Photo source:
In this photo print, we are transported back to the exhilarating atmosphere of the 1987 FIS World Ski Championships held at Crans Montana. The focus is on Lesley Beck, a remarkable British skier who left an indelible mark on the world stage. With her determined gaze and poised stance, she epitomizes grace and strength as she navigates through the challenging slalom course. Lesley Beck's impressive career reached its pinnacle when she proudly represented Great Britain in the Winter Olympics at Sarajevo in 1984. This photograph captures her unwavering dedication and passion for skiing, showcasing her commitment to pushing boundaries and achieving greatness. The image itself is a testament to Colorsport's exceptional ability to freeze moments of sporting excellence in time. Stewart Fraser skillfully captures every detail - from the snowflakes gently falling around Lesley Beck to the intensity etched on her face - transporting viewers right into that thrilling competition. This print serves as a powerful reminder of not only Lesley Beck's incredible talent but also of all athletes who have dedicated their lives to their sport. It encapsulates both determination and inspiration, inviting us to relive those unforgettable moments where dreams were pursued fearlessly on snowy slopes.
www.mediastorehouse.co.uk/colorsport-images/skiing/lesley-beck-1987-fis-world-ski-championships-7848059.html
Lesley Beck: From Olympic Slalom to Mountain Biking and Beyond! - Part 1
But Lesley isn't just about ski racing, though we talk about her origins, progression and development - we also look at her journey with Mike Jardine and Rare Management. With successes like brining the World Mountian Biking Championships to Fort William, Scotland, Lesley’s story goes beyond gates and racing line.
Lesley lives and breathes for the enchantment of the outdoors. Whether skiing fresh snow, conquering a mountain bike trail, or simply soaking in the crisp Scottish air, her contagious joy for life is as exhilarating as any downhill rush.
Listen in as we peel back the layers on Lesley's life, from navigating the adrenaline rush of Olympic competition to the satisfaction of building world-class sporting events in Scotland.
Get ready for a whole lot of Scottish spirit!
Tim Sweeney - Salomon Head of Global Communications and Brand Narrative- Part 2
In part 2 of our conversation we go deeper with Tim Sweeney into his book "Yank Down Under: A Drink and a Look Around Australia" - and he shares some his favourite parts of the book as well as who it’s for.
We also take some time to find out who Tim thinks is a Legend,… and ask what would George think!!!
In this the 76th year of the company, what would George Salomon think of the organisation today.
You can find out more about Tim and his book at www.timsweeneylive.com/ and make sure you follow Tim, on Salomon TV and his stories on Instagram; www.instagram.com/tesweens/
Connect with Tim on LinkedIn: www.linkedin.com/in/timsweeney/
Tim Sweeney - Salomon Head of Global Communications and Brand Narrative- Part 1
Part 1
Sports, travel and writing have been consistent themes for Tim Sweeney, even from his early days growing up in Massachusetts where he was a hoops and baseball guy. Tim was got into writing from an early age and found inspiration in the sports coverage from the journalists in news papers like the Boston Globe. He’s had the chance to expand his writing and his passion for communication by doing some great internships at newspapers and even worked a stint in sports radio.
After having some amazing opportunities and working for brands like Callaway Golf, Tim landed at Salomon as their Head of Global Communications and Brand Narrative where he is today.
At Salomon, Tim oversees PR, hosts branded YouTube videos, pens scripts and more as part of their brand narrative strategy.
He discussed some of Salomon's brand campaigns and helps bring humour to heavy topics as well as highlighting innovative new products they've launched like the Salomon Index - the first recyclable runner
Before coming to Salomon Tim, spent 3 years living down under in Australia with Callaway Golf which sparked the idea for his latest book; "Yank Down Under: A Drink and a Look Around Australia" where he shares fun & light hearted tales of adventures from his time in Aus. It's written with keen wit and humour inspired by authors like Bill Bryson - it's a combination of travel guide and story telling.
You can find out more about the book here: https://www.timsweeneylive.com/ where you can order it.
Make sure to follow Tim and his adventures:
https://www.instagram.com/tesweens/
https://www.linkedin.com/in/timsweeney/
Ski Club of Great Britain - Managing Director - James Gambrill - Part 2
Part 2 of our conversation with James Gambrill Managing Director of the Ski Club of Great Britain this week.
We dive deep into the history of the club's origins in Part 2 - which was founded in Cafe Royal in 1903 by 12 founding members,.. or was it 14???
In the 120 year history, the club has had to adapt and change with the times & trends and we hear about how they are adapting and bringing more value to members each year & some of these benefits membership has. James explains some of the cool membership benefits rolling out this year that could have value for skiing on both sides of the pond!
James also lets us in on the resort that is on his Bucket list (only a 9 hour drive from where he'll be staying later this year) but a place he's yet to find anyone who's skied there!!!!
Of course we also ask our signature questions to round out the episode - which help give a bit flavour and additional depth to our guest.
Should you want to find out more about the memberships benefits or get involved with one of their many trips - check them out on all the socials.
Linked In - James Gambrill https://www.linkedin.com/in/jamesgambrill/
Facebook: https://www.facebook.com/TheSkiClub
Instagram: https://www.instagram.com/skiclubgb/
YouTube: Ski Club of Great Britain - YouTube
X: http://www.twitter.com/theskiclub
Ski Club of Great Britain - Managing Director - James Gambrill - Part 1
Ski Club of Great Britain Managing Director James Gambrill kicks off season 4 of the Legends of the Brand podcast.
In part 1 we learn about the orgins of the Club which this year celebreates 120 years, and has been around, pretty much since the start of the modern skiing era. From ski trips around the globe , discin the alps and meet up's in London - the Ski Club looks to build an inclusive organisation for those who share a similar passion of enjoying the mountains and share a love of skiing.
In our conversation, James sheds some light on the workings of the club, some of the trips on offer as well as his own love of the mountains.
if you want to find out more about the memberships benefits or get involved with one of their many trips - check them out on all the socials.
Linked In - James Gambrill https://www.linkedin.com/in/jamesgambrill/
Facebook: https://www.facebook.com/TheSkiClub
Instagram: https://www.instagram.com/skiclubgb/
YouTube: Ski Club of Great Britain - YouTube
BASI - INTERSKI 2023- JAS BRUCE ( PART 2)
In this episode we go deeper in to the conversation about INTERSKI 2023 with Team Manager and Head of Product and International relations - Jas Bruce from BASI. Jas lets us in as to who the 12 members are of the team covering Alpine, Snowboard, Telemark, Cross Country and Adaptive skiing. We also hear about some of the presentations that the British team will deliver and the themes they will cover.
If you have been involved in the world of Snowsport Instruction, then Inteski and the conversations around the event are always interesting and offer additional insights to how various organisations around the globe approach the process of snow sport instruction to allow for students to achieve success.
Many thanks to HEAD UK who are key sponsors for the BASI team. Find out more at HEAD.com. #ChasingBetter
Follow BASI on IG @basi_inst to see what the organisation and team are up to.
BASI - INTERSKI 2023- JAS BRUCE ( PART 1)
Every 4 years, snow sport nations from around the globe come together to discuss and show the various ways of achieving success with guests and customers when it come to ski and snow sport instruction. This year, 2023, BASI, headed by Team Manager Jas Bruce are going to Levi Finland to showcase how the British Teaching system & methodology works and can be applied on todays ski slopes.
I had the chance to spend time speaking with Jas Bruce before he and the team head off to Levi, and in part one we learn about his journey through snow sport and he sheds light as to what INTERSKI is. We go into greater depth as to what the team will be talking about at the event in part two, but for now we can learn more about BASI and Jas who is Head of Product and International relations.
Many thanks to HEAD UK who are key sponsors for the BASI team. Find out more at HEAD.com. #ChasingBetter
Follow BASI on IG @basi_inst to see what the organisation and team are up to.
MIKE DOUGLAS - 'GODFATHER' OF FREE-SKIING (PART 2)
In part two of our conversation with Mike, we finish off speaking about the Salomon 1080 story – but it leads nicely into the conversation about the formation Switchback Entertainment ( his production company), and his work with Salomon Japan & the start of Salomon Freeski TV, now known as Salomon TV.
“How can we shake up the Traditional Ski Movie Model??” - Short form action & online – which was in 2007; yet again challenging conventions and this time the way we consume certain types of media. http://tv.salomon.com
We also talk with about Mike about his work with POW (Protect Our Winters) Canada which is something he is also very passionate about having spent so much time in the mountains and seeing first-hand the changes in snowpack.
As the Chair of POW Canada, he shares his role in the organisation as well the vision and philosophy behind it.
"Protect Our Winters Canada is a passionate community of enthusiasts, professional athletes and industry brands uniting the outdoor community to advocate for policy solutions to climate change. We believe our love of adventure in nature demands our participation in the fight to save and protect it" - www.protectourwinters.ca
If you want to learn more about Protect Our Winters and get involved; find your country and sign up at www.protectourwinters.org
Find out more about Mike by following:
IG @Mikedski
Twitter: @MikeDski
Check out his work at Switchback: www.switchbackentertainment.com
Follow Protect Our Winters Canada:
@protectourwinterscanada
www.protectourwinters.ca
Check our Salomon TV:
http://tv.salomon.com
MIKE DOUGLAS - 'GODFATHER' OF FREE-SKIING ( PART 1)
This week we speak with Mike Douglas who is widely regarded as the 'Godfather' of Free-skiing, as he has helped influence and shape the sport of skiing over his many years.
In this two part episode, part one we look at his early days of skiing, how he got involved with the sport an begin to dive into development story of the Iconic Salomon 1080 ski.
In today's inter connected world we perhaps take for granted that how simple it is get in touch with people; so bringing a new concept and product to market was a much greater challenge. After approaching all the big brands and names... it was Salomon who could see the vision of what Mike and the Team had conceived.
Mike also is passionate about the outdoors & the environment being the Chair of POW Canada, ( Protect Our Winters), and is an accomplished Director/ Producer and Film Maker for Switchback Entertainment. Lots going on and we cover that in part 2.
Find out more about Mike by following:
IG @Mikedski
Twitter: @MikeDski
Check out his work at Switchback:http://www.switchbackentertainment.com
Follow Protect Our Winters Canada:
@protectourwinterscanada www.protectourwinters.caCheck our Salomon TV:
https://www.youtube.com/@SalomonTV/featured
GLEN PLAKE - SKIINGS GREATEST AMBASSADOR (PART 2)
In part 2 of our conversation; Glen goes deep on the topic of ski boot construction and we talk about his views on how boots should be categorised.
We also talk about the charity he set up and the work he is doing in Nepal in helping the local people learn the skills of skiing and ski teaching; which will help them move around the mountains easier and safer.
We chat about Monoskiing, and his love of Cheese & coffee and where he would love to go skiing with HIS idol.
You can find out more about Glen on his IG page:@glenplake
Make sure you check out the amazing brands Glen works with:
Elan Skis: www.elanskis.com
https://elanskis.com/eu/dealers
@elanskis
Roxa Ski Boots: www.roxa.com
@roxa_italian_skiboots
https://www.roxa.com/dealers/
Leki Poles
www.leki.com
@lekiusa
Mammoth Mountian; www.mammothmountain.com
@mammothmountian
Want to connect with us? - Drop a line- Info@legendsofthebrand.com
GLEN PLAKE - SKIINGS GREATEST AMBASSADOR (PART 1)
In this weeks podcast; we have the legend that is - Glen Plake. Such a privilege and honour not only to meet Glen, but for him to share his time and insights.
In part 1 of our two part conversation, we talk about such things as how to ski moguls, his views on a ski area vs a ski resort why he loves Chamonix to name just a few of the many topics!
Glen brings so much warmth and fun to the conversation, and exudes such enthusiasm for the sport of skiing that time just flew by when speaking with him.
You can find out more about Glen on his IG page:@glenplake
Make sure you check out the amazing brands Glen works with:
Elan Skis: www.elanskis.com
https://elanskis.com/eu/dealers
@elanskis
Roxa Ski Boots: www.roxa.com
@roxa_italian_skiboots
https://www.roxa.com/dealers/
Leki Poles
www.leki.com
@lekiusa
Mammoth Mountian; www.mammothmountain.com
@mammothmountian
The Ski Shop At Your Front Door - Hike and Ride - Jen Ashton (Part 2)
Discover the Convenience of Customized Boot Fitting with Jen Ashton from Hike and Ride!
Join us in Part 2 of our exclusive chat with Jen as she takes you on a journey of a new way to buy ski boots straight from her mobile store. Say goodbye to the stress of traveling to the store and hello to a bespoke, personalized experience right at your doorstep.
With Jen's expertise and commitment to providing top-notch service, you'll have everything you need for a perfect ski trip - without leaving the comfort of your home!
Make to "like" and "share" this episode, you'll be entered to win a £50 voucher for Hike and Ride. (The more you share the more opportunities there are to win!)
Find out more at:
Hikeandride.co.uk
Follow on IG @hikeandriduk
The Ski Shop At Your Front Door - Hike and Ride - Jen Ashton (Part 1)
Hike and Ride was founded by Jen Ashton after spending seasons in the alps and years in frontline retail; she felt that the time had come to bring customers a new opportunity when it comes to ski boot fitting and snow sports hardware.
Why travel to the store - when the store can come to you. Groceries, packages & food all get delivered to your front door - why not bring the ski shop to you too??
But building a mobile ski boot lab with all the tools and power needed to fit custom ski boots and footwear was not a simple task let alone changing the way people buy these types of products.
Listen as in Part 1, Jen shares with us her retail journey and the experiences that led up to the creation of Hike and Ride.
Make sure you Like and share these episodes for your chance to win a £50 voucher to use at Hike and Ride.
Find out more about the products at:
www.Hikeandride.co.uk
07719315301
Follow on IG@ hikeandrideuk
Konrad Bartelski (Part 2) - Professional Photographer and Ski Racing Legend
In part 2 of our conversation, Konrad shares with us his other passion - Photography.
From Argentina & Japan, to Kamchatka & Antarctica - travelling the world Konrad has had the opportunity to capture amazing moments of light, nature and people through the lens of the camera. Listen as he shares with us how he discovered the power of Black and White photography.
If you want to see his work, visit
https://www.konradbartelski.photography
Wimbledon Fine Art, London wimbedonfineart.com
The Hancock Gallery, Newcastle upon Tyne hancockgallery.com
Taunus Foto Galerie, Bad Homburg, Germany taunusfotogallerie.com
We also discuss the work Konrad does as the President of the BackUp Trust, who are transforming lives after spinal cord injury. Please take a moment to look at the work this great charity is doing.
https://www.backuptrust.org.uk
Konrad Bartelski - Professional Photographer and Ski Racing Legend
On December 13th 1981, Konrad Bartelski put British Ski racing on the map by finishing second place, just 0.11 seconds behind Erwin Resch which was the highest place won by a Briton in any World Cup race until it was equalled in 2017 by Dave Ryding.
In part 1 of our conversation, we talk about his ski journey, and the day of his now famous race, plus what it was like to train during that era. Konrad also lets us in as to what drove him to seek to achieve this success and how his love for the mountains was spurred on by his father's experiences in Canada.
Not only avid skier - Konrad's other passion is photography, which we dive into more in part two. If you want to see some of his work - check it out with the link below.
https://www.konradbartelski.photography
We also discuss the work Konrad does as the President of the BackUp Trust, who are transforming lives after spinal cord injury. Please take a moment to look at the work this great charity is doing.
https://www.backuptrust.org.uk
Ultimate Ski Congress - Warren Jobbitt - Snowsports Academy - Part 2
In Part 2 of our conversation, we talk about how the Ultimate Ski Congress came about, and Warren talks about each of the world class coaches he has working with him in January 2023.
If you have not done it yet - go back and listen to Part 1 to gain a deeper understanding of the world of teaching and ski instruction through the eyes of Warren Jobbitt.
A true leader in the Snowsport world who has a career spanning 30 years, Warren's diverse experience includes head coach for Interski Team Canada and FIS Level. His industry leading teaching and technical skills has undisputedly defined his reputation as the “top trainer of trainers” in Canada and around the world.
Whether it's individualized instructor training programs for snowschools, personalized training for instructors, mentoring for snowschool directors, group or private training for certification courses, Warren is Internationally known as a leader in developing teaching methodology and ski technique. Instant results with trainees' skiing and teaching, decades of teaching experience at all levels including World Cup Ski Cross athletes.
#xspex
#onyone_canada
#gearupsportcanmore
#coachwarrenjobbitt
#weareskiing
Insta - @warrenjobbitt
Ultimate Ski Congress - Warren Jobbitt - Snowsports Academy - Part 1
With his welcoming smile, warm blue eyes and constant enthuasim for seeing skiers improve; my conversation with Warren Jobbitt was such an honour and pleasure. We chart his journey how he came to the sport and that of teaching. Anyone looking to have a deeper understanding of the world of teaching and ski instruction will really enjoy the insights Warren shares across these 2 Episodes,.. including how the guests and coaches in the Ultimate Ski Congress happening in January 2023!
A true leader in the Snowsport world who has a career spanning 30 years, Warren's diverse experience includes head coach for Interski Team Canada and FIS Level. His industry leading teaching and technical skills has undisputedly defined his reputation as the “top trainer of trainers” in Canada and around the world.
Whether it's individualized instructor training programs for snowschools, personalized training for instructors, mentoring for snowschool directors, group or private training for certification courses, Warren is Internationally known as a leader in developing teaching methodology and ski technique. Instant results with trainees' skiing and teaching, decades of teaching experience at all levels including World Cup Ski Cross athletes.
#xspex
#onyone_canada
#gearupsportcanmore
#coachwarrenjobbitt
#weareskiing
Insta - @warrenjobbitt
Mammut Sports Group - Greg Nieuwenhuys - Chairman of the Board
Very grateful for having the time and opportunity to speak with Greg Nieuwenhuys - Chairman of the Board for Mammut Sports Group.
2022 is a special birthday for the brand as they Celebrate 160 years - From humble beginnings making rope to today the range of products spans clothing, harnesses, footwear and avalanche safety to name but a few.
We had the chance to talk about his athletic endeavours, his journey in business and we also hear his insights and experience as the Chairman of Mammut Sports about what makes a brand.
A passionate outdoor enthusiast, Greg speaks about the positive impact getting outside and active can have and why it's so important to him.
Find out more about Mammut, their history and their products at Mammut.com
NORDICA - BOOTS, SKIS & INNOVATION - MARK TAYLOR
In this, part 2 of our conversation with Mark Taylor - we talk amongst other things, about the innovative way the Tecnica Group are looking to tackle the environmental challenges surrounding ski boots.
We also discuss some of the challenges of the brand over its 83 history, and their successes. Not to mention, what legacy Mark wants to leave!
Find out more about Nordica at Nordica.com and connect on IG @nordicaski
NORDICA - BOOTS, SKIS & INNOVATION - MARK TAYLOR
In this episode Mark Taylor from Nordica talks about his story and that of the origins of Nordica; with its origins making leather boots for the Italian Army to innovating many features on today's ski boots which we take for granted.
But they don't just make Boots!
We learn about Mark's adventures in Canada :) and how he came to work for the brand.
Find out more about Nordica at www.nordica.com and connect on Instagram at @nordicaski
OAKLEY - THERMONUCLEAR CONVERSATION - ALEX MOSS (PART 2)
In part two of our conversation, Alex and I talked about such things as the R&D legacy of the brand and how they want people to feel when they buy into the brand.
We find out too, of all the categories Alex works with - which one is his favourite to learn about and to train people in.
Find out more about Oakley at Oakley.com and visit them on IG @Oakley
#BeWhoYouAre
OAKLEY - THERMONUCLEAR CONVERSATION - ALEX MOSS
If you have ever spent time being active, you are bound to have seen someone wearing Oakley products - or even own some yourself!
Many of us know Oakley for their sunglasses - both sporty and stylish; but the range of items they produce crosses apparel, helmets, accessories and now custom products too!
Who better to learn about the roots of the brand and its ethos than Alex Moss Oakley Technical Representative - who specialises in training retailers, not only about the specialist aspects of the various products - but the culture of the brand too.
Alex shares with us how the name of the company came about, his journey along with way and how some of the brand most iconic glasses were made.
Find out more at Oakley.com or visit them on IG @Oakley
EcoSki - An Amazing Year of Success - Rachael Westbrook
I had the chance to catch up with Rachael Westbrook from EcoSki and find out how her past year has been now that the world is getting back to "normal"
The success of the brand continues to grow from strength to strength as more consumers look to reduce their environmental impact when heading to the slopes. Rachael walks us through various options open to customers who really want to make change, from Rental, Pre-Owned, Repair and New - as well as the impact she is having now speaking at various industry events.
If you want to learn more visit www.ecoski.co.uk
Ski Press - Rob Stewart: Words - Experience & Snowsport Reviews (Part 2)
In Part two of our conversation - Rob shares with us, part of his back story on his journey to the world of travel writing for some of the best known publications. He also shares his vision as to what he wants his legacy to be as well as his response to who is a Legend.
I've had the pleasure of knowing Rob for a number of years; be it on the slopes, at various events, and industry meetings - Rob distils the passion and excitement of the event and brings it to life on the page.
Rob has worked in the winter sports industry for over 25 years, including as a ski instructor, in ski retail, with tour operators and for the past 10 years, running the PR for Ski and Mountain Press. His knowledge and passion for the industry, as well as contacts across media and destinations is second to none.
You can follow Ski Press here @Skipress or reach out email: info@ski-press.com
Ski Press - Rob Stewart: Words - Experience & Snowsport Reviews (Part 1)
In this two part episode we speak with Rob Stewart from Ski Press. With a wealth of experience from writing blogs, speaking on podcasts and doing product reviews - Rob shares with us his journey and involvement in the snow sport industry.
I've had the pleasure of knowing Rob for a number of years; be it on the slopes, at various events, and industry meetings - Rob distils the passion and excitement of the event and brings it to life on the page.
Rob has worked in the winter sports industry for over 25 years, including as a ski instructor, in ski retail, with tour operators and for the past 10 years, running the PR for Ski and Mountain Press. His knowledge and passion for the industry, as well as contacts across media and destinations is second to none.
You can follow Ski Press here @Skipress or reach out email: info@ski-press.com
Season of Adventure - FreeFlo Coaching Catch-Up
In this episode we catch up with Floss Cockle from FreeFlo Coaching where we and talk about her past season, her adventures in Norway and looking to the season ahead.
For those who had ski boots on the ground, Floss shares with us what it was like as skiers and travellers started to make plans to come back to the alps.
Not only that - If you want to catch up Floss's Trip to Norway - here is the link for the Top 7 Travel Tips which she learnt from Norway.
You can find out more about FreeFlo Coaching by visiting www.freefloski.com and look to get ready for your ski adventure!
Salomon Festival 2022
In this weeks Episode I chat with Ollie Denton - Digital Marketing Manager for Salomon - and he tells us not only about his own personal journey, but we have a great talk about the Salomon Festival which will be happening Sept 10th and 11th 2022.
With Camping, Live Music, Trail Running Races, Prize Money, Workshops and more the Salomon Festival is set to be one of the top events in the trail running calendar - and the great thing is Ollie walks us through the festival and the vision of what he wants to share with others - because he is one of the key organisers.
Make sure you tune in, like and share this episode to in with a chance to win a Pair of Tickets to the Festival!
You can find out more about the festival here: www.salomonfestival.co.uk
Slopes, Streets Sports - Freddy Hoare - SQI Jackets
Freddy Hoare caught my attention earlier this year with his slick promotional posts talking about his new brand SQI ( pronounced SKI). With enthusiasm and vision he and his team have drawn some very well deserved attention to a jacket design that easily transitions from Slopes - Streets to Sports.
Make sure you check out not only the fantastic work that Freddy and the SQI are doing (@wearesqi www.wearesqi.com) But also check out the other brands SQI are working with:Arrow Town Drinks - @arrowtowndrinks arrowtowndrinks.co.uk
My Boonies - @myboonies www.myboonies.com
We Are SQI, a UK based start-up here to blur the lines between skiwear, streetwear and sportswear. We’re on a mission to reimagine the boundaries of a ski brand, and our debut collection of limited edition multi-functional winter sports jackets suitable for everything from piste-to-pavement launched in 2021. SQI jackets are unisex, made from recycled plastic bottles and can be purchased with wireless phone charging technology. Our jackets have been designed to protect you from the worst weather around, and optimised to make a stylish fashion statement whether you’re on the slopes, in the city, or playing/watching winter sports. We are so much more than just a ski brand… We Are SQI.
Athletes, Stories and Mishaps - Ross Woodhall (Part 3)
In this Episode - We have Ross Woodhall back for PART 3. We had a laugh because Ross shares with us some of the super fun stories and adventures from his past. From taking a photolab to court, to adventures in Scotland with a Piste Basher - Ross has some stories to make you smile an gasp in equal measures!!
When you are finished listening to this episode check out Ross and his portfolio on
www.Rosswoodhall.com
Intelligence not Information - Tim Bradshaw - Part 2
In this episode, Tim Bradshaw shares with us his journey from time working in the military to his adventures around the globe. We discuss the world of skiing and that of business, retail & brand building and the power of communication with stories.
Tim Bradshaw has never won an Olympic medal or sold a multimillion-pound business. He went to a reasonable school followed by Sandhurst. Since then, he has served as a helicopter pilot, a covert Intelligence Officer, has climbed Mount Everest, summited the Matterhorn, completed an Ironman, cycled a mountain stage of the Tour Du France and ridden the Cresta Run - all #BecauseICan
https://www.sandstonecommunications.co.uk
THE HUB: https://www.sandstonecommunications.co.uk/the-hub/
Linkedin: https://www.linkedin.com/in/timothy-bradshaw/
#becauseIcan Podcast:
https://podcasts.apple.com/gb/podcast/becauseican-the-robust-guide-to-being-effective/id1552427022
info@sandstonecommunications.co.uk
Intelligence not Information - Tim Bradshaw - Sandstone Communications
Where Performance Meets Comfort - The Control Room Boot Fitting - Erin Keam
Erin Keam brings a playful enthusiasm to all he does. With a big smile and tonnes of energy he shares his passion for educating skiers both recreational and professional in the world of ski boots & performance. Blending his years of ski teaching and fitting boots - Erin brings his experience together offer customers performance and comfort in the ski boots they wear.
Having the chance to know Erin for a number of years, it was such a pleasure to speak with him on the podcast as has a different take on the way on running his boot fitting service. For a number of years in, I had the honour of Erin fitting my boots, which I've always been grateful for!
Based in Whistler BC with his family - I'm sure you'll enjoy catching up and learning something too on this weeks podcast.
You can check out the site here to learn more about the products and services.
https://www.controlroombootfitting.com
Where Performance Meets Comfort - The Control Room Boot Fitting - Erin Keam (Pt.2)
In the second part of our conversation we chat about the places on Erin's Bucket list to ski, and some of the challenges in the world of Personalising boots for customers, and who he thinks a Legend is!!!
Erin Keam brings a playful enthusiasm to all he does. With a big smile and tonnes of energy he shares his passion for educating skiers both recreational and professional in the world of ski boots & performance. Blending his years of ski teaching and fitting boots - Erin brings his experience together offer customers performance and comfort in the ski boots they wear.
Having the chance to know Erin for a number of years, it was such a pleasure to speak with him on the podcast as has a different take on the way on running his boot fitting service. For a number of years in, I had the honour of Erin fitting my boots, which I've always been grateful for!
Based in Whistler BC with his family - I'm sure you'll enjoy catching up and learning something too on this weeks podcast.
You can check out the site here to learn more about the products and services.
https://www.controlroombootfitting.com
The Secret of Handmade Skis - Rupert Gammond PFD Skis (Pt 2)
In the second part of our conversation, we learn more about the plans for PFD skis now people have the chance to go skiing again. PFD is not just about quality skis and snowboard, it really is about building something bigger; a community who's common interest lie in enjoying the Mountains and seeking the best they have to offer - both in product and experiences.
I had the honour of meeting Rupert Gammond, founder of PFD, a number of years ago and from the very start was struck by his passion and dedication to skiing and to that of making his own skis. Making skis of any kind is a huge undertaking - but building them in the UK in a limited quantity, focusing on using products like Bamboo - is a whole other level. After finishing a product design degree, Rupert Gammond, founder of PFD, went straight to the mountains. Over the course of six winters, both passions of creativity and freeride skiing merged together to produce fresh, purposeful designs with a pure, minimal approach. In 2012 Pure Freeride Design was born out of a young designer’s passion for quality craftsmanship coupled with an equal passion for skiing. After finishing a product design degree,PFD began its journey to create handmade skis in a purpose-built workshop, driven towards the perfect blend of materials, design, and a ‘no gimmick’ attitude to freeride skiing. You can find out more about the skis and the process here: https://www.pfdskis.com/
The Secret of Handmade Skis - Rupert Gammond PFD Skis
After finishing a product design degree, Rupert Gammond, founder of PFD, went straight to the mountains. Over the course of six winters, both passions of creativity and freeride skiing merged together to produce fresh, purposeful designs with a pure, minimal approach.
In 2012 Pure Freeride Design was born out of a young designer’s passion for quality craftsmanship coupled with an equal passion for skiing. After finishing a product design degree,PFD began its journey to create handmade skis in a purpose-built workshop, driven towards the perfect blend of materials, design, and a ‘no gimmick’ attitude to freeride skiing.
You can find out more about the skis and the process here:
www.pfdskis.com/
Expert Insights On Ski Boots & Linking Up Services Around the Globe - Janine Stiepel: Winter World Connect (Pt.2)
In the second part of our conversation, Janine and I dive deeper into Winter World Connect, where she explains how the site and service is evolving. It not only offers an online location to find out about the best retail services and locations around the globe; but also a where people can learn about training and career opportunities in the snow-sport industry.
From Boot Fitters to Rental & Ski Service Techs, if you are looking to find a job or learn a skill - this is where you want to start your journey!
World Connect was created in 2021 to provide a connection point of ski services that exist around the world. The focus is to make this information readily available so that people can spend the maximum amount of time enjoying the slopes.
Check it out here:
https://www.winterworldconnect.com
Expert Insights On Ski Boots & Linking Up Serivces Around the Globe - Janine Stiepel: Winter World Connect
With experience from across the globe - fitting boots and working in ski shops in New Zealand, Colorado and London, Janine Stiepel developed a deep understanding of what it takes not only to fit boots at a world class level, but what the industry needs!
On this week's episode we talk about the world of ski boot fitting as well as the foundations of Janine's latest venture Winter World Connect which is a portal to the best services and shops around the globe!
World Connect was created in 2021 to provide a connection point of ski services that exist around the world. The focus is to make this information readily available so that people can spend the maximum amount of time enjoying the slopes.
At Winter World Connect, they also recognise the value and importance of the more unique jobs within the ski industry. To become a good Ski Bootfitter, Ski Rental Tech or Ski Service Tech, it takes a lot of skill and training and this is your one stop shop to find the best training and opportunities across the globe in this fantastic industry.
Visit site at
https://www.winterworldconnect.com
Ski A to Z: An Illustrated Guide to Skiing - Kimberley Kay (Pt 2)
In the second part of our conversation, Kimberley Kay and I discuss about the Japanese Watercolours she uses to create her paintings and where she got the inspiration for the new Fall Line Magazine T-Shirt and the new projects she has coming up next.
Having studied English Literature and then illustration, Kimberley has combined many of her passions such as skiing & snowsports with writing and painting to create this wonderful book - Ski A to Z: An Illustrated Guide to Skiing.
She has always had a keen eye for art and design and having created works for the likes of Fall-Line Magazine and ski legend Dan Eagan to name a few!
You can buy the book directly here:
https://inspirebykim.wordpress.com/home/online-shop/
And Make sure you visit www.inspirebykim.com to check out the book an the prints Kimberley produces.
https://www.facebook.com/inspirebykim
https://www.instagram.com/inspirebykim
http://www.skiatoz.com
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Ski A to Z is a fun, illustrated introduction to skiing. It demystifies the world of skiing, making it more accessible. This book explains what it can take years to discover, and many things that no one mentions to beginner skiers. Ski A to Z has valuable information and advice that can empower the reader to be able to enjoy the experience of downhill skiing. This book will help anyone prepare for mountain experiences as its packed with useful tips and insights. Written and illustrated in the classic AZ book style, this fun and informative skiing primer is the perfect gift for anyone interested in skiing of all ages.
- Kimberley has over forty years of ski experience including racing, teaching, and heli-skiing, as well as ski holiday promotion during a 20 year career in travel PR.
- Kimberley learned to ski age 5 at the dry slope at Ski Rossendale, Lancashire and in Mayrhofen, Austria.
- Now based in Yorkshire, Kim creates art and illustration under the brand of Inspire by Kim, further information can be found at www.inspirebykim.com
- In late 2020 Kimberley created illustrations for Dan Egan and Eric Wilbur’s extreme skiing book 30 Years In a White Haze.
Ski A to Z: An Illustrated Guide to Skiing - Kimberley Kay (Pt 1)
It was a real pleasure to spend time speaking with Kimberley Kay this week on the Podcast, where we talked about the the world of travel, PR and most importantly - Kimberley's new Book; Ski A to Z: An Illustrated Guide to Skiing.
Having studied English Literature and then illustration, Kimberley has combined many of her passions such as skiing & snowsports with writing and painting to create this wonderful book.
She has always had a keen eye for art and design and having created works for the likes of Fall-Line Magazine and ski legend Dan Eagan to name a few!
You can buy the book directly here:
https://inspirebykim.wordpress.com/home/online-shop/
And Make sure you visit www.inspirebykim.com to check out the book an the prints Kimberley produces.
https://www.facebook.com/inspirebykim
https://www.instagram.com/inspirebykim
http://www.skiatoz.com
Ski A to Z is a fun, illustrated introduction to skiing. It demystifies the world of skiing, making it more accessible. This book explains what it can take years to discover, and many things that no one mentions to beginner skiers. Ski A to Z has valuable information and advice that can empower the reader to be able to enjoy the experience of downhill skiing. This book will help anyone prepare for mountain experiences as its packed with useful tips and insights. Written and illustrated in the classic AZ book style, this fun and informative skiing primer is the perfect gift for anyone interested in skiing of all ages.
- Kimberley has over forty years of ski experience including racing, teaching, and heli-skiing, as well as ski holiday promotion during a 20 year career in travel PR.
- Kimberley learned to ski age 5 at the dry slope at Ski Rossendale, Lancashire and in Mayrhofen, Austria.
- Now based in Yorkshire, Kim creates art and illustration under the brand of Inspire by Kim, further information can be found at www.inspirebykim.com
- In late 2020 Kimberley created illustrations for Dan Egan and Eric Wilbur’s extreme skiing book 30 Years In a White Haze.
Ellis Brigham Mountian Sports - Live. Breathe. Outdoors. Mark Brigham - Marketing Director
As Marketing Director of the family owned retail chain - Ellis Brigham Mountian Sports - Mark Brigham shares with us the origins of the brand dating back to 1933 where it has it's roots in producing and selling high quality footwear for the outdoor adventurer. We look at the rise of Snowsports, along with the work he and the teams do, to support charities and building a culture around family values in the business.
In this episode we also hear about one of, if not the FIRST indoor dry ski slope where customers could learn the basics of the new sport of skiing, which is a precursor to todays real snow indoor slopes.
If you want to explore the range of products and services they offer visit:
https://www.ellis-brigham.com
If you want to learn more about about the Ellis Brigham story & history visit:
https://www.ellis-brigham.com/discover/our-heritage
In this episode we reference organisations and charities that Ellis Brigham partner with to help those in need please visit the link below to find out how you can help & donate to fantastic causes.
Charities We Support:
https://www.ellis-brigham.com/charities-we-support
Eat - Sleep- Breathe Photography - Ross Woodhall (Pt 2)
In this our second part of the conversation, Ross shares with us his first experience with a digital camera and who are the photographers that inspire him. Ski photography is like taking landscape photo's with some human element included in it.
Ross has been shooting commercial action and lifestyle photography for over 25 years working in some of the world's finest locations, from fashion shoots on the glaciers of Switzerland to fly fishing in the mangroves of Cuba.
He spent the 90’s living and snowboarding in the mountains of Europe and New Zealand cramming 16 ski seasons into 10 years.
Our paths crossed many times thanks to all the work he does and continues to do for the UK snow industry.
You find out more about Ross and see some of his work here:
@rosswoodhall
Eat - Sleep- Breathe Photography - Ross Woodhall (Pt 1)
He spent the 90’s living and snowboarding in the mountains of Europe and New Zealand cramming 16 ski seasons into 10 years.
In our conversation, Ross shares with us the origins of his journey to photography and working with some incredible people along the way. At the time these people themselves were only following their passion – many would go on themselves be Legends.
Our paths crossed many times thanks to all the work he does and continues to do for the UK snow industry.
You find out more about Ross and see some of his work here:
www.Rosswoodhall.com
@rosswoodhall
Head Coach GB Snowsport - Pat Sharples (Pt. 2)
In this the second part of our conversation, Pat Sharples and I talk about some of the lessons that HE learned from his Athletes and have a laugh when he shares with us which Movie star he would have play him - if they made the Pat Sharples story!!
Pat grew up skiing on the plastic slopes of Rossendale, England - but has come a long way since. Heading to alps to work and ski - he found he had a passion and talent for snow sports, specifically moguls winning various competitions and setting him on today’s path where he heads up the GB Snowsport Coaching Program.
It was a true honour to speak with Pat and have a laugh enjoying stories about the world of skiing. Make sure you listen to both part 1 and 2 to better understand the man who is coaching some our most talented athletes!
But none of this would have been possible without the help and support of many individual’s, brands and companies over the years. The continued support past present and future from various sponsors allows Pat and all the GB teams and athletes to perform a their very best.
A Special Thanks to:
Vanessa Sharples
Warren Smith
Eric Davies
Sonia Prior
Pete Waghorn
David Mercer
Richard Phillips
Salomon www.salomon.com/en-gb
The National Lottery www.national-lottery.co.uk
Planks Clothing www.planksclothing.com
GB SnowSport www.gbsnowsport.com
…. The Parents, Coaches, Athletes, Support Staff & The Back Office Teams of GB Snowsport.
When you are done this Episode; if you want to find out more about Pat’s journey - check out Bonus Episode #17 of THE SKI PODCAST.
GB Snowsport Head Coach - Pat Sharples (Pt. 1)
Pat Sharples grew up skiing on the plastic slopes of Rossendale, England - but has come a long way since. Heading to alps to work and ski - he found he had a passion and talent for snow sports, specifically moguls winning various competitions and setting him on today’s path where he heads up the GB Snowsport Coaching Program.
It was a true honour to speak with Pat and have a laugh enjoying stories about the world of skiing. We covered a range of topics and we hear how Pat see’s himself as a coach, and works with his athletes.
But none of this would have been possible without the help and support of many individual’s, brands and companies over the years. The continued support past present and future from various sponsors allows Pat and all the GB teams and athletes to perform a their very best.
A Special Thanks to:
Vanessa Sharples
Warren Smith
Eric Davies
Sonia Prior
Pete Waghorn
David Mercer
Richard Phillips
Salomon www.salomon.com/en-gb
The National Lottery www.national-lottery.co.uk
Planks Clothing www.planksclothing.com
GB SnowSport www.gbsnowsport.com
…. The Parents, Coaches, Athletes, Support Staff & The Back Office Teams of GB Snowsport.
When you are done this Episode; if you want to find out more about Pat’s journey - check out Bonus Episode #17 of THE SKI PODCAST.
Liam Richards - Legend in the Making
NZ Junior National Overall Gold - 2018
USA U12 National Slopestyle Champion - 2019
NZ National Slopestyle Series Silver - 2019
NZ National North Island Slopestyle Series Gold - 2019
USASA U12 Gold Slopestyle Event - 2020
Cardrona Parks Slopestyle - Open Bronze - 2021
Check out our conversation and help support all our future athletes.
Many thanks to many supporters;
Atomic Ski @Atomicski
Ian Bright @Ianbright
Scott FreeSki @Scottfreeski
On Mountian NZ @onmountiannz
Snow planet @Snowplanetnz
Ballistics Wake and Snow @ballisticwakeandsnow
Kathryn Robertson Bayleys Real Estate @KathrynRoberstonnz
FreeFlo Coaching - "Floss" Cockle (Pt2)
We all know the challenges of Covid affected so many aspects of all our lives; and for those like Floss who's income rely on Face to Face interactions the lockdowns had a devastating effect on business. Listen how she turned things around, and pivoted to take her products and services online in this new era.
www.skitouringkickstarter.com
https://www.freefloski.com/
FreeFlo Coaching - "Floss" Cockle
In this Episode we chart the early story of Jocelyn "Floss" Cockle form her first ever ski adventure where the instructor told her family that perhaps Skiing wasn't for her - to training to be certified to teach in France. Now a successful coach, we learn about the up and down journey she's been on to become the person she is today!
Check it out here at:
https://www.freefloski.com.
EcoSki - Founder - Rachael Westbrook (Part 2)
In part 2 of our conversation - Rachael Westbrook and I talk about the help that she's had along the way of making this brand, her "aha" moment about purchasing some clothes, and she shares with us who she would LOVE to ride a chairlift and have a conversation with.
I'm sure you'll enjoy listening to this episode as much as I enjoyed speaking with Rachael & leave inspired to take action to reduce the impact of your Snowsports holiday.
www. https://ecoski.co.uk